Imaged Reality Ltd
Imaged Reality Ltd builds the Stratbox Suite, a cloud-based SaaS platform for collaborative 3D visualisation and interpretation of well core and outcrop data, serving oil & gas majors, NOCs, regulators, mining, engineering and academic geoscience customers.
- Company typePrivate
- Founded2017
- HeadquartersEsher, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Imaged Reality Ltd does
Imaged Reality Ltd is a UK-based, privately held software company that develops the Stratbox Suite, a cloud-based SaaS platform for collaborative data integration in 3D space, purpose-built for the geoscience sector. Founded in 2017 by Claudia Ruiz-Graham (a Colombian-British geologist and former BP Exploration Extended Leadership team member) and Tim Graham, the company originally launched as 3DGaia and rebranded to Stratbox in 2019 to reflect its expansion into a comprehensive subsurface collaboration platform. Stratbox serves energy (oil & gas majors, NOCs and regulators such as Shell, TotalEnergies, Ecopetrol, YPF, the Norwegian Petroleum Directorate, Staatsolie and Hess), mining, engineering and academia (Louisiana State University, Texas A&M, University of Plymouth, University College Dublin).
The platform comprises three core modules: Stratbox Core Explorer (web-based digital twin of well core data with depth-aligned interpretation, multi-well comparison and real-time remote collaboration), Stratbox Connect (cloud-based platform for working with photogrammetry 3D outcrop models and satellite imagery, available on Desktop and VR including Oculus, HTC Vive and Focus 3), and Stratbox Analytics (quantitative outcrop interpretation with dip/strike measurements and shapefile export). The technology is built on Unity for 3D visualisation, includes a Python API for machine learning and custom analytics, and integrates with Sketchfab. Content is a key differentiator: RPS's global outcrop analogue database (UK, Ireland, Spain, Portugal, Malaysia, US) plus proprietary deep-water and unconventional outcrop models are licensed through the platform.
Imaged Reality monetises primarily through annual SaaS subscriptions (Stratbox Suite or individual modules) sold via an enterprise field-sales motion with a freemium/free trial entry point on Core Explorer, supplemented by professional-services revenue from virtual geology field trip courses. Go-to-market combines direct enterprise sales targeting majors and NOCs with a training-provider channel partnership (RPS) and a network of independent academic instructors. The company operates with a small core team of approximately 7-9 staff, is founder-owned with no disclosed external institutional investment, and is led by a CEO with deep upstream oil & gas credibility, a CFO with financial-services transformation experience, a CTO and a non-executive advisor (David Latin, former OMV SVP and Serica Energy Chairman).
Imaged Reality Ltd firmographics
Firmographics- Name
- Imaged Reality Ltd
- Legal name
- Imaged Reality Ltd
- Website
- https://imagedreality.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Imaged Reality Ltd builds the Stratbox Suite, a cloud-based SaaS platform for collaborative 3D visualisation and interpretation of well core and outcrop data, serving oil & gas majors, NOCs, regulators, mining, engineering and academic geoscience customers.
- Ownership category
- akta.pro rank
Imaged Reality Ltd industry classification
Industry- Product category
- Geoscience Collaboration Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History) (EDAFAJAG)
- akta.pro secondary industries
- Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators) (EDAFAJAJ), Real-Time Environment/Asset Creation & Photogrammetry (MPAHADAI), STEM & Lab Simulation Media (Virtual Labs, AR/VR) (EDAGALAF)
Keywords
Where Imaged Reality Ltd is headquartered
LocationHeadquarters
- HQ city
- Esher
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Imaged Reality Ltd business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Software Subscriptions (SaaS): Cloud-based SaaS platform sold on subscription basis with flexible licensing. Stratbox Suite includes Connect, Analytics, and Core Explorer. Pricing varies by product selection (full suite vs individual products) and user type (enterprise vs academia).
- Cloud Storage Services: 3D model cloud storage provided as part of the platform subscription, enabling on-demand access to digital outcrop models from the cloud.
