Dairyland Seed

What Dairyland Seed does

Dairyland Seed is a regional seed brand founded in 1907 and headquartered in West Bend, Wisconsin, operating as a wholly-owned subsidiary of Corteva Agriscience (NYSE: CTVA). The company sells corn, soybean, and silage seed products exclusively through a network of authorized regional dealers across eight Upper Midwest states (Illinois, Indiana, Iowa, Michigan, Minnesota, North Dakota, South Dakota, and Wisconsin), with 100% of revenue tied to this geographic region. Distribution is supported by field sales representatives, regional agronomists, and the Seedware online ordering platform, while customer financing flows through TruChoice prepay programs and partnerships with John Deere Financial and Rabo AgriFinance.

The product portfolio centers on three core seed categories (corn hybrids, soybean varieties, silage products including HiDF, Bovalta BMR, and Dual Purpose lines) backed by Corteva's proprietary trait technologies, including Enlist E3 soybeans co-developed with M.S. Technologies, integrated refuge corn systems (AM, AMXT, Qrome, Vorceed Enlist, PowerCore Enlist Refuge Advanced), licensed traits from BASF (LibertyLink), Bayer (Roundup Ready, POWERCORE), and Syngenta (Agrisure), and the LumiGEN seed treatment system featuring ILEVO HL nematicide. The company supports growers with agronomic tools including a Corn Yield Estimator Calculator, Soybean Lost Revenue Calculator, Plantability Tool, the Agronomy Cafe podcast, the Inside Agronomy blog, and independent FIRST trial results. The Agronomy First program offers free SCN testing kits and regional agronomist consultations.

Revenue is generated through one-time seed product sales via the dealer channel; pricing is not publicly disclosed and is set through dealer quotes. As of 2025-2026, Corteva is consolidating Dairyland Seed and other regional seed brands under the Hoegemeyer brand name, with dairylandseed.com to be discontinued after June 30, 2026. Operations continue under the Hoegemeyer identity, preserving the regional dealer service model, locally adapted genetics, and agronomic support infrastructure.

Name

Dairyland Seed

Legal name

Dairyland Seed Co.

Website

https://dairylandseed.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

1–10 employees

Short description

Dairyland Seed is a 1907-founded regional seed brand of Corteva Agriscience selling corn, soybean, and silage seed exclusively through regional dealers across eight Upper Midwest US states, with operations transitioning to the Hoegemeyer brand by mid-2026.

Ownership category

akta.pro rank

Product category

Agricultural Seed

NAICS

Oilseed and Grain Farming (1111)

SIC

Agricultural Production-Crops (100), Agricultural Services (700)

akta.pro primary industry

Grain Seed Production (Cereal Seed Multiplication) (AFAGAAAI)

akta.pro secondary industries

Cereal & Grain Seeds (Wheat, Barley, Oats, Rye) (AFABAFAB), Forage & Pasture Seeds (Alfalfa, Clover, Ryegrass, Bermudagrass) (AFABAFAD), Genetic Testing & Genomic Profiling Services (Parentage, Trait Testing) (AFACAEAE)

Keywords

• Corn seed genetics
• Soybean seed varieties
• Silage corn products
• Agricultural seed sales
• Upper Midwest farming

Headquarters

HQ city

West Bend

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Seed Product Sales: Dairyland Seed generates revenue through the sale of corn, soybean, and silage seed products to farmers and dealers in the Upper Midwest. Products are sold through a regional dealer network with online ordering capabilities via Seedware. Financing support is provided through TruChoice prepay programs and partnerships with John Deere Financial and Rabo AgriFinance.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Dairyland Seed breeds, markets, and sells corn, soybean, and silage seed varieties to farmers in the Upper Midwest United States through an exclusive regional dealer network. Seed genetics and trait technologies (including Enlist E3 soybeans, integrated refuge corn insect protection, and LumiGEN/ILEVO HL seed treatments) are developed through Corteva Agriscience's R&D pipeline. The company also delivers agronomic support tools (Agronomy First program, FIRST trial results, yield calculators) to help growers manage crop pressures and optimize yield.

Product overview

Dairyland Seed is a regional seed brand of Corteva Agriscience, operating since 1907, offering a focused portfolio of corn, soybean, and silage seed products 100% focused on the Upper Midwest. The product lineup centers on three core seed categories (Corn, Soybeans, Silage), supplemented by digital tools including a Corn Yield Estimator Calculator, Soybean Lost Revenue Calculator, and Plantability Tool. Seed treatment offerings include ILEVO HL nematicide within the LumiGEN system. The company also provides agronomic support through the Agronomy Cafe podcast and annual PAR reports.

