Autoringen
Autoringen operates Norway's largest B2B online car auction platform, serving licensed automotive dealers through daily auctions, closed OEM partner events, and integrated vehicle registration services backed by a consortium of major Norwegian dealer groups.
- Company typePrivate
- Founded2021
- HeadquartersSkedsmokorset, Norway
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What Autoringen does
Autoringen operates Norway's largest B2B car auction platform, serving licensed automotive dealers (bilforhandlere) with daily online vehicle auctions. Founded in 2021 and headquartered at Lysaker (Bærum) with operational hubs in Skedsmokorset, Ski, Stavanger/Sandnes, Trondheim, and Bergen, the company runs two daily auction sessions (10:00 and 13:00) typically featuring 56-60+ vehicles per session, including a general B2B auction, a lower-price-class tier with simpler inspection, and closed dealer-only events for OEM partners such as Bertel O. Steen, Volvo Car Norway, Citroën Norway, and Alfa Romeo Norway.
The technology stack is a custom internet-based auction system (Auksjonssystemet) differentiated by three bidding features: Fastbud, which makes bid amounts immediately visible to all participants; Autobud, a proxy bidding system that places bids on behalf of users up to a specified maximum; and Dynamisk slutt, which extends auction end times by up to 20 seconds during the final phase to prevent sniping. The platform is integrated with Autoreg, the Norwegian vehicle industry registration system, enabling automated sales notifications (salgsmelding), invoicing, and title transfer upon payment. Additional services include vehicle transport coordination and electronic invoicing.
Revenue is generated entirely through transaction fees. Standard B2B auctions charge buyers 2.7% of the purchase price with a NOK 2,700 minimum per car, while lower-price-class auctions charge a fixed NOK 2,200. Late vehicle pickup beyond a 4-day deadline incurs a NOK 250/day storage fee. Autoringen is owned by a consortium of major Norwegian automotive groups — Møller Bil, Bertel O. Steen, Bilia Norge, Bauda, and Kverneland Bil — structured through multiple regional AS entities (Oslo, Rogaland, Trondheim, Bergen) plus a dedicated digital technology subsidiary (Autoringen Digital AS). Customer acquisition relies primarily on shareholder dealer networks and industry referral, with the platform positioned as the industry's own B2B auction service.
Autoringen firmographics
Firmographics- Name
- Autoringen
- Legal name
- Autoringen AS
- Website
- https://autoringen.no
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Autoringen operates Norway's largest B2B online car auction platform, serving licensed automotive dealers through daily auctions, closed OEM partner events, and integrated vehicle registration services backed by a consortium of major Norwegian dealer groups.
- Ownership category
- akta.pro rank
Autoringen industry classification
Industry- Product category
- Online Vehicle Auctions
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Wholesale Vehicle Auctions (Physical & Online) (TLABAKAA)
- akta.pro secondary industry
- Dealer-to-Dealer (B2B) Vehicle Remarketing Networks (TLABAKAB)
Keywords
Where Autoringen is headquartered
LocationHeadquarters
- HQ city
- Skedsmokorset
- HQ country
- Norway
- HQ region
- Europe
Offices6 records
Markets served
Autoringen business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Auction Transaction Fees: Autoringen charges auction fees on vehicle sales. For standard B2B auctions, buyers pay 2.7% of the purchase price with a minimum of NOK 2,700 per car. For lower-priced vehicle auctions (with simpler inspection), buyers pay a fixed NOK 2,200 per car.
- Storage and Logistics Fees: Additional fees apply for late vehicle pickup. Storage fee of NOK 250 per day (excl. VAT) applies after the 4-day pickup deadline from invoice date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard B2B Auction - 2.7% of purchase price |
| Transaction based/ take rate | Pay-as-you-go | Lower Price Class Auction - Fixed fee |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Autoringen product offering
Product offeringCore offering
Autoringen operates Norway's largest B2B online car auction platform, enabling licensed professional car dealers to buy and sell used vehicles through daily digital auctions. The platform facilitates real-time bidding with features such as fixed bids (Fastbud), automatic proxy bidding (Autobud), and dynamic auction closing (Dynamisk slutt), with vehicle registration transfers handled through Autoreg integration.
