Greensboro College

What Greensboro College does

Greensboro College is a private, nonprofit liberal arts institution founded in 1838 and affiliated with the United Methodist Church, operating its main campus at 815 W. Market Street in downtown Greensboro, North Carolina. It offers 42 majors across five schools (Arts, Business, Humanities, Sciences & Mathematics, and Social Sciences & Education) plus minors, concentrations, master's degrees in education, TESOL, and religion, online bachelor's degrees in Business Administration, Human Development, and Psychology, and an Innovation and Workforce Development branch delivering 100% online professional development certifications in healthcare, IT, advanced manufacturing, and professional development. Approximately 251-500 employees staff the institution under the leadership of President Dr. Lawrence D. Czarda (appointed 2010).

Revenue is generated through four primary streams: recurring tuition and fees (marketed as one of the most affordable private colleges in North Carolina), subscription-style room and board via Chartwell's Higher Ed dining services, transactional facility rentals for weddings and events, and recurring professional development program fees. Go-to-market blends a sales-led admissions process (dedicated counselors, campus tours, multiple intake pathways) with direct-to-consumer digital outreach through social media, the PrideLine newsletter, and a 24/7 AI Admissions Recruiter named Leo reachable via phone. Pricing leverages multi-tiered merit scholarships ($1,500-$8,000 annually), need-based Pride Grants, and Guilford County partnerships (shift_ed, NC Need-Based Scholarship) that can deliver full tuition for qualifying North Carolina students.

The technology stack centers on Jenzabar as the Student Information System, Moodle as the Learning Management System (branded 'Empower/Pride Page'), Microsoft 365 for email and productivity, SharePoint for internal portals, Turnitin for academic integrity, WorldCat for library discovery, and Trumba for event management. Student-facing facilities include the James Addison Jones Library and the First Citizens Bank Global Communication Center (3,000 sq ft, featuring video/podcast studios). The institution holds SACSCOC, NC State Board of Education, NASM, and ACBSP accreditations, with FERPA, HIPAA, and COPPA compliance posture documented.

Name

Greensboro College

Legal name

Greensboro College

Website

https://greensboro.edu

Company type

Private

Founded year

1838

Operating status

Operating

Headcount range

251–500 employees

Short description

Greensboro College is a private, United Methodist-affiliated nonprofit liberal arts college founded in 1838 in downtown Greensboro, NC, serving approximately 1,000+ students across 42 undergraduate majors, graduate programs in education and religion, online bachelor's degrees, and online workforce development certifications, with a 10:1 student-faculty ratio and SACSCOC accreditation.

Ownership category

akta.pro rank

Product category

Higher Education / Liberal Arts Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Religiously Affiliated Liberal Arts Colleges (EDAHACAF)

akta.pro secondary industries

Residential Liberal Arts Colleges (EDAHACAH), General Liberal Arts Colleges (EDAHACAA)

Keywords

• Liberal arts education
• Undergraduate programs
• Graduate programs
• Online degree programs
• Workforce development

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, with financial aid packages available to offset costs. Greensboro College is positioned as one of the most affordable private colleges in North Carolina.
2. Room and Board: On-campus housing and dining services revenue through the Office of Residence Life and Chartwell's Higher Ed dining services.
3. Event Rentals and Facilities: Venues available for weddings, receptions, meetings, performances, and conferences. Services include catering through Chartwell's Higher Ed, audio/lighting assistance, and event coordination.
4. Professional Development and Certifications: Workforce development programs in healthcare, IT, advanced manufacturing, and professional development. Programs are 100% online and designed for career advancement and certification preparation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Greensboro College is a private liberal arts institution offering bachelor's and master's degree programs across five schools (Arts, Business, Humanities, Sciences & Mathematics, and Social Sciences & Education) with 42 majors. The college provides residential undergraduate education, online degree completion programs, graduate degrees in education, TESOL, and religion, and 100% online professional development and workforce certifications in healthcare, IT, and advanced manufacturing.

