Knox Marketing

What Knox Marketing does

Knox Marketing is a privately held, full-service integrated marketing agency founded in 1998 and headquartered in Akron, Ohio. The firm offers a unified portfolio spanning brand strategy, strategic planning, digital marketing, social engagement, media planning and buying, research, creative development, and website design, delivered as project-based engagements and retainers to enterprise and mid-market clients across healthcare, banking, insurance, manufacturing, retail, energy, nonprofit, and education verticals. Its distinguishing capability is a Neuromarketing Testing practice that uses EEG, blood volume pulse, eye tracking, pupillometry, and facial decoding to measure subconscious consumer responses to marketing stimuli such as TV commercials, websites, and print ads; this is complemented by a free AI-assisted heatmap analysis tool used for lead generation. The agency is led by President & CEO Randy Godding and a senior team of four former creative directors with national brand experience, operating from a single Akron location with 11–50 employees. The firm is bootstrapped with no disclosed institutional funding, parent company, or subsidiaries, and generates revenue through professional-services fees rather than product or media resale economics.

Name

Knox Marketing

Legal name

Knox Marketing, Inc.

Website

https://knoxmarketing.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Short description

Knox Marketing is a privately held, full-service integrated marketing agency founded in 1998 in Akron, Ohio. It serves enterprise and mid-market clients in healthcare, banking, insurance, manufacturing, and retail, differentiating through neuroscience-based neuromarketing testing and integrated media planning.

Ownership category

akta.pro rank

Product category

Integrated Marketing Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Other Services Related to Advertising (541890), Marketing Research and Public Opinion Polling (541910), Marketing Consulting Services (541613)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Commercial Physical & Biological Research (8731)

akta.pro primary industry

Behavioral & Neuroscience Research (Biometrics, Eye-Tracking, Neuromarketing) (MPAAALAN)

akta.pro secondary industry

Product & Innovation Research (Concept, Pricing, Packaging, Conjoint) (MPAAALAI)

Keywords

• Integrated marketing agency
• Neuromarketing research
• Brand strategy services
• Media planning buying
• Digital marketing services

Headquarters

HQ city

Akron

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service integrated marketing agency offering strategic planning, branding, neuromarketing research, digital marketing, social engagement, media planning/buying, and creative development. Revenue is generated through project-based engagements, retainer agreements, and consulting services. The agency serves a broad range of industries including healthcare, banking, manufacturing, retail, insurance, non-profits, and education.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Knox Marketing is a full-service integrated marketing agency that plans, creates, and executes branding, advertising, digital, social, and media campaigns for business clients. Its defining offering is NeuroMarketing Testing—a neuroscience-based research service using EEG, eye tracking, blood volume pulse, pupillometry, and facial decoding to measure subconscious consumer responses to marketing materials. The agency also provides brand strategy, research, creative development, media planning and buying, website design, and ROI measurement across industries such as healthcare, banking, manufacturing, retail, insurance, non-profit, and education.

Product overview

Knox Marketing is a full-service integrated marketing agency (operating since 1998) that operates as a unified service offering rather than a modular software platform. The agency's core portfolio centers on NeuroMarketing Testing—a distinctive neuroscience-based research service using EEG, eye tracking, blood volume pulse, and facial decoding to measure subconscious consumer reactions. Supporting this primary differentiator are strategic services including Brand Strategy, Strategic Planning, Digital Marketing, Social Engagement, Integrated Marketing, Media Planning and Buying, Research, and Measuring Results. The agency also offers a free AI-powered Heatmap Analysis tool as a lead generation service. Value-added services include Motivating Consumers and Value-Added Media negotiation. All services are delivered in-house by a team of former creative directors and marketing specialists across healthcare, banking, manufacturing, retail, insurance, non-profit, and education industries.

Differentiator

Problem solved

Functional benefit

Products and services

• NeuroMarketing Testing
• Free Heatmap Analysis
• Brand Strategy
• Digital Marketing
• Social Engagement
• Integrated Marketing
• Media Planning and Buying
• Strategic Planning
• Research
• Measuring Results
• Motivating Consumers
• Value-Added Media

Quantifiable outcome

• 11% growth in patient visits (HMHP)
• +7 more outcomes

Named customers28 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• AAA (American Automobile Association)minorGTM or Marketing PartnerPartnership for PetsHealth brand campaign where AAA served as a co-marketing partner, developing print ads, POS materials, collateral, radio spots and direct mail together.
• University HospitalscoreStrategic or Co-development PartnerStrategic partnership with University Hospitals for SummaCare Medicare Advantage plan campaign. Campaign combined SummaCare and UH excellence with compelling TV and integrated media to grow memberships.
• Time Warner CableminorGTM or Marketing PartnerMedia partner providing bonus spots and value-added placements as part of NOPEC Brand Campaign ($7,500 bonus spots), SummaCare Medicare Campaign ($1,850 bonus spots), and Chapel Hill Mall campaigns.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Neuro-Insight: Neuro-Insight applies EEG-based subconscious measurement to evaluate advertising and communications effectiveness — directly comparable in methodology and client deliverable to Knox's neuromarketing research.
• Marcus Thomas LLC: Cleveland-headquartered, similarly sized integrated marketing agency serving a comparable regional Midwest client base with brand strategy, creative, media, and digital services — a direct regional peer for enterprise and mid-market accounts.
• Mower Marketing: Syracuse/Buffalo-based integrated marketing agency of similar size offering brand strategy, creative, media, and digital across B2B and B2B2C verticals — closely comparable regional full-service agency peer.
• Doner Partners: Doner is a Michigan-based integrated creative, media, and brand agency of comparable size serving healthcare, retail, and consumer clients — a directly comparable regional full-service agency peer with similar vertical mix.
• Realeyes: Realeyes offers emotion AI and attention measurement using webcam-based facial coding for ad creative testing — directly competing with Knox's facial decoding and eye-tracking neuromarketing services in the same client use case.
• System1 (formerly BrainJuicer): System1 fuses behavioral science and emotion-driven creative effectiveness measurement to predict advertising performance — a directly comparable creative-effectiveness research provider using neuroscience-rooted methodology.
• iMotions: iMotions provides a neuromarketing research platform integrating EEG, eye tracking, GSR, and facial coding for academic and commercial research — overlapping Knox's neuroscience toolkit and offering a tech-platform alternative.
• Behaviorally (formerly PRS): Behaviorally is a shopper insights and behavioral research firm that applies behavioral science and emotion measurement to packaging and marketing effectiveness — directly comparable to Knox's neuromarketing and research services targeting CPG/retail clients.

Broad incumbents

• Hearts & Science (Omnicom): Hearts & Science is Omnicom's data-driven media and marketing agency with neuroscience-informed effectiveness measurement inside a global holding-company network — comparable at the integrated-marketing layer though at vastly greater scale.
• Hawkeye (Dentsu): Hawkeye is Dentsu's customer-relationship/experience-led agency with research and analytics capabilities including biometrics and emotion measurement — a larger incumbent offering overlapping neuromarketing-flavored research inside a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/KnoxMarketing
• Facebookfacebook.com/KnoxMarketing
• LinkedInlinkedin.com/company/knox-marketing-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knox Marketing