Wiltshire Air Ambulance

What Wiltshire Air Ambulance does

Wiltshire and Bath Air Ambulance Charity (operating as Wiltshire Air Ambulance) is a UK-registered charity (No. 1144097) founded in 1990 and headquartered in Semington, Wiltshire. It delivers hospital-level critical medical care to patients across Wiltshire and Bath through an integrated air-and-land model, combining helicopter operations with rapid response vehicles, and responded to 595 emergencies in 2026. The crew comprises doctors, paramedics, and pilots, and the charity supplements clinical operations with an aftercare support service for former patients and the Aware+ education programme delivered to schools.

The charity operates a diversified, donation-led fundraising model with no government funding. Revenue streams include one-off and regular donations, a weekly lottery, seasonal raffles (e.g., Big Summer Raffle with prizes up to £3,000), corporate partnerships via The Business Club, gifts in wills, grants and trusts (e.g., £45,000 from Malmesbury League of Friends), payroll giving, recycling programmes, in-memory donations, and a physical charity shop and online store. Signature community events such as the Middlewick House Open Garden generated over £245,000 in 2026 and the Summer at the Base and Charity Race Day at Bath Racecourse provide recurring event-based income.

The organization is independently governed with no parent company or institutional investor ownership, and serves a strictly regional geographic scope in England. Marketing and community engagement span a website, monthly Flight Path e-newsletter, Instagram, Facebook, LinkedIn, YouTube, events, lottery, and patient-story content. The charity is also active in policy advocacy, having backed a national report calling for safeguarded 24/7 hospital helipad provision across the UK.

Name

Wiltshire Air Ambulance

Legal name

Wiltshire and Bath Air Ambulance Charity

Website

https://wiltshireairambulance.co.uk

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Wiltshire and Bath Air Ambulance Charity is a UK-registered charity providing hospital-level critical medical care by helicopter and rapid response vehicles across Wiltshire and Bath, funded entirely through voluntary donations, lottery, events, and grants.

Ownership category

akta.pro rank

Product category

Air Ambulance Services

NAICS

Ambulance Services (621910)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Air Medical Transport (Helicopter/Fixed-Wing) (HLAFANAD)

akta.pro secondary industries

Emergency Medical Services (EMS) Operations & Dispatch (HLAJAGAC), Ambulance Fleet, Equipment & Logistics Services (HLAFANAN)

Keywords

• Air ambulance services
• Emergency medical response
• Helicopter emergency services
• Critical care transport
• Charity fundraising programmes

Headquarters

HQ city

Semington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Donations: One-off and regular donations from individual supporters in the Wiltshire and Bath communities. Single and monthly donation options available with preset amounts (£10, £25, £50, £100).
2. Lottery: Weekly lottery program with regular winners, generating ongoing revenue from participant subscriptions.
3. Events and Fundraising: Various fundraising events including Summer at the Base, Charity Race Day, cycle challenges, and community fundraising activities.
4. Corporate Support: Business Club membership and corporate partnership programs for businesses looking to support the charity.
5. Legacies and Wills: Gifts in wills from supporters leaving charitable bequests.
6. Grants and Trusts: Funding from charitable foundations and trust programs, such as the £45,000 from Malmesbury League of Friends.
7. Raffles: Periodic raffle campaigns such as the Big Summer Raffle with prizes up to £3,000.
8. Payroll Giving: Employee payroll deduction program allowing workers to donate directly from their salary.
9. Recycling Programs: Recycling initiatives that generate donations for the charity.
10. In Memory Donations: Donations made in memory of deceased loved ones.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Wiltshire Air Ambulance provides hospital-level critical medical care by helicopter and rapid response vehicles to people experiencing medical emergencies across Wiltshire and Bath, 24/7 and free of charge at the point of delivery. Crews comprising doctors, paramedics, and pilots deliver advanced pre-hospital interventions directly to patients at the scene of life-threatening incidents. The service is funded entirely through voluntary donations, community fundraising, lottery income, grants, charitable trusts, and retail activities.

