Embrace Treatment Foster Care

What Embrace Treatment Foster Care does

Embrace Treatment Foster Care (Embrace TFC) is a Virginia-headquartered treatment foster care agency that recruits, certifies, and supports foster families serving children and youth with emotional, behavioral, or medical needs. Founded in 2007 and reorganized under ncgCARE ownership in 2015 (when it was created from National Counseling Group Treatment Foster Care), the company operates six regional offices covering Virginia (Norfolk, Richmond, Winchester, Roanoke, Fredericksburg) and Western North Carolina (Waynesville). Embrace TFC functions as a contracted provider to state Department of Social Services agencies in both states, with foster parent reimbursements administered by the organization on behalf of placing agencies.

The company's core service is Treatment Foster Care, a specialized form of foster care that pairs children with therapeutic foster families and provides individualized care plans, ongoing case management, and 24/7 crisis support. Service delivery is anchored on two evidence-based methodologies: the Pressley Ridge pre-service training model — described as the only evidence-based training designed specifically for Treatment Foster Parents — and the Together Facing the Challenge model for ongoing coaching. The treatment foster care offering is supplemented by four interconnected modules: Kinship Support Services for relatives caring for foster children, Supervised Visitation Services in the greater Richmond area, Family Support & Prevention Services including the "In the Children's Best Interest" parenting classes and Love & Logic / Active Parenting parent coaching, and Foster Parent Training & Certification delivered free of charge. A hybrid intake funnel combines a state-segmented website with weekly free in-person informational sessions, phone-based lead capture, and dedicated regional foster family specialists at each office.

Embrace TFC operates on a managed services revenue model funded primarily through government contracts with state Department of Social Services agencies, with foster parent reimbursement payments layered on top based on child age and level of care need. The organization reports no public pricing for services; all training, certification, and ongoing support are provided at no charge to foster families. Embrace TFC holds the CARF Gold Seal of Accreditation and reports program outcomes of 83% permanency rates, 89% placement stability (vs. 51% Virginia state average), 16 adoptions in 2023, and 100% family recommendation rates.

Name

Embrace Treatment Foster Care

Legal name

Embrace Treatment Foster Care

Website

https://embracetfc.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Embrace Treatment Foster Care is an ncgCARE-owned treatment foster care agency with six offices in Virginia and North Carolina. It certifies and supports therapeutic foster families serving children with emotional or behavioral needs under state Department of Social Services contracts.

Ownership category

akta.pro rank

Product category

Foster Care Services

NAICS

Child and Youth Services (62411), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Housing, Foster Care & Wraparound Support (Education-Linked) Nonprofits (BPAGADAO)

akta.pro secondary industries

Family & Parenting Support Services (BPAGAEAC), Home Visiting & Parent Coaching Programs (EDACALAC)

Keywords

• Foster care services
• Treatment foster care
• Child welfare services
• Kinship support services
• Parent training programs

Headquarters

HQ city

Winchester

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Contract Revenue: Embrace Treatment Foster Care operates as a contracted service provider for state Department of Social Services agencies. Revenue is derived from government contracts to provide treatment foster care services, kinship support, supervised visitation, and family support services. The organization is owned by ncgCARE, a behavioral healthcare network.
2. Foster Parent Reimbursement Payments: Foster families receive financial assistance based on the child's age and level of need. Payments are administered through the organization to cover the costs of caring for children placed in treatment foster care.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Embrace Treatment Foster Care recruits, certifies, and supports treatment foster families who provide therapeutic foster care for children with emotional, behavioral, or medical needs referred by Virginia and North Carolina Departments of Social Services. The organization delivers free evidence-based foster parent training and certification (Pressley Ridge model), 24/7 crisis support, and case management, and supplements its core treatment foster care with kinship support, supervised visitation, and family support/parenting classes.

Product overview

Embrace Treatment Foster Care operates as a unified service offering centered on Treatment Foster Care (therapeutic foster care) as its core product, supplemented by four interconnected support modules: Kinship Support Services, Supervised Visitation Services, Family Support & Prevention Services (parenting classes and parent coaching), and Foster Parent Training & Certification. The company also provides geographic-specific inquiry forms for Virginia and North Carolina residents. All services are designed to support children with emotional, behavioral, or medical needs and their families throughout the foster care journey.

Differentiator

Problem solved

Functional benefit

Products and services

• Treatment Foster Care Specialized therapeutic foster care providing a higher level of emotional and behavioral health support for children and youth with complex needs placed by state Departments of Social Services. Includes individualized care plans, therapeutic support, and 24/7 assistance.
• Kinship Support Services

Quantifiable outcome

• 16 adoptions in 2023
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ncgCARE (National Counseling Group)coreStrategic or Co-development Partner · 1 January 2015Embrace Treatment Foster Care was created from National Counseling Group Treatment Foster Care in 2015 and is now owned by ncgCARE. Through the ncgCARE network of providers, Embrace TFC accesses innovation, service excellence, best practice development, and strong commitment to employees. ncgCARE is described as leading the way to excellence in behavioral healthcare, providing the foundation for provider partners to succeed.
• Department of Social Services (Virginia and North Carolina)coreStrategic or Co-development PartnerEmbrace TFC works with Department of Social Services agencies throughout Virginia and North Carolina to provide safe families for children in foster care. The organization serves as a contracted provider matching children with certified treatment foster families under government social services programs.
• Appalachian Community ServicesminorOthersEmbrace Treatment Foster Care Waynesville location shares office space with Appalachian Community Services, a ncgCARE partner organization located at 91 Timberlane Road, Waynesville, NC 28786.

Scale indicators7 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Devereux Advanced Behavioral Health: One of the largest providers of treatment foster care (TFC) and behavioral health services for children and families in the U.S. Operates CARF-accredited programs across multiple states with a comparable evidence-based service model and government contracting approach.
• KVC Health Systems: Nonprofit child welfare and behavioral health organization providing treatment foster care, family preservation, and kinship services across multiple U.S. states. Directly comparable in service mix, evidence-based approach, and contract-based revenue model.
• Bethany Christian Services: Faith-based nonprofit providing foster care, adoption, and family support services nationally. Comparable in operating foster family recruitment, training, certification, and government-contracted placement services.
• National Youth Advocate Program (NYAP): National nonprofit providing foster care, treatment foster care, and community-based services for children and families. Comparable in service breadth (treatment foster care, kinship, supervised visitation, parent support) and contract-based revenue model.

Broad incumbents

• Sevita Health (formerly The MENTOR Network): Large national provider of foster care, in-home behavioral health, and disability services. Operates across many states with broad service lines that include treatment foster care overlapping with Embrace TFC's core offering.
• Boys Town: National nonprofit providing in-home family services, foster care, and behavioral health programs for at-risk youth. Comparable in family-focused intervention model, evidence-based curricula, and government funding model.

Emerging players

• Pressley Ridge: Nonprofit provider of foster care, residential, and community-based services for children with complex needs. Originator of the Pressley Ridge pre-service training model that Embrace TFC uses, making it both a training source and a direct operational peer.

Regional players

• Children's Home Society of California (and related CHS affiliates): Network of regional Children's Home Society affiliates providing foster care, adoption, and family preservation services. Comparable in operating model (foster family recruitment, training, certification) but operating in different geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/embracetfc
• Facebookfacebook.com/embraceTFC
• LinkedInlinkedin.com/company/embrace-treatment-foster-care
• Instagraminstagram.com/embrace_treatmentfostercare

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Embrace Treatment Foster Care