The Palace

What The Palace does

The Palace Group is a privately-held, family-owned senior living operator founded in 1980 in South Florida by Helen and Jacob Shaham (later joined by sons Zack and Haim). The company operates 9+ distinct communities spanning a full continuum of care — Independent Living, Catered Living, Assisted Living, Memory Care (Alzheimer's and dementia), Skilled Nursing and Rehabilitation, Home Health Services, and luxury 55+ active adult living — concentrated across four geographic clusters: Coral Gables, Kendall (4 properties), Homestead (2 properties), and Weston (2 properties), with adjacent Home Health coverage across Miami-Dade and Broward Counties.

The company's underlying platform is a multi-site residential care and hospitality operation rather than a software product. Operational technology includes a CRM system for person-centered care, the proprietary Match Maker+ resident matching application (developed over 10+ years to connect residents by profession, interests, education, and military background), differentiated amenities such as OxyLife C Multiplace hyperbaric oxygen chambers and VR virtual reality, and The Palace University employee training program. The business model is subscription-based recurring monthly rental fees under a "One Price" all-inclusive model covering residence, meals, activities, housekeeping, transportation, utilities, and care services. Pricing varies by care level and accommodation type, ranging from approximately $1,400/month (assisted living shared at Homestead) to $3,500+/month (luxury private AL) and substantially higher for skilled nursing. Distribution is direct-to-consumer via community tours, website inquiries, and a phone-accessible founder channel ("Ask Helen"). The Palace has received sustained third-party validation including Fortune Magazine #1 Best Workplace in Aging Services (2023, 2024), Gallup Exceptional Workplace Award (8 consecutive years), NAHB #1 Senior Living in America (2014, 2015), CMS 5-Star rating, CARF and Joint Commission accreditations, and U.S. News & World Report #1 Nursing Home in Florida.

Name

The Palace

Legal name

The Palace Group

Website

https://thepalace.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

The Palace Group is a family-owned, privately-held South Florida senior living operator founded in 1980, running 9+ communities offering a full continuum of care — Independent Living, Assisted Living, Memory Care, Skilled Nursing, and Home Health — to 1,600+ residents across Coral Gables, Kendall, Homestead, and Weston.

Ownership category

akta.pro rank

Product category

Senior Living and Continuing Care

NAICS

Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331), Assisted Living Facilities for the Elderly (623312), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Home Health Care Services (8082)

akta.pro primary industry

Rental / Fee-for-Service CCRCs (HLADAEAB)

akta.pro secondary industries

Market-Rate Independent Living (Private Pay) Communities (HLADAAAA), Continuing Care Retirement Communities (CCRC) with Memory Care (HLADACAD), Luxury/Resort-Style Independent Living Communities (HLADAAAC), Affordable / Middle-Market CCRCs (HLADAEAJ)

Keywords

• Senior living communities
• Assisted living facilities
• Memory care services
• Skilled nursing rehabilitation
• Home health agency

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Monthly Rental Fees: All-inclusive monthly rental fees covering residence, meals, housekeeping, activities, utilities, and care services. Pricing varies by care level (Independent Living, Catered Living, Assisted Living, Memory Care, Nursing) and accommodation type (studio, 1-bedroom, 2-bedroom).
2. One Price Model: All-inclusive pricing includes residence, all meals, parties, activities, and most services. No surprise charges for included amenities.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

The Palace Group operates multiple senior living communities across South Florida providing a full continuum of care including Independent Living, Catered Living, Assisted Living, Memory Care, Skilled Nursing and Rehabilitation, Home Health Services, and 55+ Active Adult Living. Services are delivered through all-inclusive monthly rental pricing that bundles residence, meals, housekeeping, transportation, activities, and care services, with residents able to transition between care levels on shared campuses.

Product overview

The Palace is a portfolio of senior living communities offering a full continuum of care across South Florida. The company operates multiple distinct residential brands spanning Independent Living (The Palace at Coral Gables, The Palace Suites), Catered/Assisted Living (The Palace Royale, The Palace Renaissance, The Palace Gardens), Skilled Nursing & Rehabilitation (The Palace Nursing & Rehabilitation Center, Homestead Manor), and Luxury 55+ Living (The Palms at Weston). The portfolio also includes home health services (The Palace at Home), Memory Care specialized facilities, and proprietary programs like the Match Maker+ resident matching application and Legacy Voices podcast. All communities are interconnected through shared brand values, with residents able to transition across care levels within the same campus, particularly at the Kendall campus where Independent, Assisted, and Skilled Nursing care are co-located.

