PRAMITA LAB
PT. Pramita (PRAMITA LAB) is an Indonesian private medical laboratory and clinic operator founded in 1987, offering integrated IVD, radiodiagnostics, electrodiagnostics, and clinical services across 16+ branches nationwide, serving individual, corporate, and referral customers.
- Company typePrivate
- Founded1987
- HeadquartersSurabaya, Indonesia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What PRAMITA LAB does
PT. Pramita (doing business as PRAMITA LAB) is an Indonesian medical laboratory and clinical services operator founded in Surabaya in October 1987. It runs an integrated one-roof diagnostic concept spanning four service categories: clinical laboratory (In Vitro Diagnostic/IVD) covering hematology, clinical chemistry, microbiology with Vitek culture systems, molecular diagnostics via real-time PCR, serology via ELISA, and rapid immunochromatographic tests; radiodiagnostics including general X-ray, mammography, panoramic/cephalometric dental radiography, and bone densitometry; electrodiagnostics covering ECG, EEG, echocardiography, audiometry, spirometry, and Holter monitoring; plus ultrasound imaging (abdominal, cardiac, thyroid, breast, vascular, obstetric, 4D) and physician-led clinic consultations. The portfolio exceeds 1,000 examination types and includes specialty panels for thalassemia, pre-eclampsia, TORCH, hepatitis, diabetes, and cardiovascular risk. Health Analysis interpretation draws on more than 70,000 protocols for disease risk prediction and recommended actions.
The company monetizes across four revenue streams: one-time clinical laboratory and imaging fees from self-pay individuals, recurring contract-based corporate Medical Check-Up (MCU) programs for pre-employment, periodic, and incident-related employee examinations, home service fees for on-site sample collection, and referral fees from partner laboratories sending specimens or patients for specialized testing. Go-to-market is multichannel: 16+ physical branches across Indonesia (Surabaya HQ, Jakarta, Bandung, Cimahi, Medan, Makassar, Manado, Palembang, Pontianak, Balikpapan, Semarang, Cirebon, Tegal, Mojokerto, Padang, Yogyakarta) supported by the PRAMITA Mobile app, Pramita Doclink digital result portal, SAPA PRAMITA WhatsApp customer service, and direct corporate account management.
PRAMITA serves three primary customer segments: individual self-pay patients seeking preventive screening and health monitoring; corporate and enterprise accounts (e.g., Indomaret, Kereta Api Pariwisata, BNI Life, WIKA Beton, GALVA Indonesia, government and education institutions) running employee MCU programs; and partner laboratories and healthcare facilities referring specimens or patients for specialized diagnostics. The company emphasizes adherence to national and international quality management systems as its reliability proposition, positioning integrated scope, nationwide branch coverage, and a 37-year brand track record as its primary commercial differentiators.
PRAMITA LAB firmographics
Firmographics- Name
- PRAMITA LAB
- Legal name
- PT. Pramita
- Website
- https://pramita.co.id
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PT. Pramita (PRAMITA LAB) is an Indonesian private medical laboratory and clinic operator founded in 1987, offering integrated IVD, radiodiagnostics, electrodiagnostics, and clinical services across 16+ branches nationwide, serving individual, corporate, and referral customers.
- Ownership category
- akta.pro rank
Where PRAMITA LAB is headquartered
LocationHeadquarters
- HQ city
- Surabaya
- HQ country
- Indonesia
- HQ region
- Asia
Offices16 records
Markets served
PRAMITA LAB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Clinical Laboratory Services: Revenue generated from diagnostic examination services including laboratory tests, radiology, electrodiagnostics, and clinical consultations. Services available for individual self-pay patients, corporate accounts, and referral patients.
- Corporate Medical Check-Up (MCU): Comprehensive health examination services for corporate employees including pre-employment screening, periodic health checks, and incident-related examinations. Revenue from contract-based corporate accounts.
- Home Service: Sample collection services at customer homes or offices for added convenience, generating additional service revenue.
