The Millerschin Group

What The Millerschin Group does

The Millerschin Group (TMG) is an integrated public relations and marketing firm headquartered in Metro Detroit, Michigan, founded in 2000 by Erin Millerschin as a one-person automotive-focused PR agency. The firm serves technology-focused companies spanning automotive and mobility, commercial trucks, alternative energy, medical devices, defense, industrial automation, materials, and education, with a client base that ranges from emerging startups to Fortune 500 corporations such as Eaton, Lear, LG Energy Solution, Mitsubishi Electric, and Grede. TMG offers a unified suite of services including public relations, marketing and advertising, digital media, social media management, events and webinars, measurement and analytics, and in-house graphic design, delivering through targeted multi-platform messaging supported by behavioral marketing analytics and real-time performance measurement.

The firm's underlying technology is a conventional digital media and communications stack comprising social media management platforms, internet advertising tools, influencer marketing capabilities, content creation and video production infrastructure, and campaign analytics/reporting, rather than proprietary AI or ML systems. TMG positions itself as a senior-expertise boutique with a team of eight and global PR alliances through the IPREX consortium, giving clients access to an international footprint of 75+ independently-owned agencies across 30+ countries. The firm has accumulated multiple industry awards including AVA Digital Gold, MARCOM Platinum and Gold, Hermes Creative Gold, and APRC Gold, alongside recognitions for its founder in PR News, Crain's Detroit Business, and Enterprising Women Magazine.

TMG generates revenue through professional services engagements and multi-year retainers on a custom-scoped basis, with pricing not publicly disclosed. Since late 2022, TMG has operated as a wholly-owned subsidiary of French/West/Vaughan (FWV), a North Carolina-based integrated marketing agency employing more than 100 professionals across Raleigh, New York City, Los Angeles, Detroit, and Tampa. Through the FWV umbrella and IPREX membership, TMG gains distribution advantages and cross-sell opportunities beyond what its small in-house team could deliver independently, while retaining its Detroit-based operations and the TMG brand. The business model is sales-led and relationship-driven, with many client relationships spanning 15+ years.

Name

The Millerschin Group

Legal name

The Millerschin Group

Website

https://millerschingroup.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

The Millerschin Group is an integrated PR and marketing firm headquartered in Metro Detroit, serving automotive, mobility, energy, and industrial clients from startups to Fortune 500 companies through senior expertise and global IPREX alliances.

Ownership category

akta.pro rank

Headquarters

HQ city

Bloomfield Hills

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Integrated PR and Marketing Services: Professional services revenue generated through providing integrated communications services including public relations, marketing and advertising, social media, events and webinars, and measurement and analytics. Revenue is generated through client engagements and retainers rather than product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

The Millerschin Group (TMG) is an integrated public relations and marketing firm that delivers a unified suite of services including Public Relations, Marketing & Advertising, Digital Media, Events & Webinars, Measurement & Analytics, and in-house Graphic Design. The firm specializes in technology-focused markets such as automotive and mobility, commercial trucks, alternative energy, and medical devices, serving both Fortune 500 corporations and growth-stage companies. Revenue is generated through custom-scoped client engagements and retainers rather than product sales.

Product overview

The Millerschin Group (TMG) is an integrated public relations and marketing firm offering a unified suite of services including Public Relations, Marketing & Advertising, Digital Media, Events & Webinars, Measurement & Analytics, and in-house Graphic Design. The firm specializes in technology-focused markets including automotive and mobility, commercial trucks, alternative energy, medical devices, and other industrial sectors. TMG operates as part of French/West/Vaughan (FWV), one of the nation's 20 largest independently-held PR agencies, providing clients with access to a broader network of PR, advertising, and digital media professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Services

Quantifiable outcome

• 21 years in business providing PR and marketing support
• +2 more outcomes

Named customers25 records

Segments11 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• French/West/Vaughan (FWV)coreStrategic or Co-development Partner · 1 January 2022FWV acquired TMG in late 2022. FWV, founded in 1997 by Chairman and CEO Rick French, is nationally recognized as a forerunner in integrated marketing. FWV employs more than 100 PR, advertising and digital media professionals in Raleigh, New York City, Los Angeles, Detroit and Tampa. FWV is one of the nation's 20 largest independently-held PR and integrated marketing agencies and a 15-time National Agency of the Year recipient.
• IPREXcoreStrategic or Co-development PartnerIPREX is a consortium of 75 of the world's leading independently-owned PR and marketing agencies in more than 30 countries. As a longstanding member of IPREX, FWV provides its clients with an interconnected, international communications footprint.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Walker Sands: Mid-sized integrated B2B PR and marketing agency serving technology and industrial clients. Directly comparable in B2B tech/industrial vertical focus, integrated PR-marketing model, and mid-market enterprise clientele.
• Interprose: B2B technology public relations agency serving enterprise software and technology clients. Comparable in vertical tech focus, mid-sized structure, and integrated communications approach.
• Falls Communications: B2B technology PR and integrated marketing firm serving industrial and technology clients. Comparable in B2B tech/mobility vertical focus and integrated PR-marketing service model.
• March Communications: B2B PR and marketing agency focused on technology clients with integrated communications offerings. Comparable in integrated PR/marketing model, B2B tech vertical, and mid-sized independent structure.
• Coyne PR: Mid-sized full-service integrated PR and marketing agency with consumer and corporate practices. Comparable in integrated service offering, though broader in vertical coverage and larger than TMG.
• AutoCom Associates: Detroit-area automotive communications association serving OEM and supplier PR audiences. Directly comparable in automotive PR specialization and Detroit/Midwest geographic focus.

Broad incumbents

• French/West/Vaughan: Parent company of TMG and one of the nation's 20 largest independently-held PR agencies. Comparable as the larger integrated marketing platform TMG operates within; useful for sizing the broader competitive context.
• LEWIS Global: Global mid-sized PR and integrated communications agency with strong technology and B2B practices. Comparable in B2B tech positioning and integrated communications offering, with broader international footprint than TMG.
• Edelman: World's largest independent PR firm with deep automotive, technology, and B2B practices. Comparable as a major competitor for enterprise PR engagements, though materially larger and broader than TMG.
• FleishmanHillard: Global top-tier PR and integrated communications agency with automotive, technology, and healthcare practices. Comparable as a major enterprise PR competitor, though significantly larger and broader than TMG.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/themillerschingroup
• LinkedInlinkedin.com/company/the-millerschin-group
• Instagraminstagram.com/themillerschingroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Millerschin Group