What Allett does

Allett is a San Diego-based direct-to-consumer e-commerce brand founded in 1995 that designs and sells slim RFID-blocking wallets, lightweight sling and crossbody bags, and complementary accessories (Micro Pen, D1 ink refills, gift cards). The company was created around the patented Original Wallet — engineered to maintain an ultra-thin profile even when fully packed — and sells primarily through its Shopify storefront at all-ett.com, shipping globally with localized checkout for the US, UK, Germany, France, Japan, Australia, and Singapore. The product portfolio spans two main material lines (vegan ripstop nylon and Nappa leather) across roughly 20 wallet SKUs organized by use case (everyday, travel, ID, coin, sport, trifold, accordion, card holder, passport), three bag SKUs in 100% recycled nylon, and accessory bundles marketed around Father's Day and gift-giving occasions.

The company's core technical differentiator is a US military-grade alloy RFID-blocking lining sewn into both nylon and leather wallets, claimed to block RFID signals up to 3000 MHz while adding negligible weight and bulk. Products are positioned around three functional pillars — physical slimness (sitting comfort, front-pocket carry), electronic security (RFID skimming protection), and design minimalism — supported by a proprietary Micro Pen that integrates into most wallet SKUs. Marketing relies on direct e-commerce (newsletter, blog, accessibility-driven site design), earned media in The New York Times Wirecutter, Wall Street Journal, ESPN, Carryology, and Pack Hacker, and verified customer reviews that frequently cite multi-decade product lifespans and repeat-purchase behavior.

Commercially, Allett operates as a pure one-time-transaction DTC business with no subscription tier, no wholesale, no marketplace listings, and no physical retail. Unit prices cluster between $16 and $72 for wallets and $89-$109 for sling bags, with free shipping over $100 USD and a recently introduced "Outlet" discount section. Customer segments span men, women, frequent travelers, minimalists, and high-capacity users, with verified buyers documented across the US and Europe. The company is privately held with no disclosed external funding, no parent company or subsidiaries, and a 1-10 employee headcount consistent with a founder-led lifestyle brand rather than a venture-backed scale-up.

Name

Allett

Legal name

Allett

Website

https://all-ett.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Allett is a San Diego-based direct-to-consumer e-commerce brand, founded in 1995, that designs and globally sells slim RFID-blocking wallets (nylon and leather), recycled-nylon sling bags, and accessories through its own Shopify storefront serving individual men, women, and travelers.

Ownership category

akta.pro rank

Product category

Wallets and Slim Carry Accessories

NAICS

Luggage and Leather Goods Retailers (458320), Jewelry, Luggage, and Leather Goods Retailers (4583)

SIC

Leather & Leather Products (3100), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Wallets & Cardholders (Small Leather Goods) (CRAAAJAC)

akta.pro secondary industry

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• RFID blocking wallets
• Slim minimalist wallets
• Everyday carry gear
• Lightweight sling bags
• Passport travel wallets

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Direct Product Sales: Allett generates revenue through direct-to-consumer sales of slim wallets, travel wallets, card holders, sling bags, crossbody bags, and accessories (micro pens, ink refills). Products are sold at fixed retail prices through the company's e-commerce website. No subscription or recurring revenue model exists; all sales are one-time transactions with optional gift cards available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Allett designs, manufactures, and retails slim RFID-blocking wallets, lightweight crossbody sling bags, and integrated carry accessories (micro pens and D1 ink refills). The wallet portfolio spans the Original Wallet, ID Wallet, Coin Wallet 2.0, Hybrid Card Wallet, Sport Wallet, Trifold Wallet, Travel Wallet, Passport Wallet, Envelope Wallet, Accordion Wallet, Card Holder, Lookout Wallet, Wayfinder Passport Wallet, and Switchback Wallet, offered in vegan ripstop nylon and/or premium Nappa leather. All products are sold exclusively through the brand's own all-ett.com website (no retail partners or marketplaces).

Product overview

Allett is a San Diego-based company (founded 1995) specializing in slim wallets and lightweight bags. The product portfolio centers on two core product lines: slim RFID-blocking wallets available in both vegan ripstop nylon and premium Nappa leather editions, and minimalist sling/crossbody bags made from 100% recycled nylon. Wallet offerings include The Original, ID Wallet, Coin Wallet 2.0, Hybrid Card Wallet, Sport Wallet, Trifold Wallet, Travel Wallet, Passport Wallet, Envelope Wallet, Accordion Wallet, Card Holder, Lookout Wallet, Wayfinder Passport Wallet, and Switchback Wallet - each offered in Nylon and/or Leather editions. Bag products include Daily Sling Bag (7L), Daily Mini Sling (2.3L), and Daily Rope Bag (1.2L). Accessories include the Micro Pen and Ink Cartridge Refills. Bundles combining wallets with pens and ink are also offered. All products feature RFID blocking technology using US military-grade alloy blocking signals up to 3000 MHz. Products are sold directly through the company's e-commerce platform with free shipping on orders over $100.

