What PLANET ON does

PLANET ON is a privately held creative agency headquartered in Namyangju-si, Gyeonggi-do, South Korea, founded in 2018 and operating under the doing-business-as name 'PLANET ON | CREATIVE GROUP'. The firm provides a unified suite of digital services spanning four core modules: Planning (strategic direction and continuous analysis), Design UI&UX (user-centered interface design), Development (responsive web, homepage, and app development), and Maintenance (ongoing monitoring and rapid issue response).

The agency's underlying technology is centered on responsive web and mobile-first design, cross-platform compatibility across PC web, mobile web, and native apps, and user-experience design practices. It has built and maintained digital properties for at least 11 named enterprise clients, the majority of which belong to the Amorepacific group's beauty and cosmetics portfolio, including Sulwhasoo, IOPE, makeON, espoir, OSULLOC, AYUNCHE, STEADY, nunc, and AMORE PACIFIC, alongside non-beauty engagements with the Korea Racing Authority (KRA) and the h.point loyalty program (hook). Engagements span product detail pages, microsites, subscription services, digital guidebooks, and NAVER Shopping Live campaigns.

PLANET ON generates revenue through project-based professional services engagements — including website renewal, ongoing maintenance, microsite build-outs, and creative campaign execution — sold primarily through direct enterprise relationships with brand marketing and digital teams. Pricing is not publicly disclosed and is quoted on a per-project basis. The company positions itself as an alternative to traditional agencies by drawing on team members' prior brand-side experience, and its marketing relies on a public-facing project portfolio rather than paid acquisition channels.

Name

PLANET ON

Legal name

Planet on

Website

https://planeton.kr

Company type

Private

Founded year

2018

Operating status

Operating

Short description

PLANET ON is a privately held Korean creative agency, founded in 2018, providing planning, UI/UX design, responsive web and app development, and ongoing maintenance services for enterprise beauty, cosmetics, and lifestyle brand clients, primarily within the Amorepacific group ecosystem.

Ownership category

akta.pro rank

Headquarters

HQ city

Yongsan

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative services including web renewal, maintenance, UI/UX design, and digital marketing support for partner brands

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

PLANET ON is a South Korean creative agency that delivers integrated digital services for partner brands, spanning strategic Planning, user-centered Design UI&UX, responsive web and mobile app Development, and ongoing Maintenance. The agency serves primarily beauty, cosmetics, and lifestyle brands in Korea, executing website renewals, microsites, product detail pages, and digital marketing creative assets.

Product overview

PLANET ON is a creative agency offering a unified suite of digital services: strategic Planning, user-centered Design UI&UX, Development (responsive web, homepage, app development, maintenance), and ongoing Maintenance services. These core service modules work together to deliver comprehensive digital solutions from strategy through execution and ongoing support for partner brands.

Differentiator

Problem solved

Functional benefit

Products and services

• Planning Services Strategic planning services involving continuous analysis and communication to provide practical and effective strategies and direction for partner clients in the beauty and lifestyle sectors.
• Design UI&UX User-centered design services creating intuitive and engaging UI/UX interfaces for digital services, aimed at helping users stay longer and engage more deeply with partner brand platforms.
• Development Services Responsive web, homepage, and app development services leveraging stable development expertise to build and implement purpose-driven digital services for partner brands.
• Maintenance Services Ongoing monitoring and analysis services performed from a brand-owner perspective, providing rapid issue response and continuous upkeep of partner digital presences.

Named customers11 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Cheil Worldwide: Samsung-affiliated Korean advertising and digital agency offering integrated creative, digital, and commerce services to enterprise brands. Directly comparable as a Korean-headquartered full-service agency competing for the same brand-side digital engagements PlanetOn targets.
• INNOCEAN Worldwide: Korea-based global advertising and marketing services group with strong digital and experiential offerings. Directly comparable as a Korean creative/digital agency serving enterprise clients across multiple verticals.
• TBWA\ Korea: Korean arm of TBWA\'s global disruption network offering creative, digital, and brand strategy. Directly comparable as a competing creative/digital agency pitching the same Korean enterprise brand marketing teams.
• Serviceplan Group: Europe's largest independent creative agency group with deep digital, UX, and web platform practices. Comparable as an independent creative agency offering integrated planning, design, and development across channels.
• Huge Inc. Digital agency specializing in UX-led web, mobile, and product design for enterprise brands. Directly comparable as a creative agency selling user-centered digital design and development to large brand clients.
• R/GA: Global digital agency combining strategy, design, and technology for enterprise brand transformation. Comparable as a digital-first creative agency offering UX, web/app development, and ongoing brand platform work.
• AKQA: Design and innovation agency delivering digital products, experiences, and brand platforms for premium global brands. Comparable as a digital creative agency with end-to-end design and development capabilities for enterprise clients.

Broad incumbents

• DENTSU Korea: Korean operations of global advertising holding company Dentsu, offering full-service creative, media, and digital at scale. Comparable as a larger incumbent that competes for the same Korean enterprise brand digital briefs with broader portfolio offerings.
• Wunderman Thompson Korea: Korean presence of WPP's Wunderman Thompson, offering creative, commerce, and digital experience services. Comparable as a global incumbent with overlapping UI/UX, web, and CRM capabilities targeting the same enterprise segment.
• Digitas: Publicis-owned global digital agency network focused on connected brand experiences, data, and technology. Comparable as a larger digital agency offering design, web/app development, and brand platform services to enterprise clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PLANET ON