- Global Catalogue Access (RPS): Access to RPS global outcrop models database available on yearly subscription or event basis for courses. World-class 3D outcrop models from UK, Ireland, Spain, Portugal, Malaysia, and US licensed via the Stratbox platform.
- Virtual Geology Field Trip Courses: Partner courses delivered through the platform by training providers like RPS, independent instructors, and international consultants. Cost savings of up to 50% compared to physical field trips while reducing carbon footprint.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Subscription |
| Subscription | Annual | RPS Catalogue Subscription |
| Subscription | Annual | Stratbox Connect |
| Subscription | Annual | Stratbox Analytics |
| Freemium | — | Stratbox Core Explorer |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Imaged Reality Ltd product offering
Product offeringCore offering
Imaged Reality Ltd develops and sells Stratbox, a cloud-based SaaS platform for collaborative 3D data integration in geoscience, sold primarily by annual subscription to enterprise energy, mining, and academic clients. The platform creates depth-aligned digital twins of well core data and outcrop photogrammetry models, enables real-time remote collaboration between multidisciplinary teams, supports quantitative outcrop interpretation with shapefile export, and is available in Desktop and VR formats. It also operates a partnership channel with training providers (RPS) and independent instructors who deliver virtual geology field trip courses on the platform.
Product overview
Imaged Reality Ltd offers the Stratbox Suite, a unified SaaS platform for collaborative data integration in 3D space designed for geologists and engineers. The suite comprises three primary modules: Stratbox Core Explorer (digital twin of well core data for depth-aligned interpretation of core images, logs and lab results), Stratbox Connect (cloud-based platform for remote collaboration with photogrammetry 3D models and satellite imagery), and Stratbox Analytics (quantitative outcrop interpretation with measurement and export capabilities). Stratbox Connect VR extends the Connect module with immersive virtual reality support. The platform serves Energy, Mining, Engineering and Academia sectors, enabling multi-disciplinary teams to reduce subsurface uncertainty through real-time collaboration and data integration from kilometric to microscopic scale.
Differentiator
Problem solved
Functional benefit
Products and services
- Stratbox Suite Unified SaaS platform combining Stratbox Core Explorer (well core digital twin), Stratbox Connect (outcrop geology collaboration), and Stratbox Analytics (quantitative interpretation) for reducing subsurface uncertainty in Energy, Mining, Engineering and Academia.
- Stratbox Core Explorer Web-based platform that creates an integrated digital twin of well core and related data, enabling multidisciplinary teams to access, interpret, and collaboratively analyze core images, logs and lab results in a depth-aligned workspace with real-time remote collaboration and Stratbox Python API integration for machine learning.
- Stratbox Connect Cloud-based collaboration platform for remote teams working with photogrammetry 3D models, providing real-time data integration, scene creation and satellite imagery visualization from kilometric to microscopic scale, with Desktop and VR availability.
- Stratbox Connect VR Virtual reality version of Stratbox Connect providing immersive 3D experience with support for PCVR, Quest and Focus 3 headsets, enabling remote collaboration and bird's eye exploration of otherwise inaccessible outcrop locations.
- Stratbox Analytics Quantitative outcrop interpretation module that enables import of georeferenced and local 3D models from photogrammetry or lidar, image overlay on outcrops, dip/strike and thickness measurements, and export of interpretations as shapefiles for integration with reservoir geomodelling software.
- Virtual Geology Field Trip Courses Partner-delivered virtual geology field trip courses using the Stratbox platform, covering deep water clastic reservoirs, delta plain to base slope reservoir systems, hyperpycnites, and shore to shelf depositional systems, with cost savings of up to 50% versus physical field trips.
- RPS Global Outcrop Catalogue Access Subscription access to RPS's global outcrop models database containing world-class 3D outcrop models from UK, Ireland, Spain, Portugal, Malaysia and US, licensed via the Stratbox platform, available on yearly subscription or event basis for courses.
