EAE Business School
EAE Business School is a private Spanish business school founded in 1958, operating Barcelona and Madrid campuses as part of Grupo Planeta. It delivers undergraduate degrees, MBAs, master's programs, and executive education in Spanish and English to working professionals, recent graduates, and corporate-sponsored learners.
- Company typePrivate
- Founded1958
- HeadquartersBarcelona, Spain
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What EAE Business School does
EAE Business School is a private business school founded in 1958 and headquartered in Barcelona, with a second campus in Madrid. It is a subsidiary of Grupo Planeta, the Spanish educational conglomerate, and operates through two legal entities: EAE Institución Superior de Formación Universitaria, S.L. (Barcelona) and EAE Madrid Centro Educación Superior, S.L.U. (Madrid). The school offers undergraduate degrees (Bachelor's in Business Administration/ADE and Marketing and Digital Communication), a portfolio of master's and MBA programs (including full-time, part-time/executive, and hybrid modalities), executive education, and specialized programs across MBAs, Marketing, Finance, Human Resources, Supply Chain, Project Management, Innovation & Technology, and Tourism. Programs are delivered in Spanish and English at the two physical campuses and through a virtual campus platform (campus.eae.es).
The institution's primary customer base is working professionals and mid-to-senior managers seeking career acceleration, with secondary segments of recent graduates, corporate-sponsored enrollees (via 5,500+ company collaboration agreements), and international students. Revenue is generated principally through tuition fees, supplemented by corporate training and executive education engagements, and an immaterial merchandise stream via the EAE Shop. The go-to-market model is sales-led, with prospective students submitting information requests through the website and being contacted by academic advisors; demand generation relies on content marketing (the Retos Directivos and Retos en Supply blogs, original research reports, webinars), organic and paid digital channels, and event participation anchored by the #StartToday brand campaign. The technology stack is standard marketing and analytics tooling (Google Analytics, Google Ads, Optimizely, Adobe Target, Facebook Pixel, LinkedIn Insight Tag) rather than proprietary differentiated technology. The school is GDPR-compliant and reports to a Data Protection Officer accessible through Grupo Planeta.
EAE Business School firmographics
Firmographics- Name
- EAE Business School
- Legal name
- EAE Institución Superior de Formación Universitaria, S.L. y EAE Madrid Centro Educación Superior, S.L.U.
- Website
- https://eae.es
- Company type
- Private
- Founded year
- 1958
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- EAE Business School is a private Spanish business school founded in 1958, operating Barcelona and Madrid campuses as part of Grupo Planeta. It delivers undergraduate degrees, MBAs, master's programs, and executive education in Spanish and English to working professionals, recent graduates, and corporate-sponsored learners.
- Ownership category
- akta.pro rank
EAE Business School industry classification
Industry- Product category
- Business and Management Higher Education
- NAICS
- Colleges, Universities, and Professional Schools (6113), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- International Business & Global Management Schools (EDAHAHAJ)
- akta.pro secondary industries
- Executive Education & Corporate Programs (Non-degree) (EDAHAHAN), Online Professional Schools (MBA/MPA/MPH/Etc.) (EDAHALAE)
Keywords
Where EAE Business School is headquartered
LocationHeadquarters
- HQ city
- Barcelona
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
EAE Business School business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Tuition Fees – Degree Programs: Revenue is generated primarily through tuition fees charged for undergraduate degrees (Grado ADE, Grado en Marketing y Comunicación Digital), full-time master's programs, executive education (part-time) programs, and hybrid-format master's programs. Programs are offered in both Spanish and English at Barcelona and Madrid campuses.
- Corporate Training & Sponsored Enrollments: EAE maintains relationships with over 5,500 companies and organizations, likely including corporate-sponsored enrollments and custom training engagements.
- Merchandise Sales (EAE Shop): EAE operates an e-commerce store (shop.eae.es) selling branded merchandise including thermal mugs, water bottles, T-shirts, polo shirts, sweatshirts, and accessories priced between €11.90 and €34.90.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Tuition for undergraduate degrees, master's programs (full-time, part-time executive, hybrid), and MBAs varies by program, campus (Barcelona or Madrid), and language of instruction (Spanish or English). Specific price points are not publicly available. |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
EAE Business School product offering
Product offeringCore offering
EAE Business School is a private higher-education institution founded in 1958 that designs, markets, and delivers business and management academic programs. Its portfolio spans undergraduate degrees (Business Administration/ADE, Marketing and Digital Communication), full-time and part-time master's programs, MBAs (Full-Time, Executive, International, Global Executive), and specialized master's in marketing, finance, supply chain, HR, project management, tourism, big data, AI, and sustainability. Programs are delivered in Spanish and English across campuses in Barcelona and Madrid, with full-time, part-time executive, and hybrid modalities supported by an online virtual campus.
