Rosenthal Properties
Rosenthal Properties is a fully integrated Mid-Atlantic commercial real estate firm that owns, leases, and manages over 7.5 million square feet of retail, office, and industrial properties for institutional investors, property owners, and corporate tenants across Washington DC, Virginia, and Maryland.
- Company typePrivate
- Founded1999
- HeadquartersVienna, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Rosenthal Properties does
Rosenthal Properties LLC is a Washington DC metropolitan area commercial real estate firm founded in 1999 by Glenn Rosenthal. The company is fully integrated across the asset lifecycle, offering acquisitions, dispositions, asset management, property management, leasing, construction management, tenant representation, and receivership services. Its portfolio at peak numbered 100+ commercial properties totaling over 7.5 million square feet of investment-grade retail centers, office buildings, and industrial parks, with more than $30M in annual rent generated from owned assets per its About page disclosure. The customer base divides into four primary groups: retail property owners and investors (the dominant segment); financial institutions and lenders requiring receivership and distressed asset management; retail and restaurant tenants (anchored by national grocers and big-box retailers); and institutional investors co-investing in larger portfolio acquisitions.
The firm's revenue is generated through managed-service property management fees on third-party portfolios, transaction-fee revenue from leasing commissions and acquisition/disposition mandates, professional-services revenue from construction and project management work, and managed-service principal returns on owned and co-invested properties. Pricing is not publicly disclosed and is negotiated on a quote basis for B2B engagements. The go-to-market motion is enterprise field sales: direct, relationship-driven engagement with commercial property owners, institutional investors, and corporate tenants across Virginia, Maryland, and Washington DC. Capital is sourced through joint venture partnerships with institutional investors including PGIM Real Estate (a $1 trillion AUM business) and Stockbridge ($22.5B AUM as of June 2021), as well as a one-off partnership for the 2021 WashREIT portfolio acquisition.
The Rosenthal team — approximately 65 employees as of August 2023 — is composed of leasing producers, acquisition professionals, and support staff. Operations are split between Arlington, VA (headquarters at 1300 Wilson Blvd) and the broader Mid-Atlantic field. In August 2023 Rosenthal combined with Atlanta-based TSCG (The Shopping Center Group), which operates 21 regional offices and 300+ associates and recorded $2B in 2022 transaction volume; concurrently Rosenthal divested its property management and leasing business to refocus on investment activities. The combined platform is now positioned as one of the largest privately held retail real estate services firms in the eastern US.
Rosenthal Properties firmographics
Firmographics- Name
- Rosenthal Properties
- Legal name
- Rosenthal Properties LLC
- Website
- https://rosenthalproperties.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rosenthal Properties is a fully integrated Mid-Atlantic commercial real estate firm that owns, leases, and manages over 7.5 million square feet of retail, office, and industrial properties for institutional investors, property owners, and corporate tenants across Washington DC, Virginia, and Maryland.
- Ownership category
- akta.pro rank
Rosenthal Properties industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Real Estate Property Managers (53131), Rental and Leasing Services (532)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Operators Of Nonresidential Buildings (6512)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Rosenthal Properties is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Rosenthal Properties business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Property Management Fees: Third-party property management services for retail, office, and industrial properties
- Leasing Commissions: Tenant representation and landlord leasing services generating commission-based revenue
- Acquisition and Disposition Fees: Fees from buying and selling commercial properties on behalf of clients and joint ventures
- Construction Management: Construction and project management services for tenant improvements and capital projects
- Principal Investment Returns: Investment returns from owned and co-invested properties, including retail centers, industrial parks, and office buildings
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Rosenthal Properties product offering
Product offeringCore offering
Rosenthal Properties is a fully integrated commercial real estate firm that owns, acquires, develops, leases, and manages investment-grade retail, office, and industrial properties across the Washington, D.C., Virginia, and Maryland markets. Service offerings include property management and leasing, acquisitions and dispositions, asset management (including receivership), construction management, and tenant representation for retail, office, and industrial clients.
Product overview
Rosenthal Properties operates as a fully integrated commercial real estate firm offering a unified platform of property services. The company's core offerings include Asset Management, Acquisitions & Dispositions, Receivership & Asset Management, Property Management & Leasing, Construction Management, and Tenant Representation. These services work together to provide comprehensive coverage of commercial real estate needs, from acquisition through disposition and ongoing property stewardship.
Differentiator
Problem solved
Functional benefit
Products and services
- Asset Management Comprehensive asset management services for commercial properties, including transition management, tactical and strategic planning, and exit strategies for property owners and investors.
- Acquisitions & Dispositions Property acquisition and disposition services including market research, due diligence, financial structure review, and coordination of environmental, legal, and tax professionals on behalf of commercial property clients.
- Receivership & Asset Management Specialized receivership and transition asset management for distressed commercial properties, including rapid takeover procedures, court reporting, seizure of assets, and property preservation for lenders and financial institutions.
- Property Management & Leasing Day-to-day property management and leasing services for retail, office, and industrial properties, ensuring smooth tenant transitions and property value preservation for commercial owners.
- Construction Management Construction and project management services for commercial properties, including tenant improvements and capital projects.
- Tenant Representation Representation services for retail, restaurant, and commercial tenants seeking space in the Washington D.C. metro area, including site selection, lease negotiation, and market intelligence.
Quantifiable outcome
- Successfully managed properties through COVID-19 pandemic, working with tenants throughout unprecedented challenges
- +2 more outcomes
Companies that use Rosenthal Properties
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles4 records
Rosenthal Properties technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Rosenthal Properties partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TSCGflagshipTSCG, the country's largest privately held retail real estate advisory firm, combined with Rosenthal Properties on August 1, 2023. The strategic move strengthens TSCG's Mid-Atlantic coverage, establishing it as one of the largest retail real estate services companies in the eastern US. Glenn Rosenthal's team of sixty-five people joined TSCG, which now has twenty-one regional offices and over three hundred associates. TSCG recorded $2 billion in transactions in 2022.
Scale indicators11 records
Recent moves8 records
Expansion highlights5 records
Rosenthal Properties competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Rosenthal Properties social profiles
Digital presenceRosenthal Properties financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rosenthal Properties leadership team
Management profileNumber of profiles
Profiles9 records
Rosenthal Properties funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rosenthal Properties M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rosenthal Properties
What does Rosenthal Properties do?
Rosenthal Properties is a fully integrated commercial real estate firm that owns, acquires, develops, leases, and manages investment-grade retail, office, and industrial properties across the Washington, D.C., Virginia, and Maryland markets. Service offerings include property management and leasing, acquisitions and dispositions, asset management (including receivership), construction management, and tenant representation for retail, office, and industrial clients.
Is Rosenthal Properties a public or private company?
Rosenthal Properties is a private company. It is classified as corporate owned and is currently operating.
When was Rosenthal Properties founded?
Rosenthal Properties was founded in 1999. It employs 11 to 50 people.
Where is Rosenthal Properties based?
Rosenthal Properties is headquartered in Vienna, United States, in the North America region.
How does Rosenthal Properties make money?
Five revenue lines are on record. Property Management Fees are the primary driver. The others are leasing Commissions, acquisition and Disposition Fees, construction Management and principal Investment Returns.
Does Rosenthal Properties have an API?
No public API is recorded for Rosenthal Properties.
What industry is Rosenthal Properties in?
Rosenthal Properties's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6531.