Nowocoat
Nowocoat Industrial A/S is a Danish coatings manufacturer producing sustainable water-based, solvent-based, and powder coatings for mineral, wood, and metal surfaces, serving professional painters, industrial manufacturers, and retail chains across Northern Europe.
- Company typePrivate
- Founded1861
- HeadquartersKolding, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nowocoat does
Nowocoat Industrial A/S is a Danish coatings manufacturer headquartered in Kolding that develops and produces innovative, functional, and sustainable coatings for mineral, wood, and metal surfaces. Founded in 1861 and operating with 11–50 employees, the company is organized into three business segments: a Professional segment supplying roof, metal, facade, and floor coatings, cleaners, and sealants to painters and contractors; an Industrial segment providing customized water-based, solvent-based, and powder coating solutions developed in close collaboration with manufacturing customers; and a Private Label segment supplying complete indoor and outdoor coating categories to retail chains. The product portfolio is structured around four branded families — NowoClean (cleaners), NowoProtect (sealants and protective coatings), NowoMetal (metal coatings and primers), and Neutralon (algae remover) — plus the NowoColor Designer digital color selection tool for professionals.
The company's core technology spans water-based, solvent-based, and powder coating formulations, with proprietary positioning around environmental compliance and sustainability: Nowocoat holds the Nordic Swan Ecolabel (svanemærket) for its roof paint, the only such certification in the market, and is the first Nordic-European company in the coatings industry certified within UN Global Goals 3, 8, and 12. Its revenue model is product-based across all three segments, with industrial and private label work customized to client specifications; pricing is not publicly disclosed and is quoted per engagement. Go-to-market combines direct sales to professional and industrial buyers, a public case study with NDI (a wheel manufacturer) demonstrating VOC reduction outcomes, downloadable marketing collateral, an active LinkedIn presence, and a four-language corporate website (Danish, English, German, Swedish) targeting Northern Europe. The company is privately held as a subsidiary of Nowocoat Group, an investment holding entity, and operates with no publicly disclosed revenue, funding events, or M&A activity.
Nowocoat firmographics
Firmographics- Name
- Nowocoat
- Legal name
- Nowocoat Industrial A/S
- Website
- https://nowocoat.dk
- Company type
- Private
- Founded year
- 1861
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Nowocoat Industrial A/S is a Danish coatings manufacturer producing sustainable water-based, solvent-based, and powder coatings for mineral, wood, and metal surfaces, serving professional painters, industrial manufacturers, and retail chains across Northern Europe.
- Ownership category
- akta.pro rank
Nowocoat industry classification
Industry- Product category
- Industrial Coatings & Paint Manufacturing
- NAICS
- Paint and Coating Manufacturing (32551), Paint, Coating, and Adhesive Manufacturing (3255), Adhesive Manufacturing (32552)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Adhesives & Sealants (2891)
- akta.pro primary industry
- Industrial & Protective Coatings (IMAEAGAB)
- akta.pro secondary industry
- Application Equipment & Coating Services (Contract Coating, Surface Prep) (IMAEAGAL)
Keywords
Where Nowocoat is headquartered
LocationHeadquarters
- HQ city
- Kolding
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Nowocoat business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Professional Segment Products: Sale of quality coating products to professional painters and contractors, including roof paint, metal paint, facade paint, floor paint, impregnation, and algae remover products.
- Industrial Custom Solutions: Customized coating solutions developed in close collaboration with industrial customers, tailored to specific manufacturing requirements.
- Private Label Products: Private label coating products supplied to retail chains, offering complete product categories for both indoor and outdoor applications.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Nowocoat product offering
Product offeringCore offering
Nowocoat develops and manufactures innovative, functional, and sustainable coatings for mineral, wood, and metal surfaces. The portfolio spans water-based, solvent-based, and powder coating formulations organized into three segments: professional (roof paint, metal paint, facade paint, floor paint, impregnation, anti-graffiti), industrial (customized coating solutions co-developed with manufacturers), and private label (white-label products for retail chains). Branded sub-lines include NowoClean, NowoProtect, NowoMetal, and Neutralon.