Quantifiable outcome
- 50% cost savings compared to physical field trips
- +3 more outcomes
Companies that use Imaged Reality Ltd
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Imaged Reality Ltd technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature5 records
Imaged Reality Ltd partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RPS (RPS Group)coreStrategic partnership where RPS serves as a training provider delivering virtual geology field trip courses using the Stratbox platform. RPS also provides access to their global outcrop models database (world-class 3D outcrop models from UK, Ireland, Spain, Portugal, Malaysia, US) licensed via the Stratbox platform. The partnership enables reach to energy sector clients globally through RPS's established training relationships.
- DroneXploracoreCollaboration partner in joint project with YPF and Shell for Vaca Muerta Fm. characterisation. DroneXplora contributed 3D outcrop model data used in the cross-company virtual field trip platform. Integration and collaboration between DroneXplora, Stratbox, Shell and YPF was key to the success of the project.
- Shell International Exploration and ProductioncoreJoint development partner in multiple projects including the Vaca Muerta Fm. characterisation project with YPF and DroneXplora. Shell has facilitated virtual field trips for asset training using Stratbox, which resulted in improved subsurface understanding, accelerated appraisals, and optimisation of well planning. Shell provides access to their assets and expertise for virtual training workshops.
- YPFcoreJoint project partner with Shell and DroneXplora for Vaca Muerta Fm. characterisation. YPF joined forces with Shell to study Vaca Muerta in different paleogeographic settings, complementing on-site field schools and establishing analogies between outcrop and subsurface data. Cross-company courses and workshops delivered via Stratbox.
- Professor Ben KnellerminorIndependent instructor partner delivering virtual geology field trips for subsurface training, including deep water depositional systems courses for Ecopetrol teams.
- Dr Victoria ValdezminorIndependent instructor partner co-leading deep water depositional systems virtual field trips with Professor Ben Kneller for Ecopetrol.
- Mike MayallminorVisiting Professor at Imperial College and independent instructor delivering deep water clastic reservoirs virtual field trips via Stratbox.
- Phil HirstminorVisiting Professor at Royal Holloway and independent instructor delivering multiple virtual field trips including delta plain to base slope reservoir systems and hyperpycnites courses.
- Stephanie KapeminorSedimentologist and independent instructor delivering shore to shelf depositional systems and delta plain to base slope reservoir systems virtual field trips via Stratbox.
Scale indicators4 records
Recent moves6 records
Expansion highlights7 records
Imaged Reality Ltd competitors and assessment
Company assessmentDirect peers
- Seequent (Bentley Systems): Seequent's Leapfrog Works is a 3D geological modelling platform serving mining, civil and energy customers with implicit modelling workflows. Directly comparable on the 3D geological interpretation use case and the mining/engineering adjacencies Imaged Reality is targeting.
- Paradigm (Emerson E&P Software): Emerson's Paradigm suite covers subsurface modelling, seismic interpretation and reservoir characterisation for the same E&P customer base as Stratbox. Comparable on geoscience software scope and enterprise E&P delivery model, though without Imaged Reality's VR/photogrammetry specialisation.
- SLB (formerly Schlumberger): SLB's Petrel platform is the dominant subsurface E&P software suite used by the same Shell and TotalEnergies accounts that buy Stratbox. Directly comparable on geological interpretation and reservoir characterisation workflows, and represents the primary incumbent competitive threat to Imaged Reality's enterprise expansion.
- Petroleum Experts (Petex): Petex's IPM (Integrated Production Modelling) suite is widely deployed at NOCs and majors for production system analysis. Comparable as a specialist E&P software vendor with enterprise SaaS-like licensing to the same customer profile as Imaged Reality.
- Cegal: Cegal is a Norway-based geoscience IT and software provider serving the North Sea O&G market with Petrel-adjacent services and cloud/hosting for subsurface data. Comparable on target geoscience buyer and E&P software vendor model, with deeper cloud-hosting heritage than Imaged Reality.