Product overview
Autoringen operates as Norway's largest B2B car auction platform with a single unified product. The core offering is the Autoringen B2B Bilauksjon platform, which enables professional car dealers to buy and sell vehicles through online auctions. This core platform is enhanced with several integrated sub-products: Fastbud (fixed bid visibility), Autobud (automatic proxy bidding), and Dynamisk slutt (dynamic auction ending with time extensions). Additional services include Transport (vehicle logistics and delivery coordination) and Faktura og salgsmelding (invoice and registration transfer management via the Autoreg system). The platform organizes daily auctions including general B2B auctions, lower price tier auctions, and closed dealer-specific auctions for partners like Bertel O. Steen, Volvo Car Norway, and others.
Differentiator
Problem solved
Functional benefit
Products and services
- Autoringen B2B Bilauksjon Norway's largest B2B car auction platform enabling professional car dealers and resellers to buy and sell vehicles through online auctions. The platform facilitates daily auctions with real-time bidding functionality and includes general B2B auctions, lower price tier auctions, and closed dealer-specific auctions.
- Transport Vehicle transportation and logistics service for vehicles purchased at auction. Buyers can order transport through their profile or via links received after purchase. Vehicle collection must occur within 4 days of purchase.
- Faktura og salgsmelding Invoice and sales notification service. Electronic invoices are sent via email after auctions and available in the user's profile. Sales notifications are sent via the Autoreg system when payment is received, enabling seamless vehicle ownership transfers.
Quantifiable outcome
- Vehicles sold 'as is' with no warranty claims post-sale
Companies that use Autoringen
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles1 record
Autoringen technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
Autoringen partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- NAF (Norges Automobil-Forbund)coreVehicle inspection partner providing condition reports (tilstandsrapport) for cars sold on the auction platform. NAF is one of Autoringen's designated test partners alongside Viking Kontroll.
- VIKING KontrollcoreVehicle inspection partner providing condition reports (tilstandsrapport) for cars sold on the auction platform alongside NAF.
- Bilfiks/Mekonomen (Stavanger)minorLocal service point in Stavanger/Sandnes region, handling Bilfiks outlet operations for Autoringen Rogaland.
- Bilia Outlet TrondheimminorLocal service point for Autoringen Trøndelag, operating from Bilia Outlet Trondheim location.
- Autoreg (Bransjeløsning)coreIndustry solution used by Norwegian car dealers. Required for access to Autoringen auctions. Autoringen sends vehicle registration transfers (salgsmelding) through this system.
- Norges Bilbransjeforbund (NBF)coreNorwegian automotive industry federation. Autoringen is affiliated with NBF and uses their guidelines for selecting serious subcontractors.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Autoringen competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Autoringen social profiles
Digital presenceAutoringen compliance and trust
Trust signalCompliance1 record
Autoringen financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoringen leadership team
Management profileNumber of profiles
Profiles6 records
Autoringen subsidiaries and ownership
Company hierarchySubsidiaries5 records
Autoringen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoringen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoringen
What does Autoringen do?
Autoringen operates Norway's largest B2B online car auction platform, enabling licensed professional car dealers to buy and sell used vehicles through daily digital auctions. The platform facilitates real-time bidding with features such as fixed bids (Fastbud), automatic proxy bidding (Autobud), and dynamic auction closing (Dynamisk slutt), with vehicle registration transfers handled through Autoreg integration.
Is Autoringen a public or private company?
Autoringen is a private company. It is classified as corporate owned and is currently operating.
When was Autoringen founded?
Autoringen was founded in 2021. It employs 11 to 50 people.
Where is Autoringen based?
Autoringen is headquartered in Skedsmokorset, Norway, in the Europe region.
How does Autoringen make money?
Two revenue lines are on record. Auction Transaction Fees are the primary driver. The others are storage and Logistics Fees.
Does Autoringen have an API?
No public API is recorded for Autoringen.
What industry is Autoringen in?
Autoringen's product category is Online Vehicle Auctions. Its primary akta.pro industry code is TLABAKAA, Wholesale Vehicle Auctions (Physical & Online), with a secondary code of TLABAKAB, Dealer-to-Dealer (B2B) Vehicle Remarketing Networks. Its NAICS code is 42311 and its SIC code is 5010.