Secovi SP

What Secovi SP does

Secovi-SP (Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis Residenciais e Comerciais de São Paulo) is a non-profit trade union founded in 1946 that serves as the official collective bargaining representative for the residential and commercial real estate sector in São Paulo state, Brazil. The organization functions as the largest housing union in Latin America, serving developers, builders, condominium administrators, real estate agencies, brokers, and síndicos (condominium trustees) through nine regional offices covering 42 cities. Its core offering combines statutory union representation, proprietary market intelligence (PMI São Paulo monthly survey, annual balance, regional research, rental survey, condominium cost index), professional training and certification via UNISECOVI and the PQE program, major industry events (ENACON, Convenção Secovi), digital services (employment portal, digital certificates), and social programs (Ampliar, ESG guides).

The organization generates revenue through mandatory and voluntary member contributions (Contribuições Sindical, Assistencial, Social, Especial Empresarial) billed annually, supplemented by event sponsorships, training fees, certification revenue, and venue rentals at Espaço Milenium. Its GTM is direct-to-member via industry events, regional offices, partnerships with other associations (ACIGABC, ABMO, OAB, CIESP, IREM), and digital channels including a weekly newsletter, website, and social media. Recent strategic moves include the 2025-2026 expansion of regional offices, the June 2026 launch of Nilos (a logistics/infrastructure nucleus), and new product launches including a digital employment portal, waste management guide, and Women's Development Nucleus — reflecting deliberate vertical and service-line extension beyond the historical union core.

Name

Secovi SP

Legal name

Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis Residenciais e Comerciais de São Paulo

Website

https://secovi.com.br

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

251–500 employees

Short description

Secovi-SP is a non-profit trade union founded in 1946 serving as the official collective bargaining representative for São Paulo state's real estate sector, offering market intelligence, training, events, and digital services to developers, condominium administrators, brokers, and trustees across 42 cities.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Contributions (Contribuições): Secovi-SP generates revenue through membership fees from associated companies including real estate developers, property management companies, condominium administrators, and other real estate sector businesses. These contributions fund the union's operations, research activities, events, and advocacy work.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Secovi-SP is a real estate trade union (Sindicato) that represents, develops, and defends the interests of companies engaged in the purchase, sale, rental, and administration of residential and commercial real estate in São Paulo state, Brazil. The organization provides market intelligence, professional training and certification, collective labor negotiation, industry advocacy, and networking events to its member companies across 42 cities.

Product overview

Secovi-SP (Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis Residenciais e Comerciais de São Paulo) is a union and professional association serving the real estate sector in São Paulo State, Brazil. The organization operates as a multi-service platform offering market intelligence products (Pesquisa Mensal do Mercado Imobiliário, Balanço Anual, regional research for 42 cities), professional education (Universidade Secovi, PQE certification), digital services (Certificado Digital, Portal de Empregabilidade), event venues (Espaço Milenium), sustainability resources (Espaço ESG), and labor negotiation services (Convenção Coletiva, SindExpert). The entity also organizes major industry events including ENACON (National Condominium Administrators Meeting) and Convenção Secovi-SP, while managing social responsibility through the Ampliar program. With 9 regional offices across São Paulo State (Bauru, Grande ABC, Piracicaba, São José do Rio Preto, Sorocaba, Campinas, Jundiaí, Santos, São José dos Campos), Secovi-SP positions itself as the largest Housing Union in Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Universidade Secovi: Educational institution offering courses for the real estate market
• Espaço Milenium
• Certificado Digital
• ENACON
• Programa Qualificação Essencial (PQE)

