Warehouse 21

Name

Warehouse 21

Legal name

Warehouse 21

Website

https://warehouse21.org

Company type

Private

Founded year

1996

Operating status

Operating

Ownership category

akta.pro rank

Product category

Youth Arts Education

NAICS

Fine Arts Schools (611610), Performing Arts Companies (7111), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Theater & Drama Education (Acting, Improvisation, Musical Theater) (EDAMAAAG)

akta.pro secondary industries

Performing Arts Centers & Presenters (Programming/Booking) (MPAGABAM), Performing Arts Camps (Theater, Musical Theater, Dance) (EDAMALAI)

Keywords

• Youth arts programs
• Arts education
• Community arts space
• Creative youth development
• Arts nonprofit

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Donations and Fundraising: W21 relies heavily on donations from the community and specific fundraising campaigns to sustain operations. The website features prominent donate buttons via PayPal and Square.
2. Foundation and Government Grants: Major funding from Sheila Fortune Foundation, New Mexico Arts (Department of Cultural Affairs), National Endowment for the Arts, and City of Santa Fe Arts & Culture Department. Capital campaign raised $3.4 million plus $1 million from City.
3. Venue Rentals: The Center for Progress & Justice (1420 Cerrillos Road) offers auditorium rental (seats 150) and community room rental (seats 50) for events including films, presentations, readings, memorials, proms, and theater.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Warehouse 21 delivers free and sponsored youth arts programming to teens and young people ages 10-21 in Santa Fe, covering visual arts, digital arts, fashion design, music production, recording, theater, poetry, hip hop, breakdancing, and screen printing through workshops, performances, and youth-led events. The organization also rents out the Center for Progress & Justice auditorium (150 seats) and community room (50 seats) at 1420 Cerrillos Road for films, presentations, readings, memorials, proms, and theater events. Specialized programs include Theatre of Emergency audio dramas, The Story Project literacy program, Just US youth reflection e-books, and the Give Back Arts Program sponsored by the Sheila Fortune Foundation.

Product overview

Warehouse 21 is a teen arts center nonprofit organization providing comprehensive youth arts programming and venue services. The core offering consists of youth arts programming including visual arts, digital arts, fashion design, music production, recording, theater, poetry, hip hop, and breakdancing. Supporting offerings include venue rental through the Center for Progress & Justice (auditorium and community room), and specialized programs such as Theatre of Emergency (audio drama), Just US (youth reflection e-books), The Story Project (storytelling), Music Production Workshop, Give Back Arts Program, and the Intersections citywide art exhibition. The organization historically operated a recording studio and continues to offer recording capabilities through partnerships. W21 serves youth ages 10-21 in Santa Fe, New Mexico, without a permanent facility since 2019, providing programs at partner locations and schools.

Differentiator

Problem solved

Functional benefit

Products and services

• Youth Arts Programming Comprehensive arts education and programming for teenagers including visual arts, digital arts, fashion design, music production, recording, theater, poetry, hip hop, and breakdancing workshops, delivered at schools and partner locations in Santa Fe and Albuquerque.
• Performance Venue Rental (Center for Progress & Justice) Venue rental services at 1420 Cerrillos Road, including a 150-seat auditorium with stage, projector, and screen, and a 50-person community room with kitchen access. Available for films, presentations, readings, memorials, proms, theater events, receptions, and meetings on a contact-based pricing model.
• Theatre of Emergency Verbatim Readers Theatre audio drama project based on writings of Santa Fe and Albuquerque youth in grades 6-12, featuring episodes on climate change, gun violence, human rights, and animal cruelty.
• Just US Program Youth reflection program where local high school and boarding school students document their opinions on social issues and concerns about the future through e-books.
• The Story Project Literacy and storytelling program working with elementary to high school students to create fictional-themed stories, focusing on creative thinking, writing, listening, and sharing art.
• Music Production Workshop Workshop program teaching music production skills to youth, with associated Facebook presence for program promotion.
• Intersections Exhibition Citywide group art exhibition taking place in public spaces across Santa Fe with an interactive website, featuring works sorted by theme, medium, or location.