Differentiator

Problem solved

Functional benefit

Products and services

• Corn Seed Products High-performing corn seed varieties sold to Upper Midwest farmers, featuring proprietary trait stacks for above- and below-ground insect protection (Optimum AcreMax, AcreMax XTreme, Vorceed Enlist, Qrome, PowerCore Enlist Refuge Advanced), herbicide tolerance (LibertyLink, Roundup Ready Corn 2), and water-efficiency (Optimum AQUAmax) developed through Corteva Agriscience's R&D pipeline.
• Soybean Seed Products Soybean seed varieties sold to Upper Midwest farmers featuring Enlist E3 herbicide tolerance technology (co-developed with M.S. Technologies), Roundup Ready 2 Yield, STS trait tolerance, BOLT sulfonylurea plant-back flexibility, and Soybean Cyst Nematode resistance bred through precision molecular methods stacking PI88788 and Peking/PI548402 resistance genes.
• Silage Seed Products Corn silage seed products including HiDF high-density forage varieties, Bovalta Brown MidRib (BMR) corn varieties, and Dual Purpose varieties bred for balanced dairy nutrition, high tonnage yields, and proven performance in Upper Midwest dairy and livestock operations.

Quantifiable outcome

• Average yield response of 4.9 bu/acre in high SCN fields when ILEVO fungicide/nematicide seed treatment was added to standard fungicide and insecticide seed treatment package (193 on-farm trial locations)
• +2 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• Corteva AgrisciencecoreStrategic or Co-development PartnerDairyland Seed is a leading regional brand of Corteva Agriscience. The brand has access to Corteva's full research and development resources, proprietary seed genetics pipeline, trait technologies (Enlist E3, corn insect protection systems), and corporate infrastructure. Corteva is unifying its regionally focused seed brands under the Hoegemeyer brand name, and Dairylandseed.com will no longer be available after June 30, 2026.
• M.S. Technologies L.L.C.coreStrategic or Co-development PartnerJoint development partner for Enlist E3 soybean technology. The transgenic soybean event in Enlist E3 soybeans is jointly developed and owned by Corteva Agriscience and M.S. Technologies L.L.C., providing tolerance to 2,4-D choline, glyphosate, and glufosinate herbicides.
• SeedwarecoreTechnology or IntegrationDealer-facing digital platform for placing and tracking seed orders, and completing shipping and payment transactions. Dairyland Seed Dealers and Sales Representatives use Seedware as the primary online ordering and transaction management system.
• AgceleratecoreTechnology or IntegrationPlatform used by Dairyland Seed dealers and sales representatives to sign the annual Corteva Agriscience technology use agreement form, managing technology licensing and stewardship compliance.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Wyffels Hybrids: Wyffels Hybrids is an independent, family-owned corn seed company focused on the Upper Midwest and Mid-Atlantic. It directly competes with Dairyland Seed in corn genetics and uses a similar regional dealer-network model emphasizing localized product selection.

Broad incumbents

• Pioneer: Pioneer is Corteva's flagship national seed brand and Dairyland Seed's sister brand within the same parent company. It sells corn, soybean, and silage seed across the U.S. with substantially larger scale, marketing budget, and direct sales force, competing in the same Upper Midwest geographies as Dairyland Seed.
• DeKalb: DeKalb is Bayer's flagship corn seed brand and a direct competitor to Dairyland Seed in corn genetics, herbicide-tolerant traits, and Upper Midwest market share. It competes with substantially greater scale and a broad national dealer network.
• Asgrow: Asgrow is Bayer's flagship soybean seed brand and a direct competitor to Dairyland Seed's soybean portfolio. It competes using Roundup Ready 2 Xtend trait technology across the same Upper Midwest geographies.
• NK Seeds: NK Seeds is Syngenta's flagship corn and soybean brand and a direct competitor to Dairyland Seed. It competes using Agrisure corn traits and the same Upper Midwest dealer channel, and is also a licensor of Agrisure traits to Dairyland Seed.

Direct peers

• Stine Seeds: Stine Seeds is a large independent soybean and corn seed company with deep Upper Midwest and Mid-South presence. It is known for high-yield soybean genetics and competes directly with Dairyland Seed's soybean portfolio in Iowa, Minnesota, and surrounding states.
• Mycogen Seeds: Mycogen Seeds is a Corteva-owned corn and silage seed brand and direct sister brand to Dairyland Seed. It competes in the same silage segment with BMR and silage-specific hybrids and shares the same dealer-network distribution model.
• Hoegemeyer: Hoegemeyer is a Corteva regional seed brand and direct sister brand to Dairyland Seed, focused on corn, soybean, and sorghum genetics. Dairyland Seed is being consolidated into Hoegemeyer by June 30, 2026, making it the most directly comparable brand across product portfolio, customer base, and channel model.
• Brevant Seeds: Brevant Seeds is a Corteva retail-focused seed brand competing with similar corn and soybean genetics to Dairyland Seed. It primarily sells through retail agronomy partners rather than a dedicated dealer network, representing a different but adjacent channel model within the same parent portfolio.
• Beck's Hybrids: Beck's Hybrids is the largest independent family-owned seed company in the U.S., selling corn, soybean, wheat, and alfalfa seed. It directly competes with Dairyland Seed across the Eastern Corn Belt and Upper Midwest with a strong regional dealer model and farmer-focused service approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/dairylandseed
• YouTubeyoutube.com/dairylandseed
• Facebookfacebook.com/DairylandSeed
• Instagraminstagram.com/dairylandseed
• LinkedInlinkedin.com/company/dairyland-seed-co.-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dairyland Seed