Products and services

• Pesquisa Mensal do Mercado Imobiliário (PMI São Paulo) Monthly real estate market survey providing comprehensive data on sales, launches, inventory, and square meter values in São Paulo city, serving as a benchmark for market analysis and business decision-making for member companies.
• Balanço Anual do Mercado Imobiliário Annual comprehensive report analyzing the real estate market performance for the year, consolidating data and trends from across the São Paulo real estate sector.
• Pesquisas do Mercado do Interior Real estate market research covering regional cities across São Paulo state, providing market data for 42 cities including Bauru, São José dos Campos, Sorocaba, Campinas, Piracicaba, Santos, São José do Rio Preto, Jundiaí, and Grande ABC.
• Pesquisa de Locação Residencial Monthly residential rental market survey tracking rental prices, vacancy rates, and rental market trends for member companies and industry professionals.
• Índice de Custos Condominiais Condominium cost index tracking operational expenses, maintenance costs, and fee trends for condominiums across São Paulo state.
• Certificado Digital Digital certificate service allowing purchase and renewal online and via WhatsApp for electronic signature purposes in real estate transactions.
• Universidade Secovi (UNISECOVI) Educational platform (UNISECOVI) offering professional courses, certification programs, and continuing education for the real estate market, available to industry professionals.
• Programa Qualificação Essencial (PQE) Professional qualification program offering points and certifications for continued education in the real estate and condominium management sectors, designed for industry professionals.
• Espaço Milenium Modern and functional event venue operated by Secovi-SP for hosting corporate events, conferences, and seminars for the real estate industry.
• SindExpert Expert consultation service for labor union and collective negotiation matters related to the real estate sector, available to member companies.
• Portal de Empregabilidade Exclusive digital employment portal connecting candidates with job openings, facilitating qualified hiring for member real estate companies.
• Ampliar Social responsibility program professionalizing and providing citizenship to youth in vulnerable social situations through administrative, beauty, and entrepreneurship courses. Has trained 58,000 youth with 70% employability rate over 30 years.
• Convenção Coletiva Collective labor negotiation service for employees in real estate companies, handling collective bargaining agreements and labor relations for the sector.
• Espaço ESG Secovi-SP ESG (Environmental, Social, Governance) platform with publications including Guia ESG and Manifesto ESG for sustainability practices in the real estate sector.
• Nilos - Núcleo de Infraestrutura e Logística Specialized nucleus for logistics and infrastructure sector, bringing together real estate executives, fund representatives, and consultancies to discuss bottlenecks and opportunities in the logistics warehouse market in São Paulo.
• Guia de Gestão de Resíduos em Condomínios Guide for Waste Management in Condominiums (Guia de Gestão de Resíduos em Condomínios), a publication developed to support administrators, síndicos, operational teams, and residents in implementing and improving waste management in developments.
• Núcleo de Desenvolvimento de Mulheres Women's Development Nucleus (Núcleo de Desenvolvimento de Mulheres) aimed at balancing leadership positions and providing sponsorship and career advancement opportunities for women in the real estate sector.

Quantifiable outcome

• 70% employability rate among Ampliar program graduates
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, strategic, flagship and regional.

