Imperial Torte Wien

What Imperial Torte Wien does

Imperial Torte Wien is the heritage confectionery brand of Imperial Hotels Austria GmbH, a Vienna-based private limited company. The company produces and sells handmade Viennese chocolate-almond tortes — created in 1873 by kitchen boy Xaver Loibner for Emperor Franz Joseph I and still manufactured at Hotel Imperial Vienna — together with ancillary gift items and Hotel Imperial experience vouchers. The product range covers four torte varieties (N°1 Das Original, N°2 Schwarze Orange, N°3 Feine Himbeere, and the Limited Edition Wiener Kaffee) sold in multiple portion sizes (Mignon through 16-portion King) at unit prices between €11 and €115, plus accessories and print-at-home gift vouchers for hotel stays and dining.

The commercial operation is small (1–10 employees) and runs on a WordPress + WooCommerce e-commerce stack with German and English storefronts. Distribution combines a self-serve global online shop shipping via courier to 50+ countries, a single physical boutique inside Café Imperial Wien at Kärntner Ring 16, and a direct sales line for corporate personalization (minimum 30 pieces, with custom banderole branding). The company operates without venture or growth-equity funding and generates revenue entirely from one-time product sales; pricing is unit-based pay-as-you-go including Austrian VAT with destination-tiered shipping fees.

The company is commercially and reputationally embedded in the Marriott Luxury Collection ecosystem via Hotel Imperial Vienna, leveraging Marriott Bonvoy for guest cross-promotion. Primary customer segments are luxury individual gift buyers, corporate gifting clients, hotel guests and Vienna visitors at the café boutique, and Vienna-culture enthusiasts. There are no disclosed financials, no headcount growth time series, and no external funding events; the corporate personalization service, seasonal limited editions, and co-branded Charles Heidsieck gift set are the principal recent commercial extensions visible in the data.

Name

Imperial Torte Wien

Legal name

Imperial Hotels Austria GmbH

Website

https://imperialtorte.com

Company type

Private

Founded year

1873

Operating status

Operating

Headcount range

1–10 employees

Short description

Imperial Torte Wien is the heritage Viennese confectionery brand of Imperial Hotels Austria GmbH, producing handmade chocolate-almond tortes at Hotel Imperial Vienna and selling them worldwide online, at its Café Imperial Wien boutique, and via corporate gifting personalization.

Ownership category

akta.pro rank

Product category

Premium Viennese Confectionery

NAICS

Gift, Novelty, and Souvenir Retailers (459420)

akta.pro primary industry

Specialty Food Gift Shops & Hampers (CRAHAGAN)

Keywords

• Premium Viennese confectionery
• Handcrafted chocolate torte
• Luxury corporate gifting
• Artisanal pastry brand
• Heritage hotel bakery

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Torte Sales: Sale of hand-crafted Imperial Torte products (N°1 Das Original, N°2 Schwarze Orange, N°3 Feine Himbeere, Limited Edition Wiener Kaffee) in various sizes from single portions to 16-portion cakes. One-time purchase model with prices ranging from €11 to €115 depending on size and variant.
2. Gift Vouchers: Sale of hotel vouchers for experiences including Champagne Breakfast (€59), Afternoon Tea (€85-€105), Sunday Brunch (€110-€170), and hotel room stays (€540-€980). Print-at-home format.
3. Corporate Gifting: Personalized corporate branding services for bulk orders (30+ pieces) with custom banderoles for business clients, creating personalized moments for corporate customers/employees.
4. Accessory Sales: Sale of gift items including books (The Most Famous Hotels in the World, €53), CDs (Conductors in Residence, €16), plush toys (Lion, €29), and gift sets with champagne.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Imperial Torte Wien handcrafts and sells premium Viennese chocolate almond tortes under a secret recipe dating to 1873, available in four varieties and multiple sizes. The portfolio also includes gift sets (e.g., torte with Charles Heidsieck champagne), branded gift items, plush toys, books, CDs, and Hotel Imperial gift vouchers for dining and accommodation experiences. Products are sold via an own e-commerce shop, a physical boutique at Café Imperial Wien, and a corporate gifting channel.

