Heritage College

What Heritage College does

Heritage College is a private Christian co-educational school operating two campuses in Melbourne's south-eastern suburbs (Officer and Narre Warren South), delivering Early Learning (3-4 year olds), Primary (Prep-Year 6) and Secondary (Year 7-12) programs under the Seventh-day Adventist Schools (Victoria) Ltd umbrella. The school commenced operations in 1999 with 41 students at Narre Warren South and expanded to the Officer campus in 2008, with Secondary and Primary programs progressively added and a new Primary Precinct opened in 2022. The curriculum integrates VCE and Vocational Major (VM) senior pathways with co-curricular performing arts, sport, and service-learning programs (including a long-standing Nepal Service Trip partnered with ADRA), and was recognized by ACARA as one of 225 Victorian schools with substantially above-average NAPLAN gains.

The underlying technology footprint is limited: the school runs an online enrollment portal, parent portal, order portal, and standard school website, but no proprietary AI, data, or technology platform — Heritage College is fundamentally a service-delivery educational institution rather than a technology company. Senior secondary credentialing is delivered via VCE and VM pathways. Ancillary revenue mechanics include a $250 non-refundable application fee per family, a $750 commitment fee on offer acceptance, and sibling discounts, layered on top of base annual tuition.

Heritage College's business model is tuition-based subscription recurring revenue: families pay an annual tuition fee ranging from $5,050 (Prep, 2026) to $9,894 (Years 11-12, 2026), with frequency-based installments (weekly, fortnightly, term, annual) and early-payment discounts (5% annual within two weeks, 2.5% term). Fees are set centrally by Adventist Schools Victoria rather than at the school level. The go-to-market is direct-to-consumer across a narrow geography (Melbourne's south-east), reaching prospective families via on-campus tours, virtual tours, open nights, social media, a podcast series (Campus Connect), and community events. Customer relationships span 14+ years via the integrated ELC-12 pathway, with academic scholarships (up to 50% tuition discount) used as a demand-stimulation lever.

Name

Heritage College

Legal name

Heritage College

Website

https://heritagecollege.vic.edu.au

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage College is a private Seventh-day Adventist co-educational Christian school in Melbourne's south-east, operating two campuses (Officer and Narre Warren South) and delivering Early Learning through Year 12 education, including VCE and Vocational Major pathways, to families seeking values-aligned K-12 education.

Ownership category

akta.pro rank

Product category

Private K-12 Christian Education

NAICS

Elementary and Secondary Schools (6111), Educational Services (61)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Based Early Learning Academies (EDACADAH)

akta.pro secondary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

Keywords

• Private Christian education
• K-12 co-education
• Early Learning program
• VCE secondary school
• Seventh-day Adventist

Headquarters

HQ city

Narre Warren

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition and Fee Revenue: Heritage College generates revenue primarily through tuition fees charged to families. Fees are set annually by Seventh-day Adventist Schools (Victoria) Ltd. Payment options include weekly, fortnightly, term, and annual installments with discounts for early payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Heritage College provides co-educational Christian education from 3 and 4 Year Old Early Learning through Year 12 across two campuses in Melbourne's south-east (Officer and Narre Warren South). Its core offering comprises three sequential academic programs — Early Learning kindergarten, Primary schooling (Prep to Year 6), and Secondary schooling (Years 7-12 with VCE and Vocational Major pathways) — augmented by scholarships, performing arts, chaplaincy services, and structured transition programs (Step into Prep, Step into Secondary).

Product overview

Heritage College is a private Christian school providing co-educational education from 3 and 4 Year Old Early Learning through to Year 12 at two campus locations in Melbourne's south-east. The institution operates a unified educational platform consisting of three core programs (Early Learning, Primary School, and Secondary School) that function as an integrated pathway from early childhood through secondary graduation. The Secondary School offers two distinct senior certification pathways: VCE for academic university-bound students and Vocational Major (VM) for vocational training and employment preparation. Supporting programs include the Step into Prep transition program, Performing Arts curriculum, Academic Scholarships, and Chaplaincy Services.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Learning Program (3 and 4 Year Old) Kindergarten program for 3 and 4 year old children providing play-based learning, bush kinder activities and spiritual development through 'Encounters with Jesus', preparing children for transition to Prep.
• Primary School (Prep to Year 6) Primary education program from Prep through Year 6 across Officer and Narre Warren South campuses, with academic curriculum, excursions, and co-curricular activities.
• Secondary School (Years 7-12) Secondary education program from Year 7 to Year 12 at Officer campus with VCE and Vocational Major pathways, co-curricular activities, and career guidance.
• VCE and Vocational Major (VM) Senior secondary certification programs covering Victorian Certificate of Education (VCE) for academic university-bound students and Vocational Major (previously VCAL) for practical vocational training and employment pathways.
• Step into Prep Transition Program Transition program supporting four-year-old kinder pupils in moving from Early Learning to Prep at Officer or Narre Warren South campuses through orientation sessions and class time with Prep teachers.
• Academic Scholarships Academic scholarships providing up to 50% discount on annual tuition fees, awarded to students entering Year 7 or Year 10 who excel academically.

