TYA

Creative Agency Servicestya.com.hk

TYA is a privately held, Hong Kong–headquartered creative agency (founded 1998) that provides UX-driven strategic creative, branding, digital design, CRM, and e-commerce services to enterprise and mid-market consumer brands across Asia, with roots in Tokyo and Singapore.

Company typePrivate
Founded1998
HeadquartersCauseway Bay, Hong Kong SAR China
Headcount11–50
GTM typeB2B
OfferingServices

What TYA does

TYA (legally T.Y.A. HK Limited, doing business as TYA HK) is a privately held creative agency founded in 1998 and headquartered at 21/F Lee Garden Three, 1 Sunning Road, Causeway Bay, Hong Kong. The firm describes itself as a holistic, UX-driven creative design agency whose differentiation rests on a proprietary "Strategic Creative" methodology (four modules covering creativity, target, customer attitude change, and strategic purpose) and a 7-Step Project Journey engagement model. Its service portfolio spans advertising campaigns, branding, digital design, website and mobile application development, customer relationship marketing (CRM), content marketing, and end-to-end e-commerce builds.

TYA serves enterprise and mid-market consumer-brand clients, with a visible skew toward Food & Beverage (TamJai YuNan Mixian, TamJai SamGor Mixian, Yakult, FRECIOUS Fuji), Health & Wellness (Proven, Bifina-SI), E-commerce (Cleverin), and Beauty & Personal Care (Return Hair). The agency positions itself with cultural and operational roots in Hong Kong, Tokyo, and Singapore and maintains a multilingual website (Chinese, Japanese, English), supporting cross-border creative work for Japan-linked brands operating in Greater China. Revenue is generated through project-based professional services engagements and multi-year retainer arrangements, with pricing quote-based and not publicly disclosed. The firm is founder-owned, with no disclosed venture funding, parent company, subsidiaries, acquisitions, patents, or strategic partnerships in the source data.

TYA firmographics

Firmographics

Name: TYA
Legal name: T.Y.A. HK Limited
Website: https://tya.com.hk
Company type: Private
Founded year: 1998
Operating status: Operating
Headcount range: 11–50 employees
Short description: TYA is a privately held, Hong Kong–headquartered creative agency (founded 1998) that provides UX-driven strategic creative, branding, digital design, CRM, and e-commerce services to enterprise and mid-market consumer brands across Asia, with roots in Tokyo and Singapore.
Ownership category
akta.pro rank

TYA industry classification

Industry

Product category: Creative Agency Services
NAICS: Graphic Design Services (54143)
SIC: Services-Advertising Agencies (7311), Services-Advertising (7310)
akta.pro primary industry: Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
akta.pro secondary industries: Creative & Brand Campaign Development (BPAFAAAB), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

Creative agency services
Branding campaign design
Digital marketing solutions
Customer relationship marketing
UX-driven design

Where TYA is headquartered

Location

Headquarters

HQ city: Causeway Bay
HQ country: Hong Kong SAR China
HQ region: Asia

Offices1 record

Markets served

TYA business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales

Revenue model

Creative Agency Services: Full-service creative agency providing advertising campaigns, branding, digital design, website and mobile app development, customer relationship marketing, and content marketing. Revenue is generated through project-based professional services and retainer arrangements with enterprise and mid-market clients.

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom project-based pricing for advertising campaigns, branding, and digital design services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

TYA product offering

Product offering

Core offering

TYA is a UX-driven creative design agency providing integrated marketing services including advertising campaigns, branding, digital design, website and mobile app development, and customer relationship marketing programs. The agency employs its proprietary 'Strategic Creative' methodology (4 modules) and a 7-step project journey framework to deliver bespoke creative solutions to enterprise and mid-market clients in Asia-Pacific.

Product overview

TYA is a holistic, UX-driven creative design agency offering strategic creative marketing services. The portfolio consists of proprietary methodologies (Strategic Creative with 4 modules and 7 Steps of Project Journey), alongside project case studies demonstrating capabilities in online shopping platforms (Cleverin, FRECIOUS Fuji), CRM systems (Yakult FunClub), branding campaigns (Proven), and general UX-driven creative design services. TYA operates as a service-based creative agency rather than a software product company.

