The Club at Shannondell

What The Club at Shannondell does

The Club at Shannondell, legally Dell Recreation, Inc., is a privately held, single-location public recreation facility in Audubon, Pennsylvania, operating from 2750 Egypt Road. The business was transformed from the former General Washington Golf Course through a complete renovation into a multi-amenity property encompassing an 18-hole public golf course playing slightly over 6,100 yards from the back tees, a seasonal Olympic-size outdoor swim center with water features and a 75-foot lap pool, the Chadwick's Restaurant & Bar full-service American restaurant, and approximately 3,000 square feet of banquet space accommodating up to 200 guests. The facility is staffed with a pro shop, locker rooms, lifeguards, event specialists, and restaurant operations.

The underlying technology footprint is light and utilitarian rather than proprietary. The club's primary website (theclubatshannondell.com) is built on WordPress and routes golf bookings through a third-party platform, TeeItUp (the-club-at-shannondell.play.teeitup.com); swim membership applications are processed via Google Forms; restaurant reservations and menus are served from a separate dedicated microsite (mychadwicks.com); and recruiting runs on Paylocity. There is no mobile app, no public API surface, and no AI/ML features. Operational scaling is reflected instead in a Paylocity-backed careers portal that posts roles across departments.

The business model is direct-to-consumer with four largely independent revenue streams: pay-as-you-go green fees and annual season passes for golf (with 2026 passes priced from $2,600 for a weekday-only single up to $4,800 for an unlimited couple), seasonal swim memberships allocated first-come, first-served, banquet and event bookings (weddings, mitzvahs, corporate outings) priced per event, and food-and-beverage transactions at Chadwick's. Go-to-market relies on the website, dedicated phone lines by department, organic SEO around public golf and Audubon/Valley Forge weddings, organic social media for the restaurant sub-brand, and community events including the annual Foundation at Shannondell Charity Tournament. Customers are individual golfers, families seeking summer pool access, event hosts, restaurant patrons, and corporate groups from the surrounding Montgomery County corridor.

Name

The Club at Shannondell

Legal name

Dell Recreation, Inc.

Website

https://theclubatshannondell.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Club at Shannondell is a privately held, single-location public recreation facility in Audubon, Pennsylvania, operating an 18-hole golf course, seasonal Olympic-size swim center, banquet facilities, and Chadwick's Restaurant & Bar for Montgomery County consumers and event hosts.

Ownership category

akta.pro rank

Product category

Public Golf & Recreation Club

NAICS

Golf Courses and Country Clubs (71391), Golf Courses and Country Clubs (713910)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

Keywords

• Public golf course
• Swim club memberships
• Banquet event venue
• Restaurant dining service
• Outdoor recreation facility

Headquarters

HQ city

Audubon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Golf Operations: Revenue generated from daily green fees, cart rentals, and annual golf packages. The club offers an 18-hole public golf course with rates varying by day, time, age (adult/senior/junior), and whether the player walks or uses a cart. Annual season passes are also sold for unlimited or weekday-only play.
2. Swim Memberships: Seasonal swim memberships are sold on a first-come, first-served basis to individuals and families for access to the Olympic-size pool, water features, and pool amenities during the summer season.
3. Banquet and Event Services: The club generates revenue from hosting weddings, receptions, corporate events, parties, bar mitzvahs, and other celebrations in its 3,000 square feet of banquet space accommodating up to 200 guests. Services include event planning, food and beverages, and venue rental.
4. Restaurant Operations (Chadwick's): Chadwick's Restaurant & Bar generates revenue from food and beverage sales for lunch, dinner, happy hour, Sunday brunch, and private dining events. The restaurant offers made-from-scratch American fare, full bar service, and seasonal patio seating.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The Club at Shannondell is a public recreation complex operating an 18-hole public golf course, a seasonal Olympic-size outdoor swimming pool with memberships, full-service banquet facilities hosting up to 200 guests for weddings and corporate events, and Chadwick's Restaurant & Bar serving American fare. The facility integrates golf, swim, dining, and event services at a single Audubon, Pennsylvania location operated by Dell Recreation, Inc.

