The Web Adventure Park

What The Web Adventure Park does

The Web Adventure Park is a privately-held, single-site family entertainment venue located on Wigginton Road in York, North Yorkshire, United Kingdom. The park operates as an all-weather, all-day family destination combining indoor soft play, outdoor adventure play, a licensed Animal Zone with rescued animals, an 11-ride fairground, role-play villages, a 9-hole Alice in Wonderland-themed miniature golf course, and on-site food and beverage. The venue serves families with children, school and educational groups, corporate clients seeking team-building events, youth organisations (Brownies, Cubs, Beavers, Rainbows), party organisers, and parents seeking OFSTED-registered holiday childcare. Web Adventure Park Ltd is registered in England & Wales (company number 05689632) and operates as a family-owned private limited company with 51-100 employees.

The business operates a direct-to-consumer go-to-market through its own branded website and online ticketing platform (tickets.webadventurepark.co.uk), with a £1 discount for online pre-booking versus walk-up pricing. Revenue is generated across nine distinct streams: day tickets (from £2.95 off-peak to £19.50 peak), annual memberships (Gold Family Pass at £85–£120 plus a £5–£10/month direct debit option), birthday party packages (£11.50–£28.95), OFSTED-registered Holiday Club at £45/day, corporate events (10–200+ delegates), sleepovers for youth groups, gift vouchers, and on-site F&B supported by an online pre-ordering system. The park is cash-free. The company has invested in 2025 product expansion (Pirate Ship, Wonderland Adventure Golf, Ferris Wheel), a Kids Club launch, and a maturing seasonal events calendar (Christmas, Easter, Halloween), and has won TripAdvisor Travellers Choice 2026, Little Vikings Winner 2025, and Visit-York Winner 2022 recognition.

Name

The Web Adventure Park

Legal name

Web Adventure Park Ltd

Website

https://webadventurepark.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

51–100 employees

Short description

The Web Adventure Park is a private, family-owned all-weather family entertainment venue in York, UK, combining indoor play, outdoor adventure, fairground rides, an animal zone, and birthday and corporate event services for families, schools, and youth groups across Yorkshire.

Ownership category

akta.pro rank

Product category

Family Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Amusement Parks (Regional/Local Ride Parks & Funfairs) (THAJAEAD)

akta.pro secondary industry

Youth Adventure Camps & Summer Programs (THAAAOAB)

Keywords

• Family adventure park
• Indoor soft play
• Fairground rides
• Animal encounters
• Birthday party venue

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Day Tickets: Entry tickets sold at varying price points based on day type (weekend, weekday, school holidays, summer). Includes off-peak tickets without rides from £2.95 and peak tickets with unlimited rides up to £17.95 for children. One-time purchase per visit.
2. Birthday Party Packages: Multiple party packages ranging from £11.50 (Easy Peasy) to £28.95 (Teddy Bear Workshop). Includes Animal Encounter, Laser Tag, Slime Making, Fairground, Mini Golf, Teddy Bear Workshop, and Toddler Tea Party options. Food included in most packages.
3. Annual Memberships: Gold Family Pass at £85/adult and £120/child for full access; Off-Peak Membership starting at £49.95/adult and £99.95/child with term-time access, plus direct debit option at £5/adult/month and £10/child/month. Recurring annual revenue.
4. Holiday Club: OFSTED Registered Holiday Club for children aged 5-12 years at £45/standard day with extension hours available. Food packages available as add-ons at £10 for lunch and tea combined.
5. Food & Beverage: On-site café and food kiosks serving hot and cold food, freshly prepared meals, coffee, and homemade cakes. Online pre-ordering system for convenience.
6. Gift Vouchers: Gift vouchers available in various denominations starting from £10, allowing recipients to experience rides, activities, and attractions.
7. School & Group Visits: Educational visits for schools with additional paid activities including Foam Party (£90), Animal Encounter hour (£70), Laser Tag (£60/hour), and Slime Lab (£7/person).
8. Corporate Events: Team building days and corporate hire with exclusive access options for groups of 10 to over 200 people. Catering packages available including hot buffets, BBQs, and licensed bar.
9. Sleepovers & Takeovers: Overnight group experiences for youth organisations at £34/child with adult places at £10 over ratio. Minimum 100 children, maximum 200 people.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

The Web Adventure Park is a family entertainment venue in York that operates an all-weather, all-inclusive adventure park combining indoor soft play, outdoor adventure play, an Animal Zone with rescued animals, and 11 fairground rides under a unified day ticket. The park also offers OFSTED-registered Holiday Club childcare, themed birthday party packages, school educational visits, corporate team-building events, overnight sleepovers for youth groups, seasonal Christmas experiences, and on-site food and beverage service with online pre-ordering. Revenue is generated through day tickets, annual memberships, party bookings, group visits, and ancillary food and merchandise sales.