- Eliis: Eliis's PaleoScan is an AI-driven seismic interpretation platform sold to O&G exploration teams globally. Directly comparable on subsurface interpretation workflows and target buyer (exploration geoscientists) at the same Shell/TotalEnergies-class enterprises.
Broad incumbents
- Halliburton Landmark: Halliburton's Landmark division (DecisionSpace, SeisSpace) is a broad E&P software incumbent covering seismic to production across the same Shell/TotalEnergies-class accounts. Comparable as a broader competitor in the same geoscience software category, though without Imaged Reality's VR-led training specialisation.
- Enverus: Enverus is an energy-focused SaaS and analytics platform serving the same upstream O&G customer base with subsurface, land and operational data. Comparable as a software-first incumbent expanding into adjacent decision-support workflows relevant to Stratbox's buyers.
- CGG (Viridien): CGG is a global geoscience services and technology company covering seismic acquisition, processing, interpretation and multi-physics. Comparable as a broad incumbent serving the same geoscience buyers, with deeper services-led delivery than Imaged Reality's software-only model.
Emerging players
- Talespin: Talespin is an enterprise VR/immersive training platform focused on workforce development across industries. Comparable on the immersive VR delivery mechanism and training-as-a-service business model, though broader in vertical scope and without Imaged Reality's geological domain specialisation.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Imaged Reality Ltd social profiles
Digital presenceImaged Reality Ltd financial estimates
Financial estimateRevenue estimate
Valuation estimate
Imaged Reality Ltd leadership team
Management profileNumber of profiles
Profiles8 records
Imaged Reality Ltd funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Imaged Reality Ltd M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Imaged Reality Ltd
What does Imaged Reality Ltd do?
Imaged Reality Ltd develops and sells Stratbox, a cloud-based SaaS platform for collaborative 3D data integration in geoscience, sold primarily by annual subscription to enterprise energy, mining, and academic clients. The platform creates depth-aligned digital twins of well core data and outcrop photogrammetry models, enables real-time remote collaboration between multidisciplinary teams, supports quantitative outcrop interpretation with shapefile export, and is available in Desktop and VR formats. It also operates a partnership channel with training providers (RPS) and independent instructors who deliver virtual geology field trip courses on the platform.
Is Imaged Reality Ltd a public or private company?
Imaged Reality Ltd is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Imaged Reality Ltd founded?
Imaged Reality Ltd was founded in 2017. It employs 1 to 10 people.
Where is Imaged Reality Ltd based?
Imaged Reality Ltd is headquartered in Esher, United Kingdom, in the Europe region.
How does Imaged Reality Ltd make money?
Four revenue lines are on record. Software Subscriptions (SaaS) is the primary driver. The others are cloud Storage Services, global Catalogue Access (RPS) and virtual Geology Field Trip Courses.
Who are Imaged Reality Ltd's main competitors?
Direct peers on record are Seequent (Bentley Systems), Paradigm (Emerson E&P Software), SLB (formerly Schlumberger), Petroleum Experts (Petex), Cegal and Eliis. Broad incumbents are Halliburton Landmark, Enverus and CGG (Viridien). Talespin is listed as an emerging player.
Does Imaged Reality Ltd have an API?
Yes. Stratbox Python API enables users to perform code-based analyses of outcrops and integrate machine learning algorithms for automated image interpretation. Available across Stratbox Core Explorer (for custom machine learning models, image analysis, and rock typing workflows) and Stratbox Analytics (for coding on outcrops).
What industry is Imaged Reality Ltd in?
Imaged Reality Ltd's product category is Geoscience Collaboration Software. Its primary akta.pro industry code is EDAFAJAG, Virtual Field Trips & Experiential Learning Environments (Museums, Geography, History), with a secondary code of EDAFAJAJ, Digital Twins & Scenario-Based Systems Training (Equipment/Process Simulators). Its NAICS code is 518210 and its SIC code is 7370.