Quantifiable outcome

• Served over 700 teenagers annually with 539 workshops and over 64 special events
• +4 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Vital SpacescoreStrategic or Co-development Partner · 1 January 2020W21 relocated its Recording Studio to Vital Spaces on Otero St downtown in January 2020. Participated in the Intersections Project, a citywide group art exhibition in public spaces. W21 maintains partnership for community arts programming.
• Santa Fe Indian SchoolcoreStrategic or Co-development PartnerCollaborated on virtual theater video about the pandemic; COVID Kids Story Project with students submitting stories on isolation and COVID-19 impact; supported virtual history class with e-Academy students; Santa Fe High School Speech & Debate Class contributed to Theatre of Emergency project.
• Hip Hop University NMcoreStrategic or Co-development PartnerCollaboration on Hip Hop classes including art and drawing, poetry, krump dance, popping dance, break dancing, and cartoon workshops. Also collaborated on Breakin' Bread event featuring breakdance battles.
• MAIDAminorStrategic or Co-development PartnerPartner in Intersections project - online collective of Indigenous and Indo-hispano artists founded by Maida Branch, supporting and promoting artist work with 50/50 profit sharing model.
• Earthcare NMminorOthersPurchased W21's recording studio at a discount in December 2021 when W21 moved out of Vital Spaces.
• Boys and Girls Club of Santa FecoreStrategic or Co-development PartnerUse of their podcast studio for Theatre of Emergency recordings; collaboration on teen music awards; sponsored breakdance event.

Scale indicators8 records

Recent moves12 records

Expansion highlights5 records

Broad incumbents

• National Guild for Community Arts Education: National service organization supporting community-based arts education organizations, including those serving youth. Broad incumbent / sector-body peer that convenes and advocates for organizations in W21's category.
• Young Audiences Arts for Learning: National nonprofit network providing arts-in-education programming to K-12 students across multiple states. Broad incumbent in the youth arts education space; competes for the same federal/state arts grants (NEA, state arts councils) that fund W21.

Direct peers

• Youth in Arts: San Rafael, CA nonprofit providing multidisciplinary arts education (visual, performing, media arts) to youth through in-school and community programs. Most directly comparable to W21 in mission, target audience (school-age youth), and multi-disciplinary program model.
• Center for Creative Youth: Wesleyan University's summer intensive for high school students in the arts. Direct peer at the intersection of youth arts education and intensive performing/visual arts programming targeting similar teen demographic.
• Community Music Center of San Francisco: San Francisco nonprofit offering music education, performance opportunities, and recording facilities to youth and adults. Comparable multi-decade nonprofit arts education model with retained recording-studio capability that contrasts with W21's lost studio.
• The ArtsConnection: NYC nonprofit providing in-school and community-based arts programs (theater, dance, music, visual arts, media) for K-12 youth. Direct peer given its school-partnership-driven, multi-disciplinary youth arts education model serving similar age demographics.
• Wise Fool New Mexico: Santa Fe nonprofit offering circus arts, theater, and performance workshops for youth and adults. Direct peer in Santa Fe youth performing-arts education space and an active W21 program partner/sponsorship recipient.
• Vital Spaces: Santa Fe-based community arts nonprofit and W21's former host (2020-2021); operates collaborative studio spaces and citywide exhibitions like Intersections. Direct peer given overlapping Santa Fe footprint, shared artist community, and joint programming history.
• Hip Hop University NM (Santa Fe Breakin' Academy): Santa Fe-based nonprofit teaching breakdancing and hip hop culture to children and teens. Direct peer in the Santa Fe youth performing-arts space and an active W21 collaboration partner on Breakin' Bread events.

Regional players

• Boys & Girls Club of Santa Fe: Active W21 program partner offering teen-focused programs including a podcast studio, computer lab, and performance space at SF Place Mall. Regional peer serving overlapping Santa Fe youth audience with arts-adjacent programming.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/warehouse21tube/videos
• Facebookfacebook.com/SantaFeWarehouse21
• Instagraminstagram.com/warehouse_twentyone
• Xx.com/Warehouse_21

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Warehouse 21