Schwartauer Werke

Name

Schwartauer Werke

Legal name

SCHWARTAUER WERKE GmbH & Co. KG

Website

https://schwartau.de

Company type

Private

Founded year

1899

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Fruit Spreads and Preserves

NAICS

Specialty Canning (311422), Other Specialty Food Retailers (44529)

SIC

Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060)

akta.pro primary industry

Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)

akta.pro secondary industries

Gourmet & Fine Food Stores (CRAHAGAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)

Keywords

• Fruit spreads
• Jam preserves
• Fruit preserves
• Fruit processing
• Consumer food products

Headquarters

HQ city

Bad Schwartau

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Fruit Spread and Preserve Sales: Schwartauer Werke generates revenue through the manufacture and sale of fruit spreads, jams, and preserves under multiple brand lines including Schwartau Extra, Schwartau Samt, the jam, and Schwartau Klassiker. Revenue comes from retail distribution of physical food products with various sugar content options (original, reduced sugar, zero sugar).

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Schwartauer Werke is a German food manufacturer that produces and sells fruit spreads, jams, jellies, and related specialty food products under sub-brands including Schwartau Extra, Schwartau Samt, the jam, and Schwartau Klassiker. The company processes more than 40 fruit varieties into over 100 different products, including classic fruit spreads, reduced-sugar and zero-sugar variants, jellies, dessert sauces, coffee syrups, and the Schokomac chocolate cream.

Product overview

Schwartauer Werke is a German food company producing jams and fruit spreads under multiple sub-brands: Schwartau Extra (classic spreads with fruit pieces in Original, reduced-sugar, and zero variants), Schwartau Samt (smooth seedless spreads), the jam (modern 60% fruit formula), and Schwartau Klassiker (traditional products including Gelee Hausfrauenart, Spezialitäten, Schokomac chocolate cream, Dessert-Saucen, and Coffee Shop syrups). The portfolio focuses on fruit-based spreads with varieties ranging from traditional to health-conscious options including reduced-sugar and zero-sugar formulations.

Differentiator

Problem solved

Functional benefit

Brands

• Schwartau Extra: Fruit spread brand available in Original, Weniger Zucker (reduced sugar), and Zero variants.
• Samt
• the jam
• Schwartau Klassiker

Products and services

• Schwartau Extra Original Classic fruit spread with fruit pieces, available in various fruit varieties including strawberry, raspberry, blackberry, and more, for consumers seeking traditional jam with full fruit chunks.
• Schwartau Extra Weniger Zucker Reduced-sugar fruit spread with 30% less sugar compared to standard jams, available in multiple fruit varieties, for health-conscious consumers.
• Schwartau Extra Zero Zero-added-sugar fruit spread sweetened with maltitol syrup and sucralose, with no artificial colors or flavors, for consumers seeking no-sugar-added options.
• Schwartau Samt Original Smooth fruit spread without seeds or pieces with silky soft texture and intense fruit flavor, available in peach, apricot, raspberry, mango, and other varieties.
• Schwartau Samt Weniger Zucker Reduced-sugar smooth fruit spread without seeds or pieces, providing a smooth taste experience with reduced sugar content.
• the jam Modern fruit spread with 60% fruit content and a consciously reduced sugar recipe, with modern packaging targeting consumers seeking conscious enjoyment.
• Schwartau Gelee Hausfrauenart Traditional recipe jelly made following classic methods for the nostalgic taste of homemade, available in blackcurrant, red currant, quince, raspberry, and blackberry varieties.
• Schwartau Spezialitäten Specialty fruit spreads preserving traditional recipes, including bitter orange (after an English original recipe) and wild cranberries, for consumers seeking unique and traditional flavors.
• Schokomac Cult milk-chocolate cream with chocolate stripes, made with selected ingredients and the goodness of milk, serving as a chocolate spread alternative.
• Dessert-Saucen Dessert sauces including chocolate and caramel varieties for enhancing desserts and sweet dishes.
• Coffee Shop Sirups Coffee syrups including vanilla, caramel, and sugar-free options for enhancing coffee drinks.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Hero GroupcoreStrategic or Co-development PartnerHero Group (Hero Global) is the parent company of Schwartauer Werke. Schwartauer Werke operates as part of the Hero Group, a multinational food company headquartered in Switzerland, specializing in fruit spreads and health-oriented food products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bonne Maman (Andros Group): French premium fruit-preserves brand owned by Andros Group. Closest direct competitor to Schwartau Extra in the European premium fruit-spreads category, with similar positioning on traditional recipes, glass-jar presentation, and broad grocery distribution.
• St. Dalfour: French premium fruit preserves brand focused on 100% fruit, no added sugar recipes. Directly comparable to Schwartau's premium/health positioning and competes head-to-head in European grocery and gourmet channels.
• Zentis: German fruit spreads and confectionery manufacturer headquartered in Aachen. Direct peer in fruit preserves and dessert-sauce manufacturing, serving similar German and European retail-grocery customers.
• Wilkin & Sons (Tiptree): British premium preserves and conserves producer with a heritage brand. Comparable on premium positioning, traditional recipes, and broad grocery and gourmet retail distribution in Europe.
• Mackays: Scottish premium preserves and marmalade producer. Comparable on heritage/premium fruit-preserves positioning with European grocery distribution.
• Darbo: Austrian premium jam and honey producer. Comparable as a regional European fruit-spreads manufacturer with similar product breadth and grocery-channel distribution.

Broad incumbents

• Hero Group: Swiss-headquartered parent company of Schwartauer Werke; broader multinational fruit spreads and health-oriented food group with portfolio brands across Europe and beyond. Comparable as both parent and broader peer operating in fruit preserves.
• The J.M. Smucker Co. North American packaged-foods incumbent with a large fruit-spreads franchise (Smucker's). Comparable as a multi-category branded fruit-spreads competitor with broader portfolio and international distribution capabilities.
• Andros Group: French multinational food company and parent of Bonne Maman. Comparable as a broad incumbent in fruit preserves and dairy desserts, operating across Europe with similar premium and mass-market positioning.
• Welch's: US-based fruit-based products company (grape jelly, juices, fruit snacks). Comparable as a broad incumbent in branded fruit spreads serving grocery retail with similar product positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCiIbWASxCIDSsEOWsy1W2tQ
• Facebookfacebook.com/SchwartauerWerke
• LinkedInlinkedin.com/company/schwartauer-werke
• Instagraminstagram.com/schwartau

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schwartauer Werke