Flora Mid-South Realty
- Company typePrivate
- Founded2005
- HeadquartersLawrenceburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Flora Mid-South Realty firmographics
Firmographics- Name
- Flora Mid-South Realty
- Legal name
- Cavins Realty Group
- Website
- https://floramidsouthrealty.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Flora Mid-South Realty industry classification
Industry- Product category
- Residential Real Estate Brokerage
- NAICS
- Offices of Real Estate Agents and Brokers (53121), Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
Keywords
Where Flora Mid-South Realty is headquartered
LocationHeadquarters
- HQ city
- Lawrenceburg
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Flora Mid-South Realty business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Real Estate Commissions: Traditional real estate brokerage earning commissions on property sales and purchases. Services include buyer representation, seller representation, market analysis, and investment property services.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Flora Mid-South Realty product offering
Product offeringCore offering
Flora Mid-South Realty is a residential real estate brokerage providing buyer representation, seller representation, comparative market analysis, and investment property identification across Southern Middle Tennessee. It also operates a property management service covering Lawrence County, Leoma, and Loretto, supporting landlords with tenant placement, maintenance oversight, and investment protection. The firm is staffed by five local agents and operates from a single Lawrenceburg headquarters.
Product overview
Cavins Realty Group offers a unified suite of real estate services focused on residential property transactions in Lawrence County, Tennessee. The core offerings include buyer representation, seller representation, market analysis, and investment property services. The company also provides property management services for the Lawrence County area, protecting owner investments while maintaining quality tenant housing. The business is built around personal service from local agents rather than a software platform with modular components.
Differentiator
Problem solved
Functional benefit
Products and services
- Buyer Representation Full-service residential buyer representation guiding clients through every step of the home buying process from property search to closing, including negotiation and market expertise. Targeted at individuals purchasing residential property in Lawrence County and surrounding Southern Middle Tennessee.
Quantifiable outcome
- 100+ homes sold
- +1 more outcomes
Companies that use Flora Mid-South Realty
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Flora Mid-South Realty technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Flora Mid-South Realty partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
Flora Mid-South Realty competitors and assessment
Company assessmentBroad incumbents
- Crye-Leike Realtors: Crye-Leike is the largest residential brokerage in the Mid-South and Tennessee region, offering buyer/seller representation, property management, and relocation services. It is a direct regional incumbent to Flora Mid-South in the same Southern Middle Tennessee footprint, with far broader agent coverage and brand recognition.
- RE/MAX: RE/MAX is a global residential real estate franchise with a strong Tennessee presence. It competes with Flora Mid-South for the same home buyers and sellers, with a recognized brand, marketing infrastructure, and referral network, but at a much broader scale and not community-specific.
- Keller Williams Realty: Keller Williams is one of the largest U.S. real estate franchisors with significant Tennessee operations. It competes head-to-head with Flora Mid-South in residential buyer/seller representation, with a much larger agent base, technology platform, and training systems.
- Century 21 Real Estate: Century 21 is a globally recognized real estate franchise with agents serving Tennessee markets. It offers the same core service (residential buyer/seller representation) as Flora Mid-South, backed by brand recognition and global referral reach.
- Coldwell Banker: Coldwell Banker is a major national brokerage franchise with established Tennessee agents. It directly competes with Flora Mid-South for residential listings and buyer representation, with a stronger brand and broader geographic reach.
- Berkshire Hathaway HomeServices: Berkshire Hathaway HomeServices is a national residential real estate franchise. While not concentrated in rural Tennessee, it competes indirectly for relocation-driven buyers and sellers that the firm would otherwise serve, and represents the type of branded incumbent that could enter the region.
- Exit Realty: Exit Realty is a franchise brokerage with a notable presence in smaller and mid-sized U.S. markets. It directly competes with Flora Mid-South for the same buyer/seller segment in Southern Middle Tennessee, with a similar franchise-driven go-to-market model.
Emerging players
- Redfin: Redfin is a technology-enabled residential brokerage offering lower-commission buyer/seller representation. It signals a structural threat to local full-service brokerages like Flora Mid-South by pressuring commission rates and shifting consumer expectations toward digital-first service.
Regional players
- Main Street Realty of Lawrenceburg: Main Street Realty is a locally owned residential brokerage in Lawrenceburg, Tennessee. It is a direct local competitor, serving the same home buyers, sellers, and landlords in Lawrence County and Southern Middle Tennessee.
- United Country Real Estate: United Country is a real estate franchise specializing in rural, small-town, and country properties across the U.S. It is comparable to Flora Mid-South for rural land, residential acreage, and investment property transactions in similar Southern markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Flora Mid-South Realty social profiles
Digital presenceFlora Mid-South Realty financial estimates
Financial estimateRevenue estimate
Valuation estimate
Flora Mid-South Realty leadership team
Management profileNumber of profiles
Profiles5 records
Flora Mid-South Realty funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Flora Mid-South Realty M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Flora Mid-South Realty
What does Flora Mid-South Realty do?
Flora Mid-South Realty is a residential real estate brokerage providing buyer representation, seller representation, comparative market analysis, and investment property identification across Southern Middle Tennessee. It also operates a property management service covering Lawrence County, Leoma, and Loretto, supporting landlords with tenant placement, maintenance oversight, and investment protection. The firm is staffed by five local agents and operates from a single Lawrenceburg headquarters.
Is Flora Mid-South Realty a public or private company?
Flora Mid-South Realty is a private company. It is classified as family owned and is currently operating.
When was Flora Mid-South Realty founded?
Flora Mid-South Realty was founded in 2005. It employs 11 to 50 people.
Where is Flora Mid-South Realty based?
Flora Mid-South Realty is headquartered in Lawrenceburg, United States, in the North America region.
How does Flora Mid-South Realty make money?
One revenue line is on record: real Estate Commissions.
Who are Flora Mid-South Realty's main competitors?
Broad incumbents on record are Crye-Leike Realtors, RE/MAX, Keller Williams Realty, Century 21 Real Estate, Coldwell Banker, Berkshire Hathaway HomeServices and Exit Realty. Redfin is listed as an emerging player. Regional players are Main Street Realty of Lawrenceburg and United Country Real Estate.
Does Flora Mid-South Realty have an API?
No public API is recorded for Flora Mid-South Realty.
What industry is Flora Mid-South Realty in?
Flora Mid-South Realty's product category is Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes). Its NAICS code is 53121 and its SIC code is 6531.