What BUZIL-WERK Wagner does

BUZIL-WERK Wagner GmbH & Co. KG is a German manufacturer of professional cleaning and hygiene chemical products, founded circa 1915 and headquartered in Memmingen, Germany. The company develops, produces, and sells a comprehensive range of cleaning formulations—including alkaline, acidic, and neutral pH cleaners, disinfectants, hand care products, industrial-grade solutions, and a Cradle-to-Cradle-certified sustainable line—organised under multiple sub-brands (Buzil, Planta, Buz Easy, Vamat, Indumaster, Budenat, Rinax, Drizzle) and across nine application categories (floor, surface, sanitary, disinfection, kitchen/food hygiene, laundry, special, industrial, accessories). Its products serve professional building cleaning companies, healthcare facilities, HoReCa operators, industrial manufacturers, food & beverage processors, commercial laundries, and education and public institutions across more than ten industry verticals.

The company generates revenue primarily through one-time purchases of cleaning chemicals sold directly to enterprise accounts in Germany, through wholly-owned regional subsidiaries in Poland (BUZIL POLSKA Sp. z o.o., Wrocław) and the Middle East (BUZIL Middle East Cleaning Equipment Trading L.L.C., Dubai), and through distributor and channel partner networks in additional markets. Pricing is not publicly disclosed; product volumes range from 600ml bottles to 950L industrial containers, and the company also offers private-label formulation and packaging services. Its go-to-motion combines a direct sales force for major German accounts with regional subsidiaries and channel partners for mid-market and international reach, supported by trade events, professional association partnerships (notably the 2026 partnership with Berufsverband der deutschen Hauswirtschaft), digital marketing, and WhatsApp Business customer service.

BUZIL differentiates through an unusually dense portfolio of third-party certifications—EcoVadis Gold (81 points, top 2% of rated companies), Cradle to Cradle Silver v4.0, EU Ecolabel, HACCP, Halal, VAH, IHO, and ISO—paired with sustainability-led product innovations such as the Drizzle concentrate refill system and the Planta Cradle-to-Cradle product line. The company is privately held as a German Kommanditgesellschaft (KG), with no external institutional investors, no funding history, and two managing directors—Isabell Janoth and Dr. Manfred Oberreiter—overseeing operations, employing 101–250 people.

Name

BUZIL-WERK Wagner

Legal name

BUZIL-WERK Wagner GmbH & Co. KG

Website

https://buzil.de

Company type

Private

Founded year

1915

Operating status

Operating

Headcount range

101–250 employees

Short description

BUZIL-WERK Wagner is a German specialty-chemical manufacturer (founded ~1915, HQ Memmingen, 101–250 employees) that develops and sells professional cleaning, disinfection, and hygiene products under the Buzil, Planta, Buz Easy, Vamat, Indumaster, Budenat, Rinax, and Drizzle brands to B2B customers in building cleaning, healthcare, HoReCa, industry, and food & beverage segments across Germany, Poland, and the Middle East.

Ownership category

akta.pro rank

Product category

Industrial Cleaning Chemicals

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Chemicals & Allied Products (2800)

akta.pro primary industry

Hard Surface & Multi-Purpose Cleaners (All-purpose, Floor, Bathroom, Kitchen) (CRADAKAG)

akta.pro secondary industries

Custodial, Sanitation & Facility Supplies (Cleaning Chemicals, Paper Goods, Waste/Recycling) (EDAEAIAK), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Acids & Descalers (Muriatic, Phosphoric, Sulfamic) (CRAJAKAD)

Keywords

• Professional cleaning chemicals
• Industrial hygiene products
• Commercial disinfection solutions
• Food service sanitation
• Sustainable cleaning formulations

Headquarters

HQ city

Memmingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Cleaning Products: Sale of chemical cleaning formulations to professional cleaning companies, healthcare facilities, food service operators, industrial manufacturers, and building maintenance providers. Products sold through direct sales force and distribution partners across Germany, Middle East, and Poland.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

BUZIL develops, produces and sells professional cleaning and care chemical products for building cleaning and industry-specific applications. The portfolio spans alkaline, acidic, and neutral pH cleaners, disinfectants, hand care products, and industrial-grade solutions, marketed under the Buzil, Planta, and Buz Easy brands. Product volumes range from 600ml containers to 950L industrial containers, supplied through direct sales and distribution partners across Germany, Poland, and the Middle East.

Product overview

BUZIL-WERK Wagner is a German cleaning products manufacturer operating under three main brands: Buzil (professional cleaning), Planta (sustainable Cradle to Cradle certified products), and Buz Easy (value-oriented EU Ecolabel products). The portfolio includes specialized cleaning solutions organized by application: Floor care (Boden), Surface cleaning (Oberfläche), Sanitary (Sanitär), Disinfection (Desinfektion), Kitchen/Food hygiene (Küchen-/Lebensmittelhygiene), Laundry (Wäsche), Special products (Spezial), Industry (Industrie), and Accessories (Zubehör). Key product lines include the Drizzle refill concentrate system for reducing plastic waste, Vamat ecological dishwashing products, Indumaster industrial cleaners, Budenat disinfectant products, and Rinax hand care products. The company also offers Private Label services for custom formulations and markets AdBlue diesel exhaust fluid.

