EPG

What EPG does

EPG (Event Planning Group) is a global event planning consultancy founded in 2000 in Australia, headquartered in Fortitude Valley, Brisbane. The firm specializes in strategic advisory and operational planning for mega-events, including the Olympic Games, FIFA World Cups, Commonwealth Games, World Expos, and commercial activation events. Its core service offering spans bid development, host-city planning, venue and overlay strategy, operational delivery, and post-event evaluation, executed primarily through senior advisory engagements rather than a software product.

The firm employs 101-250 staff and operates from offices in Australia (Sydney, Gold Coast), New Zealand, the United Kingdom, the Middle East (Eden Global), and Asia. Revenue is generated through project-based professional services contracts, typically multi-year engagements with organizing committees, host governments, international federations (e.g., the IOC, FIFA), host cities, venue operators, sponsors, and broadcasters. Notable engagements include Sydney 2000, London 2012, Gold Coast 2018 Commonwealth Games, Lima 2019 Pan American Games, Qatar 2022 FIFA World Cup, and Expo 2020 Dubai, where EPG partnered with Convergence Technology Group.

In March 2026, EPG was acquired by Identity, integrating the consultancy into a broader group with complementary creative and experiential capabilities. The acquisition supports EPG's continued pursuit of mega-event mandates globally, including ongoing advisory work on the Saudi Arabia Mega Project portfolio.

Name

EPG

Legal name

Event Planning Group

Website

https://eventplanninggroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

101–250 employees

Short description

EPG (Event Planning Group) is a global event planning consultancy founded in 2000, advising governments, organizing committees, and international federations on mega-events including Olympics, FIFA World Cups, and World Expos.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Australia

HQ region

Oceania

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Professional Services - Event Planning & Consultancy: EPG generates revenue through consultancy engagements providing strategic planning, operational planning, master planning, feasibility reviews, and project management services for major international events. Engagements are typically multi-year contracts with governments, organizing committees, and international federations.
2. Project Management Services: End-to-end project management services covering scope development, scheduling, stakeholder coordination, budgeting, risk management, and delivery oversight for major events, venues, and complex programs.
3. Operations Management Services: Integrated operations management including venue management, workforce planning, logistics delivery, security and safety coordination, and event overlay and infrastructure services.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

EPG is a professional services consultancy that plans and delivers major international sporting events and World Expos for governments, international federations, and organizing committees. Its core offerings are Advisory & Consultancy Services (strategy, feasibility, technical reviews, commercial and cost management, risk, master planning, athletes village planning), Operations Services (venue management, workforce planning, overlay and infrastructure, logistics, security and safety, mobility, visitor experience), and end-to-end Project Management Services for multi-year event programs.

Product overview

EPG (Event Planning Group) is a global event planning and project management consultancy offering professional services for major international events. The company provides three integrated core service areas: Advisory & Consultancy Services (strategy, feasibility, technical reviews, commercial strategy, cost management, risk management, master planning), Operations Services (venue management, workforce planning, event overlay and infrastructure, logistics, security and safety), and Project Management Services. The company specializes in Sport Events and World Expos, providing end-to-end planning and delivery for Olympic Games, Commonwealth Games, Asian Games, Rugby/Cricket/Football World Cups, and World Expos. EPG is not a software product company; it is a professional services firm that does not offer API products, AI capabilities, or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Advisory & Consultancy Services Expert advisory and consultancy for governments, international federations, and organizing committees covering event strategy, feasibility reviews, technical reviews, commercial strategy, cost management, risk management, master planning, operational planning, bid support, and athletes' village planning for major international events.
• Operations Services End-to-end event operations services for major international events, including venue management, operations planning, workforce planning, visitor experience planning, event overlay and infrastructure, logistics delivery, village planning, security and safety, and mobility planning.
• Project Management Services End-to-end project management covering scope development, scheduling, stakeholder coordination, budgeting, risk management, and delivery oversight for major events, venues, and complex programs.
• Sport Events Services Planning and operations services for major sporting events including host candidate bid strategies, commercial planning, operations, overlay and infrastructure, security and safety, logistics, catering, venue management, and athletes' villages.
• World Expo Services Operations planning, workforce strategy, visitor experience design, mobility and accessibility planning, logistics, overlay, site operations, and venue readiness for World Expo events.

