Schwartauer Werke
- Company typePrivate
- Founded1899
- HeadquartersBad Schwartau, Germany
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Schwartauer Werke firmographics
Firmographics- Name
- Schwartauer Werke
- Legal name
- SCHWARTAUER WERKE GmbH & Co. KG
- Website
- https://schwartau.de
- Company type
- Private
- Founded year
- 1899
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Ownership category
- akta.pro rank
Schwartauer Werke industry classification
Industry- Product category
- Fruit Spreads and Preserves
- NAICS
- Specialty Canning (311422), Other Specialty Food Retailers (44529)
- SIC
- Canned, Fruits, Veg, Preserves, Jams & Jellies (2033), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Sugar & Confectionery Products (2060)
- akta.pro primary industry
- Specialty & Gourmet Foods Wholesale Distribution (CRAOAAAI)
- akta.pro secondary industries
- Gourmet & Fine Food Stores (CRAHAGAG), Pastry, Cakes & Desserts Wholesale (AFAIAFAB)
Keywords
Where Schwartauer Werke is headquartered
LocationHeadquarters
- HQ city
- Bad Schwartau
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Schwartauer Werke business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Fruit Spread and Preserve Sales: Schwartauer Werke generates revenue through the manufacture and sale of fruit spreads, jams, and preserves under multiple brand lines including Schwartau Extra, Schwartau Samt, the jam, and Schwartau Klassiker. Revenue comes from retail distribution of physical food products with various sugar content options (original, reduced sugar, zero sugar).
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Schwartauer Werke product offering
Product offeringCore offering
Schwartauer Werke is a German food manufacturer that produces and sells fruit spreads, jams, jellies, and related specialty food products under sub-brands including Schwartau Extra, Schwartau Samt, the jam, and Schwartau Klassiker. The company processes more than 40 fruit varieties into over 100 different products, including classic fruit spreads, reduced-sugar and zero-sugar variants, jellies, dessert sauces, coffee syrups, and the Schokomac chocolate cream.
Product overview
Schwartauer Werke is a German food company producing jams and fruit spreads under multiple sub-brands: Schwartau Extra (classic spreads with fruit pieces in Original, reduced-sugar, and zero variants), Schwartau Samt (smooth seedless spreads), the jam (modern 60% fruit formula), and Schwartau Klassiker (traditional products including Gelee Hausfrauenart, Spezialitäten, Schokomac chocolate cream, Dessert-Saucen, and Coffee Shop syrups). The portfolio focuses on fruit-based spreads with varieties ranging from traditional to health-conscious options including reduced-sugar and zero-sugar formulations.
Differentiator
Problem solved
Functional benefit
Brands
- Schwartau Extra: Fruit spread brand available in Original, Weniger Zucker (reduced sugar), and Zero variants.
- Samt
- the jam
- Schwartau Klassiker
Products and services
- Schwartau Extra Original Classic fruit spread with fruit pieces, available in various fruit varieties including strawberry, raspberry, blackberry, and more, for consumers seeking traditional jam with full fruit chunks.
- Schwartau Extra Weniger Zucker Reduced-sugar fruit spread with 30% less sugar compared to standard jams, available in multiple fruit varieties, for health-conscious consumers.
- Schwartau Extra Zero Zero-added-sugar fruit spread sweetened with maltitol syrup and sucralose, with no artificial colors or flavors, for consumers seeking no-sugar-added options.
- Schwartau Samt Original Smooth fruit spread without seeds or pieces with silky soft texture and intense fruit flavor, available in peach, apricot, raspberry, mango, and other varieties.
- Schwartau Samt Weniger Zucker Reduced-sugar smooth fruit spread without seeds or pieces, providing a smooth taste experience with reduced sugar content.
- the jam Modern fruit spread with 60% fruit content and a consciously reduced sugar recipe, with modern packaging targeting consumers seeking conscious enjoyment.
- Schwartau Gelee Hausfrauenart Traditional recipe jelly made following classic methods for the nostalgic taste of homemade, available in blackcurrant, red currant, quince, raspberry, and blackberry varieties.
- Schwartau Spezialitäten Specialty fruit spreads preserving traditional recipes, including bitter orange (after an English original recipe) and wild cranberries, for consumers seeking unique and traditional flavors.
- Schokomac Cult milk-chocolate cream with chocolate stripes, made with selected ingredients and the goodness of milk, serving as a chocolate spread alternative.
- Dessert-Saucen Dessert sauces including chocolate and caramel varieties for enhancing desserts and sweet dishes.
- Coffee Shop Sirups Coffee syrups including vanilla, caramel, and sugar-free options for enhancing coffee drinks.
