PRO MOTION

Name

PRO MOTION

Legal name

The Brad LeBeau Company, Inc.

Website

https://promotion-us.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Music Promotion Services: Retained by record companies, publishers, artists, and managers to promote major label and independent music projects through club promotion, mix show radio airplay, and social media marketing
2. Fortune 500 Brand Partnerships: Concept-to-completion music marketing services retained by Fortune 500 brands including American Express, Cirque Du Soleil, NBC, Pepsi, and Smirnoff to help brand their products in the music consumer space
3. Remix A&R Commissioning: Commissioning and executive producing remixes for domestic and international record companies, working with world's biggest producers to create globally-supported club and radio-friendly mixes

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

PRO MOTION is a retained music marketing firm that promotes dance music projects for record companies, publishers, artists, and their managers, as well as Fortune 500 brands. Core offerings include national and international club promotion targeting top-tier North American and European club DJs, mix show radio airplay across BDS- and Media Base-monitored Dance, Rhythm, and Top 40 formats, chart positioning on Billboard and Music Week charts, remix A&R curation and executive production working with world-class producers, and social media marketing campaigns reaching 18-24, 25-34, and 35+ year-old demographics.

Product overview

PRO MOTION operates as a concept-to-completion music marketing firm offering three interconnected core services: National and International Club and Mix Show Radio Promotion, Remix A&R Services, and Social Media Marketing. Founded in 1983, it is the oldest and largest independent dance music marketing company in the world. The company works hand-in-hand with North America's and Europe's top-tier club DJs and radio programmers to secure chart positions and airplay, while simultaneously curating and executive producing remixes through its Remix A&R division. Social Media Marketing complements these offerings by reaching music consumers across major platforms. The company represents both domestic and international artists throughout the United States and United Kingdom, with a portfolio spanning contemporary pop, dance, electronic, Latin, R&B, and legacy genres.

Differentiator

Problem solved

Functional benefit

Products and services

• National + International Club & Mix Show Radio Promotion Promotes music to top-tier club DJs and radio programmers across North America and Europe, targeting chart positions on Music Week's Commercial Pop, Billboard's Dance/Electronic Songs, and Dance/Mix Show Airplay charts, as well as BDS- and Media Base-monitored Dance, Rhythm, and Top 40 radio formats. Used by major and independent record labels, recording artists, publishers, and managers.
• Remix A&R Services Executive producer, remix curator, and A&R consultant service that commissions and produces remixes for domestic and international artists. Works with world-renowned producers to create club and radio-friendly mixes for dance club play, mix show radio programming, and music consumer purchase. Used by record labels and artists across genres including pop, dance, electronic, Latin, R&B, and legacy catalogs.
• Social Media Marketing Independent music promotion service that markets client projects to both the music industry and music consumers. Targets 18-24, 25-34, and 35+ year-old demographics across Facebook, Twitter, Instagram, Snapchat, TikTok, and YouTube with 400,000+ combined followers using customized promotional content.
• Fortune 500 Brand Music Marketing Concept-to-completion music marketing service retained by Fortune 500 brands such as American Express, Cirque du Soleil, NBC/Peacock/Universal, Pepsi, and Smirnoff to brand their products in the music consumer space and reach 18-24, 25-34, and 35+ year-old music consumers.

Quantifiable outcome

• More #1 Billboard chart singles than any other company in dance music history
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and major.

• Record Labels (Arista, Atlantic, RCA, Republic, Sony Music, Universal Music, Warner Bros.)coreStrategic or Co-development PartnerOngoing strategic partnerships with major record labels for which PRO MOTION provides music promotion, remix A&R, and chart positioning services. The company serves as Executive Producer/Remix Curator/A&R consultant for chart-topping domestic and international releases across these labels.
• Top-Tier Club DJs and Radio ProgrammerscoreChannel Partner/ Reseller/ DistributorWorking relationships with North America's and Europe's top-tier club DJs and radio programmers for music promotion across club venues, BDS and Media Base monitored radio formats, and record pool distribution centers.
• Fortune 500 Brands (American Express, Cirque du Soleil, NBC/Peacock/Universal, Pepsi, Smirnoff)majorGTM or Marketing PartnerConcept-to-completion music marketing partnerships with Fortune 500 brands to help brand their products in the music consumer space, targeting 18-24, 25-34, and 35+ year old demographics.

Scale indicators5 records

Recent moves4 records

Direct peers

• Shore Fire Media: Long-established independent music publicity and public relations firm based in NYC. Closely comparable to PRO MOTION in being a retained, relationship-driven services firm serving major-label artists and high-profile entertainment clients for promotional campaigns.
• Jeff McClusky & Associates (JMA): Was the leading independent radio promotion firm in the US, now operating within Universal Music as a division. Directly comparable as a retained radio/club promotion services firm serving major labels; provides the most apples-to-apples competitive reference for PRO MOTION's core service.
• Atom Factory: Boutique artist management and entertainment services firm that bundles artist development, publicity, and strategic marketing for music clients. Comparable to PRO MOTION in providing retained, integrated promotion and artist-development services to marquee music industry clients.
• Three Six Zero Group: Global talent management firm with a strong roster in dance/electronic and pop (e.g., Calvin Harris). Comparable to PRO MOTION in artist representation with promotional focus, particularly relevant for overlap in the dance/electronic music market.
• Costa Communications: Independent music PR and promotions firm serving record labels, artists, and entertainment brands with publicity campaigns. Comparable to PRO MOTION as a smaller-scale retained agency offering artist publicity and brand music marketing support.

Broad incumbents

• Roc Nation: Vertically integrated artist management, label services, and entertainment marketing firm built around a comprehensive suite of services. Broader portfolio than PRO MOTION but competes for the same major-label and brand entertainment budgets.
• AWAL: Global music distribution and artist services company (operating under Sony Music) offering marketing, promotion, and A&R support to independent artists and labels. Comparable to PRO MOTION in providing non-label-affiliated promotional and marketing services across music artist catalogs.
• The Orchard: Sony-owned music distribution and label services company providing marketing, promotion, and catalog management to independent artists and labels. Comparable as a services platform that handles marketing and promo for major-label-adjacent repertoire.

Emerging players

• Create Music Group: Tech-enabled music company offering distribution, marketing, and rights management services to independent artists and labels, with a notable footprint in dance/electronic. Comparable to PRO MOTION in dance-music marketing focus but operates with a more digital, scalable infrastructure.

Regional players

• Big Loud Records: Independent record label and label services company offering promotional, marketing, and A&R support. Comparable as a services-driven independent music business, though focused on country rather than dance/pop, making it a useful peer for marketing services and label-retention model rather than direct genre overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PROMOTION1983
• YouTubeyoutube.com/@PROMOTIONTheBradLeBeauCompany/videos
• Facebookfacebook.com/promotion1983
• Instagraminstagram.com/promotion1983
• TikToktiktok.com/@promotion1983

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PRO MOTION