Differentiator

Problem solved

Functional benefit

Products and services

• The Original Wallet | Nylon Edition The flagship slim wallet made from lightweight vegan ripstop nylon with US military-grade RFID blocking. Holds 4-24 cards along with bills and receipts; the design that began the Allett brand.
• The Original Wallet | Leather Edition The flagship slim wallet in premium Nappa leather with RFID blocking. Holds 4-24 cards, bills, receipts, and includes the integrated micro pen.
• ID Wallet | Nylon Edition Minimalist ID wallet in vegan ripstop nylon with RFID blocking, designed for easy access to ID cards.
• ID Wallet | Leather Edition Slim ID wallet in premium Nappa leather with RFID blocking. Holds 4-12 cards, bills, and the integrated micro pen.
• Coin Wallet 2.0 | Nylon Edition Compact coin wallet made from 100% recycled ripstop nylon with RFID blocking. Features a 2x2 accordion card slot pattern.
• Coin Wallet 2.0 | Leather Edition Slim leather coin wallet with RFID blocking. Holds 4-24 cards, bills, receipts, coins, and the integrated micro pen.
• Hybrid Card Wallet | Nylon Edition Versatile hybrid card wallet in vegan nylon with RFID blocking. Accommodates 3-10 cards and folded bills; includes the micro pen.
• Sport Wallet | Nylon Edition Front-pocket sport wallet in vegan ripstop nylon with RFID blocking. Designed for active lifestyles.
• Sport Wallet | Leather Edition Slim leather sport wallet with RFID blocking. Holds 2-10 cards, bills, and the integrated micro pen.
• Trifold Wallet | Nylon Edition Compact trifold wallet in vegan nylon with RFID blocking. Holds 2-12 cards, bills, and receipts.
• Travel Wallet | Nylon Edition Organized travel wallet in vegan nylon with RFID blocking. Holds 2-10 cards, passport, bills, and travel documents; includes the micro pen.
• Travel Wallet | Leather Edition Nappa leather travel wallet with RFID blocking. Holds passport, cards, tickets, and currency.
• Passport Wallet | Leather Edition Slim leather passport wallet with RFID blocking. Holds 5-10 cards, passport, bills, and travel documents.
• Lookout Wallet | Nylon Edition Nylon wallet with pull-tab feature for hidden cards and ID window. RFID blocking protection.
• Wayfinder Passport Wallet | Leather Edition Leather passport wallet with pull-tab card access and RFID blocking. Holds 2-7 cards, folded bills, passport, and travel docs; includes the micro pen.
• Switchback Wallet | Leather Edition High-capacity leather trifold wallet with pull-tab feature. Holds 2-12 cards, bills, receipts, and coins; includes the micro pen.
• Daily Sling Bag Lightweight crossbody sling bag made from 100% recycled nylon. 7-liter capacity for everyday carry.
• Daily Mini Sling Compact mini sling bag from 100% recycled nylon. 2.3-liter capacity for essentials.
• Daily Rope Bag Innovative rope-style daily bag made from recycled materials. 1.2-liter capacity.
• Micro Pen (Wallet Pen) Compact wallet-sized pen designed to fit inside Allett wallets; uses standard D1 ink refills.
• Ink Cartridge Refill Replacement D1 ink cartridges for the Allett Micro Pen.

Quantifiable outcome

• Wallets designed to maintain slim profile even when packed to capacity
• +3 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bellroy: Bellroy is a direct competitor in slim, minimalist wallets and slim carry gear with RFID protection, sold direct-to-consumer globally. It offers a comparable product range (slim leather and nylon wallets, card holders, travel wallets) and competes for the same minimalist-EDC shopper that Allett targets.
• Ridge Wallet: Ridge is the dominant metal/alloy minimalist wallet brand with RFID blocking, sold direct-to-consumer. It targets the same slim-wallet buyer, competes heavily on gift-occasion SEO, and has a much larger marketing footprint than Allett.
• Secrid: Secrid makes premium RFID-blocking card wallets with a patented aluminum Cardprotector mechanism, sold via DTC and select retailers. Comparable to Allett in product category (slim wallets), price point ($50-$100+), and target minimalist buyer.
• Herschel Supply Co. Herschel is a lifestyle bag brand offering backpacks, slings, and crossbody bags made in part from recycled materials, sold DTC and through retail. Allett's Daily Sling/Mini Sling/Rope Bag compete most directly with Herschel's sling and crossbody offerings.
• Peak Design: Peak Design is a premium DTC carry gear brand selling bags, slings, and everyday-carry accessories with sustainability and engineering-led positioning. Comparable to Allett's recycled-nylon sling bag line and minimalist EDC ethos.
• Dagne Dover: Dagne Dover is a DTC bag and accessory brand catering to women and travelers with organization-focused designs. Comparable to Allett's women's Envelope wallet and travel wallet lines, particularly with the recycLED-nylon sling bag expansion.
• Saddleback Leather: Saddleback Leather is a premium DTC leather goods brand built around durability and a 100-year warranty ethos. Comparable to Allett on its premium leather wallet line and its longevity-backed value proposition (Allett customers report 20+ years of use).
• Ekster: Ekster is a DTC smart wallet brand with RFID blocking, slim profiles, and trackable cardholder technology. Direct competitor in the slim-RFID-wallet category and a similar gift-bundle-led growth strategy.

Broad incumbents

• Filson: Filson is a heritage American brand selling leather bags, wallets, and outdoor lifestyle goods at premium price points. Comparable to Allett on its premium Nappa leather wallet side and its longevity-and-quality brand heritage (Allett 1995, Filson 1897).

Emerging players

• Marshall-Roberts (M+R) / Travelambo: Amazon-native slim RFID wallet brands (e.g., Travelambo, M&R) sell comparable minimalist wallets at lower price points. They represent the commoditizing pressure on Allett's category and compete for the same Amazon-search-driven gift buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/allettlife
• Facebookfacebook.com/AllettWallets
• LinkedInlinkedin.com/company/allett

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allett