What Bold Scandinavia does

Bold Scandinavia is a privately-held international brand consultancy founded in 2011 in Stockholm, Sweden, operating through four studios in Stockholm, Copenhagen, Oslo, and London. The firm offers nine core service lines — brand strategy, brand design, digital experience, motion identity, verbal identity, audio identity, typeface design, research and analysis, and brand activation — delivered through bespoke project engagements to enterprise clients across telecommunications, transportation, gaming, financial services, climate/clean-tech, mobility, media, and cultural sectors. Marquee engagements include SAS (multi-year relationship), Mojang Studios / Minecraft, Eurovision 2024, Arrive, Stegra (formerly H2 Green Steel), iZettle/PayPal, Arelion, TeamViewer, Folksam, and Envirotainer, with documented case-study outcomes such as a +€167M SAS brand value uplift and a +2,500% unprompted brand awareness gain for Qasa.

The firm operates a professional services revenue model with project-based pricing, custom-quoted engagements, and multi-year contracts; pricing is not publicly disclosed. Distribution is exclusively direct, with business directors in each studio handling inbound enterprise inquiries. Bold Scandinavia is a founding member of The North Alliance (NoA), a Nordic network of agencies providing access to 1,200+ multidisciplinary specialists across digital, technology, media, and creative services, enabling bundled capabilities while preserving a boutique studio culture. The firm holds 200+ global creative and effectiveness awards, with leadership serving on Cannes Lions and London International Awards juries, and was shortlisted in 2026 for Campaign's Agency of the Year Global Awards as Best Global Brand Agency. Headcount stands at approximately 80 across the four studios, with senior leadership split among co-founders and co-CEOs in Stockholm, Copenhagen, and Oslo.

Name

Bold Scandinavia

Legal name

Bold Scandinavia

Website

https://boldscandinavia.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Bold Scandinavia is a private, Stockholm-headquartered brand consultancy with studios in Copenhagen, Oslo, and London, delivering brand strategy, design, digital experience, motion, audio, verbal, and typeface services to enterprise clients since 2011.

Ownership category

akta.pro rank

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brand Strategy & Design Services: Professional services revenue generated through project-based brand consultancy engagements including brand strategy, brand design, digital experience, motion identity, verbal identity, audio identity, typeface design, research and analysis, and brand activation services for enterprise clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Bold Scandinavia is an international brand consultancy delivering end-to-end brand transformation services for enterprise clients. Offerings span brand strategy (positioning, platforms, steering tools), brand design (logotype, typography, imagery systems), digital experience (UX/UI, prototyping, development), motion identity, verbal identity (tone of voice, messaging, copy), audio identity (audio logos, soundscapes, custom music), typeface design, research and analysis (audits, journey mapping, testing), and brand activation (campaigns, retail design, launch rollout). Engagements are bespoke, project-based and delivered by multidisciplinary teams across four studios.

Product overview

Bold Scandinavia is an international brand consultancy offering professional services across brand strategy, design, digital experience, motion identity, verbal identity, audio identity, typeface design, research and analysis, and brand activation. The company does not operate a unified software product but rather provides a comprehensive suite of consultancy services delivered through project-based engagements. Services are organized around creating meaningful and impactful brand experiences, with each service area functioning as a distinct practice specialty rather than a modular product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Strategy Strategic consultancy establishing the foundation for clear and consistent creative excellence, including brand positioning, platform development and steering tools, for enterprise clients undergoing brand transformation.
• Brand Design Visual identity creation including logotype, typography, layout and imagery design systems that communicate a unified brand concept across all touchpoints.
• Digital Experience Digital-first identity design bridging brand identity and online presence through UX/UI design, prototyping, development, and interactive experiences.
• Motion Identity Motion design studio creating animations, comprehensive motion systems and 3D experiences ranging from simple animations to cinematic brand films.
• Verbal Identity Language and messaging development including tone of voice, messaging platforms, brand stories, taglines and copywriting services.
• Audio Identity Audio branding studio producing audio identities, audio logos, brand music, soundscapes and custom music productions.
• Typeface Design Custom typeface creation including custom letterforms, variable fonts, language extensions and font engineering for brand uniqueness.
• Research and Analysis Evidence-based brand-building research including brand and category audits, touchpoint mapping, customer journey mapping and design testing.
• Brand Activation Brand campaign creation and experiential marketing including branded environments, retail design, brand films and launch rollout strategies.

Quantifiable outcome

• SAS brand transformation resulted in +€167M brand value, +€65M revenue, +26% willingness to pay, x4 return on media investment in one year (2014-2015)
• +8 more outcomes

Named customers23 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered client partnership and founding member.

• Envirotainerclient partnershipStrategic or Co-development Partner · 31 October 2024Partnership with Envirotainer for comprehensive brand identity redesign following their merger with Va-Q-tec, creating a unified brand for the temperature-controlled airfreight solutions leader.
• The North Alliance (NoA)founding memberStrategic or Co-development PartnerBold Scandinavia is a founding member of The North Alliance (NoA), a collective of agencies providing access to 1200+ multidiscipline specialists across digital, technology, media, and creative services. This alliance enables Bold to offer expanded capabilities while maintaining boutique agency culture.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• WPP: Global marketing services conglomerate owning Landor, Ogilvy, VMLY&R, and Hogarth. Represents the broad incumbent competitive context against which Bold competes on premium enterprise mandates — offering far greater scale and global delivery capability.

Direct peers

• Koto: London-based independent brand studio with studios also in Berlin, New York, and Sydney. Direct competitor on premium brand identity work — notable because Bold hired Erik Gomér from Koto Berlin, evidencing direct talent competition.
• Manual: Independent creative agency delivering brand strategy and design for ambitious enterprise brands. Comparable boutique scale and craft-driven positioning, with overlapping enterprise client prospects.
• Wolff Olins: London-headquartered brand consultancy (Omnicom) focused on ambitious enterprise brand transformations and identity systems. Closely overlaps with Bold's positioning on bold, category-defining creative work for global brands.
• Mucho: Barcelona- and San Francisco-based brand consultancy delivering strategy, identity, and digital experience for global brands. Comparable in size, premium positioning, and enterprise client mix.
• Interbrand: Pioneer brand consultancy (part of Omnicom) delivering brand strategy, naming, identity, and valuation services. Comparable on enterprise brand transformation engagements and competes for the same marquee Nordic and pan-European client set.
• Pentagram: Partner-led design firm with a global network of studios delivering brand identity, digital design, and editorial work. Comparable on partner-driven boutique structure and high-end enterprise identity engagements.
• Landor & Fitch: Global brand consultancy (part of WPP) offering brand strategy, identity design, and brand experience. Direct competitor for premium enterprise rebrands like SAS, Arelion, and TeamViewer, with deeper global footprint but larger-agency overhead.
• Bond (formerly Siegel+Gale): Global brand experience consultancy delivering brand strategy, naming, and design across enterprise clients. Comparable in service breadth and target enterprise audience, with deeper US footprint.
• Kontrapunkt: Copenhagen-based type and brand design studio specializing in custom typefaces and identity systems. Closely comparable on the Nordic craft pedigree and on the typeface design capability that differentiates Bold.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bold-scandinavia/posts/?feedView=all
• Instagraminstagram.com/boldscandinavia
• Xx.com/boldscandinavia

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bold Scandinavia