Product overview
EAE Business School offers a comprehensive portfolio of business and management educational programs across two campuses (Barcelona and Madrid). The institution provides undergraduate degrees (Bachelor's in Business Administration and Marketing), full-time and part-time master's programs, executive education, and hybrid learning formats. The core offerings span MBAs and Business Management, Innovation & Technology (including Big Data, AI, and Business Analytics), Marketing, Finance, Human Resources, Supply Chain, Project Management, and Tourism. Programs are delivered through in-person, online, and hybrid modalities. The school also operates a Virtual Campus platform, an official merchandise store (EAE Shop), an entrepreneurship program (EAE Emprende), career services (Professional Impact Plan), corporate connection services with 5,500+ partner companies, and an active alumni network.
Differentiator
Problem solved
Functional benefit
Products and services
- MBA Programs Master of Business Administration programs offered in Full-Time, Executive (part-time), International, and Global Executive formats, with specializations in Healthcare Management and Sustainability/ESG. Designed for working professionals and managers seeking leadership development, career acceleration, and industry specialization.
- Innovation & Technology Master's Programs Technology-focused master's programs including Master in Big Data & Analytics, Master in Artificial Intelligence for Business, and Master in Business Analytics & Data Strategy. Targeted at professionals seeking to apply data, AI, and analytics capabilities in business contexts.
- Marketing, Communication and Sales Master's Programs Marketing and sales-focused programs including Master in Digital Marketing & E-commerce, Master in Growth Hacking, Master in Corporate Communication, Master in Customer Experience & Innovation, and Master in Marketing y Gestión Comercial. Targeted at professionals pursuing careers in marketing, brand management, and commercial leadership.
- Finance and Economics Master's Programs Finance-focused master's including Master in Finance, Master in Dirección Financiera, Master in Corporate Finance, and Master in Stock Market & Financial Markets. Designed for professionals developing careers in corporate finance, financial management, and capital markets.
- Human Resources and Talent Master's Programs HR and talent management programs including Master in Human Resources and Talent Development. Targeted at HR professionals and people managers.
- Supply Chain & Logistics Master's Programs Operations and logistics programs including Master in Supply Chain Management & Logistics. Targeted at operations and supply chain professionals.
- Project Management Master's Programs Project management master's programs focused on developing leadership and execution capabilities for project and program managers.
- Tourism and Hospitality Master's Programs Specialized programs in hotel management, events organization, and sustainable tourism, including Master in Dirección Hotelera y Restauración, Master en Dirección y Organización de Eventos, and Master en Gestión Turística Sostenible. Targeted at hospitality and tourism professionals.
- Bachelor's Degrees (Grado) Undergraduate degree programs including Grado en Administración y Dirección de Empresas (ADE) and Grado en Marketing y Comunicación Digital. Targeted at recent high school graduates and early-career individuals seeking foundational business qualifications.
- Professional Impact Plan (Career Services) Career development service providing personalized career planning, professional trajectory mapping, and employability support bundled with degree and master's programs.
- Corporate Connections Program Networking and corporate-partnership program connecting students with over 5,500 collaborating companies and organizations for internships, job placements, and corporate-sponsored training.
- Alumni Network Post-graduation alumni community of 77,000+ professionals providing ongoing networking opportunities, events, and professional development resources for former students.
Companies that use EAE Business School
Customer profileSegments4 records
Ideal customer profiles4 records
EAE Business School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
EAE Business School partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Pack (Italian HR tech startup)minorPack, an Italian HR tech startup using AI for talent development, counts EAE Business School as a strategic partner. Pack closed a Series A funding round of EUR 5.8 million in November 2025, led by Acadian Ventures with participation from Aticco and Rialto VC. EAE serves as a strategic partner supporting Pack's talent development initiatives.
- 82+ Universities and Business Schools WorldwidecoreEAE Business School maintains agreements with over 82 universities and business schools globally, enabling student exchanges, dual-degree programs, international academic collaborations, and access to global educational networks across Europe and Latin America.
