Atanor

What Atanor does

Atanor is a crop protection brand operating in Argentina under privately held U.S. parent Albaugh, LLC. Headquartered in Munro, Argentina, with 501-1000 employees, the company has operated for more than 80 years and is described as the leading crop protection player in the country. Its portfolio spans three core product categories — herbicides, insecticides, and fungicides — including specific formulations such as Pinoxaden 5% EC (grass-weed control) and Clorantraniliprole 40% SC (caterpillar control), applied to key Argentine crops including sunflower, corn, soybean, wheat, and barley. Atanor has in-house manufacturing, implemented quality processes, and operates its own production facilities supporting the portfolio.

The company runs a direct-to-consumer go-to-market via a network of field representatives who provide on-farm technical consultation, product recommendations, and sales support through a 'Buscar un Rep' (Find a Representative) online system. Pricing is quote-based, with no public list prices; revenue is generated through one-time product purchases tied to seasonal crop cycles. The offering is augmented by the ATANOR PRO technical training and certification program for agricultural professionals and a digital mix-compatibility tool, accessed via WhatsApp, social media (Twitter/X, Facebook, Instagram, YouTube), and the company website.

Atanor is part of a broader Albaugh group that has pursued an acquisition-led expansion strategy, including the December 2022 acquisition of Spain's Industrias Afrasa and the March 2023 acquisition of Corteva Agriscience's glyphosate commodity products business. The Argentine market remains Atanor's primary served geography, while the parent group extends into Europe and other global markets. No AI/ML capabilities, patents, public funding, or audited revenue figures are disclosed in the available data.

Name

Atanor

Legal name

Albaugh, LLC

Website

https://albaugh.com.ar

Company type

Private

Founded year

1940

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Atanor is the leading crop protection brand in Argentina under U.S. parent Albaugh, LLC, selling herbicides, insecticides, and fungicides directly to agricultural producers via a field representative network across sunflower, corn, soybean, wheat, and barley crops.

Ownership category

akta.pro rank

Product category

Crop Protection Chemicals (Agricultural Herbicides, Insecticides, and Fungicides)

NAICS

Pesticide and Other Agricultural Chemical Manufacturing (325320), Pesticide, Fertilizer, and Other Agricultural Chemical Manufacturing (3253), Pesticide and Other Agricultural Chemical Manufacturing (32532)

SIC

Agricultural Chemicals (2870), Chemicals & Allied Products (2800)

akta.pro primary industry

Crop Protection Chemicals (Herbicides/Insecticides/Fungicides) (IMAEAEAI)

Keywords

• Crop protection products
• Agricultural herbicides
• Insecticide formulations
• Fungicide products
• Weed control solutions

Headquarters

HQ city

Munro

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Crop Protection Products: Albaugh/Atanor generates revenue through the sale of agricultural crop protection products including herbicides, insecticides, and fungicides. Products are sold directly to agricultural producers through a network of field representatives. The model is based on one-time product purchases for specific crop protection needs, with repeat purchases driven by seasonal agricultural cycles.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Atanor manufactures and sells crop protection chemical products for Argentine agriculture, including herbicides (such as Pinoxaden 5% EC for grass weed control), insecticides (such as Clorantraniliprole 40% SC for caterpillar control), and fungicides for disease management. Products are applied across sunflower, corn, soybean, wheat, and barley crops and are sold directly to agricultural producers through field representatives, supported by technical datasheets, a digital mix-compatibility tool, and the ATANOR PRO training program.

Product overview

Atanor is a crop protection brand under Albaugh LLC, operating as the leading crop protection company in Argentina with over 80 years of history. The product portfolio consists of three main categories: Herbicidas (Herbicides) including formulations like Pinoxaden 5% EC for grass weed control; Insecticidas (Insecticides) including Clorantraniliprole 40% SC for caterpillar control; and Fungicidas (Fungicides) for disease control. Products are applied across key crops including sunflower (Girasol), corn (Maíz), soybean (Soja), wheat (Trigo), and barley (Cebada). The offering also includes a digital tool for mixture compatibility verification and ATANOR PRO, a technical training program. Albaugh has expanded its portfolio through strategic acquisitions including Corteva Agriscience's glyphosate business (2023) and Spain's Afrasa (2022).

Differentiator

Problem solved

Functional benefit

Brands

• ATANOR PRO: Technical training and certification program for agricultural professionals

Products and services

• Pinoxaden 5% EC
• Clorantraniliprole 40% SC
• Herbicidas (Herbicides)
• Insecticidas (Insecticides)
• Fungicidas (Fungicides)

Quantifiable outcome

• Long-term market leadership in Argentine crop protection sector

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered major.

• Corteva AgrisciencemajorStrategic or Co-development Partner · 13 March 2023Albaugh LLC announced the acquisition of Corteva Agriscience's glyphosate commodity products business. This strategic acquisition expanded Albaugh's product portfolio and market presence in the glyphosate segment, strengthening their position in the global crop protection market.
• Industrias Afrasa (Spain)majorStrategic or Co-development Partner · 29 December 2022Albaugh Europe Sarl, a company based in Lausanne, Switzerland, announced the acquisition of Industrias Afrasa, a Spanish company. This acquisition expanded Albaugh's European presence and added to their portfolio of crop protection products.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ADAMA: Global off-patent crop protection specialist (part of Syngenta Group) competing directly with Atanor's generic and post-patent formulations in Argentina and across Latin America.
• FMC Corporation: Pure-play crop protection company selling insecticides, herbicides, and fungicides globally and in Argentina; comparable three-category portfolio addressing the same row-crop pest spectrum as Atanor.
• Corteva Agriscience: Major crop protection competitor in Argentina and the prior owner of the glyphosate business Albaugh acquired in 2023; remains a direct rival across herbicide and insecticide categories on the same row crops.
• Syngenta: Global crop protection leader with deep presence in Argentina across herbicides, insecticides, and fungicides — directly competes with Atanor's three-pillar portfolio on the same row crops (soy, corn, wheat).
• UPL Limited: Indian-headquartered global crop protection company with strong Latin American footprint in herbicides, insecticides, and fungicides; competes with Atanor on soybean, corn, and wheat crop protection programs.
• Nufarm: Australia-based crop protection manufacturer with a meaningful South American presence, particularly in Argentina, Brazil, and Chile; competes with Atanor across the same row-crop herbicide and fungicide categories.

Broad incumbents

• Bayer Crop Science: Largest global crop protection and seed player, competing across the full herbicide/insecticide/fungicide stack in Argentina; broader portfolio including biotech seeds, but the crop chemistry business is a direct overlap with Atanor.
• BASF Agricultural Solutions: Global crop protection powerhouse with strong Argentine presence in fungicides and herbicides; competes with Atanor's portfolio on wheat, soybean, and corn disease and weed control programs.
• Sumitomo Chemical: Diversified Japanese chemical company with a crop protection division selling insecticides and herbicides in Latin America; broader conglomerate but a direct competitor in key insecticide actives overlapping with Atanor's portfolio.

Others

• Albaugh, LLC: Atanor's U.S. parent company and the entity behind all of Atanor's strategic acquisitions (Corteva glyphosate, Afrasa); operates the same crop protection business model globally and is the platform on which Atanor's portfolio is built.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/atanorarg
• YouTubeyoutube.com/channel/UCguM6Oi8JFfxvulILcyADjA
• Facebookfacebook.com/atanorargentina
• Instagraminstagram.com/atanorarg

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Atanor