Roe Motors

What Roe Motors does

Roe Motors is a family-owned automotive dealership founded in 1983 and headquartered at 201 NE 7th St, Grants Pass, Oregon. It operates as an authorized GMC franchise dealer serving Southern Oregon communities including Medford, Ashland, Klamath Falls, and Rogue River. The company sells new GMC trucks and SUVs (Sierra 1500, Sierra HD, Canyon, Sierra EV, Terrain, Acadia, Yukon, Savana), pre-owned vehicles through its CarBravo certified pre-owned program and general used inventory, and operates a Collision Center for auto body repair. Core technology is the DealerOn dealer website platform, supplemented by GM-provided integrations including OnStar connectivity, Super Cruise hands-free driver assistance, Apple CarPlay, Android Auto, GM Rewards, and GM Parts Online ordering.

The business generates revenue across five streams: vehicle sales (new and pre-owned), service and parts (oil changes, brake service, alignments, batteries, diagnostics using ACDelco and genuine GMC parts), collision repair (insurance-claim coordination), financing (loans and leasing via GM Financial and partner lenders), and a We Buy Cars direct-purchase program. Go-to-market is direct-to-consumer via a single physical showroom, phone sales (inside sales), and online inventory browsing with in-person transactions. Distribution is regional and gated by the GM franchise agreement.

Customer segments are horizontally distributed across individual consumers, truck buyers, SUV buyers, and collision repair customers, with no enterprise concentration. Public pricing exists for service and parts (e.g., $109.95 synthetic oil change and tire rotation, $279.95–$299.95 brake rotor replacement, $179.95 brake pads installed), while vehicle pricing is quote-based. Marketing is multi-channel but low-tech: website, Facebook, email, community involvement, and referrals. No AI/ML capabilities, no proprietary technology beyond the dealer platform, no disclosed funding, no parent company, and no public ticker are identified.

Name

Roe Motors

Legal name

Roe Motors

Website

https://roemotors.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Roe Motors is a family-owned GMC franchise dealership in Grants Pass, Oregon, selling new and pre-owned vehicles and operating a service, parts, and collision center for individual consumers and small commercial buyers across Southern Oregon.

Ownership category

akta.pro rank

Product category

Automotive Retail Dealership

NAICS

Other Motor Vehicle Dealers (4412)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Auto & Vehicle Leasing (Personal Use) (FSAKANAA)

Keywords

• Car dealership services
• Automotive retail sales
• Auto repair services
• Collision repair services
• Vehicle financing

Headquarters

HQ city

Grants Pass

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new GMC vehicles (trucks and SUVs) and pre-owned vehicles from multiple brands including GMC, Chevrolet, Ford, Toyota, Jeep, Nissan, Honda, Kia, Hyundai, Cadillac, Buick, and RAM.
2. Service and Parts: Maintenance services including oil changes, tire rotations, brake service, battery replacement, diagnostics, alignments, and factory-recommended maintenance. Parts sales include ACDelco parts, accessories, and tires.
3. Collision Repair: Collision center providing auto body repair services from minor dents to major collision repairs, including insurance claim coordination.
4. Financing: Finance department assists with auto loans, leasing, and trade-in support for vehicle purchases. Works with multiple lending partners.
5. Vehicle Purchases: Direct purchase of vehicles from consumers (We Buy Cars program), providing competitive offers and streamlined selling process.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Roe Motors is a family-owned authorized GMC dealership in Grants Pass, Oregon that sells new GMC trucks and SUVs, certified pre-owned and used vehicles from multiple brands, and provides vehicle financing, factory maintenance and repair services, collision repair, and genuine GMC/ACDelco parts. It operates as a single-location retail dealership serving Southern Oregon consumers with a full sales-to-service automotive retail offering under one roof.

Product overview

Roe Motors is a family-owned GMC dealership in Grants Pass, Oregon, offering a comprehensive automotive portfolio centered on new GMC trucks and SUVs. The core product lineup includes light-duty trucks (Sierra 1500, Canyon), heavy-duty trucks (Sierra 2500 HD, Sierra 3500 HD), the electric Sierra EV, and SUVs (Terrain, Acadia, Yukon, Savana). The dealership also sells pre-owned vehicles through its CarBravo certified pre-owned program and general used inventory. Complementary services include vehicle financing, a full-service maintenance and collision repair center, genuine GMC parts and accessories, and a direct vehicle purchase program. The product ecosystem is anchored by GM's technology platforms including OnStar connectivity and Super Cruise driver assistance, with financing and loyalty managed through GM Rewards.

