Al Sahraa Group

What Al Sahraa Group does

Al Sahraa Group, operating legally as Al Sahraa Holding Group, is a private UAE family-owned conglomerate headquartered in Mussafah Industrial Area, Abu Dhabi, founded in 1983 by Chairman Khalifa Matar Al Mazrouei. The group operates a diversified portfolio of 12 service lines organized around four business areas: transport and logistics (heavy trucking, recovery, GPS-tracked fleet across all seven emirates), infrastructure construction (rail, roads, bridges, airports, smart fences, sand control, asphalt production), industrial manufacturing (iron, steel, aluminum fabrication at Al Sahara Factory for Metal Industries), and government-facing services (vehicle impoundment management, public auctions, recruitment and manpower outsourcing via subsidiary Al Sahraa Recruitment Services / ASRS). It holds exclusive RED Pass permits for aviation fuel transport from dedicated sea ports and is the strategic partner and main carrier for Abu Dhabi Police.

The group generates revenue through transaction-based fees for transport and logistics services (billed per trip, day, week, month, or year with optional fuel inclusion), construction contract fees for infrastructure projects, managed services for impound yard operations, take-rate revenue from public auctions, professional services fees for recruitment and manpower, and hardware sales for fabricated metal and asphalt. Customers are overwhelmingly UAE government entities and government-owned enterprises — including UAE Armed Forces, Abu Dhabi Police, ADNOC, Etihad Rail, ADAC, Abu Dhabi Municipality, and the Presidential Guard — supplemented by private-sector clients such as DUCAB, EGA, Future Pipes, Petrofac, and Ferrari World. Distribution is direct enterprise sales supplemented by a 24/7 toll-free call center (800 2 800) and a mobile app with 500,000+ downloads.

The company is privately held with no disclosed funding rounds, no institutional investors, and no M&A activity. Its technology stack is physical-asset-centric — one of the largest heavy equipment fleets in the Gulf — with limited digital infrastructure beyond GPS tracking and a call-center dispatch system. Operations are entirely domestic within the UAE, with international signaling limited to a 2019 MoU with Korean factories via KOTRA and a January 2023 visit by KB Investment. The company holds ISO certifications for quality, environmental, and occupational health and safety management systems and reports 2,500+ completed projects, 4,000+ employees, and 99% customer satisfaction across 750+ reviews.

Name

Al Sahraa Group

Legal name

Al Sahraa Holding Group

Website

https://alsahraa.ae

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Heavy Transport and Infrastructure Services

NAICS

Construction, Transportation, Mining, and Forestry Machinery and Equipment Rental and Leasing (53241), Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530)

akta.pro primary industry

Specialized Trailer & Heavy Transport Equipment Providers (SPMT, Lowboy, Multi-Axle) (TLADAGAM)

akta.pro secondary industries

Earthmoving & Excavation Equipment Rental/Leasing (TLABAFAA), Surface Preparation & Compaction Equipment Rental/Leasing (Compactors, Rollers, Grinders) (TLABAFAJ), Port/Terminal Vehicle Holding & Overflow Lots (TLALAKAE), Aluminum Project Development, Engineering & EPC (Smelters/Refineries) (IMAKACAO)

Keywords

• Heavy transport logistics
• Roadside assistance services
• Road infrastructure construction
• Manpower recruitment services
• Vehicle impoundment management

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Transport and Logistics Services: Revenue from land transportation of goods including petroleum products, machinery, heavy equipment, containers, pipes, and general cargo. Services include intercity towing, desert recovery, and airport transfer. Billed per trip, day, week, month, or year with optional fuel inclusion.
2. Road and Rail Infrastructure Projects: Engineering and construction contracts for highways, bridges, tunnels, border fences, smart fences, and railway infrastructure including Etihad Rail projects. Revenue from civil works, earthworks, and infrastructure development.
3. Vehicle Impoundment Management: Management of impound yards for damaged and towed vehicles, charging government agencies for storage and yard management services.
4. Public Auctions: Organizing and conducting public auctions for impounded vehicles, scrap metal, and equipment on behalf of government entities including police and military.
5. Recruitment and Manpower Services: Staffing and outsourcing solutions providing temporary, permanent, and contract workers across industries including oil and gas, construction, healthcare, and government. Established in 2009 as Al Sahraa Recruitment Services (ASRS).
6. Metal Industries: Manufacturing and fabrication of iron, steel, and aluminum products including protection nets for military equipment, fire doors, security fences, and structural platforms. Operates Al Sahara Factory for Metal Industries in Mussafah, Abu Dhabi.
7. Asphalt Production: Production and supply of asphalt mixtures compliant with international standards for use in own projects and local market sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Al Sahraa Group provides land transportation, logistics, vehicle recovery, road and airport infrastructure construction, metal fabrication, manpower recruitment, vehicle impoundment management, and public auction services across the UAE. The company operates a large fleet of heavy trucks, lowbed trailers, cranes, and construction equipment, serving government entities, military, oil and gas firms, and construction companies with 24/7 dispatch capability.

