Pines of Sarasota

What Pines of Sarasota does

Pines of Sarasota is a not-for-profit rehabilitation and senior care community founded in 1948 by the Kiwanis Club of Sarasota, operating from a single 25-acre, 19-building campus at 1501 N. Orange Avenue, Sarasota, Florida, with licensed capacity for 243 residents and a workforce of over 400. Its core care platform is vertically integrated across four service lines — skilled nursing (Florida license #SNF1443095), assisted living (#AL7450), memory care, and rehabilitation services (both inpatient short-term and outpatient) — staffed by a full clinical team including a triple-board-certified Medical Director, a Director of Nursing, an NHA-certified Nursing Home Administrator, a Director of Rehabilitation, and specialty-certified therapists. Clinical technology is centered on evidence-based therapeutic modalities (BioDex Balance Testing and Training, VitalStim Therapy for dysphagia, LSVT BIG and LOUD for Parkinson's, VitalStim, and Montessori-Based Dementia Programming delivered under license with Dr. Cameron Camp's Center for Applied Research in Dementia), together with standard clinical disciplines including IV therapy, wound care, pain management, and pulmonary and cardiac rehabilitation.

Revenue mechanics are dominated by per-resident Medicaid reimbursement and private-pay resident fees for the skilled nursing and assisted living beds, supplemented by private-pay outpatient therapy fees, retail revenue from the two Fabulous Finds thrift shops, and tuition and content revenue from the Education Institute's CNA training and dementia-care curriculum. A material annual funding gap of approximately $1 million (cited as $7,500 per resident) for Medicaid-dependent residents is filled by the Pines of Sarasota Foundation through philanthropic fundraising, including transformational grants from regional foundations. Distribution is referral-driven: hospital discharge planning relationships with Sarasota Memorial Hospital (anchored by Medical Director Dr. Adrian Torres' dual role at First Physicians Group) and physician-directed admissions drive skilled-nursing and rehabilitation intake, while direct family inquiry and community outreach (Ready & Steady falls prevention, Parkinson's symposiums) feed assisted living and memory-care inquiries.

Customer mix is concentrated in the Medicaid-eligible senior population of southwest Florida, where Pines describes itself as the largest provider for seniors who have outlived their financial resources, alongside a private-pay cohort in assisted living, memory care, and outpatient therapy. The Education Institute extends reach to professional and family caregivers across 37 countries via DVD content and seminars led by internationally recognized dementia-care educators Teepa Snow and Dr. Cameron Camp, although this is positioned as mission-driven outreach rather than material revenue. The organization is accredited by The Joint Commission, holds the AHCA Silver Quality Award (2016) and Florida Bronze Quality Award (2014), and reports a 71.2% short-stay community discharge rate compared to a 55.5% Florida average.

Name

Pines of Sarasota

Legal name

Pines of Sarasota

Website

https://pinesofsarasota.org

Company type

Private

Founded year

1948

Operating status

Operating

Headcount range

251–500 employees

Short description

Pines of Sarasota is a not-for-profit, 1948-founded rehabilitation and senior care community on a single 25-acre Sarasota campus, providing skilled nursing, assisted living, memory care, and rehabilitation services to roughly 243 residents, predominantly Medicaid-eligible seniors in southwest Florida.

Ownership category

akta.pro rank

Product category

Senior Living and Rehabilitation Services

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Assisted Living Facilities for the Elderly (623312), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (62331)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Short-Term Rehabilitation (Post-Acute) SNFs (HLADADAA)

akta.pro secondary industries

Skilled Nursing Facility (SNF)-Based Rehab Units (HLADAJAB), Long-Term Care Rehabilitation Centers (HLAFAFAD), Short-Stay Respite SNFs (HLADADAN)

Keywords

• Senior rehabilitation services
• Skilled nursing care
• Assisted living community
• Memory care dementia
• Caregiver education training

