Kverneland Group

Name

Kverneland Group

Legal name

Kverneland AS

Website

https://ien.kvernelandgroup.com

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

1,001–5,000 employees

Ownership category

akta.pro rank

Product category

Agricultural Equipment Manufacturing

NAICS

Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523)

akta.pro primary industry

Tillage & Soil Preparation Equipment (Plows, Harrows, Cultivators, Subsoilers) (AFAAAAAB)

akta.pro secondary industry

Crop Protection & Application Equipment (Sprayers/Spreaders) (IMAHACAC)

Keywords

• Agricultural machinery
• Soil cultivation equipment
• Precision farming implements
• Hay and forage equipment
• Crop spraying technology

Headquarters

HQ city

Klepp Stasjon

HQ country

Norway

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Agricultural Equipment Sales: Manufacture and sale of agricultural machinery including ploughs, cultivators, harrows, tedders, rakes, sprayers, and balers. Products are sold through dealer networks across Europe and globally.
2. Parts and Service: Parts replacement, service, and after-sales support for agricultural equipment

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Kverneland Group manufactures and sells agricultural implements including ploughs, cultivators, harrows, tedders, rakes, balers, sprayers, weeding technology, and precision farming digital platforms (iM FARMING, FarmCentre). Products are produced under the Kverneland and Vicon brands at facilities in Norway and France, and distributed globally through an extensive dealer network to farmers, agricultural contractors, and dealers.

Product overview

Kverneland Group is a global agricultural equipment manufacturer operating under two primary sub-brands: Kverneland and Vicon. The company produces a comprehensive portfolio of soil cultivation equipment (ploughs, cultivators, disc harrows, subsoilers, strip tillers, weeding technology), forage equipment (tedders, rotary rakes, balers), and precision spraying technology. It also offers digital farming platforms including FarmCentre, MYKVERNELAND, and MYVICON online platforms, and connects its implements with Bayer's FieldView agronomic platform. The group is the competence centre for soil equipment within the Kubota group and manufactures the Knock-On quick-change wear parts system at its Klepp facility in Norway.

Differentiator

Problem solved

Functional benefit

Brands

• Kverneland: Primary brand for agricultural equipment including ploughs, cultivators, tedders, and fast baling systems.
• Vicon

Products and services

• Kverneland Brand Implements Primary agricultural equipment brand of Kverneland Group, offering a full range of implements including ploughs, tedders, balers, and precision farming tools sold through Kverneland dealers to professional farmers.
• Vicon Brand Implements Agricultural equipment sub-brand of Kverneland Group offering rotary rakes, spreaders, and other implements, distributed through its own dealer network alongside the Kverneland brand.
• Kverneland Arcadia Precision Weed Harrow Mechanical precision weed harrow for sustainable arable farming, developed from prototype to full production as a Kverneland Group weeding-technology product aimed at reducing herbicide use.
• Kverneland 3400 B Variomat Plough Plough featuring Kverneland Variomat technology, winner of the Bronze Innovation Award at LAMMA 2026, designed for soil preparation in tillage operations.
• Kverneland FastBale Premium Non-stop round baler-wrapper combination (fixed chamber) capable of producing wrapped bales without stopping; holds the world record for the most wrapped bales produced within 24 hours.
• Kverneland 85156C Tedder Tedder implement used for hay and forage operations, designed for efficient spreading and turning of fodder (e.g. used by Dorset hay and haylage supplier Ridge Farm Fodder).
• Vicon ANDEX 725 & 785 Rotary Rakes Two-rotor rotary rakes designed for clean forage gathering, part of the Vicon product lineup for hay and silage operations.
• Knock-On Wear Parts System Proprietary quick-change wear-parts system made from heat-treated steel, designed for easy replacement of plough and cultivator wear components and produced at the Klepp facility; reduces equipment downtime for farmers.
• Soil Cultivation Implements (stubble and seedbed cultivators, compact disc harrows, subsoilers, strip tillers) Range of soil cultivation equipment (stubble and seedbed cultivators, compact disc harrows, subsoilers, strip tillers) for seedbed preparation and stubble management, produced at the Les Landes-Genusson factory under the Kverneland and Vicon brands.
• Weeding Technology (inter-row cultivators, guidance interfaces, rotary hoes) Mechanical weeding equipment comprising inter-row cultivators, guidance interfaces, and rotary hoes, acquired via BC Technique (Arcy-Sur-Cure, France) in January 2023 and produced alongside Kverneland's cultivation range at Les Landes-Genusson.
• Kverneland Trailed Sprayer iXtrack T4 Trailed agricultural sprayer for precision crop protection applications, part of Kverneland Group's spraying equipment range and sold to farmers via the Kverneland dealer network.
• FarmCentre Digital Platform Kverneland Group's digital platform functioning as the centre of machine-related insights for connected implements; displays real-time status updates (active/inactive, map location, planned/performed tasks, notifications) and integrates with Bayer's FieldView agronomic platform.
• iM FARMING Precision Farming Platform Kverneland Group's precision farming initiative and digital platform approach, integrating with Kubota, Kverneland, and Vicon implements for connected farming operations and supporting iM FARMING products and services.
• MYKVERNELAND and MYVICON Online Platforms Online customer platforms for Kverneland and Vicon brand customers, providing access to digital services, parts information, and support.

