What Caring Homes does

Caring Homes is a privately held UK care home operator founded in 1994, headquartered in Colchester, Essex. The group runs a national network of 21 purpose-built residential, nursing and dementia care homes across 14 counties in England, Scotland and the Isle of Man, providing approximately 1,150 care beds and employing around 1,600 people. Its service offering spans residential care, 24/7 nursing care, specialist dementia care (delivered through its proprietary 'My World' approach and 'Living in my World' staff training programme), respite, convalescent, palliative, day and permanent care, with weekly fees ranging from approximately £1,601 to £2,218 depending on care type and home.

The operating model is fundamentally bricks-and-mortar care delivery rather than a technology platform. Core technology comprises standard care home systems: CCTV for safety and security, a website-based enquiry management system with per-home freephone numbers, virtual tours for prospective residents, and the My World Dementia Hub online resource platform. The proprietary 'Living in my World' and 'Food in my World' training programmes are the company's primary intellectual assets, described as unique in the market and awarded externally. Caring Homes holds multiple consecutive-year third-party recognitions, including Top 20 Care Home Group by carehome.co.uk and Knight Frank Luxury Care Home Guide listings.

Revenue is generated through recurring weekly fees billed monthly for permanent, respite, day and convalescent stays, with pricing varying by care category (residential, nursing, dementia) and room size. The go-to-market is sales-led and direct-to-family, driven by phone and website enquiries, walk-in visits, community events (Dementia Cafes, Stroke Friendship Cafes), and family referrals. The customer base is fragmented across 5,000+ individual families annually, with no enterprise customer concentration. The company is privately owned with no disclosed parent, private equity sponsor, or public listing.

Name

Caring Homes

Legal name

Caring Homes Group

Website

https://caringhomes.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Caring Homes is a privately held UK operator of 21 purpose-built residential, nursing and dementia care homes across 14 counties and the Isle of Man, delivering person-centred care to elderly residents under its proprietary 'My World' dementia programme.

Ownership category

akta.pro rank

Headquarters

HQ city

Colchester

HQ country

United Kingdom

HQ region

Europe

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Permanent Care Fees: Weekly fees charged for long-term residential, nursing, and dementia care. Fees vary by care type, room size, and individual needs assessment. Subject to pre-admission assessment.
2. Respite Care Fees: Short-term care stays charged at weekly rates, typically higher than permanent care. Can range from a few days to several weeks.
3. Day Care Services: Day care offers a friendly option for people still living at home who need extra help or want a change of scenery during the day.
4. Convalescent Care: Support for recovery after hospital stays, operations, or illness periods, charged on a weekly basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Caring Homes operates an independent national network of 21 residential, nursing and dementia care homes across the UK and Isle of Man, providing 24/7 person-centred care to elderly residents. Core services include residential care, nursing care, specialist dementia care using the proprietary 'My World' approach, respite care, convalescent care, palliative care, day care and permanent care, delivered across approximately 1,150 care beds.

Product overview

Caring Homes is an independent national network of residential, nursing and dementia care homes across the UK and Isle of Man. The company operates a portfolio of 21 care homes offering a unified platform of person-centred care services. The core care services include Residential Care, Nursing Care (24/7), Dementia Care (using the proprietary 'My World' approach), Palliative Care, Respite Care, Convalescent Care, Day Care, and Permanent Care. Individual care homes serve as the primary product units, including named homes such as Laverstock Care Centre, Broadbridge Park Care Home, Horsell Lodge Care Home, Castle View Nursing Home, Blenheim Court Care Home, and The Orchard Nursing Home. Each care home offers a combination of these services tailored to local community needs, with common amenities including activities programs, dining services, gardens, and specialist training programs like the award-winning 'Living in my World' dementia training.