- Referral Services: Laboratory referral services for partner laboratories sending specimens or patients for specialized testing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Family Health Check-Up Packages |
| Subscription | Pay-as-you-go | General Medical Check-Up (MCU) |
| Unit Pricing | Pay-as-you-go | Individual Diagnostic Tests |
| Subscription | Pay-as-you-go | PRAMITA Mobile Registration Discount |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
PRAMITA LAB product offering
Product offeringCore offering
PRAMITA LAB operates a network of clinical laboratories and clinics in Indonesia providing integrated diagnostic services under one roof. The company offers more than 1,000 examination types spanning In Vitro Diagnostic (IVD) clinical laboratory tests, radiodiagnostics (X-ray, mammography), electrodiagnostics (ECG, EEG, audiometry, spirometry), and ultrasound imaging, plus physician consultations. Services are delivered via walk-in branches, corporate Medical Check-Up (MCU) programs, home sample collection, and partner laboratory referrals, with digital result delivery through PRAMITA Mobile and e-Result platforms.
Product overview
PRAMITA LAB operates as a comprehensive medical and clinical laboratory offering integrated diagnostic services under one roof. Founded in Surabaya in October 1987, the company provides over 1,000 types of examinations across four main service categories: Clinical Laboratory Services (In Vitro Diagnostic/IVD), Radiodiagnostics, Electrodiagnostics, and Clinic Services. The portfolio includes specialized ultrasound imaging, diagnostic panels for various conditions (diabetes, hepatitis, TORCH, cardiovascular risk), and supporting digital platforms including the PRAMITA Mobile app and Pramita Doclink for result delivery. Service delivery channels encompass walk-in examinations at branches, home service sample collection, corporate MCU programs, and partner laboratory referral networks.
Differentiator
Problem solved
Functional benefit
Brands
- Pramita Mobile: Mobile application for accessing PRAMITA LAB services, booking appointments, and accessing test results digitally.
- Pramita Doclink
- SAPA PRAMITA
Products and services
- Clinical Laboratory Services (In Vitro Diagnostic/IVD) Comprehensive clinical laboratory diagnostic services covering over 1,000 examination types across hematology, clinical chemistry, microbiology (Vitek culture systems), molecular diagnostics (real-time PCR), ELISA-based serology, immunochromatographic rapid tests, endocrinology, and infectious disease screening for individual patients, corporate accounts, and referral partners.
- Radiodiagnostics (X-ray) Diagnostic imaging services including general X-ray, mammography, dental radiography (panoramic, cephalometry), bone densitometry, and contrast radiography procedures, delivered at PRAMITA branches and accessible via referral.
- Electrodiagnostics Neurophysiological and cardiac diagnostic services including ECG, EEG, echocardiography, audiometry, spirometry (autospirometry), and Holter monitoring for assessment of cardiac and neurological function.
- Ultrasound (USG) Services Ultrasound imaging services covering abdominal, cardiac, thyroid, breast, vascular (carotid), and obstetric examinations including 4D imaging, performed by PRAMITA's clinical staff.
- Clinic Services Direct physician examination services including physical examination, comprehensive health analysis with more than 70,000 medical check-up protocols, and specialist consultations for individual and corporate customers.
- Corporate Medical Check-Up (MCU Korporasi) Corporate medical check-up services for enterprises including pre-employment screening, periodic employee health examinations, and incident-related health checks, delivered via PRAMITA's branch network and managed through a direct corporate sales team with contract-based pricing.
- Home Service On-site sample collection service available at customer homes or offices across all PRAMITA branch locations, with booking available through PRAMITA Mobile, website, WhatsApp (SAPA PRAMITA), or branch customer service.
- Referral Laboratory Services Referral partnership services for partner laboratories and healthcare facilities, accepting specimen/sample referrals and patient referrals for specialized diagnostics using PRAMITA's facilities, technology, and comprehensive examination menu.