Quantifiable outcome

• Energy consumption reduced by 85% per product with new induction furnace technology
• +3 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered flagship, key and core.

• BayerflagshipTechnology or Integration · 1 September 2024Strategic collaboration to connect Bayer's FieldView Digital Agronomic Platform with Kverneland Group's Implements. The partnership unlocks farming efficiency by expanding connectivity and compatibility, allowing farmers to utilize agronomic data alongside Kubota, Kverneland and Vicon implements. Initial rollout in Romania, Bulgaria, Ukraine, and South Africa.
• AgXeedkeyStrategic or Co-development Partner · 1 January 2024Kverneland Group partnered with AgXeed, a provider of autonomous solutions, to achieve the world's first autonomous ploughing record. This collaboration demonstrates Kverneland's capabilities in autonomous farming technology and precision agriculture.
• Dimensions Agri TechnologiescoreStrategic or Co-development Partner · 1 January 2024Entered into cooperation on precision spraying technology, expanding the product portfolio for precision agriculture applications.
• Kubota CorporationflagshipOthersKverneland Group is a subsidiary of Kubota Corporation. Kverneland Group celebrated being part of the Kubota Group for 10 years. Kubota provides strategic backing and integration within the Kubota Business Unit Implements in Europe.
• Great PlainscoreTechnology or IntegrationLes Landes-Genusson factory produces equipment for Great Plains in addition to Kubota and Kverneland brands, indicating manufacturing partnership for multiple agricultural equipment brands.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• AGCO Corporation: Global full-line agricultural OEM behind Fendt, Massey Ferguson, and Valtra brands. Competes with Kverneland across tillage, hay/forage, and precision farming, with broad portfolio and global dealer scale.
• Claas: German family-owned full-line agricultural OEM strong in harvesters, tractors, and forage equipment. Overlaps with Kverneland's Vicon-brand rotary rakes and Kverneland tedders/balers, particularly in the European dairy and forage market.
• John Deere (Deere & Company): Global full-line agricultural OEM offering tractors, harvesters, and increasingly integrated implements and digital farming platforms. Operates in the same European dealer ecosystem as Kverneland but with much broader portfolio and dealer financing capabilities.
• CNH Industrial: Global full-line agricultural OEM behind Case IH, New Holland, and Steyr brands. Offers overlapping implements and precision farming capabilities (AFS, PLM), competing for the same European large-farm customers through dealer and OEM bundle strategies.

Direct peers

• Väderstad: Swedish family-owned manufacturer of tillage, seeding, and precision planting equipment. Direct competitor in cultivators, seed drills, and the Nordic/Baltic agricultural market where Kverneland has strong heritage.
• Pöttinger: Austrian manufacturer of tillage, seeding, and harvesting (loader wagons, rakes, tedders) equipment with significant overlap to Kverneland's forage and soil cultivation portfolio. Competes directly in hay/forage machinery and tillage across European markets.
• Horsch: German manufacturer of tillage, seeding, and crop protection equipment with strong overlap in cultivators, seed drills, and sprayers. Direct competitor in European row-crop and seeding segments.
• Lemken: German family-owned agricultural implement specialist competing directly with Kverneland in ploughs, cultivators, seeders, and crop protection equipment. Lemken has comparable European manufacturing footprint and dealer-driven GTM motion.
• Kuhn Group: Kuhn is a French-based global manufacturer of agricultural implements with a directly overlapping product portfolio in ploughs, tillage, hay tools (tedders/rakes/balers), and sprayers. Both companies serve European large-scale farmers through dealer networks and compete head-to-head in core product categories.
• Amazone: German family-owned manufacturer of soil tillage, seeding, fertilising, and crop protection (sprayers) equipment. Direct overlap with Kverneland's sprayer line (iXtrack T4) and tillage equipment, particularly in Northern Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

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• Facebookfacebook.com/KvernelandGroup
• LinkedInlinkedin.com/company/kverneland-group
• Instagraminstagram.com/kverneland_ien

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kverneland Group