Aqua Sana Spa

What Aqua Sana Spa does

Aqua Sana Forest Spa is a UK-headquartered wellness operator running six forest-located spa facilities — five in the UK (Whinfell, Sherwood, Longleat, Woburn, Elveden Forests) and one in Ireland (Longford Forest) — wholly owned by the Center Parcs group. The business delivers nature-inspired multi-sensory spa experiences, combining thermal rooms (saunas, steam), hydrotherapy (pools, hot tubs, footbaths), and relaxation spaces, supported by à la carte treatments from ELEMIS, VOYA, and comfort zone and proprietary exclusive features such as the Forest Serenity Suite at Woburn Forest, which uses a Gharieni Welnamis lounger for binaural-beat-based sensory treatments. Four of the five UK locations carry 5-Bubble ratings from the Good Spa Guide.

The business model is direct-to-consumer, with revenue generated through a menu of timed Forest Spa Day packages priced from £69 to £169, premium treatment-inclusive days such as the Soothing and Recharging Spa Days, and overnight Forest Spa Breaks in either Forest Spa Apartments (Sherwood, Longleat, Whinfell) or Luxury Spa Suites (Woburn, Elveden). Sales channels are the aquasana.co.uk website with real-time booking, on-site walk-ins at Center Parcs villages, a contact centre, and a gift voucher programme. Customer segments span individual wellness seekers, couples, groups and hen parties, luxury overnight guests, and specialised segments including pregnancy-friendly, men's, and teen (14–17) treatments. On-site monetisation is extended through the Vitalé Café Bar (Mediterranean F&B included in many packages) and the Forest Spa Boutique retailing third-party skincare brands. Distribution is entirely owned — no third-party resellers — and the business benefits from co-location with Center Parcs' car-free holiday villages, providing captive demand and cross-sell into accommodation.

Aqua Sana has been recognised with multiple regional awards including Best Spa for Wellness 2022, Best Day Spa in the UK 2020, Best Destination Spa and National Spa of the Year 2022 (Ireland), and consecutive Employer of the Year awards in 2024 and 2025. Revenue, funding, and ownership figures beyond the Center Parcs parent relationship are not publicly disclosed.

Name

Aqua Sana Spa

Legal name

Aqua Sana Forest Spa

Website

https://aquasana.co.uk

Company type

Private

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Aqua Sana Forest Spa operates six nature-inspired multi-sensory spa facilities within Center Parcs holiday villages across the UK and Ireland, selling day packages, overnight spa breaks, and branded treatments directly to individual consumers, couples, and groups.

Ownership category

akta.pro rank

Product category

Day Spa Services

NAICS

Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Destination Spa Resorts (THAGAMAA)

akta.pro secondary industries

Destination Spas & Spa Resorts (HSALAFAC), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Hydrotherapy & Thermal Spa Services (Sauna/Steam/Hot Tubs) (HSALAFAF), Wellness & Spa All-Inclusive Resorts (THAGAKAE)

Keywords

• Spa and wellness
• Forest spa experiences
• Thermal hydrotherapy treatments
• Spa day packages
• Overnight spa breaks

Headquarters

HQ city

Newark

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Spa Day Packages: Day spa access tickets sold at various price points ranging from £69-£169 per person, including different time slots (morning, afternoon, evening escapes) and inclusions (breakfast, afternoon tea, treatments).
2. Forest Spa Breaks: Overnight accommodation packages including Forest Spa Apartments (Sherwood, Longleat, Whinfell) and Luxury Spa Suites (Woburn, Elveden). Includes 2 full days of spa access, meals, and optional treatments.
3. Spa Treatments: Additional revenue from à la carte treatments including massages, facials, body treatments, manicures and pedicures, priced from £30 for standalone treatments up to £169 for full spa day packages with treatments included.
4. Vitalé Café Bar Food & Beverage: In-house restaurant revenue from Mediterranean-inspired cuisine, including breakfast platters, mezze, afternoon tea, and evening meals. Included in some packages or purchased separately.
5. Forest Spa Boutique Retail: On-site retail shop selling spa and beauty products from brands including ELEMIS, VOYA, and comfort zone.
6. Gift Vouchers: Digital and physical gift vouchers available for purchase, allowing recipients to book spa days, breaks, or treatments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aqua Sana Forest Spa operates a chain of nature-inspired day spa facilities located within Center Parcs forest villages across the UK and Ireland. It sells spa day packages (multi-sensory thermal, hydrotherapy, and relaxation experiences), overnight spa breaks with on-site accommodation, branded spa treatments using ELEMIS, VOYA, and comfort zone products, in-spa dining at Vitalé Café Bar, and retail products via the Forest Spa Boutique.