Differentiator

Problem solved

Functional benefit

Products and services

UX-Driven Creative Design Services Comprehensive UX-driven creative design services including visual design, digital experiences, and marketing campaign development for enterprise and mid-market clients across Asia-Pacific.
Advertising Campaign Services

Quantifiable outcome

Over 8,000 member registrations in first year for Yakult FunClub CRM program
+1 more outcomes

Companies that use TYA

Customer profile

Named customers8 records

Segments2 records

Ideal customer profiles1 record

TYA technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature1 record

TYA partnerships and signals

Strategic signal

Scale indicators3 records

Recent moves3 records

Expansion highlights3 records

TYA competitors and assessment

Company assessment

Direct peers

Dentsu Creative Hong Kong: Global network creative agency with a major Hong Kong office serving enterprise and consumer brand clients on advertising campaigns, branding, and digital experiences — directly competing with TYA for the same HK-based enterprise mandates.
Ogilvy Hong Kong: WPP-owned global creative network with a Hong Kong presence offering advertising, branding, CRM, and digital design services. Competes with TYA for the same F&B, health, and consumer-brand engagements in Hong Kong and Greater China.
Saatchi & Saatchi Hong Kong: Publicis-owned global creative network operating in Hong Kong with integrated brand campaign, digital, and CRM capabilities — directly comparable to TYA's service portfolio for enterprise and mid-market clients.
BBDO Hong Kong: Omnicom global creative network with a Hong Kong office delivering brand strategy, advertising, and digital creative services. Direct competitor to TYA for HK-based enterprise and consumer brand briefs.
Hakuhodo Hong Kong: Japan's second-largest advertising network with a Hong Kong office. Particularly relevant peer because of Japanese-network DNA and HK presence — mirrors TYA's positioning as a Japanese-rooted creative partner serving Japanese brands in Hong Kong.
TBWA Hong Kong: Omnicom-owned global creative collective (Disruption® methodology) operating in Hong Kong with full-service creative, brand, and digital offerings. Directly comparable on creative methodology-led positioning versus TYA's Strategic Creative framework.
Leo Burnett Hong Kong: Publicis-owned global creative network with a Hong Kong office providing advertising, branding, and digital design services to enterprise clients across F&B, FMCG, and consumer verticals.
McCann Hong Kong: IPG-owned global creative network with a Hong Kong office delivering brand, advertising, CRM, and digital campaigns. Direct competitor for HK enterprise and consumer-brand creative mandates.
Grey Hong Kong: WPP-owned global creative agency with a Hong Kong office serving enterprise clients across advertising, brand, and digital. Closely comparable service mix and HK-based delivery to TYA.

Emerging players

The Bread Digital: Hong Kong-based boutique digital creative agency focused on web, app, and digital marketing solutions. Comparable to TYA as a sub-50-person HK creative shop, but more digitally specialized than brand-campaign oriented.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

TYA financial estimates

Financial estimate

Revenue estimate

Valuation estimate

TYA leadership team

Management profile

Number of profiles

TYA funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

TYA M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TYA

What does TYA do?

Is TYA a public or private company?

TYA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was TYA founded?

TYA was founded in 1998. It employs 11 to 50 people.

Where is TYA based?

TYA is headquartered in Causeway Bay, Hong Kong SAR China, in the Asia region.

How does TYA make money?

One revenue line is on record: creative Agency Services.

Who are TYA's main competitors?

Direct peers on record are Dentsu Creative Hong Kong, Ogilvy Hong Kong, Saatchi & Saatchi Hong Kong, BBDO Hong Kong, Hakuhodo Hong Kong, TBWA Hong Kong, Leo Burnett Hong Kong, McCann Hong Kong and Grey Hong Kong. The Bread Digital is listed as an emerging player.

Does TYA have an API?

No public API is recorded for TYA.

What industry is TYA in?

TYA's product category is Creative Agency Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX), with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 54143 and its SIC code is 7311.