Differentiator

Problem solved

Functional benefit

Products and services

• Laverstock Care Centre A purpose-built care home in Salisbury, Wiltshire offering residential, nursing, dementia, and palliative care for up to 80 elderly residents, including trial stays, short stay, convalescent care and long-term care. Features include a hair salon, library, cinema, and landscaped gardens.
• Broadbridge Park Care Home A modern, purpose-built luxury care home in Horsham, West Sussex with 70 bedrooms over three floors, offering residential, nursing and dementia care. Features a tranquil wraparound garden with sensory planting, dementia-friendly design, and a programme of accessible social activities.
• Horsell Lodge Care Home A care home on the edge of the village of Horsell in Woking, Surrey offering residential, dementia and nursing care for short respite stays or permanent living. Features 70 bedrooms, activities rooms, cinema, hair salon, and Grandma's Cottage retreat space.
• Castle View Nursing Home A nursing home in Peel on the Isle of Man offering nursing, dementia and palliative care. Features 66 bedrooms over 2 floors with rooms overlooking gardens and picturesque hills, comfortable lounge areas, and a relaxed dining environment.
• Blenheim Court Care Home A care home set in the village of Liss, Hampshire with far-reaching views across the South Downs, offering expert residential, nursing and dementia care in a beautifully designed setting.
• The Orchard Nursing Home A purpose-built nursing home in St Albans, Hertfordshire offering high-quality residential, nursing and dementia care in a calm and welcoming setting. Features bright and modern interiors, beautifully landscaped gardens, cosy lounges, a hair salon, and rooms with private terrace access.
• Residential Care Helping elderly residents maintain independence with assistance such as bathing, toileting, dressing and eating, as well as helping them get around. Available across all 21 Caring Homes facilities.
• Nursing Care Expert nursing care available 24/7, providing consistent, personalised care delivered by professionals residents know and trust. Includes support for complex health conditions, post-operative care, chronic illness management and palliative care.
• Dementia Care (My World) Specialist dementia care using Caring Homes' unique 'My World' approach built on four key foundations. Includes award-winning 'Living in my World' dementia training for all team members and 'Food in my World' training for hospitality staff.
• Respite Care Short-term care stays that can be tailored to each person's individual care needs, from a few days or for as long as needed. Allows individuals to experience care home life without long-term commitment.
• Palliative Care Working closely with GPs and other health specialists to ensure individuals are as comfortable as possible, respecting their wishes and providing support for families.
• Permanent Care

Quantifiable outcome

• Helped over 5,000 families find the right care in the past year
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• Veteran Friendly Framework (VFF)coreOthers · 1 April 2026Accreditation programme for care homes committed to the Armed Forces community. Caring Homes homes achieving VFF accreditation have staff trained in veteran awareness to provide more personalised, understanding care for those who have served in the Armed Forces.
• Stroke AssociationcoreStrategic or Co-development Partner · 29 October 2025Strategic partnership delivering stroke awareness training to staff across all 21 Caring Homes locations. Includes 2-hour training sessions covering stroke sign recognition, effects, positioning for survivors, and overview of local support resources. Partnership aims to establish Stroke Friendship Cafes across the group, bringing together stroke survivors, families, and community members in a supportive environment.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Barchester Healthcare: One of the largest UK private care home operators (~250 homes) offering residential, nursing, dementia and respite care to older adults. Directly comparable to Caring Homes in service mix and target customer, but at materially greater scale.
• HC-One: The UK's largest private care home provider (~300+ homes), with a heavy mix of nursing and dementia beds serving elderly residents. Closest direct peer to Caring Homes by service offering and resident profile, operating at much larger national scale.
• Hallmark Luxury Care Homes: UK operator focused on high-end, purpose-built care homes with strong dementia and nursing offerings. Closely comparable to Caring Homes on luxury positioning and dementia specialisation, with similar mid-market portfolio size.
• Avery Healthcare: Mid-sized UK operator (~70 homes) running residential, nursing and dementia care homes, including premium/luxury settings. Highly comparable to Caring Homes on premium positioning and dementia specialisation, at a larger portfolio size.
• Country Court Care: UK family-run care home group operating residential, dementia and nursing homes at a smaller portfolio size (~30-40 homes). Closely comparable to Caring Homes in mid-market positioning and family-led management style.
• Four Seasons Health Care: Established UK care home operator with a significant nursing and dementia portfolio, having undergone restructuring in recent years. Comparable service mix to Caring Homes' nursing-led homes like Castle View.
• Hamberley Care Homes: UK luxury care home operator building and operating high-spec residential, nursing and dementia homes with strong design-led environments. Directly comparable to Caring Homes' luxury segment homes like Broadbridge Park and Tarring Manor.
• Care UK: Major UK provider of residential, nursing and dementia care homes alongside home care services. Overlaps with Caring Homes' residential and nursing services and competes for similar family decision-makers across southern England.
• Maria Mallaband Care Group: UK operator of premium and luxury care homes offering residential, nursing and dementia care, also featured in Knight Frank Luxury Care Home Guides. Direct competitor in the luxury care segment that Caring Homes competes in.

Broad incumbents

• Bupa Care Homes: Large international healthcare group operating a significant UK care home portfolio with residential, nursing and dementia services. Comparable service mix to Caring Homes but as part of a much larger, broader healthcare and insurance business.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/caringhomesgroup
• Xx.com/caringhomes

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caring Homes