Product overview

The Web Adventure Park is a physical family adventure park venue in York, Yorkshire, offering a unified ticketed experience that combines multiple attractions under one admission. The core product portfolio spans: indoor soft play zones (Over 5s area with ninja course and slides, Under 5s area, Buggingtons Village role play, Baby Sensory Zone), outdoor adventure areas (climbing structures, water play, sandpit, bouncy/water pillows, Webbington role play village), an Animal Zone with rescued animals and encounter sessions, and a fairground ride area with 11 rides including Runaway Train, Super Trouper, King Sizzler, Cups & Saucers, Ferris Wheel, and Pirate Ship. Seasonal offerings include Christmas events (Father Christmas Experience, Baby Meets Santa, Toddle Into Christmas), while supplementary services include OFSTED-registered Holiday Club, Birthday Party Packages (Animal Encounter, Laser Tag, Slime Making, Teddy Bear Workshop, and more), Corporate/Team Building events, School Educational Visits, and Sleepovers for youth groups. Annual membership tiers (Gold Family Pass Full Access, Off Peak) provide recurring revenue. The park operates as a cash-free venue with online pre-booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Animal Zone Interactive animal encounter area where visitors can meet and feed rescued animals including ponies, goats, sheep, alpacas, pigs, chickens, rabbits, guinea pigs, ferrets, and degus. Includes scheduled Animal Encounters sessions and is operated under an Animal Activity Licence.
• Indoor Soft Play Large indoor play area for children including giant slides, climbing frames, bridges, mirror rooms, ball cannons, sports arena, ninja course, tube slides, an under-5s zone, Buggingtons Village role play area, and a baby sensory area.
• Outdoor Play Expansive outdoor adventure area featuring climbing frames, swings, water play zone, large sandpit, bouncy pillows, water pillow, Webbington role play village with shops and police station, climbing towers with pirate ship, and water zone with hand pumps and paddling.
• Park Rides Family-friendly fairground rides including Runaway Train, Super Trouper, King Sizzler, Toy Set Carousel, Balloons, Race-a-Rama, Disney Swing, Dodgem Cars, Cups & Saucers, Ferris Wheel, and Pirate Ship. Unlimited rides are included with peak tickets during weekends and school holidays.
• Down the Rabbit Hole Miniature Golf 9-hole Alice in Wonderland-themed miniature golf course with challenging obstacles, creative design, and family-friendly competition.
• Birthday Party Packages Multiple themed birthday party package options including Animal Encounter, Easy Peasy, Fairground, Laser, Magical Character, Slime Making, Teddy Bear Workshop, Mini Golf, Toddler Tea Party, and Webtastic. Food is included in most packages. Prices range from £11.50 (Easy Peasy weekday) to £28.95 (weekend/holiday Teddy Bear).
• Christmas Events and Father Christmas Experience Seasonal Christmas offerings including Father Christmas Experience with private family audience in a festive log cabin, reindeer meet-and-greet, Toy Shop, Elf Library, Baby Meets Santa, Toddle Into Christmas, Breakfast with Santa, and Frozen Christmas Party, plus unlimited Christmas fairground rides.
• Web Adventure Kids Club Holiday Club OFSTED Registered Holiday Club for children aged 5-12 during school holidays, located in a dedicated nursery area with its own Tipi, outdoor play, Forest School, Art Shed, private indoor play sessions, and supervised fairground access. Standard day from £45 (9am-4pm) with optional extension hours and lunch + tea food bundle.
• Gold Family Pass Membership Full access annual membership with unlimited entry during term time, weekends, and school holidays. Priced at £85 per adult and £120 per child, valid for 1 year. Includes a birthday party offer (birthday child free with party booking). Excludes Christmas Festival dates.
• Off-Peak Membership Term-time weekday membership with unlimited entry Monday-Friday during term time. Starting at £49.95 per adult and £99.95 per child, or from £5 per adult per month via direct debit (12-month minimum commitment). Includes 10% discount during weekends and school holidays.
• School Visits and Educational Trips Curriculum-based and reward school trip packages including indoor play, role play town, adventure park, animal area, sand play, water play, bouncing pillows, and tractor area. Optional paid add-ons include Foam Party (£90), Animal Encounter hour (£70), Laser Tag (£60/hr), and Slime Lab (£7pp).
• Corporate Events and Team Building Corporate team building days including exclusive hire options, outdoor activities, laser tag, fairground rides, animal encounters, and mindfulness sessions. Catering includes hot buffets, BBQs, afternoon tea, and licensed bar for evening events. Suitable for groups of 10 to over 200 attendees.
• Sleepovers and Takeovers Overnight group experiences for organized youth groups including Brownies, Cubs, Rainbows, and Beavers. Combines day access to all attractions with overnight sleepover in indoor play or marquee. From £34 per child with minimum 100 children and maximum 200 people.
• Gift Vouchers Gift vouchers available in various denominations starting from £10, redeemable for park entry, rides, and attractions.
• Webbington Role Play Village Miniature role play town featuring shops, police station, cafe, hair salon, petrol station, and post office. Children can cycle around the roadway with traffic lights and zebra crossing on ride-on trikes.
• Food and Beverage Service On-site café and food kiosks serving hot and cold food, freshly prepared meals, coffee, and homemade cakes, with online pre-ordering system for convenience. Card payments only.
• Day Tickets (Peak and Off-Peak) Day entry tickets sold at varying price points based on day type (weekend, weekday, school holidays, summer). Includes off-peak tickets without rides from £2.95 and peak tickets with unlimited rides up to £19.50 for children during holiday periods. Card payments only with £1 online pre-booking discount.

