MyICON

What MyICON does

MyICON is an independent, family-owned Registered Investment Advisor headquartered in Kirkland, Washington, that delivers fee-based financial planning and wealth management services under a 'Personal CFO' service model. Founded in 2005, the firm serves individuals, families, and business owners across 16 U.S. states, with a stated emphasis on the Pacific Northwest and Puget Sound regions. The practice is staffed by 11-50 employees and is led by advisors holding multiple advanced credentials (CFP, CFA, ChFC, AAMS, AIF), with the firm citing over 75 years of combined industry experience. MyICON explicitly positions itself as independent of any bank, brokerage, or insurance ownership, and asserts a fiduciary standard with no proprietary product bias.

The firm's core technology is the MyICON Wealth Management System, a proprietary personalized client portal that consolidates 401(k) plans, tax returns, bank accounts, investment statements, and mileage plan data into a single secure location. The broader service portfolio covers financial planning, retirement income planning, asset management, tax planning, estate planning, risk management, and cash and liability management. Supporting tools include an interactive calculator suite (RMD, Social Security tax, capital gains, 401(k) catch-up, inflation), an educational video library, and LPL Research market commentary materials produced by an FMG Suite content partnership. Securities execution is routed through LPL Financial (member FINRA/SIPC) and investment advisory services are provided through Private Advisor Group, a separate RIA.

MyICON operates on a fee-based revenue model combining recurring asset-under-management fees (delivered via the Private Advisor Group RIA relationship) and financial planning fees. Distribution is direct and relationship-led: advisors engage clients through scheduled face-to-face and phone consultations multiple times per year, with ongoing Life Planning oversight. The firm markets itself through a content-rich Resource Center, organic social media (Facebook, Twitter/X, LinkedIn), and referral-driven acquisition typical of independent advisory practices.

Name

MyICON

Legal name

MyICON

Website

https://myicon.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

MyICON is an independent, family-owned Registered Investment Advisor in Kirkland, WA that delivers fee-based financial planning and wealth management as a Personal CFO to individuals, families, and business owners across 16 U.S. states.

Ownership category

akta.pro rank

Product category

Wealth Management & Financial Advisory

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industry

Portfolio Construction & Asset Allocation Advisory (FSAEAAAC)

Keywords

• Financial planning services
• Wealth management advisory
• Retirement income planning
• Estate planning services
• Investment advisory services

Headquarters

HQ city

Kirkland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Fee-Based Financial Planning: MyICON operates on a fee-based financial planning model first, providing comprehensive planning that serves as a roadmap for each client's unique situation before assisting with asset management and other implementation strategies.
2. Asset Management Services: Investment advisory services offered through Private Advisor Group, a registered investment advisor. Securities are offered through LPL Financial, member FINRA/SIPC. Fees are based on assets under management or planning services.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

MyICON is a fee-based, independent Registered Investment Advisor delivering comprehensive financial planning and wealth management services through a "Personal CFO" model. The firm provides holistic planning covering retirement income, tax, estate, risk management, investment, and cash/liability management, supported by the proprietary MyICON Wealth Management System portal that consolidates all client accounts into a single view.

Product overview

MyICON is a fee-based independent Registered Investment Advisor offering a holistic financial planning and wealth management service model anchored by the MyICON Wealth Management System—a proprietary client portal that consolidates all account details into one location. The firm's service portfolio spans financial planning, retirement income planning, asset management, tax planning, estate planning, risk management, and cash/liability management, delivered through a team of advisors holding CFP, CFA, ChFC, AAMS, and AIF designations. Supplementary tools include an interactive calculator suite and an educational video library, with research support provided through an LPL Financial relationship. MyICON operates as a Personal CFO model, meaning advisors provide ongoing, comprehensive guidance rather than transaction-based services.

Differentiator

Problem solved

Functional benefit

Products and services

• MyICON Wealth Management System

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• Private Advisor GroupcoreStrategic or Co-development PartnerPrivate Advisor Group is a registered investment advisor that provides investment advisory services for MyICON. Both entities are separate from LPL Financial and are not registered as broker-dealers. This partnership allows MyICON to offer investment advisory services under Private Advisor Group's RIA umbrella while maintaining their independent fee-based planning model.
• LPL FinancialcoreChannel Partner/ Reseller/ DistributorSecurities are offered through LPL Financial, member FINRA/SIPC. LPL Financial provides the broker-dealer infrastructure for securities transactions while MyICON provides the planning and advisory services. This is a common structure for independent financial advisors.
• FINRAminorOthersMyICON through its relationship with LPL Financial is subject to FINRA regulation. The firm maintains compliance with FINRA requirements and clients can verify advisor backgrounds through BrokerCheck.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Betterment: Leading robo-advisor and hybrid digital wealth manager offering automated and advised portfolios. Competes with MyICON for the same HNW/mass-affluent clients but at much lower cost and primarily through a digital channel rather than human advisors.

Direct peers

• Personal Capital (Empower Personal Dashboard): Hybrid RIA combining a financial aggregation dashboard with wealth advisory services for mass-affluent and HNW clients. Closely comparable to MyICON's MyICON Wealth Management System (aggregation portal) plus advisory services model.
• Facet Wealth: Tech-enabled fee-only RIA providing comprehensive financial planning and investment management with a flat-fee model. Comparable to MyICON's holistic planning + investment management value proposition, though with a more digital delivery model.
• Edelman Financial Services: Fee-only RIA providing comprehensive financial planning, investment management, and tax/estate services to individuals and families. Closely comparable to MyICON in service mix (financial planning + asset management under a fiduciary standard) and target client (HNW households).
• Ritholtz Wealth Management: Independent, fee-only RIA offering financial planning and investment management for individuals and families, with a strong content-marketing presence. Comparable to MyICON in independent fiduciary positioning, planning-first approach, and content-driven marketing.
• Buckingham Strategic Wealth: Independent, fee-only RIA delivering evidence-based financial planning and investment management through advisor teams. Comparable to MyICON's independent, fee-based, planning-first RIA model with credentialed advisors.

Broad incumbents

• Fisher Investments: Large independent investment adviser managing discretionary portfolios for HNW individuals and institutions. Comparable to MyICON's asset-management arm, but operating at significantly greater scale and focused on portfolio management rather than holistic planning.
• Charles Schwab Wealth Advisory: Schwab's fee-based advisory service combining automated portfolio management with access to CFP professionals. Comparable to MyICON's planning + investment offering but backed by a major custodian with significant pricing power and brand reach.
• Creative Planning: Large independent, fee-based RIA offering comprehensive financial planning, wealth, tax, and estate services to individuals and businesses nationally. Directly comparable to MyICON's fee-based, fiduciary, holistic planning model, but at materially greater scale.
• Vanguard Personal Advisor: Vanguard's hybrid advisory service combining automated portfolios with human advisor access at low fees. Competes directly with MyICON for fee-sensitive HNW investors but with the scale and brand of one of the largest asset managers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ICONpersonalCFO
• Facebookfacebook.com/MyICONpersonalCFO
• LinkedInlinkedin.com/company/22223614

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyICON