Desoto Family Medical Center

What Desoto Family Medical Center does

Desoto Family Medical Center (DFMC) is a privately held, single-location family medical practice founded in 1993 and headquartered at 75 Physicians Ln., Southaven, Mississippi. The practice operates with a six-person clinical and administrative team serving DeSoto County and surrounding areas in northern Mississippi. It delivers comprehensive primary care across the full lifespan, including wellness/physicals, acute care, women's health and reproductive care, pediatric care, senior and geriatric care (including hospice and palliative), diabetes education, minor surgery, pulmonary function treatment, occupational medicine, and chronic disease management for conditions such as diabetes and hypertension. On-site diagnostic capabilities include a CLIA-certified in-house laboratory and digital X-ray, allowing many test results to be reviewed before the patient leaves the office.

The practice's technology stack centers on an Electronic Health Record (EHR) system with programmed reminders and hard stops enforcing screening compliance, supplemented by a patient portal (eClinicalWeb) for scheduling, prescription refills, medical record access, statement viewing, and clinical staff messaging. Online appointment booking is delivered through the healow platform, and online bill payment through healow Pay. Dr. Troy Morris, M.D., F.A.A.F.P., who joined the practice in 1993 as senior partner, serves as CEO, board member, and Lab Director; the clinical team includes board-certified family medicine physicians (Dr. Leslie Smothers, Dr. Eric Wade Tillotson) and family nurse practitioners (Sheri Ledford, Mackenzie Gibbons, Irene Wilson), all with residency training and credentialed by the American Board of Family Medicine and/or the American Academy of Nurse Practitioners.

DFMC operates a fee-for-service revenue model funded primarily through insurance reimbursement, including Medicare and most commercial plans. Most annual preventive care visits are covered at no cost to patients under these plans. Ancillary revenue streams include in-house laboratory diagnostics, digital X-ray imaging, occupational medicine services, and diabetes education. The practice's only disclosed strategic partnership is its participation in the MIDSOUTH Practice Transformation Network under the Transforming Clinical Practice Initiative (TCPI), through which it improved tobacco screening compliance from 74% to 98%. No external funding, acquisitions, parent company, or expansion beyond the Southaven facility are evident in the source data.

Name

Desoto Family Medical Center

Legal name

Desoto Family Medical Center

Website

https://desotofamilymedical.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Desoto Family Medical Center is a privately held, single-location family medical practice in Southaven, Mississippi, founded in 1993 and staffed by approximately six physicians, nurse practitioners, and administrative personnel serving DeSoto County with comprehensive primary care, on-site CLIA-certified laboratory, digital X-ray, and senior care services.

Ownership category

akta.pro rank

Headquarters

HQ city

Southaven

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Supply Chain, Marketing or Sales

Revenue model

1. Patient Care Services: Fee-for-service healthcare revenue generated from comprehensive primary care services including wellness exams, acute care, preventive screenings, laboratory tests, diagnostic imaging, minor surgery, pulmonary function treatment, occupational medicine, and chronic disease management. Accepts most insurance plans including Medicare.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Desoto Family Medical Center is a single-location family primary care practice delivering routine wellness exams, same-day/next-day acute care, women's health and pediatric care, senior/geriatric care, chronic disease management including diabetes education, and minor surgery. The center integrates an on-site CLIA-certified laboratory and digital X-ray for point-of-care diagnostics, paired with an online patient portal for scheduling, refills, records, and messaging.

Product overview

Desoto Family Medical Center offers a single unified primary care practice providing comprehensive family medical services from one convenient location in Southaven, MS. The practice combines traditional primary care services (wellness/physicals, acute care, senior care) with integrated diagnostic capabilities including an on-site CLIA-certified laboratory and digital X-ray. Specialized programs include women's health, pediatric care, diabetes education, and occupational medicine. Digital patient services include an online patient portal for scheduling, prescription refills, and medical record access. The center operates with a team of six physicians, nurses, and administrative staff serving DeSoto County.