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Dress Up & DreamminorStrategic or Co-development PartnerCollaboration for Magical Character Parties featuring live character performances, photo opportunities, and meet-and-greets with Princess favourites, Rumi, Pop star tributes, or Barbie characters. This is a vendor/contractor relationship for character entertainment services at parties.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sundown Adventureland: Family-run Nottinghamshire theme park with rides, indoor and outdoor play, and animal attractions targeted at under-10s - directly comparable mid-sized UK regional family park with similar ride count and audience.
• Paultons Park: Independent Hampshire-based family theme park featuring Peppa Pig World and 60+ rides/attractions - the closest scale-comparable independent UK family theme park, though larger; benchmarks operational model and ticket economics.
• Gulliver's Theme Park Resorts: Chain of smaller UK regional theme parks aimed at 2-13 year olds with rides, soft play and accommodation - directly comparable in target demographic and ride-led value proposition, with a multi-site model Web Adventure Park could emulate.
• Matlock Farm Park: Derbyshire family farm attraction combining animals, indoor and outdoor play - direct peer in the family-friendly farm/adventure park niche with comparable size and ticket pricing tiers.
• Odds Farm Park: Buckinghamshire family farm attraction with animals, indoor and outdoor play, and seasonal events - direct regional peer combining animal encounters with adventure play at similar price points.
• National Forest Adventure Farm: Staffordshire family attraction combining farm animals, indoor play, seasonal events and adventure activities - a close analogue in product mix, audience (under-12s), and family-day-out positioning.
• Farmer Parr's Animal World: Lancashire family farm attraction with animals, indoor play and outdoor adventure activities - a direct regional peer of similar size with overlapping animal/play proposition.
• Wacky Warehouse (Brewers Fayre): UK chain of indoor soft-play centres attached to Brewers Fayre pub-restaurants - direct peer in the UK indoor soft play category serving families with young children, though with hospitality-anchored rather than rides-led model.

Regional players

• Folly Farm: Wales-based family attraction combining zoo, farm, vintage fairground and indoor/outdoor play - directly comparable product mix but operating in a different UK region, useful for UK farm/adventure-park benchmarks.

Broad incumbents

• Merlin Entertainments: Global operator of UK family attractions including Alton Towers, Legoland Windsor, Chessington World of Adventures and Sea Life - a broader incumbent whose UK theme park portfolio competes for the same family day-trip spend and sets competitive benchmarks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/WebAdventureP
• Facebookfacebook.com/WebAdventurePark
• Instagraminstagram.com/webadventureparkyork/?hl=en
• LinkedInlinkedin.com/company/web-adventure-park

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Web Adventure Park