Stephens Heffner Financial Partners

What Stephens Heffner Financial Partners does

Stephens Heffner Financial Partners is a private financial advisory practice headquartered in Overland Park, Kansas, with additional offices in Butler, Missouri and Liberty, Missouri. Founded in 2019 by Managing Partners Brad Stephens and Jason Heffner, the firm operates as a registered representative of Principal Securities, Inc., offering securities and investment advisory services through that broker-dealer and insurance and annuity products through affiliated Principal insurance companies. The firm is multi-state licensed across more than 40 U.S. states and serves four primary client segments: union associations and their members, 401(k) plan participants and employers, families and individuals at various life stages, and small business owners planning succession and legacy.

The service portfolio spans investment strategy development, retirement planning, insurance and annuity products (term life, whole life, variable life, disability income, long-term care, annuities), and estate planning. The practice has built a specialized niche in union benefits and 401(k) plan education, led by Brad Stephens, and supports this with educational content including financial calculators, research articles, newsletters, tax libraries, glossary tools, and a video library, alongside client account access through Principal, Albridge, and Morningstar. No proprietary technology platform is disclosed; the firm uses industry-standard financial planning tools and third-party research from Broadridge Advisor Solutions. The team consists of two managing partners, additional licensed financial representatives holding designations such as CLU, ChFC, LUTCF, RICP, AIF, and CFP, and an operational support bench across the three offices.

The business model is a relationship-based, sales-led professional services model in which advisors are compensated through advisory fees and commissions on financial products. Services are priced per client engagement through individualized consultations rather than disclosed standardized pricing. Go-to-market relies on direct advisor relationships, referrals, content marketing through the firm's website and learning center, and community involvement (American Cancer Society, Big Brothers Big Sisters, NAWBO, school districts, etc.). The firm has no external private equity or venture capital investment and operates as a partnership under the Principal Securities platform.

Name

Stephens Heffner Financial Partners

Legal name

Stephens Heffner Financial Partners

Website

https://stephensheffner.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Stephens Heffner Financial Partners is a privately held financial advisory practice affiliated with Principal Securities, Inc., offering investment, retirement, estate, and insurance planning to union members, 401(k) participants, families, and small business owners across the U.S.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)

akta.pro secondary industries

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE), Business Owner & Executive Financial Planning (FSAEAAAO), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD)

Keywords

• Financial advisory services
• Retirement planning
• Investment advisory
• Estate planning
• Insurance products

Headquarters

HQ city

Overland Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Financial Advisory and Advisory Fees: Revenue is generated through advisory fees and commissions on financial products and services including insurance products (life insurance, annuities, long-term care insurance, disability income insurance), securities, and investment advisory services. The firm operates as a registered representative of Principal Securities, Inc.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Stephens Heffner Financial Partners is a financial advisory firm that delivers personalized investment strategies, retirement planning, estate planning, and insurance and annuity products to individuals, families, union associations, 401(k) plan participants, and business owners. The firm operates as a registered representative of Principal Securities, Inc. and Principal Financial Group, offering securities and advisory services through a four-step process of goal setting, action plan creation, implementation, and ongoing progress monitoring.

Product overview

Stephens | Heffner Financial Partners is a financial advisory firm affiliated with Principal Securities, Inc. that offers a comprehensive suite of financial planning services organized around core offerings including investment strategies, insurance and annuity products, retirement planning, and estate planning. The firm also provides specialized services for distinct client segments: union benefits planning (for union associations and members), 401(k) plan services (for employers and employees), family financial planning, and business succession planning. Supporting these core advisory services, the firm provides educational tools including financial calculators (loan payoff, home affordability, retirement cost, tax, IRA eligibility, college funding, savings, life insurance, life expectancy), research articles covering estates, retirement, taxes, investing, and risk management topics, and educational videos on various financial topics.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial advisory services including investment strategies, insurance and annuity products, retirement planning, and estate planning tailored to individuals, families, unions, and businesses. Delivered through a four-step process of goal setting, action plan creation, implementation, and progress monitoring.
• Union Benefits Planning Specialized financial advisory services for union associations and their members, including 401(k) plan questions, pension options, and retirement road mapping. Led by Brad Stephens as a designated practice area.
• 401(k) Plan Services Employer- and employee-focused 401(k) plan support including employee financial education, individual consultations, and comprehensive financial strategy development for plan participants.
• Family Financial Planning Financial planning services for families covering major life events including marriage, home buying, starting a family, college savings, divorce, and retirement preparation.
• Business Succession Planning Business planning services including succession strategies, retirement income planning, and legacy and estate planning for family and small business owners.
• Investment Strategies

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Principal Securities, Inc.coreChannel Partner/ Reseller/ DistributorStephens Heffner Financial Partners operates as a registered representative of Principal Securities, Inc., offering securities and investment advisory products through this channel partner. The firm also works with Principal National Life Insurance Company and Principal Life Insurance Company for insurance products.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/stephens-heffner-financial-partners

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stephens Heffner Financial Partners