Reprographics

What Reprographics does

Reprographics, operating as REPRO Printing, is a privately held commercial printing and reprographics company founded in 1982 and headquartered at 450 Weaver Street, Suite 2, Winooski, Vermont. The company provides a comprehensive range of print production services including high-speed black-and-white and full-color digital printing on Xerox presses (capable of handling papers up to 13" x 19" and substrates up to 16 pt. thickness), a full suite of binding and finishing capabilities (saddle-stitching, perfect binding, GBC, coil, wire-o, laminating, die cutting, etc.), wide format printing, and trade show graphics. Supporting the production operation are customer-facing digital tools: an online file transfer module accepting standard design file formats (PDF, InDesign, Illustrator, Photoshop, etc.), a print order submission system, and an estimate request interface.

The company serves a tri-state regional market — Vermont, New Hampshire, and northern New York — through a sales-led go-to-market combining in-person visits, phone-based ordering (centered on a named sales representative, Jake Genthner), and website-based self-service. Customer segments include local SMBs, professional organizations and government entities (town reports, annual reports, programs), and individuals with event-based needs (invitations, holiday cards, wedding programs). A newer Direct Mail Services offering extends the portfolio into targeted mailing list acquisition, campaign design, cooperative mailing, and multi-channel campaign integration.

Revenue is generated entirely through one-time, project-based transactions priced via custom quotes (no published pricing, no subscription or recurring contracts). The company is locally and independently owned with no disclosed VC, PE, or institutional backing, no parent company, and no subsidiaries. Operational signals indicate stable but unscaled activity: no funding rounds, no M&A activity, no patents or certifications, and a single physical location with weekday operating hours.

Name

Reprographics

Legal name

Reprographics

Website

https://reprovt.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Winooski

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Commercial Printing Services: One-time transaction-based revenue from commercial printing services including business cards, brochures, posters, annual reports, banners, books, catalogs, envelopes, flyers, and wide format printing. Customers submit print jobs and pay per order. Additional services include binding, finishing, laminating, and mounting.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Reprographics provides comprehensive digital printing and finishing services for businesses, organizations, and individuals, including high-speed B&W and color digital printing, binding and finishing, laminating, mounting, wide-format printing, and direct mail preparation. Jobs are produced in-house on Xerox digital equipment and delivered to customers across Vermont, New Hampshire, and northern New York.

Product overview

Reprographics operates as a commercial printing and reprographics company offering a single integrated service portfolio built around traditional and digital print production. The core offerings center on Digital Printing using Xerox technology for both black-and-white and full-color output, combined with comprehensive Binding/Finishing services. The Print Products Portfolio encompasses a wide range of commercial print materials from business cards to wide format graphics and trade show materials. Supporting these production capabilities are customer-facing digital services including an Online File Transfer Module for job submission, Print Order Submission, and Print Estimate Request systems. The company also offers Direct Mail Services as a marketing channel integration. Founded in 1982 and serving Vermont, New Hampshire, and northern New York, Reprographics combines what they describe as 'Old-fashioned Vermont craftsmanship combined with state-of-the-art technology.'

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Printing (B&W and Color)

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves1 record

Expansion highlights4 records

Emerging players

• MOO: Online-first commercial printing brand specializing in premium business cards, marketing materials, and small-format printing for SMBs — competing digitally for the same Vermont-area SMB print spend.

Broad incumbents

• FedEx Office: National retail chain offering walk-in commercial printing, copying, binding, and large-format services — competing for the same SMB and individual print customers throughout REPRO's VT/NH/NY service area.
• Staples Print: Mass-market office retailer offering in-store and online commercial printing, copying, and document services — adjacent competitor for low-complexity print jobs in REPRO's service area.
• Vistaprint (Cimpress): National online commercial printing platform competing head-to-head with local printers on standardized printed products — represents the main competitive threat for REPRO's commodity print jobs.

Regional players

• The Printing House (TPH): Multi-location commercial printer serving the Northeastern US with digital printing, large-format, and finishing services — comparable product mix to REPRO, with a broader Northeast regional footprint.

Direct peers

• Allegra Network: Franchise network of independent print, marketing, and mailing service centers providing commercial printing, signage, and direct mail — comparable SMB-focused, locally-owned model to REPRO.
• PIP Printing: Franchise commercial printing chain offering business cards, brochures, bindery, and digital printing to local SMB and enterprise customers — directly comparable to REPRO's service mix.
• Minuteman Press: Franchise-based commercial printing network with locally owned shops offering digital printing, bindery, mailing, and signage services to SMB and enterprise customers — directly comparable to REPRO's local full-service printing model.
• AlphaGraphics: Franchise printing and marketing services network providing commercial printing, large-format signage, and direct mail through local centers — very similar product mix and customer base to REPRO.
• Sir Speedy: Franchise commercial printing and marketing services provider with local print centers offering digital, offset, finishing, and direct mail — the same local one-stop-shop model as REPRO.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/repro-digital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reprographics