Cousiño Macul

Name

Cousiño Macul

Legal name

Viña Cousiño Macul S.A.

Website

https://cousinomacul.com

Company type

Private

Founded year

1856

Operating status

Operating

Headcount range

51–100 employees

Short description

Cousiño Macul is a family-owned Chilean winery founded in 1856 that produces and sells premium wines from Maipo Valley vineyards exclusively within Chile via direct-to-consumer channels and on-site wine tourism.

Ownership category

akta.pro rank

Product category

Winery & Wine Production

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Organic Vineyard & Wine Grape Farming (AFAGAKAI)

Keywords

• Chilean wine production
• Wine tourism experiences
• Maipo Valley vineyard
• Premium red wines
• Family winery heritage

Headquarters

HQ city

Peñalolén

HQ country

Chile

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Wine Sales: Direct-to-consumer sales of wines through e-commerce platform. Products are sold one-time per bottle with prices ranging from budget entry-level (Don Luis from $4,090 CLP) to ultra-premium icon wines (Lota at $130,990 CLP). All sales are domestic within Chile only.
2. Wine Tourism Experiences: Paid vineyard tours and tasting experiences generating revenue through tour fees ranging from $25,000 to $55,000 CLP per person. Tours include Traditional Tour, Premium Tour, Vineyard Bike Tour, Vertical Tasting Tour, and Winter Picnic Tour. Also includes gift card sales for tours.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Cousiño Macul produces, vinifies, bottles, and sells its own wines at origin in the Alto Maipo subregion of Chile's Maipo Valley, distributed across Ultra Premium, Premium, Old Reserves (Antiguas Reservas), Don Matías Gran Reserva, Don Luis Reserva, Isidora, and Limited Editions tiers. In parallel, the company sells paid wine tourism experiences (Traditional, Premium, Bike, Vertical Tasting, Winter Picnic tours), gift cards, liqueurs, accessories, and agrotourism visits at Jardín de Macul. All wine sales are direct-to-consumer within Chile only, via the company's own e-commerce site and on-site pickup.

Product overview

Cousiño Macul is a Chilean winery founded in 1856, producing wines from its Maipo Valley vineyards. The company offers a diversified portfolio organized across multiple tiers: Ultra Premium tier featuring icon wines Lota and Jardín de Macul (Cabernet Sauvignon and Merlot); Premium tier with Finis Terrae Red and White Blends and W; Old Reserves (Antiguas Reservas) line with Cabernet Sauvignon, Carmenere, Merlot, and Chardonnay; Don Matías Gran Reserva with Cabernet Sauvignon, Carmenere, Merlot, Syrah, and Malbec; Isidora line including Sauvignon Blanc, Riesling, Rosé, and Sauvignon Gris; Don Luis Reserva wines; and Limited Editions including Silver Lady, Moon Drop, Cabernet Franc, Claret, and Malbec. The company also offers wine tourism experiences including Traditional, Premium, Winter Picnic, Vineyard Bike, and Vertical Tasting Tours, plus giftcards, liqueurs, accessories, and merchandise through its Isidora Emporium.