Product overview
Nowocoat is a coatings company that develops and produces innovative, functional, and sustainable coatings for mineral, wood, and metal surfaces. The product portfolio consists of multiple branded product lines organized into three main segments: Professional (consumer/commercial coatings including roof paint, metal paint, impregnation, algae remover, cleaners, facade paint, floor paint, accessories, anti-graffiti, and NowoColor Designer), Industrial (water-based, solvent-based, and powder coatings for manufacturing), and Private Label (custom coating solutions for retailers). The core branded product families include NowoClean (cleaning products), NowoProtect (protective coatings and sealants), NowoMetal (metal coatings and primers), and Neutralon (specialty algae remover). Nowocoat Industrial A/S is part of Nowocoat Group and serves customers across Denmark and Northern Europe from their facility in Kolding.
Differentiator
Problem solved
Functional benefit
Brands
- NowoClean: Product line of cleaners including Metal Cleaner and Mineral Cleaner products
- NowoProtect
- NowoMetal
- Neutralon
Products and services
- NowoClean Metal Cleaner Metal cleaning solution designed for industrial and professional surface preparation prior to coating application.
- NowoClean Mineral Cleaner Mineral surface cleaning solution used by professionals to prepare facades, concrete, and other mineral substrates for coating.
- NowoProtect Seal WB Water-based protective sealant for surface protection in industrial and professional applications.
- NowoProtect Dry SB Solvent-based drying/curing agent for industrial coating applications.
- NowoProtect Dry WB Water-based drying/curing agent for professional coating applications.
- NowoProtect S-40 Industrial coating solution for specialized protective applications.
- NowoMetal Roof 2-K PU Combi SB Two-component solvent-based polyurethane combi roof coating for professional roof protection.
- NowoMetal Primer WB Water-based primer for metal surfaces used prior to topcoat application.
- NowoMetal Roof Top WB Water-based topcoat for metal roofs used in professional applications.
- Neutralon Algae remover solution formulated for mineral and exterior surface cleaning.
- Swan-labeled Roof Paint The market's only roof paint carrying the Nordic Swan Ecolabel certification, sold to professional painters and tradespeople for roof applications.
- Custom Industrial Coating Solutions Tailored water-based, solvent-based, and powder coating formulations developed in close collaboration with industrial manufacturers to meet specific process and performance requirements.
- Private Label Coating Products White-label coating products manufactured for retail chains, covering indoor and outdoor categories, with category development, supply, and compliance support.
Quantifiable outcome
- Reduced VOC emissions for industrial customers (case study with NDI)
Companies that use Nowocoat
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Nowocoat technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nowocoat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nowocoat GroupcoreNowocoat is part of Nowocoat Group, representing a strong network with shared goals of offering innovative products and solutions that make a significant difference by minimizing environmental impact.
Scale indicators2 records
Recent moves1 record
Expansion highlights5 records
Nowocoat competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Nowocoat social profiles
Digital presenceNowocoat compliance and trust
Trust signalCompliance2 records
Nowocoat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nowocoat leadership team
Management profileNumber of profiles
Nowocoat funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nowocoat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nowocoat
What does Nowocoat do?
Nowocoat develops and manufactures innovative, functional, and sustainable coatings for mineral, wood, and metal surfaces. The portfolio spans water-based, solvent-based, and powder coating formulations organized into three segments: professional (roof paint, metal paint, facade paint, floor paint, impregnation, anti-graffiti), industrial (customized coating solutions co-developed with manufacturers), and private label (white-label products for retail chains). Branded sub-lines include NowoClean, NowoProtect, NowoMetal, and Neutralon.
Is Nowocoat a public or private company?
Nowocoat is a private company. It is classified as corporate owned and is currently operating.
When was Nowocoat founded?
Nowocoat was founded in 1861. It employs 11 to 50 people.
Where is Nowocoat based?
Nowocoat is headquartered in Kolding, Denmark, in the Europe region.
How does Nowocoat make money?
Three revenue lines are on record. Professional Segment Products are the primary driver. The others are industrial Custom Solutions and private Label Products.
Does Nowocoat have an API?
No public API is recorded for Nowocoat.
What industry is Nowocoat in?
Nowocoat's product category is Industrial Coatings & Paint Manufacturing. Its primary akta.pro industry code is IMAEAGAB, Industrial & Protective Coatings, with a secondary code of IMAEAGAL, Application Equipment & Coating Services (Contract Coating, Surface Prep). Its NAICS code is 32551 and its SIC code is 2851.