Product overview

Aqua Sana Forest Spa operates five UK spa locations offering nature-inspired wellness experiences. The portfolio centres on Forest Spa Days (with packages such as Simply Spa, Forest Awakening, Twilight Spa Escape, Morning Spa Escape, Afternoon Tea Spa Escape, Sparkling Spa Escape, Soothing Spa Day, and Recharging Spa Day, priced from £69–£169 per person) and Forest Spa Breaks (Forest Spa Apartments at Sherwood/Longleat/Whinfell Forest and Luxury Spa Suites at Woburn/Elveden Forest). The Woburn Forest-exclusive Forest Serenity Suite offers immersive sound and sensory treatments using Gharieni’s Welnamis lounger with binaural beats. Spa and beauty treatments include branded offerings from ELEMIS, [ comfort zone ], and VOYA. Dining is supported by Vitalé Café Bar across all locations, and a Forest Spa Boutique offers retail products. Five forest locations host 14–25 spa experiences each, with the newest location-specific addition being the Forest Serenity Suite at Woburn Forest.

Differentiator

Problem solved

Functional benefit

Brands

• Vitalé Café Bar: In-house café and bar serving Mediterranean-inspired cuisine, brunch, afternoon tea, and refreshments within the spa facilities.
• Forest Spa Boutique

Products and services

• Forest Spa Day Full-day access to the spa's nature-inspired multi-sensory experiences including thermal rooms, hydrotherapy, relaxation areas, plus food and beverage inclusions. Targeted at individual consumers and couples seeking daytime wellness escapes.
• Forest Spa Break (Forest Spa Apartments) Overnight wellness break package combining two days of spa access with on-site Forest Apartment accommodation, meals, and a voucher. For consumers seeking extended wellness retreats with integrated lodging.
• Luxury Forest Spa Break (Spa Suites) Premium overnight spa break with luxury suite accommodation, signature VOYA treatment, and exclusive amenities. Targeted at premium consumers seeking high-end wellness getaways.
• Forest Serenity Suite Immersive sound and sensory treatment experience at Woburn Forest using Gharieni Welnamis lounger technology. Available as standalone treatments (22 or 60 minutes) or as part of Spa Escape packages. Targeted at consumers seeking novel relaxation experiences.
• ELEMIS EXPERT TOUCH REVEAL FACIAL 50-minute ELEMIS-branded facial treatment using patented Tri-Enzyme technology. Available as add-on treatment to spa day packages or standalone. For consumers seeking branded skincare treatments.
• [ comfort zone ] Hydra Glow Facial [ comfort zone ] Hydra Glow Facial using Skin Adaptive technology with Lactic Acid peel and advanced massage techniques. Available standalone or as add-on to spa packages. For consumers seeking hydrating facial treatments.
• [ comfort zone ] Acupressure and Cryo Sphere Massage Cooling massage using [ comfort zone ] bioactive formulas and cooling multi-point spheres. Targeted at consumers seeking muscle tension relief and circulation-boosting treatments.
• Vitalé Café Bar In-spa Mediterranean-inspired restaurant and bar serving breakfast platters, mezze, afternoon tea, and evening meals. Directly accessible from spa and included in many packages or purchased separately. Targeted at spa day and break visitors.
• Forest Spa Boutique On-site retail shop selling spa and beauty products from ELEMIS, VOYA, and comfort zone brands. Targeted at spa visitors seeking to continue their wellness routine at home.
• Gift Vouchers Digital and physical gift vouchers available for purchase, redeemable against spa days, overnight breaks, or treatments. For consumers seeking gift options for wellness experiences.