Differentiator

Problem solved

Functional benefit

Brands

• CarBravo: Certified pre-owned vehicle program operated by Roe Motors for purchasing and selling quality used vehicles.
• Roe Motors Collision Center

Products and services

• GMC Sierra 1500 New full-size light-duty GMC pickup truck sold to individual consumers, with TurboMax engine, up to 13,300 lbs diesel towing, and available Super Cruise hands-free driving on select trims.
• GMC Sierra HD (2500 HD and 3500 HD) New heavy-duty GMC pickup trucks for demanding work, with available towing capacity up to 36,000 lbs and Duramax 6.6L Turbo-Diesel V8 engine.
• GMC Sierra EV New electric GMC pickup truck sold to consumers interested in EV capability combined with full-size truck utility.
• GMC Canyon New midsize GMC pickup truck with 2.7L TurboMax engine producing 310 hp and 430 lb-ft torque, available in Elevation, AT4, and Denali trims.
• GMC Terrain New compact GMC SUV with 1.5L turbocharged engine (175 hp, 203 lb-ft torque), flexible cargo space up to 63.5 cu ft, and available SLE, SLT, AT4, and Denali trims.
• GMC Acadia New midsize GMC SUV with available three-row seating for up to 8 passengers, 2.0L 4-cylinder (228 hp) or 3.6L V6 (310 hp) engine options, and 8-inch infotainment system.
• GMC Yukon New full-size GMC SUV with available three-row seating, 5.3L V8 (355 hp) or 6.2L V8 (420 hp) engine options, and 10.2-inch infotainment system.
• GMC Savana (Passenger and Cargo) New GMC commercial van available in passenger and cargo configurations for business and fleet transportation needs.
• Pre-Owned Vehicles Used vehicles of various model years and brands (GMC, Chevrolet, Ford, Toyota, Jeep, Nissan, Honda, Kia, Hyundai, Cadillac, Buick, RAM) inspected and offered at competitive prices to retail buyers.
• CarBravo Certified Pre-Owned Vehicles GM's certified pre-owned vehicle program offered at Roe Motors, providing previously owned GMC vehicles that have passed rigorous inspection including age and mileage requirements, limited warranty, roadside assistance, multi-point inspections, and vehicle history reports.
• Vehicle Financing Auto loan and lease facilitation for new and used vehicle purchases through GM Financial and multiple lending partners, including pre-qualification, trade-in support, and competitive rate options.
• GMC Service Center Full-service maintenance and repair facility providing oil changes, tire rotations, brake service, battery replacement, diagnostics, alignments, and factory-recommended maintenance using genuine GMC and ACDelco parts by certified GMC service technicians.
• Collision Center Auto body repair services from minor dents and scratches to comprehensive collision repairs, provided by certified technicians with modern equipment and insurance claim coordination.
• Genuine GMC Parts and Accessories Genuine GMC parts, accessories, and ACDelco components for vehicle maintenance and customization, available for online ordering through GM's official parts portal.
• We Buy Cars Program Direct vehicle purchase program allowing consumers to sell their vehicles to Roe Motors through a transparent evaluation process with competitive cash offers based on Kelley Blue Book valuation.

Quantifiable outcome

• Towing capacity up to 36,000 lbs for Sierra HD models
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Two partnerships are on record, tiered core and minor.

• GMC (General Motors)coreChannel Partner/ Reseller/ DistributorAuthorized GMC dealer franchise representing General Motors' GMC brand. Offers new GMC vehicles, genuine GMC parts, and GM-certified service. Access to GM incentives, GM Rewards program, and manufacturer support.
• CarBravominorChannel Partner/ Reseller/ DistributorGM's certified pre-owned vehicle program that Roe Motors participates in, offering inspected pre-owned vehicles with potential additional warranties.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/roemotors
• Xx.com/roemotors
• LinkedInlinkedin.com/company/roe-motors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roe Motors