Differentiator

Problem solved

Functional benefit

Products and services

• Wellness and Physicals Routine annual physicals, monitoring of chronic conditions such as diabetes and high blood pressure, and medication management for adults, provided by physicians and nurse practitioners.
• Acute Care Services Diagnosis and management of a broad range of diseases and conditions with same-day or next-day appointments, presented as an alternative to urgent care walk-ins.
• Women's Health and Family Care Women's health screening, reproductive care, chronic condition management, and pediatric care delivered in a one-stop care facility so families do not need to visit multiple practices.
• Laboratory and Radiology Services Federally certified in-house laboratory performing most diagnostic tests and digital X-ray for injuries and lung issues, with results often available before the patient leaves the office.
• Senior Care Services Specialized geriatric primary care for older adults, with Dr. Smothers's focus on preventive and geriatric medicine, hospice, and palliative care.
• Diabetes Education Program Diabetes diagnostic testing combined with an ongoing education program led by a skilled diabetes educator to help patients manage diabetes and avoid serious complications.
• Pediatric Care Medical care for children provided by qualified family medicine physicians and nurse practitioners at the same Southaven facility.
• Minor Surgery On-site minor surgical procedures performed at the Southaven medical center.
• Pulmonary Function Treatment Respiratory function testing and treatment services delivered by the practice's clinical team.
• Occupational Medicine Workplace injury care and employment-related medical screening delivered through an industrial medicine program for local employers and workers.
• Patient Portal Online portal for patients to schedule appointments, request prescription refills, view medical records, access statements, message clinical staff, and receive health reminders, powered by eClinicalWeb and accessed via mycw17.eclinicalweb.com.

Quantifiable outcome

• Tobacco screening rate increased from 74% to 98% through EHR optimization and quality improvement efforts

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• MIDSOUTH PTN (Transforming Clinical Practice Initiative)minorStrategic or Co-development PartnerParticipated in Transforming Clinical Practice Initiative (TCPI) quality improvement program. Collaborated with MidSouth Practice Transformation Network to enhance preventive screening rates, specifically tobacco screening, through EHR optimization. Increased screening rates from 74% to 98%.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Privia Health: Physician practice management and medical group platform serving independent primary care and specialty practices. Comparable as an enabler/aggregator for community-based physician groups seeking scale without losing local identity.
• Oak Street Health: Senior-focused primary care provider with value-based contracts serving Medicare populations. Comparable given Desoto Family Medical Center's senior care services line under Dr. Smothers and Medicare acceptance.
• MDVIP: Membership-based primary care network focused on preventive medicine and patient panel size reduction. Comparable as an alternative model targeting the same patient desire for personalized, unhurried family medicine care.
• Cano Health: Primary care provider focused on seniors with value-based Medicare contracts and integrated diagnostics. Comparable business model targeting similar patient demographics with chronic care emphasis.
• VillageMD: Primary care platform operating family medicine practices with integrated diagnostics and value-based contracts. Comparable as a scaled, multi-site family/primary care delivery model pursuing the same patient relationships and chronic disease management revenue streams.
• ChenMed: Family-owned, physician-led primary care group specializing in senior and chronic-disease management with in-house diagnostics. Operates a similarly physician-centric, continuity-of-care model at greater scale.

Broad incumbents

• Baptist Memorial Health Care: Largest regional hospital system in the Memphis/North Mississippi market with extensive primary care and specialty network. Directly competes for patients in Desoto County and is the most plausible strategic acquirer.
• Agilon Health: Partnership-based primary care platform aggregating independent physician groups into value-based contracts. Comparable as a strategic alternative for Desoto Family Medical Center to access risk-bearing arrangements while remaining independent.
• One Medical (Amazon One Medical): Tech-enabled primary care platform with member-based and insurance-based models. Competes for the same patient convenience and digital engagement value proposition that Desoto Family Medical Center delivers locally.
• Methodist Le Bonheur Healthcare: Major regional health system operating primary care clinics across the Memphis metro including DeSoto County. Competes for the same patient base with broader specialty access and integrated hospital services.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/desoto-family-medical-center

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Desoto Family Medical Center