Waterbom Bali

What Waterbom Bali does

Waterbom Bali is a privately held, family-owned waterpark operator founded on December 7, 1993 by Santo Gulino and currently led by CEO Sayan Gulino. The park occupies approximately 3.5 hectares in Kuta, Bali (Jl. Kartika Plaza, Kabupaten Badung), with 55% of its footprint preserved as jungle and botanical gardens — a deliberate design choice in which the founder integrated 26+ slides around existing mature trees rather than clearing them. The infrastructure includes slides supplied since 1993 by White Water, a closed-loop water circulation system where all water returns to the Lazy River, grey water recycling for irrigation, a drainage system functioning as groundwater recharge wells, and 665 solar panels producing up to 1,150 kWh/day (~10% of electricity needs). Supporting amenities comprise 4 restaurants, 3 bars, 63 gazebos across seven tiers, locker and towel hire, a FlowRider surf simulator, spa services, a kids-focused AquaPlay area, and an RFID Splash Band cashless wristband payment system linked to a refundable in-park credit.

The business operates as a direct-to-consumer attraction monetizing through single-day and multi-day park admission tickets (Single Day Pass IDR 495K child / 630K adult / 2.2M family; Great Day Pass IDR 560K / 685K / 2.275M; Duo Pass IDR 1.6M), tiered gazebo rentals (IDR 550K–3M), FlowRider sessions (IDR 125K–200K), F&B, spa, premium experience packages (Couples Date Pack, Big Day Out, Birthday, Yoga, FlowPro, Sunset at the Top, Dine by the Slides), and ancillary fees. Distribution combines the park's own website (waterbom-bali.com), on-site ticketing, OTA partnerships with Trip.com Group and Klook, and direct corporate/group booking (20+ pax) for events, team building, weddings, and incentive trips.

The company is governed by the Balinese Tri Hita Karana philosophy and has built a sustainability-led positioning anchored by Karmic Returns: first tourism operation in Bali to achieve carbon neutrality (2018), 95–97% recycling rate in 2023, lowest waste-to-landfill rate of 1.2% in March 2025, 68% energy reduction while running on 100% renewable electricity, EarthCheck Gold Certification, SBTi-approved near-term targets, and a publicly stated Net Zero by 2033 commitment — making it the first Asian tourism business and first waterpark globally to set this target. Customer segments include international leisure tourists, families with children, thrill-seekers, corporate groups, and sustainability-conscious travelers; the company has remained under founding-family ownership with no disclosed institutional investment.

Name

Waterbom Bali

Legal name

Waterbom Bali

Website

https://waterbom-bali.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Waterbom Bali is a family-owned waterpark in Kuta, Bali, operating 26+ slides, 4 restaurants, 3 bars, and 63 gazebos across a 3.5-hectare botanical site. It serves international tourists, families, thrill-seekers, and corporate groups via direct booking, OTAs, and group events, monetizing through tickets, gazebos, F&B, and premium experience packages.

Ownership category

akta.pro rank

Product category

Water Park & Theme Park Recreation

NAICS

Amusement and Theme Parks (713110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Outdoor Water Parks (Wave Pools, Lazy Rivers, Slides) (THAAABAA)

akta.pro secondary industries

Water Parks (THAAAAAB), Water Parks (Outdoor/Indoor, Wave Pools & Slides) (THAJAEAB), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Water park attractions
• Family entertainment venue
• Leisure recreation park
• Tourism hospitality services
• Theme park rides

Headquarters

HQ city

Tuban

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Park Admission Tickets: Primary revenue stream from single-day and multi-day park entry tickets. Tickets available for children (2-11 years), adults, and families. Online booking offers discounts compared to on-site purchase.
2. Food & Beverage Sales: Four restaurants and three bars offering diverse cuisines including Indonesian, Mexican, American, Mediterranean, Asian, and Italian. Partnered with M&M Concepts for quality comfort food.
3. Gazebo Rental: 63 gazebo locations of varying tiers (Regular, Deluxe, Premium Oasis, Premium AquaPlay, VIP, VIP Oasis Pool View, VIP Oasis Pool Edge) with different capacities and amenities.
4. FlowRider Sessions: Bodyboarding and flowboarding attraction with 30-minute or 1-hour sessions at additional cost. Also offers night experience with exclusive use.
5. Spa Services: Spa treatments available including 30-minute foot or back massages as part of packages or separately.
6. Premium Experiences & Packages: Special experience packages including Couples Date Pack, Big Day Out, Birthday Package, Morning Yoga, Workout & Slide, FlowPro Pack, Slide & Play, Sunset at the Top, and Dine by the Slides.
7. Lockers and Towel Hire: Locker rentals (regular and family sizes) at three locations around the park. Towel hire available at locker areas.
8. In-Park Credit/Splash Band: Cashless wristband payment system with pre-loaded credit for all in-park transactions, with refund of unused credit on exit.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels8 records

Core offering

Waterbom Bali operates a 3.5-hectare waterpark in Kuta, Bali featuring 26+ slides and attractions (thrill, moderate, mellow), a FlowRider surf simulation, lazy river, and 63 gazebo relaxation areas, set within preserved botanical gardens. The park sells single-day and multi-day admission tickets, gazebo rentals, in-park food and beverage from four restaurants and three bars, spa services, FlowRider sessions, and premium experience packages for individuals, families, and groups.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Admission Tickets Single-day park entry tickets for children (2-11 years), adults, and families. Tiered passes include Single Day Pass (basic access), Great Day Pass (with towel, locker, spa discount, and popcorn for family), and Duo Pass (for 2 people with massage). Tickets available online at waterbom-bali.com or at the on-site counter.
• Gazebo Rentals

Quantifiable outcome

• Achieved 95-97% recycling rate and reduced waste to landfill to 3.4% in 2023
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

13 partnerships are on record, tiered flagship, core, major and minor.