Differentiator

Problem solved

Functional benefit

Brands

• Planta: Sustainable product line with Cradle to Cradle certified products focused on environmental compatibility and circularity
• Buz Easy
• Vamat
• Indumaster
• Budenat
• Rinax
• Drizzle

Products and services

• Planta Product Line Sustainability-focused product line with Cradle to Cradle certified cleaning products, available across sanitary, floor, surface, kitchen, industry, and special application categories for professional users.
• Buz Easy Product Line Value-oriented professional cleaning line carrying EU Ecolabel certification, including hand soaps and surface cleaning products for cost-conscious commercial customers.
• Drizzle Refill System Concentrate-based refill concept for kitchen and surface cleaning that enables on-site preparation of ready-to-use cleaning solutions, reducing plastic waste and storage requirements for professional users.
• Vamat Dishwashing Line Ecological line of rinse aids and detergents for commercial dishwashing machines, including Cradle to Cradle Silver certified and Halal-certified products, suitable for varying water hardness levels.
• Indumaster Industrial Line Heavy-duty industrial cleaning products including solvent-containing floor cleaners for removing heel marks, rubber and forklift tire marks, handball resins, and phosphate-free kitchen industrial cleaners for animal and plant oil contamination.
• Budenat Disinfection Line Disinfectant and cleaning products including hand sanitizers, surface disinfectants, and antimicrobial soaps effective against bacteria (including MRSA), yeast fungi, and enveloped viruses, with VAH and IHO certifications.
• Rinax Hand Care Line Hand care line including ecological hand wash lotions with citrus fragrance (99.7% biodegradable), perfume-free formulas for sensitive skin, and flowing hand cleaners with biodegradable corn cob meal scrubbing bodies for industrial applications.
• Private Label Services Custom formulation, manufacturing, and packaging services for third-party brands seeking to market professional cleaning products under their own label.
• AdBlue Diesel exhaust fluid for selective catalytic reduction systems in diesel vehicles, used by commercial fleets and logistics operators.
• Cleaning Accessories and Dispensing Systems Cleaning accessories including long-arm lever dispensers for euro bottles, manual dosing systems delivering 5ml to 30ml per squeeze, and dispensers for washroom hand care products.

Quantifiable outcome

• Top 2% of companies rated by EcoVadis for sustainability
• +2 more outcomes

Named customers2 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Berufsverband der deutschen Hauswirtschaft (German Professional Association for Domestic Management)coreStrategic or Co-development Partner · 1 January 2026BUZIL is a strong partner of the Berufsverband der deutschen Hauswirtschaft, participating in annual conferences and industry events. The partnership supports knowledge exchange and professional development in the domestic management sector.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Werner & Mertz: German family-owned manufacturer of professional and consumer cleaning chemicals (Frosch, Tana Professional). Directly comparable in B2B cleaning formulations, sustainability positioning (Cradle to Cradle certified), and mid-market European footprint.
• Dr. Schnell Chemie: Munich-based B2B cleaning and hygiene chemical manufacturer serving facility management, healthcare, and HoReCa. Closely overlaps with BUZIL on product categories (floor care, disinfection, sanitary) and DACH customer base.
• Dr. Weigert: Hamburg-based specialist in cleaning and disinfection chemistry for healthcare, food processing, and laboratory applications. Comparable in HACCP/VAH-certified formulations and institutional vertical focus.
• Christeyns: Belgian mid-market manufacturer of professional cleaning and laundry chemistry serving textiles, food, and facility management across Europe. Comparable in size, vertical specialization, and channel-led go-to-market.
• Kiehl Group: German family-owned professional cleaning chemicals manufacturer with comparable product portfolio across floor care, sanitary, kitchen hygiene, and disinfection for institutional and industrial customers.

Broad incumbents

• Kärcher: German global leader in cleaning equipment and machinery with a growing detergents and chemicals portfolio. Overlaps with BUZIL on professional cleaning consumables but operates at much greater scale and breadth across both equipment and chemistry.
• Ecolab: Global Fortune-500 leader in water, hygiene, and infection-prevention solutions. Directly competes with BUZIL across hospitality, healthcare, and food-safety cleaning chemistry but at vastly larger scale and with bundled service-and-chemical offerings.
• Diversey: Global B2B cleaning and hygiene solutions provider (now part of Solenis). Competes with BUZIL in institutional, food service, and healthcare cleaning chemistry, with a broader product portfolio and global distribution.
• SC Johnson Professional: B2B arm of SC Johnson covering cleaning, hygiene, and infection-prevention for facility management, healthcare, and industry. Overlaps with BUZIL on hand hygiene, surface disinfection, and industrial cleaning SKUs but at global scale.
• Henkel: German multinational whose Adhesive Technologies division includes professional cleaning and surface-treatment brands (e.g., Bonderite, Loctite industrial cleaners). Much larger and more diversified than BUZIL, but competes in industrial cleaning chemistry.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9Yrh8wYBmRN1Z9KL6WD1ng
• Facebookfacebook.com/BuzilWerkWagner
• LinkedInlinkedin.com/company/buzil-werk-wagner-gmbh-&-co--kg
• Instagraminstagram.com/buzil_official

Compliance12 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BUZIL-WERK Wagner