Headquarters

HQ city

Sarasota

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Medicaid Reimbursement: Pines of Sarasota is one of the largest providers in the area of care for seniors who are reliant on Medicaid. Medicaid covers a portion of care costs for qualifying residents.
2. Private Pay Services: Revenue from private pay residents who fund their own care through personal resources.
3. Pines of Sarasota Foundation Philanthropy: The Foundation raises funds to cover the financial shortfall (approximately $1 million or $7,500 per resident) when Medicaid doesn’t cover full cost of care, supporting Mission Fund residents.
4. Foundation Grants and Donations: Transformational donations support campus construction and renovation. Major donors include Esther & Harold Mertz Foundation ($3.9M for assisted living renovation, full funding for 90-bed skilled nursing building), Charles & Margery Barancik Foundation ($202,000 for Hurricane Irma recovery), William G. and Marie Selby Foundation ($150,000 for renovation).
5. Fabulous Finds Thrift Shops: Two Sarasota thrift shops generate revenue and staff discounts are offered to employees. Shops are perennial finalist in Sarasota Herald Tribune’s Best Antique Store Category.
6. Education Institute Programs: Free CNA training program; tuition for college and training certification; educational DVDs and seminars for professional and at-home caregivers worldwide.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Pines of Sarasota is a not-for-profit rehabilitation and senior care community delivering a continuum of care on a 25-acre Sarasota campus, including short-term inpatient and outpatient rehabilitation, 24-hour skilled nursing, assisted living, and secured memory care. Services are delivered to Medicaid-dependent and private-pay seniors through hospital referrals, physician direction, and direct family admission, supported by an Education Institute, thrift shops, an on-site child care center, and a philanthropic foundation.

Product overview

Pines of Sarasota is a not-for-profit rehabilitation and senior care community offering a comprehensive continuum of care on its 25-acre Sarasota campus. The organization operates as a unified platform of integrated services spanning skilled nursing (Long Term Care), Assisted Living with 39 remodeled residences, Memory Care with secured units, and both inpatient and outpatient Rehabilitation Services. Supporting these core care offerings are ancillary services including an Activities Program, the Education Institute providing free CNA training and dementia care education, Fabulous Finds Thrift Shops, and The Learning Tree on-site child care center enabling intergenerational programs. The Pines of Sarasota Foundation provides philanthropic support for residents who outlive their financial resources. The campus has capacity for 243 residents across 19 buildings and over 400 employees.

Differentiator

Problem solved

Functional benefit

Brands

• Pines of Sarasota Foundation: Philanthropic arm of Pines of Sarasota dedicated to ensuring skilled nursing residents can stay in their home when they outlive their financial resources, supporting the Mission Fund
• Pines Education Institute
• Fabulous Finds Thrift Shops
• The Learning Tree at Pines of Sarasota
• Ready & Steady - A Plan for Better Balance

Products and services

• Rehabilitation Services Inpatient and outpatient rehabilitation including physical, occupational, and speech therapy for short-term recovery and long-term functional improvement following hospitalization, surgery, or illness. Delivered by certified therapists using specialized equipment such as the BioDex Balance Testing and Training System.
• Long Term Care (Skilled Nursing) 24-hour skilled nursing care with comprehensive clinical disciplines including IV therapy, wound care, pain management, cardiac wellness, and coordinated care from the medical director and director of nurses. Licensed under Florida Nursing Home #SNF1443095.
• Assisted Living Residential community offering 39 remodeled living residences with 24/7 on-site assistance, restaurant-style dining, and all-inclusive care pricing for seniors needing help with daily activities. Licensed under Florida Assisted Living Facility #AL7450.
• Memory Care Specialized secured memory unit providing round-the-clock care for residents with Alzheimer's and related dementias, featuring a 20-private-room specialty care unit with an atrium and Montessori-Based Dementia Programming developed with Dr. Cameron Camp.
• Outpatient Therapy Physician-directed outpatient services for injury and illness treatment including pre/post-surgical rehabilitation, Parkinson's LSVT BIG and LOUD therapy, falls prevention programs, and therapy for seniors with diabetes.
• Activities Program Nationally certified activity director-led program offering music therapy, art therapy, pet therapy, intergenerational programs with on-site child care, and unique experiences such as circus performances, demonstrated to reduce medication use, depression, and loneliness.
• Education Institute Free CNA training program and career education for healthcare professionals, plus dementia care education and training for professional and at-home caregivers through DVDs, seminars, and webinars with worldwide reach. Partners with Teepa Snow and Dr. Cameron Camp.
• Fabulous Finds Thrift Shops Two Sarasota thrift shops selling donated goods, with proceeds supporting the Pines of Sarasota mission. Perennial finalist in Sarasota Herald Tribune's Best Antique Store Category.
• The Learning Tree Child Care On-site child care center enabling intergenerational programs between children and seniors, also offering convenient care for employees and community families.
• Ready & Steady Falls Prevention Program Community outreach program raising awareness of falls prevention in older adults, offering free falls risk assessments and recommended action plans from certified rehabilitation therapists. Partners with the Neuro Challenge Foundation, YMCA, Friendship Centers, and 20 Minutes to Fitness.