Quantifiable outcome

• Up to 33% savings on combined spa day and treatment bookings
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• ELEMIScoreStrategic or Co-development PartnerELEMIS is used for facial and body treatments at Aqua Sana Forest Spa locations. Products include ELEMIS EXPERT TOUCH REVEAL FACIAL and various ELEMIS-branded treatments available across all spa locations.
• VOYAcoreStrategic or Co-development PartnerVOYA (Irish seaweed-based skincare brand) provides signature treatments including the exclusive Calm Seas Massage included in Luxury Forest Spa Breaks. Hand-harvested organic seaweed leaves used in treatments.
• comfort zonecoreStrategic or Co-development Partnercomfort zone skincare products are used for treatments including Hydra Glow Facial (with Skin Adaptive technology) and Acupressure and Cryo Sphere Massage. Italian skincare brand with sustainable product range.
• Center ParcscoreStrategic or Co-development PartnerAqua Sana Forest Spa is owned and operated by Center Parcs, integrated within Center Parcs holiday villages. Guests can access spa as part of Center Parcs holidays with accommodation, restaurants, and activities all within the car-free forest village.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ragdale Hall Spa: Long-established UK destination spa in Leicestershire offering thermal experiences, treatments, day packages, and overnight retreats. Comparable as a UK premium destination spa focused on multi-sensory wellness experiences at similar price positioning.
• Pennyhill Park Hotel & Spa: Five-star luxury hotel and spa in Surrey with one of the largest spa facilities in Europe. Comparable as a UK luxury spa resort offering thermal experiences, treatments, day spa packages, and overnight wellness breaks to premium customers.
• Champneys: UK's leading destination spa and wellness resort chain with multiple spa hotels and day spa locations. Directly comparable to Aqua Sana as a premium UK spa operator offering spa days, overnight breaks, treatments, and wellness retreats at multi-site scale.
• Calcot Collection: Collection of luxury Cotswolds country house hotels with extensive spa facilities, offering spa days and breaks. Comparable as a UK premium spa-resort operator with multiple sites, treatments, F&B, and overnight wellness packages.
• Thermae Bath Spa: UK's only natural thermal spa, located in Bath, offering rooftop pools, treatment packages, and wellness experiences. Comparable as a premium UK spa operator focused on thermal and hydrotherapy experiences similar to Aqua Sana's core offerings.
• Hoar Cross Hall: Luxury spa hotel in Staffordshire offering spa days, overnight breaks, and a wide range of treatments and thermal experiences. Comparable as a premium UK destination spa combining accommodation with extensive spa facilities at similar price points.

Broad incumbents

• Mandarin Oriental Spa: Luxury hotel spa brand within Mandarin Oriental hotels globally, offering premium treatments and wellness experiences. Comparable as a luxury spa operator at the high end of the market, though embedded within urban and resort hotels rather than standalone forest destination spas.
• Center Parcs UK & Ireland: Parent company of Aqua Sana and operator of UK and Ireland forest holiday villages. Comparable as the broader parent business encompassing Aqua Sana spas, holiday accommodation, restaurants, and activities within the same forest village ecosystem.
• Six Senses Hotels Resorts Spas: Global luxury wellness resort operator offering nature-immersed spa resorts, wellness programs, and signature treatments. Comparable as a premium global benchmark for nature-inspired wellness resorts, though at a higher price tier and global footprint than Aqua Sana.

Emerging players

• Cowshed (Soho House): British spa and skincare brand originally developed for Soho House, with standalone spa locations offering treatments and wellness experiences. Comparable as a UK-origin premium spa and treatment brand that has expanded into standalone spa locations similar to Aqua Sana's model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aquasanaspa
• Facebookfacebook.com/aquasanaspauk
• LinkedInlinkedin.com/company/aqua-sana-spa
• Instagraminstagram.com/centerparcs_uk

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aqua Sana Spa