Companies that use Schwartauer Werke
Customer profileSegments1 record
Ideal customer profiles2 records
Schwartauer Werke technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Schwartauer Werke partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Hero GroupcoreHero Group (Hero Global) is the parent company of Schwartauer Werke. Schwartauer Werke operates as part of the Hero Group, a multinational food company headquartered in Switzerland, specializing in fruit spreads and health-oriented food products.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Schwartauer Werke competitors and assessment
Company assessmentDirect peers
- Bonne Maman (Andros Group): French premium fruit-preserves brand owned by Andros Group. Closest direct competitor to Schwartau Extra in the European premium fruit-spreads category, with similar positioning on traditional recipes, glass-jar presentation, and broad grocery distribution.
- St. Dalfour: French premium fruit preserves brand focused on 100% fruit, no added sugar recipes. Directly comparable to Schwartau's premium/health positioning and competes head-to-head in European grocery and gourmet channels.
- Zentis: German fruit spreads and confectionery manufacturer headquartered in Aachen. Direct peer in fruit preserves and dessert-sauce manufacturing, serving similar German and European retail-grocery customers.
- Wilkin & Sons (Tiptree): British premium preserves and conserves producer with a heritage brand. Comparable on premium positioning, traditional recipes, and broad grocery and gourmet retail distribution in Europe.
- Mackays: Scottish premium preserves and marmalade producer. Comparable on heritage/premium fruit-preserves positioning with European grocery distribution.
- Darbo: Austrian premium jam and honey producer. Comparable as a regional European fruit-spreads manufacturer with similar product breadth and grocery-channel distribution.
Broad incumbents
- Hero Group: Swiss-headquartered parent company of Schwartauer Werke; broader multinational fruit spreads and health-oriented food group with portfolio brands across Europe and beyond. Comparable as both parent and broader peer operating in fruit preserves.
- The J.M. Smucker Co. North American packaged-foods incumbent with a large fruit-spreads franchise (Smucker's). Comparable as a multi-category branded fruit-spreads competitor with broader portfolio and international distribution capabilities.
- Andros Group: French multinational food company and parent of Bonne Maman. Comparable as a broad incumbent in fruit preserves and dairy desserts, operating across Europe with similar premium and mass-market positioning.
- Welch's: US-based fruit-based products company (grape jelly, juices, fruit snacks). Comparable as a broad incumbent in branded fruit spreads serving grocery retail with similar product positioning.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Schwartauer Werke social profiles
Digital presenceSchwartauer Werke compliance and trust
Trust signalCompliance1 record
Schwartauer Werke financial estimates
Financial estimateRevenue estimate
Valuation estimate
Schwartauer Werke leadership team
Management profileNumber of profiles
Profiles4 records
Schwartauer Werke subsidiaries and ownership
Company hierarchySubsidiaries1 record
Schwartauer Werke funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Schwartauer Werke M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Schwartauer Werke
What does Schwartauer Werke do?
Schwartauer Werke is a German food manufacturer that produces and sells fruit spreads, jams, jellies, and related specialty food products under sub-brands including Schwartau Extra, Schwartau Samt, the jam, and Schwartau Klassiker. The company processes more than 40 fruit varieties into over 100 different products, including classic fruit spreads, reduced-sugar and zero-sugar variants, jellies, dessert sauces, coffee syrups, and the Schokomac chocolate cream.
Is Schwartauer Werke a public or private company?
Schwartauer Werke is a private company. It is classified as corporate owned and is currently operating.
When was Schwartauer Werke founded?
Schwartauer Werke was founded in 1899. It employs 501 to 1,000 people.
Where is Schwartauer Werke based?
Schwartauer Werke is headquartered in Bad Schwartau, Germany, in the Europe region.
How does Schwartauer Werke make money?
One revenue line is on record: fruit Spread and Preserve Sales.
Who are Schwartauer Werke's main competitors?
Direct peers on record are Bonne Maman (Andros Group), St. Dalfour, Zentis, Wilkin & Sons (Tiptree), Mackays and Darbo. Broad incumbents are Hero Group, The J.M. Smucker Co., Andros Group and Welch's.
Does Schwartauer Werke have an API?
No public API is recorded for Schwartauer Werke.
What industry is Schwartauer Werke in?
Schwartauer Werke's product category is Fruit Spreads and Preserves. Its primary akta.pro industry code is CRAOAAAI, Specialty & Gourmet Foods Wholesale Distribution, with a secondary code of CRAHAGAG, Gourmet & Fine Food Stores. Its NAICS code is 311422 and its SIC code is 2033.