Product overview

Al Sahraa Group is a diversified UAE-based conglomerate offering a comprehensive portfolio of transport, logistics, infrastructure, and industrial services. The company operates as a platform of distinct service offerings including Transport & Logistics (with heavy fleet capabilities), Vehicle Recovery (24/7 roadside assistance since 1983), Rail & Road Infrastructure, Airports Infrastructure, Metal Industries (iron, steel, aluminum fabrication), General Contracting & Maintenance, Vehicle Impoundment Management, Auctions, Recruitment & Manpower Services (via subsidiary ASRS), Construction & Engineering, Sand Control, and Asphalt Production. The company serves government entities, military, and private sector clients across the UAE.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 99% Customer Satisfaction based on 750+ reviews
• +3 more outcomes

Named customers22 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Korean Factories (Korea Agency for Promotion of Trade and Investment)coreStrategic or Co-development Partner · 2 November 2019Al Sahraa Group signed a Memorandum of Understanding with Korean factories to promote and contribute to the industrial sector in cooperation with the Korean Agency for the Promotion of Trade and Investment (KOTRA). The partnership aims to advance the industrial sector in the UAE and leverage Korean manufacturing expertise.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aramex: UAE-founded global logistics, courier, and freight company listed on Dubai Financial Market — a broader incumbent in regional logistics with overlapping transport and supply-chain services though focused on courier/express rather than heavy transport.
• DHL Express (UAE/Middle East): Global logistics incumbent with substantial UAE and GCC operations — competes for enterprise and government logistics contracts in the same geographies, though it does not focus on heavy-haul, recovery, or construction transport where Al Sahraa operates.

Direct peers

• GAC Group: UAE-founded global shipping, logistics, and freight forwarding group with strong GCC government and energy-sector relationships — comparable to Al Sahraa in serving UAE government and ADNOC on transport, logistics, and project cargo.
• Al-Futtaim Logistics: UAE logistics arm of the Al-Futtaim Group, providing transport, fleet management, and supply chain services — directly overlapping with Al Sahraa's transport & logistics and vehicle recovery offerings for enterprise and government clients.
• Al Naboodah Group: UAE-based diversified family conglomerate with major operations in heavy transport, equipment rental, civil engineering, and infrastructure — directly comparable to Al Sahraa's mixed transport + construction + manpower model and a fellow strategic partner to government and semi-government clients.
• Tristar Group: UAE-headquartered integrated transport, logistics, and mobility solutions provider serving government and energy clients across the GCC — comparable to Al Sahraa's fleet-based, government-tied transport and logistics business with energy-sector exposure.
• RSA Global: UAE-based contract logistics and supply chain solutions provider serving industrial, energy, and government clients — overlapping with Al Sahraa's transport & logistics, project cargo, and construction support activities in the UAE.
• Kanoo Group: Long-standing GCC diversified group with shipping, logistics, travel, machinery, and contracting divisions — comparable to Al Sahraa as a multi-decade family-owned conglomerate providing transport, equipment, and infrastructure services in the region.

Others

• Etihad Rail: UAE national railway developer and operator, and a key Al Sahraa customer for design-and-build earthworks — included as an adjacent/ecosystem participant that both sources work from and shapes the transport infrastructure opportunity Al Sahraa is positioned to serve.

Regional players

• ADNOC Logistics & Services: UAE state-owned energy logistics and shipping company, ADNOC subsidiary — comparable to Al Sahraa in serving UAE energy-sector transport and infrastructure needs, though operating from a much larger asset base and parent-company captive demand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AlSahraa_group

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Al Sahraa Group