• Abralog (Associação Brasileira de Logística)coreStrategic or Co-development Partner · 23 June 2026Partnership with Abralog representing approximately 150 logistics companies to discuss trends, challenges, and opportunities for developing new logistics assets. Focus on infrastructure, regulation, innovation, and sustainable development.
• CIESP SorocabastrategicStrategic or Co-development Partner · 23 June 2026Strategic meeting to strengthen institutional relationships and discuss joint initiatives for economic development in the Sorocaba Metropolitan Region, integrating industrial and real estate sectors.
• Crea-SP (Conselho Regional de Engenharia e Agronomia de São Paulo)coreStrategic or Co-development Partner · 18 June 2026Technical cooperation agreement for information exchange and technical guidance between entities, aimed at reducing indices of irregularities in the real estate sector.
• ACIGABC (Associação Comercial e Industrial da Grande ABC)strategicGTM or Marketing Partner · 10 June 2026Joint events and seminars including Ciclo de Palestras Secovi-SP focusing on real estate market trends, digital transformation, and innovation in construction for the Grande ABC region.
• WorldProperties.comflagshipStrategic or Co-development PartnerCo-founder and exclusive Brazilian representative of worldproperties.com, a global real estate portal enabling property negotiations between companies and professionals across 40 countries.
• IREM - Institute of Real Estate Management (Capítulo 111 São Paulo)flagshipStrategic or Co-development PartnerLong-standing partnership with IREM for professional certification and training programs in property management. Chapter 111 based in São Paulo with over 20,000 members globally.
• Câmara Chilena da Construção (CChC)strategicStrategic or Co-development PartnerInternational partnership with Chilean Construction Chamber for knowledge exchange, trade visits, and professional networking between Brazilian and Chilean real estate sectors.
• Acevale (Associação das Administradoras de Condomínios e Condomínios do Vale do Paraíba)strategicChannel Partner/ Reseller/ DistributorRegional partnership with Acevale representing condominium administrators in Vale do Paraíba, jointly organizing events and training for property managers.
• Asseivap (Associação das Empresas Imobiliárias do Vale do Paraíba e Litoral Norte)strategicChannel Partner/ Reseller/ DistributorPartnership with Asseivap for real estate companies in Vale do Paraíba and North Coast, including representation in Rede Imobiliária São José dos Campos.
• UNISECOVI (Universidade Secovi)coreStrategic or Co-development PartnerEducational institution offering professional training courses and certification programs for real estate professionals, including the PQE (Programa Qualificação Essencial).
• OAB São José dos Campos - Comissão de Direito CondominialstrategicStrategic or Co-development PartnerJoint seminars on legal developments affecting condominiums and real estate management, including seminars on civil code reform and innovative management practices.
• CETESB (Companhia Ambiental do Estado de São Paulo)strategicStrategic or Co-development PartnerOngoing dialogue for environmental licensing process improvement and logistics development in São Paulo state, with dedicated technicians for real estate sector.
• PROEMPI (Representante Secovi-SP Jundiaí)regionalChannel Partner/ Reseller/ DistributorRegional representative organization for Secovi-SP in Jundiaí and region, conducting local events and representing the real estate sector in municipal affairs.
• ABMI (Associação Brasileira do Mercado Imobiliário)strategicGTM or Marketing PartnerNational association participation for real estate market intelligence sharing and professional networking at national level events.
• Rede Imobiliária São José dos CamposregionalChannel Partner/ Reseller/ DistributorLocal real estate network in São José dos Campos for industry collaboration and professional development.

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• ABMI (Associação Brasileira do Mercado Imobiliário): National Brazilian real estate market association and an active Secovi-SP partner. Operates at the national level on real estate intelligence and professional networking, complementing Secovi-SP's state-level focus.
• SECOVI Rio: The Rio de Janeiro sister sindicato serving real estate companies in Rio de Janeiro state. Operates with an identical membership, collective bargaining, and market research model to Secovi-SP, making it the most direct functional peer.
• ADEMI: Associação de Dirigentes de Empresas do Mercado Imobiliário, a Brazilian real estate industry association focused on developers and the property market. Directly comparable in mission (industry representation, research, advocacy) and member profile to Secovi-SP.

Broad incumbents

• FIABCI: International Real Estate Federation with member associations in 70+ countries. Directly comparable as a global umbrella for real estate trade associations including those serving Latin American markets.
• NAR - National Association of REALTORS: The largest real estate trade association globally with 1.5 million members. Comparable to Secovi-SP in core mission (membership representation, advocacy, market data, professional standards), though operating at vastly greater scale and in a different regulatory context.
• SindusCon-SP: The construction industry union for São Paulo, representing builders and contractors. Overlaps with Secovi-SP's developer and condominium segments and competes for institutional influence in the São Paulo built environment.

Emerging players

• IREM: Institute of Real Estate Management with 20,000+ global members; a long-standing Secovi-SP partner. Comparable in delivering property management certification and training, though focused on credentials rather than collective bargaining.
• RICS: Royal Institution of Chartered Surveyors, a global professional body for property professionals. Comparable to Secovi-SP's UNISECOVI in offering certification and standards, though operating across multiple jurisdictions rather than as a regional union.

Others

• WorldProperties.com: Global real estate portal co-founded and exclusively represented in Brazil by Secovi-SP. An ecosystem partner that extends Secovi-SP's value proposition to cross-border property transactions rather than a direct competitor.

Regional players

• Cámara Chilena de la Construcción: Chilean construction chamber and Secovi-SP international partner. Comparable in serving as the national trade body for real estate and construction, with equivalent advocacy, training, and market research functions in Chile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/secovisp
• Facebookfacebook.com/secovisp

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Secovi SP