Quantifiable outcome

• Over 24 million visitor experiences delivered at Expo 2020 Dubai
• +5 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered key and core.

• Kraftwerk Design & ProductionkeyImplementation/ SI/ Consulting Partner · 1 January 2021Appointed by Kraftwerk Design & Production, representing the Hungarian Government, in March 2021 to provide consultancy services for Expo 2020 Hungarian Pavilion across fit-out, operations, and decommissioning phases.
• UK Department for International TradecoreStrategic or Co-development Partner · 1 January 2017EPG was engaged in 2017 by the UK's Department for International Trade as part of a world-first government-to-government partnership between the UK and Peru for the Lima 2019 Pan Pacific Games. This partnership provided a team of 14 specialists for planning and event execution.
• Convergence Technology GroupcoreImplementation/ SI/ Consulting Partner · 1 January 2017Collaborated with Convergence Technology Group to successfully provide Data Cabling and IPTV/CATV services across 25 venues for the Gold Coast 2018 Commonwealth Games. EPG provided project management while Convergence handled technology integration.
• Prestige HospitalitykeyStrategic or Co-development Partner · 1 January 2012EPG collaborated with Prestige Hospitality to project manage delivery of the £7.5m Prestige Hospitality Pavilion at the London 2012 Olympics, located 80m from the Olympic Stadium.
• LOCOG (London Organising Committee of the Olympic Games)coreStrategic or Co-development Partner · 1 January 2012Collaborated extensively with LOCOG for London 2012 Olympics across multiple venues and overlay projects including Coca-Cola Beatbox pavilion and Prestige Hospitality Pavilion.
• Identity (Parent Company)coreOthersEPG became part of Identity in March 2026, retaining name, brand and operational autonomy as 'An Identity Company.' Gains access to Identity's global creative teams, specialist brands, operational infrastructure and production expertise.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• ASM Global: World's largest venue management company operating 350+ arenas, stadiums, convention centers, and theaters. Provides venue operations, event services, and overlay at scale, overlapping with EPG's venue management work for major sporting events, though ASM Global focuses on owned/operated venues rather than independent advisory.
• IMG (TKO Group Holdings): Global sports and entertainment management company owned by TKO Group Holdings. Provides event operations, licensing, and advisory across major sports properties worldwide. Broader portfolio than EPG but competes in adjacent event production and federation advisory mandates.
• Endeavor (WME): Global sports and entertainment company representing talent and producing major live events including Olympics and World Cups through IMG. Adjacent to EPG through federation relationships and major event production capabilities.
• Octagon: Global sports marketing agency owned by Interpublic Group, providing consulting, athlete management, and event strategy for major sports federations and brands. Overlaps with EPG on sports federation advisory and event strategy, though focused on marketing rather than operational delivery.
• MCH Group: Swiss-based global live marketing and exhibitions company operating major venues (Baselworld, Art Basel) and event services. Provides large-scale event management and venue operations broadly comparable to EPG's World Expo and major event work.
• Wasserman: Global sports marketing, consulting, and talent management agency. Provides advisory services to sports leagues, federations, and governing bodies on event strategy, host-city selection, and operations, comparable to EPG's federation-side advisory mandates.

Direct peers

• Legends Hospitality: Hospitality, venue operations, and major-event services firm founded by the Yankees and Cowboys. Operates premium hospitality and venue services at major sports venues and Olympics/World Cup events, overlapping with EPG's venue management, hospitality, and overlay work.
• CSM Sport & Entertainment: Global sports marketing, communications, and event consultancy owned by Chime Communications. Provides strategic advisory, host-city consulting, and event planning for major sports bodies and federations — directly comparable to EPG's IOC/FIFA advisory mandates.
• Pico Group: Asia-headquartered global event management, brand activation, and mega-event services firm. Pico has deep expertise in World Expos, Olympics, and large-scale experiential projects across Asia-Pacific, directly comparable to EPG's expo and event overlay capabilities.
• Populous: Global architecture and event consultancy specializing in sports venues and major sporting events. Like EPG, Populous works on Olympic Games, FIFA World Cups, and major stadium/event projects with deep expertise in event overlay, venue planning, and operations — making it the most directly comparable peer for mega-event advisory work.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/myEPG
• Facebookfacebook.com/myEPG

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EPG