Decorative Center Houston

Name

Decorative Center Houston

Legal name

Decorative Center Houston

Website

https://decorativecenter.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Interior Design Showroom Services

NAICS

Interior Design Services (541410), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industries

Decor Props & Themed Set Rentals (HSACAFAK), Wedding & Bridal Shows (MPAGAFAK)

Keywords

• Design center operations
• Showroom leasing services
• Interior design trade
• Luxury home furnishings
• Commercial real estate

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Showroom Leasing: DCH generates revenue primarily through leasing showroom and office spaces to design showrooms and product lines. The building offers 500,000 sq.ft. of space with showroom sizes ranging from 1,000 to 13,000 sq.ft.
2. Consulting & Buying Program: Decorative Center Services provides a consulting and buying program for consumers not working with a designer, allowing them to purchase items at to-the-trade prices plus an administrative fee.
3. Designer Referral Services: Complimentary service connecting design enthusiasts with interior designers suited to their project needs.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Decorative Center Houston operates a 550,000+ square foot Class A design center complex in Houston, TX, leasing showroom and office space to 35+ luxury showrooms that display 700+ manufacturer product lines (furniture, fabrics, architectural products, flooring, wall coverings, lighting, kitchen/bath). The center also offers a Consulting & Buying Program that gives consumers access to to-the-trade pricing, a Designer Referral Program, and hosts semi-annual Fall and Spring Market events for the interior design trade.

Product overview

Decorative Center Houston is a single-location premier design center offering a unified physical platform for interior design professionals. The core offering is access to 550,000+ square feet of showroom space housing 35+ luxury showrooms displaying 700+ manufacturer product lines including furnishings, fabrics, architectural products, flooring, wall coverings, lighting, and kitchen/bath products. Supporting services include a Consulting & Buying Program enabling public access to trade-only pricing, a Designer Referral Program connecting consumers with designers, and comprehensive event programming including Fall and Spring Markets. The center provides on-site amenities including Roots Café dining, Ground Floor Gallery event space, concierge services, and complimentary valet parking. The facility also offers marketing platform access for showroom tenants through its Cohen Design Centers affiliation.

Differentiator

Problem solved

Functional benefit

Brands

• Roots Café: Full-service casual fine dining restaurant located on the first floor with healthy and unique menu options, available for special events and catering.

Products and services

• Decorative Center Houston Showroom Complex A premier design center offering 550,000+ square feet of showroom and office space with 35+ luxury showrooms displaying over 700 manufacturer product lines for interior design professionals, architects, and design enthusiasts. Tenants lease showroom space ranging from 1,000 to 13,000 sq.ft.
• Consulting & Buying Program

Quantifiable outcome

• 37,000+ annual visitors and 600+ annual market attendees
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered notable and flagship.

• Houston Museum of Natural SciencenotableStrategic or Co-development Partner · 1 January 2024Exclusive collaboration with the Houston Museum of Natural Science featuring the Designer Program and showcasing unique pieces of art that blend nature and creativity. A store is open in Suite 1010 at Decorative Center Houston featuring curated art pieces from the museum's collection.
• Cohen Design CentersflagshipOthersParent company managing multiple design centers including Decoration & Design Building (New York), Pacific Design Center (Los Angeles), Design Center of the Americas (Dania Beach, FL), and Decorative Center Houston. CBRC approaches each asset with a long-term view focusing on world-class design centers.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atlanta Decorative Arts Center (ADAC): Independently operated trade-focused design center in Atlanta with multiple showrooms serving interior designers and architects in the Southeast—highly comparable to DCH's to-the-trade multi-showroom model and customer base.
• Pacific Design Center: Cohen Design Centers sibling property in West Hollywood, a multi-building showroom campus serving West Coast design trade; operates under the same parent as DCH with directly analogous leasing, events, and marketing playbooks.
• Decoration & Design Building (D&D Building): Cohen Design Centers flagship in NYC serving the largest concentration of US interior design firms; identical model of aggregating luxury home-furnishing showrooms with semi-annual markets and trade-only access.
• Design Center of the Americas (DCOTA): Cohen Design Centers property in Dania Beach, FL, providing trade-only showroom space to interior designers in the Southeast; another sister asset with the same revenue model and customer base.
• High Point Market Authority: Operator of the largest home furnishings trade market in the US (semi-annual events at High Point, NC); directly comparable on the trade-market / showroom aggregation dimension though event-only rather than permanent.
• The Merchandise Mart (Chicago): Historic Chicago wholesale design center with LuxeHome and residential design floors serving the Midwest interior design trade; directly comparable permanent showroom model and trade-only access pattern.
• San Francisco Design Center: Showplace and Galleria design showrooms in San Francisco aggregating 350+ showrooms for the Bay Area design trade; similar multi-showroom trade center operating model.

Broad incumbents

• International Market Centers (Las Vegas Market & others): Large-scale operator of multiple trade market campuses including Las Vegas Design Center and Atlanta Market; comparable as a wholesale furnishings venue operator serving interior designers, but spanning many categories beyond DCH's décor focus.

Emerging players

• 1stDibs: Online luxury design marketplace connecting consumers and designers with dealers of furniture, art, and décor; not a direct physical competitor but an emerging digital channel that pressures traditional showroom-driven sourcing.
• Chairish: Online marketplace for vintage and pre-owned furniture and home décor serving both consumers and designers; tangential to DCH in product categories but competes for the specifying-designer attention that flows through the center.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dchdesign
• Facebookfacebook.com/DecorativeCenterHouston
• Instagraminstagram.com/dec_center_houston
• LinkedInlinkedin.com/company/decorative-center-houston

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decorative Center Houston