Parametria
Parametría is a privately held Mexican public opinion and electoral polling firm that conducts face-to-face in-person surveys and exit polls using probability-based sampling, serving media outlets, electoral institutions, political parties, and academic researchers across Mexico.
- Company typePrivate
- Founded-
- HeadquartersCiudad De León, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Parametria does
Parametría SA de CV is a privately held Mexican public opinion research and electoral polling company headquartered in Mexico City (Benjamín Hill 185, Col. Condesa). The firm specializes in face-to-face in-person survey methodology using random systematic sampling and probability proportional to size (PPS) techniques with electoral sections as sampling units, conducted at voters' homes and at polling stations for exit polls. Standard studies use approximately 800 interviews with a 95% confidence level and margins of error ranging from ±2.1% to ±3.5%; exit polls have scaled to 2,192 interviews across 100 electoral sections in 25 states (2021 federal election) and 802 interviews (June 2024 presidential election).
The company's product portfolio centers on electoral surveys and exit polls, supplemented by presidential debate evaluation using pre/post panel methodology, social and political trends analysis examining class identity and voter behavior, and electoral arithmetic studies analyzing coalition dynamics and congressional outcomes. Distribution is achieved through the company's own website (parametria.com.mx), social media platforms (Facebook, Twitter/X, YouTube), and earned media partnerships with major outlets including Milenio and El País, where analyst Francisco Abundis publishes opinion columns. The firm serves four primary customer segments: media organizations, electoral institutions (notably Mexico's INE), political parties and candidates, and academic researchers.
Parametría operates on a project-based commissioned research model with no publicly disclosed pricing, no software or API product, no disclosed funding, and no headcount data available. It is a single-country, single-office niche research firm whose revenue is inherently tied to Mexico's electoral cycle and media partnerships, with no evidence of subscription, SaaS, or international expansion.
Parametria firmographics
Firmographics- Name
- Parametria
- Legal name
- Parametría SA de CV
- Website
- https://parametria.com.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Parametría is a privately held Mexican public opinion and electoral polling firm that conducts face-to-face in-person surveys and exit polls using probability-based sampling, serving media outlets, electoral institutions, political parties, and academic researchers across Mexico.
- Ownership category
- akta.pro rank
Parametria industry classification
Industry- Product category
- Public Opinion and Electoral Research Services
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- akta.pro primary industry
- Survey, Panel & Fieldwork Services (BPAHALAJ)
- akta.pro secondary industry
- Electoral Support & Election Observation (BPADAGAA)
Keywords
Where Parametria is headquartered
LocationHeadquarters
- HQ city
- Ciudad De León
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Parametria business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels6 records
Parametria product offering
Product offeringCore offering
Parametría is a Mexican public opinion and electoral research company that conducts face-to-face electoral surveys, exit polls, and political opinion research using probabilistic sampling methods across Mexico. The firm measures electoral preferences, voter behavior, government performance, social concerns, and class identity effects on voting, publishing its findings through its own website and in partnership with media outlets such as El País and Milenio. Supporting research products include presidential debate evaluations using pre/post panel methodology and electoral arithmetic studies analyzing coalition dynamics.
Product overview
Parametría is a Mexican public opinion and electoral research company offering survey-based polling services. The core offering consists of face-to-face electoral surveys, exit polls, and political opinion research conducted with probabilistic sampling methods. Supporting products include presidential debate evaluation studies using panel methodology, social and political trends analysis examining citizen concerns and class identity effects on voting behavior, and electoral arithmetic studies analyzing coalition dynamics and electoral outcomes. The company publishes articles and research reports on electoral preferences, government approval ratings, referendum consultations, and comparative political analysis for Mexico and Latin America.
Differentiator
Problem solved
Functional benefit
Products and services
- Parametría Electoral Surveys Public opinion polling and electoral preference measurement conducted through face-to-face surveys with probabilistic sampling, providing nationally representative data for elections, political candidates, and government performance evaluation.
- Exit Poll Services Election day exit polling conducted at polling stations with face-to-face interviews, capturing voter behavior and preferences immediately after voting.
- Presidential Debate Evaluation Panel-based research methodology evaluating presidential debate impact on electoral preferences through pre and post-event measurements of the same individuals.
- Social and Political Trends Analysis Analysis of social concerns, voter behavior patterns, class identity as political identity, and citizen priorities across different electoral cycles in Mexico.
- Electoral Arithmetic Studies Analytical studies examining electoral coalition dynamics, party preferences, congressional election outcomes, and gubernatorial race projections in Mexico.
Quantifiable outcome
- 95% confidence level with margins of error from ±2.1% to ±3.5% depending on sample size
Companies that use Parametria
Customer profileSegments4 records
Ideal customer profiles4 records
Parametria technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Parametria partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights4 records
Parametria competitors and assessment
Company assessmentMarket position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Parametria social profiles
Digital presenceParametria financial estimates
Financial estimateRevenue estimate
Valuation estimate
Parametria leadership team
Management profileNumber of profiles
Profiles1 record
Parametria funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Parametria M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Parametria
What does Parametria do?
Parametría is a Mexican public opinion and electoral research company that conducts face-to-face electoral surveys, exit polls, and political opinion research using probabilistic sampling methods across Mexico. The firm measures electoral preferences, voter behavior, government performance, social concerns, and class identity effects on voting, publishing its findings through its own website and in partnership with media outlets such as El País and Milenio. Supporting research products include presidential debate evaluations using pre/post panel methodology and electoral arithmetic studies analyzing coalition dynamics.
Is Parametria a public or private company?
Parametria is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Parametria founded?
Parametria was founded in -1. It employs 11 to 50 people.
Where is Parametria based?
Parametria is headquartered in Ciudad De León, Mexico, in the Latin America region.
Does Parametria have an API?
No public API is recorded for Parametria.
What industry is Parametria in?
Parametria's product category is Public Opinion and Electoral Research Services. Its primary akta.pro industry code is BPAHALAJ, Survey, Panel & Fieldwork Services, with a secondary code of BPADAGAA, Electoral Support & Election Observation. Its NAICS code is 541910.