- Personal Examination Services (MCU Mandiri) Self-initiated medical check-up services for individual self-pay customers, including general MCU packages (basic to comprehensive), preventive examinations, screening tests, and disease monitoring, with physician consultation for examination selection and results review.
- e-Result Services Electronic examination result delivery service providing personal and corporate customers with dedicated online portals to access their diagnostic results digitally.
Quantifiable outcome
- 35% discount on family examination packages during promotional periods
- +1 more outcomes
Companies that use PRAMITA LAB
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
PRAMITA LAB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
PRAMITA LAB partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered minor and core.
- Vasaka The Reiz Condo ManagementminorPRAMITA Medan participated in blood donation and free health examination event at Vasaka The Reiz Condo. Provided basic health checks, diabetes and heart screening for approximately 60 apartment residents.
- Gereja Katolik Paroki St. Yosef Mojokerto & PMI Kota MojokertominorPRAMITA Mojokerto participated in social service activities including blood donation and health screening. Opened diabetes screening booth and provided examination vouchers.
- Perhimpunan Dokter Paru Indonesia (PDPI) Wilayah Sumatera UtaracorePRAMITA Medan participated in Pertemuan Ilmiah Respirologi 2026 organized by Indonesian Lung Doctors Association. Provided E-Register services and MCU package information to 160 attending pulmonologists.
- Fakultas Kedokteran UNAND/RSUP Dr. M. Djamil PadangcorePRAMITA Branch Padang collaborated with Faculty of Medicine UNAND and RSUP Dr. M. Djamil Padang for Padang Geriatric Meeting VIII. PRAMITA provided self-register support contributing to the smooth running of the scientific forum.
- PERKENI Cabang Sulawesi UtaracorePRAMITA Manado participated in 6th Manado Diabetes and Metabolic Meeting 2026 organized by PERKENI. PRAMITA served as manager for self-register, door prizes, and information booth supporting diagnosis, monitoring, and prevention of metabolic diseases.
- PAPDI Wilayah Kalimantan Timur - Kalimantan UtaracorePRAMITA Balikpapan actively participated in Annual Scientific Meeting of Indonesian Internal Medicine Specialists Association for East and North Kalimantan regions, contributing to workshop and symposium.
- Parahyangan GolfminorPRAMITA Bandung and Cimahi collaborated with Parahyangan Golf to conduct First Aid Training for 40 employees covering wound treatment, medical emergencies, and CPR.
- Ikatan Konservasi Gigi Indonesia (IKORGI) Cabang MakassarminorPRAMITA Makassar participated in Endodontist One Day Seminar II organized by IKORGI, supporting continuing education for dental specialists.
- Dinas Kesehatan Kota BandungminorPRAMITA Bandung participated in 57th National Health Day commemoration organized by Bandung City Health Office with theme 'Sehat Negeriku, Tumbuh Indonesiaku'.
- PDS Patologi Klinik Kalimantan BaratminorPRAMITA Pontianak took part in PDS Patklin Kalbar Seminar and Inauguration, trusted to handle registration with approximately 250 clinician and analyst participants.
- PT. GALVA INDONESIA Cabang MedanminorPRAMITA Medan provided health education to GALVA Indonesia employees via teleconference during COVID-19 pandemic.
- PT. WIKA Beton Cabang MedanminorPRAMITA Medan conducted health education for WIKA Beton employees regarding COVID-19 prevention and preventive measures.
- Dharma Wanita Persatuan Kantor Imigrasi Kelas I TPI CirebonminorPRAMITA Cirebon conducted COVID-19 prevention education and socialization at Immigration Office routine meeting.
- Ikatan Dokter Indonesia (IDI) Kabupaten PemalangminorPRAMITA Tegal participated in COVID-19 scientific meeting and COVID-19 Task Force inauguration organized by IDI Pemalang, building partnerships with local doctors.
- Rumah Anak Cilandak Jakarta SelatanminorPRAMITA Jakarta collaborated with Rumah Anak Cilandak to provide COVID-19 health education for teachers and parents.