• Wonderful Indonesia - Ministry of Tourism and Creative EconomyflagshipGTM or Marketing Partner · 1 January 2026Official Co-Branding Partner of Wonderful Indonesia campaign by The Ministry of Tourism and Creative Economy. This partnership leverages the national tourism branding initiative to promote Waterbom Bali as a premier Indonesian attraction.
• Eco-MantracoreImplementation/ SI/ Consulting PartnerEnvironmental consultant working with Waterbom to implement net-zero strategies. Together they developed energy reduction pathways, renewable energy strategies, and sustainable supply chain strategies for the Net Zero 2033 commitment.
• White WatercoreStrategic or Co-development PartnerWorld's leading water slide manufacturer and a family-run company. Waterbom has trusted White Water's quality since 1993, using their slides for all major attraction installations including The Boomerang and seven new slides added after 2007.
• M&M ConceptscoreStrategic or Co-development PartnerFood and beverage partner providing quality comfort food, fresh seasonal produce, responsibly sourced and made daily from scratch. Partnership creates high-end dining options unlike standard theme park fare.
• Trip.com GroupmajorChannel Partner/ Reseller/ DistributorMajor online travel agency driving international bookings. Awarded Excellent Partner Award 2026 recognizing exceptional guest experiences and positive reviews from travelers worldwide.
• KlookmajorChannel Partner/ Reseller/ DistributorOnline travel platform for attraction bookings. Recognized Waterbom as Best of Indonesia: Attractions at their Partner Awards, driving bookings through their platform.
• Science Based Targets initiative (SBTi)coreOthersThird-party validation body that endorsed Waterbom's net-zero 2050 target, aligning greenhouse gas reduction objectives with Paris Agreement goals. Waterbom is the only SBTi-approved tourism company in Indonesia.
• EarthCheckcoreOthersGlobal benchmarking and certification system for travel and tourism sustainability. Waterbom achieved Silver (2015) and Gold (2016) certification.
• Dough LabminorGTM or Marketing PartnerArtisanal cookie supplier for snack kiosks, providing specialty cookies alongside other treats.
• Delicioso Gourmet GelatominorGTM or Marketing PartnerIce cream supplier providing gourmet gelato options at snack kiosks.
• Rebelle Ice CreamminorGTM or Marketing PartnerIce cream supplier for snack offerings near Kids Area, providing mini pancakes, ice creams, sundaes, cookies and more.
• Global Tourism Plastics InitiativemajorStrategic or Co-development PartnerLed by UN Environment Programme and World Tourism Organization (UNWTO), in collaboration with Ellen MacArthur Foundation. Waterbom is a proud signatory committed to addressing plastic pollution and eliminating unnecessary single-use plastics.
• Yayasan Tri Hita KaranacoreOthersFoundation presenting Tri Hita Karana Awards for sustainable tourism. Waterbom received Lifetime Achievement Award 2025 and has held Super Platinum IV status, recognizing commitment to Balinese cultural values.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sunway Lagoon: Multi-zone theme/water park in Malaysia combining water attractions with amusement rides. Comparable as a large Asian destination park serving regional tourists and locals with a broad attractions portfolio.
• Siam Park: Standalone, destination water park in Tenerife repeatedly ranked among the world's best water parks. Highly comparable as a globally recognized, single-asset water park with extensive slide inventory, F&B, and premium cabana-style accommodations.
• Wild Wadi Waterpark: Outdoor water park in Dubai serving international tourists with thrill slides and a lazy river. Closely comparable in product mix (outdoor slides, wave pools, lazy river) and tourist-driven demand profile.
• Adventure Cove Waterpark (Resorts World Sentosa): Outdoor water park in Singapore targeting regional and international tourists with slides, snorkeling, and dining. Highly comparable as an Asian destination water park with a tourism-led demand model and similar attraction mix.
• Splash Jungle Water Park: Outdoor water park in Phuket catering to resort and tourist guests. Comparable as a Southeast Asian destination water park reliant on international tourism with a similar slide-and-pool product offering.

Broad incumbents

• Aquaventure Waterpark (Atlantis, The Palm): Flagship destination water park in Dubai operated as part of Atlantis The Palm. Comparable as a premium, internationally marketed water park serving tourists in a resort destination, but backed by a larger hospitality operator.
• Universal Volcano Bay: Theme-park-operated water park in Orlando. Comparable in product (themed water slides, lazy river, premium cabanas) but bundled into a global theme-park operator's portfolio.
• Disney's Typhoon Lagoon: Iconic themed water park in Walt Disney World. Comparable in scale, attraction mix, and F&B integration, though part of a much larger IP-driven resort operator.

Regional players

• Caribbean Bay (Everland Resort): Large outdoor water park in South Korea adjacent to the Everland theme park. Comparable as an outdoor water park with extensive slides and themed zones, though anchored to a Korean domestic tourism base.
• Wet'n'Wild Water World (Australia): Large outdoor water park on Australia's Gold Coast. Comparable as an outdoor destination water park with thrill slides and family attractions, though primarily serving Australian domestic tourism.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/waterbomkuta
• Facebookfacebook.com/waterbombali
• Instagraminstagram.com/waterbombali
• Xx.com/waterbombali
• LinkedInlinkedin.com/company/waterbombali

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waterbom Bali