Product overview

Imperial Torte Wien is a Viennese confectionery company offering handcrafted tortes and luxury gift products. The core offering consists of four Imperial Torte varieties (N°1 Das Original, N°2 Schwarze Orange, N°3 Feine Himbeere, and Limited Edition WIENER KAFFEE) available in multiple sizes (King, Queen, Piccolo, Mignon, Petits Fours). The product portfolio extends to gift items including champagne-torte gift sets, Hotel Imperial merchandise (plush toys, books, CDs), and a comprehensive range of Hotel Imperial gift vouchers covering dining experiences (champagne breakfast, afternoon tea, Sunday brunch) and accommodations (rooms and suites). The company also offers corporate personalization services for bulk orders and operates worldwide shipping. All tortes are handmade at Hotel Imperial Vienna using premium ingredients including marzipan, almonds, chocolate, and various flavorings.

Differentiator

Problem solved

Functional benefit

Brands

• N° 1 Das Original: The original Imperial Torte recipe with chocolate cream, almonds, and marzipan
• N° 2 Schwarze Orange
• N° 3 Feine Himbeere
• Limited Edition Wiener Kaffee

Products and services

• N° 1 Das Original Imperial Torte Handcrafted Viennese chocolate almond cake made at Hotel Imperial since 1873, featuring whipped chocolate cream between sliced almonds, wrapped in marzipan and covered with Imperial icing. Available in Mignon, Petits Fours 9, Piccolo, Queen, and King sizes. For luxury gift-giving and personal indulgence.
• N° 2 Schwarze Orange Imperial Torte A darker Imperial Torte variant featuring six crispy layers of sliced almonds in delicate chocolate cream with a hint of coffee, wrapped in dark Imperial icing and citrus-infused orange marzipan. Available in Queen size and smaller.
• N° 3 Feine Himbeere Imperial Torte A fruity Imperial Torte variant featuring velvety raspberry paste that refines the classic recipe, bringing a delicate fruity note with marzipan completing the aroma. Available in Queen size and smaller.
• Limited Edition Wiener Kaffee Imperial Torte A limited edition Imperial Torte featuring lightly whipped chocolate buttercream with tart Arabica coffee aroma, embedded in six crispy layers of almond leaves and wrapped in marzipan. Queen size (9 portions), 500g, 14x14x4cm.
• Geschenkset N°1 Das Original & Charles Heidsieck A gift set combining the N°1 Das Original Imperial Torte with a bottle of Charles Heidsieck Blanc de Blanc champagne. EU-only availability.
• Hotel Imperial Lion Plush Toy A plush lion toy representing Philipp von Württemberg, the historical figure associated with Hotel Imperial's origins. Branded gift item.
• The Most Famous Hotels in the World (Book) A book documenting the history of Hotel Imperial Vienna and other leading luxury hotels worldwide, authored by Andreas and Carola Augustin. Branded gift item priced at €53.
• CD Conductors in Residence A special edition CD featuring the Vienna Philharmonic and renowned conductors including Riccardo Muti, Zubin Mehta, and Mariss Jansson. Branded gift item priced at €16.
• Hotel Imperial Champagne Breakfast Voucher Print-at-home voucher for champagne breakfast at Café Imperial Wien for 1 person, priced at €59.
• Hotel Imperial Afternoon Tea Voucher (Mon-Fri) Print-at-home voucher for afternoon tea in the Imperial Bar Monday to Friday, priced at €85.
• Hotel Imperial Afternoon Tea Voucher (Sat-Sun) Print-at-home voucher for afternoon tea in the Imperial Bar Saturday and Sunday, priced at €95.
• Hotel Imperial Afternoon Tea with Champagne Voucher (Mon-Fri) Print-at-home voucher for afternoon tea with champagne Monday to Friday including 1 glass of champagne, priced at €95.
• Hotel Imperial Afternoon Tea with Champagne Voucher (Sat-Sun) Print-at-home voucher for afternoon tea with champagne Saturday and Sunday, priced at €105.
• Hotel Imperial Sunday Brunch Voucher (with alcohol) Print-at-home voucher for Sunday brunch with unlimited soft drinks, beer, wine and champagne, priced at €170.
• Hotel Imperial Sunday Brunch Voucher (soft drinks only) Print-at-home voucher for Sunday brunch with unlimited non-alcoholic drinks and soft drinks, priced at €110.
• Hotel Imperial Classic Room Voucher Print-at-home voucher for Hotel Imperial Classic Room accommodation, approximately 30m², priced at €540.
• Hotel Imperial Deluxe Room Voucher Print-at-home voucher for Hotel Imperial Deluxe Room accommodation, approximately 40m², priced at €590.
• Hotel Imperial Junior Suite Voucher Print-at-home voucher for Hotel Imperial Junior Suite accommodation, approximately 50m², priced at €750.
• Hotel Imperial Sissi (Elisabeth) Suite Voucher Print-at-home voucher for Hotel Imperial Sissi (Elisabeth) Suite accommodation, approximately 65m², priced at €980.
• Imperial Torte Corporate Personalization Service Corporate branding service allowing businesses to personalize Imperial Tortes with company branding via custom banderoles for events, client gifts, and employee appreciation. Minimum order of 30 pieces.
• Imperial Torte Worldwide Shipping Service Worldwide refrigerated courier delivery service for Imperial Torte products, with weight-based pricing by destination and delivery within 1-7 working days depending on country.

