Zijerveld Food

What Zijerveld Food does

Zijerveld Food, commercially operating as Velder, is a Dutch cheese category specialist based in Bodegraven, Netherlands, with origins dating to 1884. The company positions itself as a "chain partner" (ketenpartner) in the cheese world, covering all links of the value chain from the Dutch meadows where milk originates through to the distribution of finished products. Its product portfolio is organized into two pillars: an "Eigen Assortiment" of proprietary cheese products developed and managed in-house, and a "Powerbrands" portfolio representing strategically curated cheese brands. The company also operates a dedicated B2B ordering platform at bestellen.velder.com for retail and foodservice customers.

Velder's go-to-market targets two horizontal segments: end consumers seeking quality cheese for everyday and special occasions, and B2B partners across retail and foodservice. The B2B ordering platform and direct sales infrastructure suggest a wholesale-led revenue model, though no pricing, contract structures, or revenue figures are publicly disclosed. Distribution is regional, with the company serving European markets primarily through the Netherlands. The company articulates four core values (HAPI: Human, Ambitious, Passionate, Innovative) and emphasizes sustainability, safety, and quality as differentiators across the chain.

The company has recently transitioned its commercial identity from the heritage Zijerveld name to the Velder brand, supported by a published brand manifesto, while retaining the Zijerveld identity on LinkedIn and in corporate references. No funding rounds, acquisitions, parent company structure, or management team beyond a single Product Owner are disclosed. Despite the short-description reference to Royal FrieslandCampina, the structured ownership data shows no confirmed parent company, though the privacy statement is hosted on frieslandcampina.com, suggesting some form of affiliation or shared back-office function that warrants further diligence.

Name

Zijerveld Food

Legal name

Zijerveld Food

Website

https://zijerveldfood.com

Company type

Private

Founded year

1884

Operating status

Operating

Short description

Zijerveld Food, operating as Velder, is a Netherlands-based cheese category specialist founded in 1884 that acts as a full-chain partner covering all links from dairy meadow to retail and foodservice distribution, serving both end consumers and B2B customers via a proprietary ordering platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bodegraven

HQ country

Netherlands

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Marketing channels1 record

Core offering

Zijerveld Food (operating commercially as Velder) is a Dutch cheese manufacturer and supply chain partner that represents every link in the cheese value chain — from the meadow to consumer distribution. The company develops and distributes its own proprietary cheese assortment (Eigen Assortiment) and manages a portfolio of Powerbrands, supplying retailers and foodservice operators across Europe.

Product overview

Velder operates as a cheese supply chain partner offering proprietary cheese products and Powerbrands. The company represents all links in the cheese value chain from meadow to consumer distribution, providing both in-house developed assortment products and strategic brand portfolio products. The company has been operating since 1884 and focuses on sustainability, quality, and innovation in the cheese category.

Differentiator

Problem solved

Functional benefit

Products and services

• Powerbrands Brand portfolio representing cheese products under strategic brand names, part of Velder's category strategy aimed at retailers and foodservice partners.
• Eigen Assortiment Velder's proprietary in-house cheese assortment developed and managed end-to-end across the chain, from meadow to distribution, for retail and foodservice customers.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Savencia Fromage & Dairy: French specialty cheese group with both branded and private-label positions across Europe. Comparable to Zijerveld in its mix of proprietary assortment, brand portfolio, and B2B foodservice/retail supply.
• Bel Group: French-headquartered cheese specialist (The Laughing Cow, Babybel, Kiri) with a strong branded and processed cheese portfolio. Directly comparable as a focused cheese manufacturer targeting retail and foodservice globally.
• A-ware: Dutch cheese producer and packager with a large private-label and B2B cheese portfolio. Headquartered in the Netherlands and a direct competitor for retail and foodservice cheese contracts in Zijerveld's home market.
• Hochland: European cheese manufacturer focused on processed, sliced, and cream cheese for retail and foodservice. Directly comparable in product format and channel mix with Zijerveld's value-added cheese assortment.
• Arla Foods: European dairy cooperative with substantial cheese manufacturing (incl. branded and private label) serving retail and foodservice across Northern Europe. Closely comparable business model and customer overlap with Zijerveld.

Regional players

• DMK Group: German dairy cooperative with significant cheese manufacturing for private label and branded markets in Northern Europe. Comparable as a cooperative-structured, cheese-heavy dairy peer serving similar B2B customers.
• Kerry Group: Irish taste and nutrition group with significant dairy and cheese ingredients supplying foodservice and manufacturers across Europe. Comparable as a B2B cheese-adjacent supplier with overlapping customer base.

Broad incumbents

• Danone: Global dairy and plant-based major with significant European cheese and dairy operations. Comparable as a broad incumbent competing for the same retail and foodservice cheese shelf space across Europe.
• Lactalis: World's largest dairy group with a deep cheese portfolio (including Président, Galbani). Comparable as a vertically integrated cheese manufacturer and brand owner competing for the same European retail and foodservice customers.
• Royal FrieslandCampina: One of the world's largest dairy cooperatives and the named parent group of Zijerveld. Directly comparable as a Dutch/European dairy major with broad cheese, milk, and ingredient operations across the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zijerveld

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zijerveld Food