Quantifiable outcome

• 71.2% of short-stay residents successfully discharged to the community (vs. 55.5% Florida Average, 57% National Average)
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Doctors Hospital of SarasotaminorStrategic or Co-development Partner · 21 June 2017Co-presented “Summer Symposium: Falls Prevention and Wellness for Seniors with Diabetes” with Pines of Sarasota, combining expertise on diabetes and falls prevention.
• Neuro Challenge Foundation for Parkinson’scoreGTM or Marketing Partner · 20 March 2017Pines’ Ready & Steady falls prevention program partners with Neuro Challenge Foundation for Parkinson’s to present “Spring Forward to Better Balance” symposiums educating individuals with Parkinson’s about fall prevention.
• Center for Applied Research in Dementia (Dr. Cameron J. Camp)coreStrategic or Co-development Partner · 5 March 2015Dr. Cameron Camp brings Montessori-based dementia programming to Pines of Sarasota through seminars and workshops. The organization has collaborated on educational content and certification programs for caregivers worldwide.
• Teepa Snow, MS, OTR/L, FAOTAcoreStrategic or Co-development PartnerInternationally renowned dementia care specialist who partners with Pines Education Institute to present workshops and produce educational DVDs on dementia caregiving. Published “The Inevitable Hospital Stay – How to Advocate for Your Loved One with Dementia” DVD with Pines.
• YMCAminorGTM or Marketing PartnerCommunity partner for Ready & Steady falls prevention program, providing support and resources for community outreach initiatives.
• Friendship CentersminorGTM or Marketing PartnerCommunity partner for Ready & Steady falls prevention program, collaborating on falls prevention education for seniors.
• 20 Minutes to FitnessminorGTM or Marketing PartnerCommunity partner for Ready & Steady falls prevention program, supporting balance and fitness education initiatives.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Five Star Senior Living: Operates senior living communities including independent living, assisted living, and memory care across the U.S. Direct overlap with Pines' assisted living and memory care offerings, though Five Star is a for-profit national chain.
• Brookdale Senior Living: Largest U.S. senior living operator offering assisted living, memory care, and skilled nursing across hundreds of communities. Comparable continuum-of-care model and target demographic, but as a for-profit public company with national footprint rather than a single-campus non-profit.
• Atria Senior Living: Major U.S. assisted living and memory care operator with senior living communities across North America. Comparable in offering assisted living and memory care services to seniors, but operates for-profit at much larger scale.
• Genesis HealthCare: One of the largest U.S. skilled nursing facility operators with rehabilitation services. Directly comparable to Pines' skilled nursing and rehabilitation services, serving a similar elderly population with post-acute care needs, though as a large for-profit operator.
• Sunrise Senior Living: Operates assisted living and memory care communities with strong reputation for quality resident care. Similar resident demographic and service mix to Pines, particularly the assisted living and memory care segments.
• Life Care Services (LCS): Manages continuing care retirement communities (CCRCs) and senior living communities nationwide, including non-profit sponsored communities. Most direct comparable to Pines' integrated continuum-of-care model on a single campus with non-profit sponsorship option.
• Senior Lifestyle: Operates independent living, assisted living, and memory care communities across the U.S. Comparable senior population and service offerings to Pines, particularly for assisted living and memory care residents.
• The Ensign Group: Large skilled nursing facility and post-acute care operator with significant exposure to Medicaid and Medicare reimbursement, similar to Pines. Comparable in skilled nursing focus and clinical rehabilitation services, though operates as a for-profit with multiple facilities.
• National HealthCare Corporation: Operates skilled nursing facilities, assisted living, and home care programs primarily in the southeastern U.S., overlapping with Pines' Florida footprint. Comparable service mix including SNF, assisted living, and rehabilitation therapy.

Emerging players

• PACS Group: Fast-growing skilled nursing facility operator that went public in 2024, with heavy concentration of Medicaid-dependent residents in similar post-acute and long-term care settings. Directly comparable business model (SNF + rehab + heavy Medicaid mix) but with rapid multi-state scaling.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/PinesofSarasota

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pines of Sarasota