Quantifiable outcome

• 8 weeks shelf life when refrigerated at 6-8°C
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Marriott Bonvoy / Marriott InternationalcoreGTM or Marketing Partner · 1 January 1873Imperial Torte Wien is sold within the Marriott Bonvoy ecosystem and Hotel Imperial Vienna, part of The Luxury Collection by Marriott International. The hotel provides the production location and retail presence at Café Imperial Wien. Cross-promotion through Marriott Bonvoy membership program.
• seoConminorOthersVienna-based digital marketing agency responsible for WordPress/WooCommerce website implementation, SEO, and Google Ads management.
• Charles HeidsieckminorOthersChampagne brand featured in gift set combination product (Geschenkset N°1 Das Original & Charles Heidsieck), sold exclusively within EU.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Demel: Historic Viennese confectioner and patisserie founded in 1786 (K.u.K. Hofzuckerbäcker), offering luxury cakes, chocolates, and viennoiserie from its flagship on Kohlmarkt. Direct peer in the Viennese luxury confectionery space, sharing Imperial-era heritage, tourist-driven boutique sales, and premium gift-pack e-commerce.
• Neuhaus: Belgian luxury chocolate and praline brand (inventor of the Belgian praline) selling premium gift assortments globally through boutiques and e-commerce. Comparable to Imperial Torte as a heritage European luxury confectionery brand with strong gifting DNA, multi-country shipping, and a premium price point.
• Manner: Iconic Viennese wafer and confectionery brand (founded 1890), known for the Manner Schnitten. While positioned at a lower price point than Imperial Torte, it is a direct peer in the 'Austrian/Viennese luxury confection' category, selling globally through retail and e-commerce, and competing for the same gift-giving occasions.
• La Maison du Chocolat: French luxury chocolate and ganache maison founded by Robert Linxe. Direct peer as a heritage European luxury confectionery house selling through boutiques and international e-commerce, with comparable positioning in premium gifting and corporate hampers.
• Hotel Sacher / Original Sacher-Torte: Vienna-based luxury torte brand operated by Hotel Sacher, famous for the Original Sacher-Torte. Closest direct competitor to Imperial Torte Wien in the Viennese luxury torte category, with overlapping customers (Vienna tourists, luxury gifters), similar heritage positioning, and a parallel boutique + e-commerce + hotel-experience business model.

Broad incumbents

• Godiva Chocolatier: Globally distributed Belgian luxury chocolate brand sold through boutiques, department stores, and e-commerce. A broader incumbent in the premium confectionery gifting space, competing for the same affluent gifters and corporate clients that Imperial Torte targets.
• Lindt: Global premium chocolate manufacturer with broad luxury gifting assortment (Lindor, Excellence). Larger incumbent operating across the full premium confectionery category; comparable to Imperial Torte in the luxury gift-giving use case, but at vastly greater scale and distribution breadth.

Regional players

• Aida Süßes aus Wien: Austrian pastry and confectionery chain with multiple Viennese locations, producing tortes, pastries, and sweets. A regional peer in the Austrian luxury confectionery space, focused on the domestic market with limited international e-commerce compared to Imperial Torte.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC4qdahuSW5vm47Cge6d0C9Q
• Facebookfacebook.com/profile.php
• Instagraminstagram.com/imperialtortewien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Imperial Torte Wien