- 5,500+ Companies and OrganizationscoreEAE Business School has established over 5,500 collaboration agreements with companies and organizations, supporting corporate-sponsored enrollments, internship placements, career services, curriculum input, and executive training engagements.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
EAE Business School competitors and assessment
Company assessmentDirect peers
- EU Business School: International business school with campuses in Barcelona, Geneva, Munich, and Montreux, offering English-taught MBAs and bachelor's. Competes for international students considering Barcelona-based business education and offers transparent online pricing.
- ESADE Business School: Barcelona-based business school offering MBAs, master's, and executive education in Spanish and English. Directly competes with EAE in the Spanish premium business education market, with overlapping program portfolio and Barcelona campus presence.
- IE Business School: Madrid-based business school with globally ranked MBA, master's, and executive education programs. A direct competitor in Spain, sharing EAE's bilingual program model and competing for the same international and LatAm student pool.
- IESE Business School: Top-tier global MBA provider with Barcelona and Madrid campuses. Competes head-to-head with EAE for Spanish executive MBA students and corporate-sponsored enrollments, with significantly stronger brand and ranking position.
- EADA Business School: Barcelona-based business school offering MBAs, master's, and executive education with a similar mid-tier positioning to EAE. Competes for the same working-professional segment in Catalonia and across Spain.
- OBS Business School: Online-first business school owned by Planeta Formación y Universidades (sister entity within Grupo Planeta). Direct competitor in online MBA and master's programs, sharing parent-company resources and brand association.
- ESIC Business & Marketing School: Spanish business and marketing school with multiple campuses offering MBAs, master's, and undergraduate programs. Direct competitor in the Spanish mid-tier, with particularly strong overlap in marketing and digital communication programs.
Broad incumbents
- INSEAD: Global top-tier business school with campuses in France, Singapore, and Abu Dhabi. Competes with EAE in the international executive MBA segment and represents the upper bound of the pricing/ranking curve that EAE benchmarks against.
- Universidad Europea (UE): Spanish private university offering business degrees, master's, and executive education across multiple campuses. Competes with EAE in the Spanish private higher-education market for undergraduate and postgraduate business students.
Regional players
- IESEG School of Management: France-based business school with campuses in Lille and Paris offering English-taught programs with strong international focus. Comparable to EAE in program breadth and mid-tier positioning, serving a primarily European (non-Spanish) market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
EAE Business School social profiles
Digital presenceEAE Business School compliance and trust
Trust signalCompliance1 record
EAE Business School financial estimates
Financial estimateRevenue estimate
Valuation estimate
EAE Business School leadership team
Management profileNumber of profiles
EAE Business School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EAE Business School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EAE Business School
What does EAE Business School do?
EAE Business School is a private higher-education institution founded in 1958 that designs, markets, and delivers business and management academic programs. Its portfolio spans undergraduate degrees (Business Administration/ADE, Marketing and Digital Communication), full-time and part-time master's programs, MBAs (Full-Time, Executive, International, Global Executive), and specialized master's in marketing, finance, supply chain, HR, project management, tourism, big data, AI, and sustainability. Programs are delivered in Spanish and English across campuses in Barcelona and Madrid, with full-time, part-time executive, and hybrid modalities supported by an online virtual campus.
Is EAE Business School a public or private company?
EAE Business School is a private company. It is classified as corporate owned and is currently operating.
When was EAE Business School founded?
EAE Business School was founded in 1958. It employs 101 to 250 people.
Where is EAE Business School based?
EAE Business School is headquartered in Barcelona, Spain, in the Europe region.
How does EAE Business School make money?
Three revenue lines are on record. Tuition Fees – Degree Programs are the primary driver. The others are corporate Training & Sponsored Enrollments and merchandise Sales (EAE Shop).
Who are EAE Business School's main competitors?
Direct peers on record are EU Business School, ESADE Business School, IE Business School, IESE Business School, EADA Business School, OBS Business School and ESIC Business & Marketing School. Broad incumbents are INSEAD and Universidad Europea (UE). IESEG School of Management is listed as a regional player.
Does EAE Business School have an API?
No public API is recorded for EAE Business School.
What industry is EAE Business School in?
EAE Business School's product category is Business and Management Higher Education. Its primary akta.pro industry code is EDAHAHAJ, International Business & Global Management Schools, with a secondary code of EDAHAHAN, Executive Education & Corporate Programs (Non-degree). Its NAICS code is 6113 and its SIC code is 8200.