Product overview

The Club at Shannondell is a multi-faceted public recreation facility offering an 18-hole public golf course (formerly General Washington Golf Course), seasonal outdoor swim center with water features, banquet facilities for up to 200 guests, and Chadwick's Restaurant & Bar. The venue provides golf outings and corporate events, with additional offerings including a pro shop, locker rooms, and seasonal swim memberships. Annual golf packages are available for both weekday-only and unlimited play.

Differentiator

Problem solved

Functional benefit

Brands

• Chadwick's Restaurant & Bar: A public full-service American restaurant and bar within The Club at Shannondell, featuring fresh American fare, patio seating, live music, and private dining options.

Products and services

• Public Golf Course An 18-hole public golf course playing slightly over 6,100 yards from the back tees, featuring wide fairways, well-placed hazards, higher cut rough, and pitched greens. Offers affordable rates for adults, seniors, and juniors; a staffed pro shop; and locker room access for golfers.
• Seasonal Swim Center An outdoor Olympic-size swimming pool facility featuring a water slide, raining palm tree, dewdrop and shower tower, 75-foot lap pool, poolside snack stand, and enclosed pool area with certified lifeguards and a wade-entry shallow end. Sold on a first-come, first-served membership basis with priority for prior members starting March 1st and new members accepted April 1st.
• Chadwick's Restaurant & Bar A public full-service American restaurant and bar offering made-from-scratch signature dishes, full bar service, seasonal patio seating with live music, children's menu, To-Go ordering, Sunday brunch, happy hour, and private dining capabilities for local community members and club guests.
• Banquet Facilities Event venues offering 3,000 square feet of flexible banquet space and meeting rooms accommodating up to 200 guests (up to 150 seated, 180 unseated). Services include event planning, food and beverages, decorations, private bridal room, and outdoor tented gathering areas overlooking manicured grounds for weddings, receptions, corporate events, parties, and bar/bat mitzvahs.
• Golf Outings & Events Coordinated corporate and community golf outings, tournaments, and events including the annual Foundation at Shannondell Charity Tournament. Offerings combine golf, dining, meeting rooms, and pool access for mixed business and leisure activities.

Named customers1 record

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Riverwinds Golf Course: Public 18-hole golf course in West Deptford, New Jersey serving the greater Philadelphia / South Jersey market. Comparable as a public-access daily-fee golf facility in the suburban Philadelphia region targeting similar demographic and recreational use cases.
• Cobb's Creek Golf Club: Public golf facility in Philadelphia operated by the City of Philadelphia. Comparable as a public-access golf course in the greater Philadelphia metropolitan market serving similar casual and league-style golfers.
• FDR Golf Club: Public golf course in Philadelphia, Pennsylvania. Comparable as a public-access daily-fee course within the Philadelphia market, providing affordable green-fee access for similar customer segments.

Broad incumbents

• Applebrook Golf Club: Semi-private golf club in Malvern, Pennsylvania (Chester County) offering an 18-hole course with club amenities. Comparable as a regional multi-amenity golf and leisure destination in the Philadelphia suburbs, though positioned slightly more private than a fully public facility.
• Indian Valley Country Club: Private country club in Telford, Pennsylvania offering golf along with dining, pool, and event facilities. Comparable as a multi-amenity golf club in the greater Philadelphia region with a bundled offering similar to The Club at Shannondell, though operating on a private-membership basis.

Regional players

• Center Square Golf Club: Public golf course in Center Square, Pennsylvania (Montgomery County). Comparable as a public-access golf facility in the same Montgomery County submarket, though without the multi-amenity offering of The Club at Shannondell.
• Blue Marsh Golf Course: Public golf course in Bernville, Pennsylvania. Comparable as a public-access daily-fee golf facility in eastern Pennsylvania serving a similar casual golfer segment, though operating outside the immediate Montgomery County market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• Instagraminstagram.com/mychadwicks

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Club at Shannondell