Strategence Capital

What Strategence Capital does

Strategence Capital LLC is a privately held, relationship-driven investment advisory firm founded in 2012 and headquartered in Van Wert, Ohio, with additional offices in Fort Wayne, Indiana; Bluffton, Indiana; and Morris, Minnesota. The firm's central proposition is helping small and mid-sized businesses design and manage competitive retirement benefit programs, primarily 401(k) plans, while also delivering investment management and financial planning services to individuals. Strategence pursues a strategic asset allocation philosophy combined with periodic rebalancing and an explicit avoidance of market timing, positioning itself against speculation and emphasizing investor education and behavioral finance awareness.

The product surface consists of two core offerings — Retirement Plan Services for employer plan sponsors and Investment Management for individual clients — supplemented by a NextGen planning service for younger or earlier-career clients, a structured New Client Journey onboarding workflow, and a Resource Library of educational guides, calculators, and regulatory materials (including Roth conversion tools and SECURE Act reference material). The technology architecture is built on third-party, advisor-grade SaaS: Orion Advisor powers the client portal for holdings, allocations, and reporting; Schwab provides custody and client-side investment account access; Box handles secure document management and e-signature; JotForm captures the investor profile questionnaire during onboarding; and Oncehub supports advisor scheduling. Operational credibility is supported by a SOC 1 Type 1/Type 2 report covering 2024.

Strategence operates as a sales-led, referral-heavy go-to-market. There are nine named financial advisors across the four offices, and acquisition relies on professional and client referrals, content marketing (blog and resource library), and a LinkedIn presence. Revenue is generated through recurring advisory fees on assets under management, billed through the firm's affiliation with OneAscent Financial Services LLC, a registered investment advisor in Alabama that provides the regulatory umbrella under which Strategence conducts its advisory business. Pricing is fee-based and individualized; the firm does not publicly disclose fees, AUM, or revenue.

Name

Strategence Capital

Legal name

Strategence Capital LLC

Website

https://strategencecapital.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Strategence Capital is a private Midwest investment advisory firm that helps small and mid-sized businesses design 401(k) retirement plans and serves individuals with asset-allocation-based investment management, operating through four offices in Ohio, Indiana, and Minnesota under OneAscent Financial Services LLC.

Ownership category

akta.pro rank

Product category

Investment Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282)

akta.pro primary industry

Employer Retirement Plan Advisory (401(k)/Pension) (FSAEABAE)

akta.pro secondary industries

Target-Risk / Risk-Profile Model Portfolios (FSAAAJAD), Retirement Income Planning & Decumulation Advisory (FSAEABAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Investment advisory services
• Retirement plan services
• Financial planning
• Wealth management
• 401(k) advisory

Headquarters

HQ city

Wayne

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Investment Advisory Fees: Strategence Capital provides investment advisory services through its affiliated registered investment advisor OneAscent Financial Services LLC, generating revenue from fees charged to clients for financial planning and investment management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Strategence Capital is a registered investment advisory firm offering retirement plan advisory services for businesses (primarily 401(k) plan design, employee enrollment, and fiduciary support) and personalized investment management for individuals, delivered under the OneAscent Financial Services LLC regulatory umbrella. The firm applies strategic asset allocation with disciplined rebalancing, avoids market timing, and supplements advisory work with financial planning services such as Roth conversions, tax-efficient strategies, and estate planning guidance.

Product overview

Strategence Capital offers investment advisory services through OneAscent Financial Services LLC, providing a unified financial advisory platform combining retirement plan services for businesses, investment management based on strategic asset allocation and rebalancing, and comprehensive financial planning. The core offerings include Retirement Plan Services (401(k) plans) and Investment Management, supplemented by NextGen planning, a structured New Client Journey onboarding process, and a Resource Library of calculators and educational materials. Clients access their accounts through integrated portals including Orion Advisor for portfolio management and Schwab for investment account access.

Differentiator

Problem solved

Functional benefit

Products and services

• Retirement Plan Services

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

One partnership is on record.

• OneAscent Financial Services LLCcoreStrategic or Co-development PartnerStrategence Capital offers investment advisory services through OneAscent Financial Services LLC (OAFS), a registered investment advisor headquartered in Alabama. OAFS maintains compliance with state registration requirements and provides the regulatory umbrella under which Strategence Capital operates its advisory business.

Recent moves6 records

Expansion highlights5 records

Direct peers

• OneAscent Financial Services: Registered investment advisor that provides the regulatory umbrella under which Strategence operates its advisory business. Comparable as an RIA platform serving affiliated advisor practices, with overlapping compliance, custody, and product infrastructure.
• Creative Planning: Large independent, fee-only RIA offering comprehensive financial planning, investment management, and retirement plan services to individuals and businesses nationwide. Comparable in service mix (401(k) advisory, wealth planning, recurring fees) at much greater scale.
• Mariner Wealth Advisors: Independent RIA providing financial planning, investment advisory, and retirement plan services to high-net-worth individuals and institutions. Overlapping offering in 401(k) advisory, fiduciary consulting, and asset-allocation-based investment management.
• Cetera Financial Group: Independent advisor-focused wealth management platform supporting affiliated RIAs with compliance, technology, and practice management. Comparable to the OneAscent affiliation model that Strategence uses, serving a similar small-to-mid-market advisor base.

Broad incumbents

• Edward Jones: Large national wealth manager with deep branch presence across small and mid-sized U.S. communities — including the Midwest — competing directly for SMB retirement plan business and individual investors in Strategence's target markets.
• Raymond James: Diversified financial services firm with a large advisor network offering investment advisory, retirement plan, and wealth management services. Overlaps Strategence on 401(k) plan advisory and individual wealth management in mid-sized U.S. markets.
• Charles Schwab: Major custodian and wealth manager that serves as Strategence's custody partner via Schwab Institutional. Competes broadly via Schwab Wealth Advisory, Schwab Intelligent Portfolios, and Workplace Financial Services for the same SMB retirement plan and individual advisory market.
• Fisher Investments: Large independent investment management firm serving individuals and institutions. Overlaps Strategence in discretionary portfolio management using strategic asset allocation, though at significantly larger scale and institutional focus.

Emerging players

• Facet Wealth: Digital-first financial planning and investment advisory firm targeting mass-affluent clients with a flat-fee model. Competes with Strategence for next-generation and mid-market individual clients, particularly in the NextGen and financial planning categories.

Others

• Orion Advisor Solutions: Wealthtech platform provider whose Orion Advisor portal is the core client-experience technology used by Strategence. Adjacent ecosystem participant — a vendor/partner rather than direct competitor, but indicative of the tooling layer RIAs in this category depend on.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/strategence-capital-llc
• Xx.com/StrategenceCap

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Strategence Capital