Earth Agency
Earth Agency is a London-based music booking and artist representation agency that uses a network of 24 agents to represent 500+ musicians and connect them with live performance opportunities at festivals, venues, and clubs across 25+ countries worldwide.
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Earth Agency does
Earth Agency (legal entity: Earth Music Agency Ltd) is a London-based music booking and artist representation agency founded in 2014. The agency operates from Somerset House on the Strand and is structured as a private, independent limited company with no disclosed external investment, parent entity, or M&A history. Its core business is representing musicians and performers — both established and emerging — and connecting them with live performance opportunities at festivals, clubs, and venues worldwide.
The agency's service offering is a single unified line: talent representation and live music booking. It is not a technology platform; there is no disclosed product, API, or proprietary software. The core technology is the human agent network — approximately 24 named agents listed publicly, each managing their own sub-roster of artists, supported by a website, Instagram presence, and Mailchimp mailing list for marketing. Artist representation spans multiple genres including electronic, jazz, folk, hip-hop, rock, and world music, with a total roster described as exceeding 500 artists.
The business model follows the standard B2B talent agency convention: commission-based fees on bookings secured for represented artists. There is no public pricing, no SaaS or subscription layer, and no disclosed per-artist fee structure. Go-to-market is exclusively direct — agents work one-to-one with artists, venues, festivals, and promoters, and the agency claims an operational footprint spanning 25+ countries across Europe, North America, Asia, Oceania, and Africa. Customer concentration is structurally low given the long-tail roster, but the business is exposed to the cyclicality of the live music industry and to key-person (agent) attrition risk.
Earth Agency firmographics
Firmographics- Name
- Earth Agency
- Legal name
- Earth Music Agency Ltd
- Website
- https://earth-agency.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Earth Agency is a London-based music booking and artist representation agency that uses a network of 24 agents to represent 500+ musicians and connect them with live performance opportunities at festivals, venues, and clubs across 25+ countries worldwide.
- Ownership category
- akta.pro rank
Earth Agency industry classification
Industry- Product category
- Music Talent Booking and Artist Representation
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)
- akta.pro primary industry
- Full-Service Artist Management (MPAIAGAA)
- akta.pro secondary industries
- Talent Booking Agencies (Live Performance) (MPAIAGAB), Live Music Booking (Bands, Soloists, DJs) (HSACAHAA)
Keywords
Where Earth Agency is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Earth Agency business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels3 records
Earth Agency product offering
Product offeringCore offering
Earth Agency is a music talent booking and artist representation agency. The company represents a roster of more than 500 established and emerging artists across multiple genres and connects them with live performance opportunities at festivals, clubs, and venues worldwide. A team of 24 agents manages direct relationships with promoters, festivals, and venues to secure bookings and provide career representation for the artists on their roster.
Product overview
Earth Agency is a music talent booking and artist representation agency operating as a single unified service. Founded in 2014 and based at Somerset House in London, the agency represents a diverse roster of established and emerging musicians and artists. The core offering consists of artist representation and live music booking services, connecting talent with performance opportunities globally. The agency employs approximately 23 agents who manage their roster of artists across various music genres.
Differentiator
Problem solved
Functional benefit
Products and services
- Artist Representation Services Talent booking and artist representation services connecting musicians and performers with live performance opportunities worldwide. Each of 24 agents manages a personal roster of artists and provides booking, tour management, and career representation.
- Live Music Booking Booking agency services facilitating live performances by represented artists at festivals, clubs, and venues across international markets, with a global footprint spanning Europe, North America, Asia, Africa, and Oceania.
Companies that use Earth Agency
Customer profileSegments1 record
Ideal customer profiles1 record
Earth Agency technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Earth Agency partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
Earth Agency competitors and assessment
Company assessmentBroad incumbents
- Creative Artists Agency (CAA): Major global talent agency with significant music representation division. Broader incumbent competing for high-tier artist representation with full-service offerings beyond booking.
- WME (Endeavor): Global talent agency representing artists across music, film, TV, and sports. Significantly larger incumbent offering integrated representation services that compete for the same artist pool as Earth Agency, but with broader capabilities and resources.
- United Talent Agency (UTA): Global talent and entertainment agency with music booking and artist representation. Larger incumbent offering cross-discipline representation that boutique agencies like Earth cannot match.
- Wasserman Music: Major talent agency division focused on music booking and artist representation. Significant scale and global reach, comparable to Earth Agency's core offering but at much larger size.
- Paradigm Talent Agency: US-based talent agency with music representation arm. Broader incumbent competing in the live music booking space with a wider service portfolio.
Direct peers
- ATC Management: UK/Europe-based music artist management and booking company. Closely comparable boutique peer to Earth Agency with similar focus on artist representation and international touring.
- X-Ray Touring: London-based music booking agency representing artists for live shows and festivals. Direct UK peer to Earth Agency with similar boutique model and international promoter network.
- The Agency Group: International music booking agency representing artists for live tours. Direct peer in artist booking and touring representation, with comparable cross-border operational footprint.
- Coda Agency: UK-based live music booking agency with strong festival and touring roster. Closely comparable to Earth Agency in size, geographic reach, and artist-representation business model.
- Primary Talent International: UK-based music booking agency representing artists for live performances across genres. Direct competitor to Earth Agency in the London boutique booking market, with comparable artist roster model and international touring focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Earth Agency social profiles
Digital presenceEarth Agency financial estimates
Financial estimateRevenue estimate
Valuation estimate
Earth Agency leadership team
Management profileNumber of profiles
Profiles24 records
Earth Agency funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Earth Agency M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Earth Agency
What does Earth Agency do?
Earth Agency is a music talent booking and artist representation agency. The company represents a roster of more than 500 established and emerging artists across multiple genres and connects them with live performance opportunities at festivals, clubs, and venues worldwide. A team of 24 agents manages direct relationships with promoters, festivals, and venues to secure bookings and provide career representation for the artists on their roster.
Is Earth Agency a public or private company?
Earth Agency is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Earth Agency founded?
Earth Agency was founded in 2014. It employs 11 to 50 people.
Where is Earth Agency based?
Earth Agency is headquartered in London, United Kingdom, in the Europe region.
Who are Earth Agency's main competitors?
Broad incumbents on record are Creative Artists Agency (CAA), WME (Endeavor), United Talent Agency (UTA), Wasserman Music and Paradigm Talent Agency. Direct peers are ATC Management, X-Ray Touring, The Agency Group, Coda Agency and Primary Talent International.
Does Earth Agency have an API?
No public API is recorded for Earth Agency.
What industry is Earth Agency in?
Earth Agency's product category is Music Talent Booking and Artist Representation. Its primary akta.pro industry code is MPAIAGAA, Full-Service Artist Management, with a secondary code of MPAIAGAB, Talent Booking Agencies (Live Performance). Its NAICS code is 7114.