Horror Society

What Horror Society does

Horror Society is a US-based, independently operated online horror media outlet founded in 2006 and headquartered in Bloomington, Illinois. It publishes daily horror news, film reviews, interviews, features, and event coverage across theatrical, VOD, Blu-ray, DVD, and 4K formats, with particular emphasis on the independent horror scene. Editorial verticals extend beyond film into music, books and comics, games, conventions, festivals, and culture, including a Chicago-focused events program coordinated by staff writer Matt Storc. The platform is built on a WordPress CMS with no proprietary technology stack and no app or API surface.

The company operates a small team of 1–10 contributors led by founder and Editor in Chief Mitchell Wells. It monetizes exclusively through advertising: tiered display banners (leaderboard 728x90, sidebar 300x250, mobile 300x250) and paid sponsored posts that run on the website and are amplified across social channels for 24 hours, with PayPal-based billing and rates described as starting "low". Distribution is digital-first and global, with ~66% of traffic originating in the US and an Alexa US rank of ~24,287. Audience reach is concentrated on Facebook (~600k likes), supplemented by Twitter, Instagram, Pinterest, Tumblr, YouTube, and RSS feeds.

Horror Society has cultivated a small portfolio of mutually beneficial partnerships with horror-industry counterparties, including a content/event alliance with Full Moon Features and Bucket O Blood Books and Records in Chicago, a film-promotion relationship with Lionsgate, and editorial coverage of home-entertainment releases from Arrow Video and MVD. The business is privately held, has no disclosed institutional funding, no parent company, and no subsidiaries. It remains a content-led, advertising-funded niche media property rather than a venture-backed or technology-platform business.

Name

Horror Society

Legal name

Horror Society

Website

https://horrorsociety.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Horror Society is a US-based online horror media outlet founded in 2006, providing news, reviews, interviews, and event coverage of horror films, TV, music, and culture to horror enthusiasts and indie filmmakers, monetized through display advertising and sponsored posts.

Ownership category

akta.pro rank

Product category

Horror Entertainment Media

NAICS

Information (51)

akta.pro primary industry

Investigative & Nonprofit News Organizations (MPAJADAF)

Keywords

• Horror entertainment news
• Horror film reviews
• Indie horror coverage
• Horror culture media
• Horror content publishing

Headquarters

HQ city

Bloomington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising: Display advertising including leaderboard banners (728x90), sidebar banners (300x250), and mobile-specific placements. Revenue generated from businesses promoting websites, companies, retail outlets, movies, products or services.
2. Sponsored Posts: Sponsored content posts that display on the website and are promoted through social media channels for 24 hours. Allows text, links and pictures.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Horror Society is a horror media news website that publishes daily horror genre coverage including news, film reviews, filmmaker interviews, features, music coverage, event and convention coverage, and books/comics coverage. The platform serves horror fans with editorial content and monetizes through direct-sold display advertising and sponsored posts.

Product overview

Horror Society is a horror media news website functioning as a unified content platform rather than a modular product architecture. The core offering is the Horror Society Website itself, which provides comprehensive horror genre coverage through integrated content categories including News, Reviews, Interviews, Features, Books and Comics, Music, Video, Events, and Culture sections. The platform operates on a WordPress CMS infrastructure and monetizes through advertising services (Sponsored Posts and Display Advertising). The company also accepts user-generated content through a submissions program for writers and indie artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Horror Society Website A horror media news website providing comprehensive horror genre coverage through integrated sections including News, Reviews, Interviews, Features, Books and Comics, Music, Video, Events, and Culture. Serves horror fans and genre enthusiasts with daily editorial content.
• Sponsored Posts Paid promotional content service allowing sponsors to promote news to the Horror Society community. Posts appear on the website and are promoted through social media channels for 24 hours, with custom text, links, and pictures. The post is stuck as the top post on Facebook and Twitter for the duration.
• Display Advertising Banner advertising placements on the Horror Society website including top leaderboard banners (728x90), top sidebar banners (300x250), and mobile-specific placements (300x250). Various positioning options including above-fold homepage placements and mobile article-top or article-base positions.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators9 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Collider: Large entertainment news site with dedicated horror coverage. Competes for studio/distributor promotional campaigns and audience attention, but is much broader in editorial scope and audience.
• https://www.horrorsociety.com/Film: Major genre film news and reviews site. Overlaps with Horror Society on horror coverage and competes for the same film distributor sponsored-content relationships, but at significantly larger scale.
• JoBlo: Larger genre entertainment site covering horror, sci-fi, and action. Comparable in digital news/reviews format but operates at broader genre scale with substantially more staff and traffic.

Direct peers

• Fangoria: Iconic horror media brand operating a digital news site plus magazine, podcasts, and original production. Comparable audience and content categories; Fangoria is a larger, more diversified brand but competes for the same horror enthusiast attention and ad dollars.
• Birth.Movies.Death: Genre film news and reviews site with heavy horror coverage. Comparable editorial format (reviews, features, interviews) and competing for the same indie distributor promotional spend.
• Dread Central: Horror-focused digital news outlet covering films, reviews, interviews, and streaming releases. Closely mirrors Horror Society's editorial structure and advertiser base, including indie horror distribution partners.
• iHorror: Horror news and reviews site covering films, streaming releases, and conventions. Very similar in scale and editorial mix to Horror Society and competes for the same indie horror advertising and sponsorship budget.
• Bloody Disgusting: Long-running horror news, reviews, and indie horror coverage site. Directly comparable in editorial model (digital newsroom, reviews, interviews, video) and target audience (horror enthusiasts and indie distributors) to Horror Society.
• HorrorHound Magazine: Horror media brand covering films, conventions, and genre culture. Comparable in audience and editorial scope, and also runs horror events that overlap with Horror Society's screening/event partnerships.
• Rue Morgue: Horror culture magazine and website covering film, books, music, and events. Comparable niche editorial coverage and indie horror focus, with a print-plus-digital model that overlaps Horror Society's content categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/HorrorSociety
• YouTubeyoutube.com/HorrorSociety
• Facebookfacebook.com/horrorsociety
• Instagraminstagram.com/horrorsociety
• Pinterestpinterest.com/horrorsociety
• LinkedInlinkedin.com/company/horror-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Horror Society