Product overview

Wiltshire and Bath Air Ambulance Charity operates as a unified emergency medical service providing critical care both by air via helicopter and by land through dedicated vehicles. The organization functions as a single integrated service rather than a platform-plus-modules architecture. Core services include emergency air ambulance response and critical care land vehicles, supported by fundraising programmes including a weekly lottery, charity events (Summer at the Base, Charity Race Day), and a charity shop. Additional offerings include the Aware+ education programme for schools and an aftercare support service for former patients. All services are funded entirely through voluntary donations, grants, and fundraising activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Emergency Air Ambulance Service Provides critical medical care by air across Wiltshire and Bath, dispatching a helicopter air ambulance staffed by doctors, paramedics, and pilots to bring hospital-level emergency response directly to patients during life-threatening incidents. Services are delivered free to patients.
• Critical Care Land Vehicles Rapid response cars staffed by the same critical care team deliver hospital-level pre-hospital care by land, complementing air operations to ensure comprehensive emergency coverage across the Wiltshire and Bath region regardless of weather or flight restrictions.
• Wiltshire Air Ambulance Lottery Weekly lottery program giving participants regular entries for the chance to win cash prizes (recent weekly prizes include £1,000 and £25 tiers) while generating ongoing recurring revenue to fund the charity's lifesaving operations.
• Aware+ Education Programme Lifesaving education programme delivered to schools in Wiltshire and Bath, teaching children critical care skills and emergency awareness. Rollout to additional schools in Malmesbury and surrounding villages is funded by a £45,000 grant from the Malmesbury League of Friends.
• Aftercare Support Service Post-treatment support service for former patients and their families, offering visits to the airbase and opportunities to meet the critical care team involved in their rescue.
• Charity Fundraising Events Ticketed and participation-based community events including Summer at the Base (Saturday 22 August 2026), the Charity Race Day at Bath Racecourse (Wednesday 15 July 2026), and the CycleFest Challenge, raising funds and awareness for the air ambulance service.
• Fundraising and Donation Services A bundled suite of giving mechanisms including one-off and regular donations, payroll giving, gifts in wills, in-memory giving, recycling programmes, and grants and trusts support, enabling individuals and organisations to financially support the charity's operations.
• Charity Shop Physical charity shop and accompanying online store retailing donated goods and charity-branded merchandise, with proceeds supporting the charity's emergency operations.

Quantifiable outcome

• 595 emergency responses in 2026

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Yorkshire Air Ambulance: Charity-funded helicopter emergency medical service covering Yorkshire; comparable in charity operating model, donor/lottery funding mix, and helicopter critical care mission set.
• London's Air Ambulance Charity: UK charity air ambulance providing 24/7 helicopter emergency medical services across London; directly comparable in charity HEMS mission, doctor-paramedic crew, and donation-based funding model.
• Great Western Air Ambulance Charity: UK charity air ambulance operating across Bristol, Bath, Gloucestershire, and surrounding regions; directly comparable in mission type (helicopter critical care), funding model (voluntary donations, lottery, events), and operational scale, and serves geographies adjacent to Wiltshire.
• Dorset and Somerset Air Ambulance: Charity air ambulance serving Dorset and Somerset with helicopter critical care; directly comparable in charity status, donation-based funding model, regional scope, and operational scale to Wiltshire Air Ambulance.
• Hampshire and Isle of Wight Air Ambulance: UK charity air ambulance providing critical care by helicopter across Hampshire and the Isle of Wight; comparable in operating model (charity-funded HEMS), service offering, and reliance on community donations and lottery income.
• Devon Air Ambulance Trust: Charity-funded helicopter emergency medical service covering Devon; directly comparable in charity structure, donation/lottery fundraising model, and helicopter critical care mission profile.
• Midlands Air Ambulance Charity: UK charity operating multiple helicopter bases across the Midlands; comparable as a regional charity air ambulance with similar donation, lottery, and corporate fundraising programmes, though serving a larger combined region.
• Magpas Air Ambulance: Charity-funded air ambulance operating in the East of England and surrounding regions, delivering doctor/paramedic critical care by helicopter and rapid response vehicle; comparable in hybrid air-and-land model and charity funding structure.
• Kent, Surrey and Sussex Air Ambulance: UK charity air ambulance providing helicopter emergency medical services across the south-east; directly comparable in charity status, donation funding model, and HEMS operating profile.

Regional players

• Scotland's Charity Air Ambulance: Charity-funded helicopter air ambulance serving Scotland; comparable in operating model (charity HEMS, donation funding) but operates in a different UK nation/region, not directly overlapping with Wiltshire and Bath's service area.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@wbairambulance
• Facebookfacebook.com/wbairambulance
• LinkedInlinkedin.com/company/wbairambulance
• Instagraminstagram.com/wbairambulance
• Xx.com/WiltsAirAmbu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wiltshire Air Ambulance