Quantifiable outcome

• Heritage College was identified as one of 225 schools in Victoria achieving substantially above average NAPLAN results gain
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• ADRA (Adventist Disaster Relief Agency)coreStrategic or Co-development Partner · 24 November 2019Long-standing partnership with ADRA supporting Nepal Service Trip for Year 12 students. Students travel to Kathmandu to support humanitarian efforts including repairing damaged classrooms at Mahadev Secondary School and community projects. Partnership provides safe, structured service learning experience for graduating students.
• Casey Tech SchoolcoreStrategic or Co-development PartnerPartnership for Year 9 STEAM curriculum. Students participate in immersive STEAM experience at Casey Tech facilities, developing skills in virtual reality, robotics, 3D and other technologies. Heritage College worked in advisory capacity over two years to develop the program.
• History Teachers' Association of Victoria (HTAV)minorStrategic or Co-development PartnerPartnership with HTAV in conjunction with Federation University for History Enrichment Program. Students participate in workshops and exhibitions showcasing advanced historical research projects.
• Federation UniversityminorStrategic or Co-development PartnerPartnership with HTAV for History Enrichment Program. Federation University participates in student exhibitions and awards presentations.
• Chisholm TAFEcoreImplementation/ SI/ Consulting PartnerHeritage College supports Education Support Program with Chisholm TAFE. Education Support students complete 100 hours of classroom placement at Heritage College. Several former students have been employed after completing practical training.
• Kneeler Design ArchitectsminorOthersArchitectural firm developed plans for Primary Precinct expansion including new classroom wings, group learning spaces, music room and multi-purpose areas at Officer Campus.
• Newpol ConstructionminorOthersConstruction company commissioned for Primary Precinct building works at Officer Campus including new classroom wing and multi-purpose facilities.
• Melbourne UnitedminorOthersProfessional basketball team provided coaching clinics to Heritage College students after student Amelia won Bulla Hoop Time T-Shirt design competition. Included friendly match between Melbourne United and Year 6 students.
• Adventist Schools VictoriacoreStrategic or Co-development PartnerHeritage College is part of Seventh-day Adventist Schools (Victoria) network. ASV sets annual tuition fees, provides educational framework, strategic planning support, and career/employment listings across the network.
• Gilson CollegeminorStrategic or Co-development PartnerSister Adventist school partnership for Year 9 Challenge program. Students join for White Water Rafting Camp and other outdoor education activities.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Kings College (Adventist): Seventh-day Adventist K-12 school in Victoria within the same Adventist Schools Victoria network. Directly comparable in mission, curriculum, and target demographic to Heritage College.
• Gilson College: Sister Seventh-day Adventist K-12 school in Victoria, also part of the Adventist Schools Victoria network. Heritage College and Gilson College already partner on Year 9 Challenge and outdoor education programs, making them direct functional peers in faith-based education.
• St. Andrew's Christian College: Reformed Christian K-12 school in Wantirna South, eastern Melbourne. Competes with Heritage College for Christian-education-seeking families across the eastern and south-eastern Melbourne market.
• Hillcrest Christian College: Christian K-12 school in Melbourne's south-east offering a comparable faith-based educational alternative. Directly competes with Heritage College in the same geographic catchment and price band.
• Beacon Christian College: Independent Christian K-12 school in the Melbourne region, positioned in the same faith-based private school category as Heritage College and targeting similar value-conscious Christian families.
• Waverley Christian College: Large Christian K-12 school in Melbourne's south-east. Competes with Heritage College for faith-seeking families in the broader SE Melbourne region, offering a similar Christ-centered educational proposition.
• Beaconhills College: Independent ecumenical K-12 school with campuses in Pakenham and Berwick, directly competing with Heritage College for families in Melbourne's SE growth corridor. Both schools serve the same Officer/Cardinia demographic with non-government education.
• Edinburgh College (Adventist): Seventh-day Adventist K-12 school in Victoria, also part of the Adventist Schools Victoria network. Shares Heritage College's faith-based mission, curriculum framework, and operational model.

Broad incumbents

• Wesley College Melbourne: Large established independent K-12 school with multiple campuses. Represents the broader incument private school benchmark against which Heritage College families may compare on facilities, breadth of program, and academic reputation.
• Haileybury: One of Australia's largest and most prestigious independent K-12 schools, with multiple Melbourne campuses including Keysborough. While not faith-based, it is a major competitive threat for upper-tier families in Melbourne's SE corridor and sets a benchmark for NAPLAN and tertiary outcomes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCKcmHpQNtjOLv2BY-7ELQeA
• Facebookfacebook.com/Heritage-College-397444666962267
• LinkedInau.linkedin.com/company/heritagecollege
• Instagraminstagram.com/heritage.college

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heritage College