Differentiator

Problem solved

Functional benefit

Products and services

• Lota Wine Icon Cousiño Macul's icon ultra-premium wine, produced from the best and oldest Cabernet Sauvignon and Merlot plots in the Macul vineyards. Launched in 2006 to mark the winery's 150th anniversary; Lota 2021 received 97 points from Tim Atkin. Priced at CLP $130,990 per 750ml bottle (domestic Chile only).
• Jardín de Macul – Cabernet Sauvignon Ultra-premium Cabernet Sauvignon from the oldest Cabernet Sauvignon plot of the Macul vineyards, planted in 1932. Expresses 100% character of Macul with minty, earthy notes, spices and incense. Jardín de Macul Cabernet Sauvignon 2021 received 98 points and 'Mejor Maipo Andes' from Guía Descorchados 2026. Priced CLP $125,990 per 750ml.
• Jardín de Macul – Merlot Ultra-premium Merlot from the oldest Merlot plot of the Macul vineyards (planted 1981) on loam soil with clay and rocks. Jardín de Macul Merlot 2021 received 96 points and 'Mejor Merlot' from Guía Descorchados 2026. Priced CLP $125,990 per 750ml.
• Finis Terrae Red Blend Premium red blend of the best selection of Cabernet Sauvignon, Merlot and Syrah from Maipo Valley, balancing fruit, acidity, tannins, alcohol and French oak. First Premium Blend launched in Chile (1994, 1992 vintage). Finis Terrae Red Blend 2021 received 94 points from Tim Atkin. Priced CLP $21,990 per 750ml; 6-pack CLP $118,690.
• Finis Terrae White Blend Premium white blend of Chardonnay, Riesling and Viognier from Maipo Valley, paying tribute to the generosity of soils with an elegant, expressive and complex aromatic profile. Finis Terrae White Blend 2023 received 95 points and 'Mejor Blend Blanco' from Guía Descorchados 2026. Priced CLP $21,990 per 750ml.
• W [Double U:] Premium Blend World-class premium wine released in honor of 160 years of Cousiño Macul, expressing intense ruby red color with fruity bouquet of plum, blackberry, tobacco and spices. W 2023 received 93 points from Tim Atkin. Priced CLP $17,990 per 750ml; 6-pack CLP $96,890.
• Antiguas Reservas Cabernet Sauvignon Emblematic Old Reserves line; first vintage released in 1927. Maintains classical style combining New World maturity with Old World elegance and aging structure. Antiguas Reservas Cabernet Sauvignon received 92 points from Tim Atkin. Priced CLP $11,790 per 750ml.
• Antiguas Reservas Carménère Old Reserves Carménère maintaining the classic emblematic style, with deep ruby red color and notes of red fruits, mineral and white pepper. Newer addition to the Antiguas Reservas line.
• Antiguas Reservas Merlot Limited-production Old Reserves Merlot matured exclusively in French oak barrels, selected from the best Merlot harvest. The Maipo Merlot plants produce small berries and clusters ideal for high-quality wines.
• Antiguas Reservas Chardonnay Old Reserves Chardonnay representing the finest Chardonnay selection from the vineyards; first made in 1969. Selection begins in the vineyard with yield restriction per plant and continues throughout winemaking.
• Don Matías Gran Reserva – Cabernet Sauvignon Everyday Gran Reserva wine named after founder Matías Cousiño; pure and elegant from selection of vineyard plots through bottling. Priced CLP $6,490 per 750ml.
• Don Matías Gran Reserva – Carménère Don Matías Gran Reserva Carménère, pure and elegant style named after founder. Quality begins with vineyard selection and continues through handling, vinification, and bottling. Priced CLP $6,490 per 750ml.
• Don Matías Gran Reserva – Merlot Don Matías Gran Reserva Merlot; similar vineyard management to Antiguas Reservas but with higher yield per hectare and earlier harvest. Priced CLP $6,490 per 750ml.
• Don Matías Gran Reserva – Syrah Don Matías Gran Reserva Syrah; pure and elegant style named after founder Matías Cousiño. Priced CLP $6,490 per 750ml.
• Don Matías Gran Reserva – Malbec New addition to the Don Matías Gran Reserva line; pure and elegant Malbec. Added to the portfolio in January 2026 alongside Isidora Sauvignon Blanc. Priced CLP $6,490 per 750ml.
• Isidora Sauvignon Blanc White wine inspired by Isidora Goyenechea (19th-century businesswoman who revolutionized Chile's wine industry), characterized by great freshness, minerality, and rich balanced acidity. Added to the portfolio in January 2026.
• Isidora Riesling Wine inspired by Isidora Goyenechea; new addition to the Isidora line. Priced CLP $6,890 per 750ml; Isidora Riesling 2024 received 92 points from Tim Atkin.
• Isidora Rosé – Merlot Youthful and seductive rosé inspired by Isidora Goyenechea; enchanting color, low alcohol content, ideal for summer. Priced CLP $4,823–$6,890 per 750ml.
• Isidora Sauvignon Gris Inspired by Isidora Goyenechea; Sauvignon Gris cuttings brought from the Graves region in Bordeaux, adapted extraordinarily to the Maipo Valley.
• Don Luis Reserva – Cabernet Sauvignon Reserva-level Cabernet Sauvignon offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards. Priced CLP $5,190 per 750ml.
• Don Luis Reserva – Carménère Reserva-level Carménère offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards.
• Don Luis Reserva – Merlot Reserva-level Merlot offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards.
• Don Luis Reserva – Syrah Reserva-level Syrah offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards.
• Don Luis Sauvignon Blanc Reserva-level white Sauvignon Blanc offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards.
• Don Luis Chardonnay Reserva-level white Chardonnay offering excellent value for everyday consumption while maintaining Cousiño Macul quality standards.
• Gris – Cabernet Sauvignon Gris-style wine from Cabernet Sauvignon grapes, offering an approachable rosé character. Entry-level price CLP $4,090 per 750ml.
• Silver Lady (Dama de Plata) – Limited Edition Limited Edition single-varietal wine from Cousiño Macul's exclusive offerings. Priced CLP $13,990 per 750ml.
• Moon Drop (Gota de Luna) – Limited Edition Limited Edition wine from Cousiño Macul's exclusive offerings; Gota de Luna 2025 received 93 points from Tim Atkin. Priced CLP $8,490 per 750ml.
• Cabernet Franc – Limited Edition Limited Edition single-varietal Cabernet Franc from Cousiño Macul's exclusive offerings. Priced CLP $9,990 per 750ml.
• Claret – Limited Edition Limited Edition Claret from Cousiño Macul's exclusive offerings. Priced CLP $9,990 per 750ml.
• Malbec – Limited Edition Limited Edition single-varietal Malbec from Cousiño Macul's exclusive offerings.
• Underberg – Herbal Liqueur Herbal liqueur (third-party brand Underberg) sold through the Cousiño Macul store alongside wine.
• Traditional Tour (Wine Tourism) Traditional guided tour of the Peñalolén vineyard with 3 tasting glasses included. Runs Tuesday to Sunday, approximately 1 hour. Priced CLP $26,500 per person.
• Premium Tour (Wine Tourism) Premium vineyard tour with 3 tasting glasses plus 3 Premium line tastings, food pairings, and a complimentary glass. Runs Tuesday to Sunday, approximately 1.5 hours. Priced CLP $45,000 per person.
• Winter Picnic Tour (Wine Tourism) Tour of century-old cellars and the museum with 3 wine tastings culminating in a picnic at Jardín de Macul. Runs Tuesday, Wednesday and Thursday, approximately 2.5 hours. Priced CLP $45,000 per person.
• Vineyard Bike Tour (Wine Tourism) Bicycle tour through Jardín de Macul with 4 tasting glasses. Runs Tuesday to Sunday, approximately 1.5 hours, for ages 18 and up only. Priced CLP $37,500 per person.
• Vertical Tasting Tour (Wine Tourism) Tour with 3 wine tastings followed by a vertical tasting of 3 Antiguas Reservas wines. Runs Thursday to Friday, approximately 1.5 hours. Priced CLP $55,000 per person.
• Premium Giftcard Tour – 2 People Gift card redeemable against a Premium Tour experience for 2 people at the Peñalolén vineyard. Priced CLP $80,000 (regular price CLP $68,000).
• Bicycle Tour Giftcard – 2 People Gift card redeemable against the Vineyard Bike Tour experience for 2 people at Cousiño Macul. Priced CLP $75,000 (regular price CLP $56,250).
• Jardín de Macul (Agrotourism Space) Agrotourism space within the Peñalolén vineyard inaugurated in October 2023, created to bring families closer to regenerative agronomy and to show how the vineyard cultivates vines responsibly and respectfully with nature. Includes pedagogical visits for school groups (1st–7th grade) aligned with the Chilean Ministry of Education curriculum, and hosts the Winter Picnic and Macul Garden tours.