Product overview

Greensboro College is a private liberal arts college offering undergraduate and graduate education across five schools (Arts, Business, Humanities, Sciences & Mathematics, and Social Sciences & Education) with 42 majors and various minors/concentrations. The institution recently launched new programs including an AI Minor (Fall 2026) and Global Affairs Major (2026-2027), positioning itself at the intersection of liberal arts and emerging technologies. Student services include the James Addison Jones Library with over 100 Chromebooks for checkout, the First Citizens Bank Global Communication Center for media production, and a 24/7 AI Admissions Recruiter named Leo. Graduate programs include education, TESOL, and religion degrees. Professional Development offerings provide online workforce training in healthcare, IT, and manufacturing sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Programs
• Graduate Programs
• Online Undergraduate Programs
• Professional Development & Certifications
• AI Minor
• Global Affairs Major
• George Center for Honors Studies
• James Addison Jones Library
• First Citizens Bank Global Communication Center
• Campus Event Venue Rentals

Quantifiable outcome

• 99% of students offered financial aid packages
• +2 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Partnerships

Five partnerships are on record, tiered supporting and core.

• Chartwell's Higher EdsupportingOthersCatering partner for campus events, weddings, receptions, and dining services. Provides in-house catering for breakfast, lunch, and dinner at various campus venues including the Alumni Dining Room, Odell Memorial Building, and other event spaces.
• MicrosoftcoreTechnology or IntegrationTechnology integration partner providing Microsoft 365, Outlook email, Teams, and Authenticator app for two-factor authentication. Students and faculty access Office 365 for productivity tools and email services.
• First Citizens BanksupportingTechnology or IntegrationSponsor of the First Citizens Bank Global Communication Center, a 3,000 square foot facility in the James Addison Jones Library featuring video recording room, podcasting studio, collaborative spaces, and digital media production equipment.
• NC Need Based ScholarshipsupportingOthersState-funded need-based scholarship program for North Carolina undergraduate students demonstrating financial need based on FAFSA information. Administered in partnership with state education agencies.
• shift_edsupportingOthersGuilford County scholarship and operating boards partnership providing tuition support for graduates of public Guilford County high schools. Family AGI of $75,000 or less receives full tuition coverage through federal, state, and institutional aid combination.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Catawba College: Private liberal arts college in Salisbury, NC, affiliated with the United Church of Christ. Similar small-college scale, residential liberal arts model, and NC private-college applicant pool.
• Methodist University: Methodist-affiliated private university in Fayetteville, NC. Shares religious-affiliation positioning, small-college character, and a comparable scholarship-driven pricing model.
• Meredith College: Small private liberal arts college in Raleigh, NC, with a comparable undergraduate tuition profile and a similar scholarship/financial aid strategy. Direct competitor for NC women undergraduates.
• Pfeiffer University: Small private, United Methodist-affiliated university in North Carolina offering undergraduate and graduate programs. Comparable size, faith-based identity, and tuition-driven revenue model.
• Bennett College: Small, private, historically Black liberal arts college for women in Greensboro, NC. Competes for a similar Greensboro-based and women-student applicant pool.
• Salem College: Small private liberal arts college in Winston-Salem, NC, with overlapping programs and comparable size. Closely comparable on academic profile, residential model, and tuition band.
• Guilford College: Small private liberal arts college located in Greensboro, NC, with similar size and a values-based (Quaker) tradition. Direct competitor for the same Greensboro applicant pool and donor base.
• Queens University of Charlotte: Small private liberal arts university in Charlotte, NC, with comparable undergraduate tuition and a similar mix of traditional and adult/graduate students.

Broad incumbents

• High Point University: Larger NC-based private university that has aggressively expanded undergraduate enrollment in recent years. Competes for the same NC private-college applicants with a much broader marketing and facilities footprint.
• Elon University: Established NC private university with strong national brand and similar liberal-arts orientation. Competes for out-of-state and NC students seeking a residential liberal arts experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GCPride
• YouTubeyoutube.com/channel/UCupeqYWaIqCLyE3ceWaNJug/featured
• Facebookfacebook.com/78877686481
• LinkedInlinkedin.com/company/greensboro-college
• Instagraminstagram.com/greensborocollege

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greensboro College