Alliance Psychological Services

What Alliance Psychological Services does

Alliance Psychological Services Ltd is a private, UK-based mental health services provider headquartered at Barton House, Stockton-on-Tees, operating primarily across the Teesside area in North East England. Founded in 1999, the company delivers psychological therapy services through three integrated service lines: NHS-commissioned adult talking therapies (operated in partnership with Impact on Teesside), specialist Children, Young People and Families (CYPF) services, and private/self-pay therapy plus workplace wellbeing offerings branded as Alliance Plus. The organisation serves a mix of NHS-referred adults experiencing common mental health conditions such as anxiety and depression, children/adolescents and their families, self-paying individuals seeking private therapy, and commercial employer clients procuring workplace mental health programmes.

The business operates a hybrid revenue model combining NHS contract revenue (commissioned services under Impact on Teesside), private self-pay fees for individual therapy sessions, and commercial B2B contracts for workplace wellbeing. Its go-to-market is sales-led, relying on NHS referral pathways through Impact on Teesside for adult services, direct client acquisition for private therapy through the Alliance Plus website, and employer outreach for workplace wellbeing contracts. The company holds sector accreditations including Investors in People, Disability Confident, Armed Forces Covenant, and the Better Health at Work Bronze Award, reflecting institutional-grade HR and operational standards. With 101–250 employees, a single regional headquarters, no disclosed funding rounds, and no M&A activity, Alliance Psychological Services is a mid-sized, regionally concentrated human-services provider rather than a scaled national or technology-enabled platform.

Name

Alliance Psychological Services

Legal name

Alliance Psychological Services Ltd

Website

https://alliancepsychology.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

101–250 employees

Short description

Alliance Psychological Services Ltd is a private UK mental health provider based in Stockton-on-Tees, delivering NHS adult talking therapies, CYPF services, and private/workplace wellbeing offerings across the Teesside area through its Impact on Teesside partnership and Alliance Plus sub-brand.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Individual and Family Services (6241)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industry

Mental Health & Crisis Support Services (BPAGACAD)

Keywords

• Psychological therapy services
• NHS talking therapies
• Mental health counseling
• Children mental health
• Workplace wellbeing programs

Headquarters

HQ city

Stockton-on-tees

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. NHS Commissioned Services: Provides NHS Talking Therapies for adults and specialist services for children and young people under NHS contracts.
2. Private Pay Therapy: Private therapy services offered through Alliance Plus brand to individual clients on a self-pay basis.
3. Workplace Wellbeing: Commercial mental health and wellbeing services to employers and organisations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Alliance Psychological Services delivers in-person and remote psychological therapy and counselling services to adults, children, young people, families, and organisations across the Teesside region. Its services span NHS-commissioned talking therapies (operated in partnership with Impact on Teesside), a specialist Children, Young People and Families (CYPF) division, and a commercial arm (Alliance Plus) offering self-pay private therapy and workplace wellbeing programmes. Revenue is generated through NHS contracts, private self-pay fees, and employer commercial contracts.

Product overview

Alliance Psychological Services offers a portfolio of mental health support services organized into three main divisions: NHS & Adult Talking Therapies (operated in partnership with Impact on Teesside), Children, Young People and Families (CYPF) services, and Private Therapies & Workplace Wellbeing branded as Alliance Plus. The organization provides accessible mental health support across multiple service lines, serving both NHS-funded patients and private/commercial clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Alliance Plus (Private Therapies & Workplace Wellbeing)
• Children, Young People and Families (CYPF)
• NHS & Adult Talking Therapies

Quantifiable outcome

• Clients report positive outcomes including improved mental wellbeing and life changes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Impact on TeessidecoreStrategic or Co-development PartnerPartnership to deliver NHS Talking Therapies services across the Teesside area. Impact on Teesside is an NHS-funded programme providing psychological therapies for adults experiencing common mental health problems.
• Tees Valley Getting Help ServicecoreStrategic or Co-development PartnerNew service launch to transform mental health support for children and young people in the Tees Valley area.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Impact on Teesside: Alliance's strategic NHS Talking Therapies delivery partner in the Tees Valley; provides the same adult talking therapies service line via an NHS-funded programme, making it both a collaborator and the closest comparable local provider.
• Everyturn Mental Health: UK mental health charity delivering NHS Talking Therapies and psychological services across the North of England; competes for the same NHS adult mental health commissioning contracts and serves overlapping populations.

Broad incumbents

• Vita Health Group: Large UK provider of NHS Talking Therapies, musculoskeletal, and corporate wellbeing services; operates at greater scale nationwide across the same NHS-commissioned therapy and workplace wellbeing categories.
• Priory Group: UK's largest independent mental health provider offering therapy, inpatient, and outpatient services; broader portfolio but directly comparable service line in psychological therapy and wellbeing.
• Cygnet Health Care: National UK provider of mental health, learning disability and autism services with NHS contracts across regions; competes for the same commissioning dollars at greater scale.

Regional players

• Tees, Esk and Wear Valleys NHS Foundation Trust (TEWV): Statutory NHS provider covering the same Tees Valley geography for specialist mental health services; sets the local commissioning landscape in which Alliance operates as a third-sector provider.

Emerging players

• Kooth: UK digital mental health platform focused on children and young people with NHS contracts across multiple local authorities; competes specifically for the same CYPF commissioning contracts but via digital delivery.

Others

• Headspace Health: Global B2B mental wellbeing platform delivering workplace therapy and coaching; competes most directly with Alliance Plus for employer wellbeing contracts, albeit through a digital-only model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/alliancepsychological
• LinkedInlinkedin.com/company/alliance-psychological-services-ltd

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alliance Psychological Services