Differentiator

Problem solved

Functional benefit

Brands

• Match Maker+: State-of-the-art application developed by The Palace to help residents find friends with similar professions, interests, education, and military background.
• The Palace University

Products and services

• The Palace at Coral Gables Luxury Independent Living and Catered Living community in Coral Gables offering 243 studio, one-, and two-bedroom residences with indoor pool, fitness center, hyperbaric oxygen chamber, and VR virtual reality amenities. Targeted at active older adults seeking hotel-style senior living in South Florida.
• The Palace Suites Independent Living community in Kendall, FL with 180 residences for active seniors, including heated outdoor pool, wellness center, computer classes, and University of Miami Osher Lifelong Learning classes.
• The Palace Royale 226-bed Catered Living community in Kendall, FL for seniors needing assistance with activities of daily living; CARF accredited with licensed nurses on duty and 24-hour security.
• The Palace Renaissance 198-bed CARF-accredited Assisted Living community in Kendall, FL for residents with Alzheimer's and dementia, featuring Wanderguard security, sensory stimulation programming, and cognitive adaptive activities.
• The Palace Nursing & Rehabilitation Center 180-bed Skilled Nursing and Rehabilitation Center in Kendall, FL providing wound care, physical, occupational, speech, and IV therapy; Joint Commission accredited with Medicare 5-Star rating, ranked #1 in Florida by U.S. News & World Report.
• The Palace Gardens 200-residence CARF-accredited Assisted Living and Memory Care community in Homestead, FL featuring a gated zero-entry heated pool, cognitive adaptive activities, and immediate proximity to Baptist Homestead Hospital.
• Homestead Manor 88-bed Skilled Nursing and Rehabilitation Center in Homestead, FL providing long-term nursing care plus short-term rehabilitation including physical, speech, and occupational therapy; U.S. News & World Report rated.
• The Palms at Weston Active adult community (55+) in Weston, FL with 350 spacious condominiums and 32 villas available for purchase or rent, featuring heated pool, fitness center, beauty salon, day spa, on-site home health, and an NAHB award-winning wellness center with Cleveland Clinic physician offices.
• The Palace at Weston 320-residence community in Weston, FL offering Independent Living, Assisted Living, and Memory Care; located within one mile of Cleveland Clinic Hospital with a wellness center, heated pool, and full care continuum.
• The Palace at Home Medicare-certified Home Health Agency serving Miami-Dade and Broward counties; provides skilled nursing, physical therapy, speech therapy, home health aides, and care coordination for patients in their own homes. Joint Commission certified and recognized as one of the Nation's Top 100 Medicare Certified Home Health Agencies.

Quantifiable outcome

• Fortune Magazine #1 Best Large Workplace in Aging Services for 2023 & 2024
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• University of Miami Osher Lifelong Learning InstituteminorStrategic or Co-development PartnerOngoing partnership providing weekly university-level continuing education classes for Palace residents at multiple communities including The Palace at Coral Gables and The Palace Suites.
• Cleveland ClinicminorStrategic or Co-development PartnerWellness Center with physician offices from Cleveland Clinic located on-site at The Palms at Weston and The Palace at Weston, within one mile of Cleveland Clinic Hospital.
• Baptist Homestead HospitalminorStrategic or Co-development PartnerThe Palace Gardens in Homestead is ideally located across the street from Baptist Homestead Hospital for convenient healthcare access.

Scale indicators8 records

Recent moves11 records

Expansion highlights5 records

Broad incumbents

• Brookdale Senior Living: Largest U.S. senior living operator with ~640 communities across Independent Living, Assisted Living, and Memory Care. Directly comparable operating model to The Palace's continuum-of-care approach, but at vastly larger scale and broader geographic footprint.
• Atria Senior Living: Large senior living operator with 200+ communities across the U.S., offering independent living, assisted living, and memory care in amenity-rich settings. Comparable premium market positioning and full-care-spectrum service model to The Palace.
• Five Star Senior Living: Operator of 140+ senior living communities across Independent Living, Assisted Living, and Memory Care with a focus on upscale amenities. Comparable service mix and resident profile to The Palace, though national footprint is broader.
• Life Care Services (LCS): Large national CCRC and senior living management company with 140+ communities. Comparable full continuum-of-care positioning and emphasis on luxury amenity offerings aligned with The Palace's model.

Direct peers

• Sunrise Senior Living: Major U.S. senior living operator with 270+ communities focused on assisted living and memory care in upscale settings. Closely comparable to The Palace's luxury positioning, single-campus care continuum, and high-touch service model.
• Benchmark Senior Living: New England-based senior living operator with 60+ communities offering independent, assisted, memory, and continuing care. Comparable private-equity-backed, amenity-rich, multi-care-level operating model to The Palace.
• Senior Lifestyle: Operator of 80+ senior living communities across the U.S. offering independent, assisted, memory, and skilled nursing. Comparable continuum-of-care model and amenity-led competitive positioning to The Palace.
• Acts Retirement-Life Communities: Nonprofit operator of 28+ continuing care retirement communities (CCRCs) primarily along the East Coast. Closely comparable full-continuum CCRC model and premium amenity positioning to The Palace's CCRC-style campuses.
• Sagora Senior Living: Family-owned senior living operator with 60+ communities across the southern U.S. offering independent, assisted, and memory care. Directly comparable private family-owned model and resident experience to The Palace Group.

Regional players

• Sonata Senior Living: Florida-based senior living operator with multiple assisted living and memory care communities in Central Florida. Comparable operating philosophy and Florida-specific market focus to The Palace, though The Palace operates further south in Miami-Dade/Broward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLqv_MFIdB3_0PbRy5MGlYQTSaFdu72NCi
• Facebookfacebook.com/palaceseniorliving

Compliance11 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Palace