Quantifiable outcome

• Lota 2021 received 97 points from Tim Atkin, among the highest scores for Chilean wines
• +6 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators10 records

Recent moves13 records

Expansion highlights5 records

Direct peers

• Viña Errázuriz: Chilean family-owned premium winery with comparable heritage, single-country focus on premium and ultra-premium tiers, and similar international critical acclaim. Both compete in the same trophy-Cabernet and Chilean premium category, with Errázuriz also recognized by Tim Atkin and other international critics.
• Casa Lapostolle: Family-founded Chilean premium winery operating in the Apalta and Alto Maipo regions with a portfolio of icon and premium wines. Comparable private ownership, similar icon-wine positioning, and shared reliance on critical recognition in global fine-wine markets.
• Viña Montes: Premium Chilean winery with comparable portfolio depth across icon, premium, and everyday tiers, and a similar international award-driven GTM. Distinct in operating with broader global distribution, making it a directly relevant scale-and-positioning benchmark for Cousiño Macul.
• Viña De Martino: Long-established Chilean family-owned winery with a comparable diversified portfolio from entry-level to icon wines and a similar focus on terroir expression. Directly relevant as a same-category, family-controlled Chilean premium producer.
• Seña: Chilean ultra-premium icon wine project led by the Chadwick family with international joint-venture backing. Closely comparable on tier positioning (single-icon label at ultra-premium prices) and on international critic-driven demand, though operationally smaller and more concentrated than Cousiño Macul.
• Viña Almaviva: Premium Chilean icon wine that pairs a local family with an international Bordeaux house (Baron Philippe de Rothschild). Comparable to Cousiño Macul's Lota and Jardín de Macul tiers in terms of ultra-premium positioning, award profile, and Bordeaux-inspired winemaking lineage.
• Viña Tabali: Chilean premium family-owned winery focused on terroir-driven cool-climate wines with international critic recognition. Comparable as a privately held premium Chilean producer competing in the same limited domestic-channel context as Cousiño Macul.
• Viña Matetic: Family-owned Chilean biodynamic winery with premium positioning and on-site wine tourism (Casas del Bosque-style experiences). Highly comparable to Cousiño Macul on the combination of premium winemaking, family control, and integrated tourism-led GTM.

Broad incumbents

• Concha y Toro: Chile's largest wine company, publicly traded, with global distribution and a portfolio spanning entry-level to luxury icons including Don Melchor. Serves as the broad incumbent benchmark for Chilean wine — same country and category, but vastly greater scale and distribution reach than Cousiño Macul.
• Viña Santa Carolina: One of Chile's oldest and largest wine companies, founded in 1875, with a multi-tier portfolio across price points and broad domestic and international distribution. Comparable in age and tier breadth, but a larger, more diversified incumbent relative to the family-controlled, premium-focused Cousiño Macul.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cousino_macul
• LinkedInlinkedin.com/company/vina-cousino-macul

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cousiño Macul