- BNI LifeminorPRAMITA Semarang collaborated with BNI Life to conduct COVID-19 education seminar at Grandika Hotel Semarang.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
PRAMITA LAB competitors and assessment
Company assessmentDirect peers
- Prodia Widyahusada: Indonesia's largest publicly-listed clinical laboratory network, offering a comparable portfolio of IVD, MCU, radiology, and home service across Indonesia. Most directly comparable peer given overlapping service mix, branch footprint, and corporate MCU focus.
- Kimia Farma Diagnostika: Subsidiary of state-owned PT Kimia Farma operating clinical laboratories co-located with pharmacy outlets across Indonesia. Directly competes in clinical lab services and MCU with a lower-cost distributed footprint.
- Laboratorium Klinik Cito: Indonesian clinical laboratory chain offering IVD and MCU services with a multi-branch network. Comparable mid-tier competitor targeting similar individual and corporate diagnostic customers.
Emerging players
- Bumame (BII): Indonesia's fastest-growing venture-backed digital-first health diagnostics startup offering home sample collection and online booking. Represents the emerging digital-native model competing with PRAMITA's traditional branch approach.
- Medquest Healthcare: Indonesian health-tech player offering digital booking, home service, and integrated diagnostic services. Comparable in home-service and digital-channel focus though smaller branch footprint.
Broad incumbents
- Siloam Hospitals Lablink: Diagnostic arm of Indonesia's largest private hospital operator (Siloam/HM Sampoerna). Competes in IVD and imaging with broader hospital ecosystem synergies rather than a standalone lab focus.
- Bio Farma: State-owned Indonesian vaccine and life sciences manufacturer expanding into diagnostics. Indirect overlap in infectious disease testing but operates at significantly larger scale in adjacent life sciences.
Regional players
- Pathology Asia (Innovative Diagnostics): Pan-Southeast Asian clinical diagnostics network with operations across Singapore, Malaysia, Vietnam, and Indonesia. Demonstrates the regional expansion template PRAMITA could pursue in Southeast Asia.
Others
- Siemens Healthineers Indonesia: Global diagnostics equipment and solutions provider active in Indonesia. Serves as both equipment supplier to labs like PRAMITA and increasingly offers managed lab services, making it an adjacent ecosystem participant.
- Roche Diagnostics Indonesia: Major IVD reagent and diagnostics platform vendor supplying Indonesian labs including PRAMITA's Vitek/PCR workflows. An enabling technology and reagent partner rather than direct competitor.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PRAMITA LAB social profiles
Digital presencePRAMITA LAB financial estimates
Financial estimateRevenue estimate
Valuation estimate
PRAMITA LAB leadership team
Management profileNumber of profiles
PRAMITA LAB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PRAMITA LAB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PRAMITA LAB
What does PRAMITA LAB do?
PRAMITA LAB operates a network of clinical laboratories and clinics in Indonesia providing integrated diagnostic services under one roof. The company offers more than 1,000 examination types spanning In Vitro Diagnostic (IVD) clinical laboratory tests, radiodiagnostics (X-ray, mammography), electrodiagnostics (ECG, EEG, audiometry, spirometry), and ultrasound imaging, plus physician consultations. Services are delivered via walk-in branches, corporate Medical Check-Up (MCU) programs, home sample collection, and partner laboratory referrals, with digital result delivery through PRAMITA Mobile and e-Result platforms.
Is PRAMITA LAB a public or private company?
PRAMITA LAB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PRAMITA LAB founded?
PRAMITA LAB was founded in 1987. It employs 1,001 to 5,000 people.
Where is PRAMITA LAB based?
PRAMITA LAB is headquartered in Surabaya, Indonesia, in the Asia region.
How does PRAMITA LAB make money?
Four revenue lines are on record. Clinical Laboratory Services are the primary driver. The others are corporate Medical Check-Up (MCU), home Service and referral Services.
Who are PRAMITA LAB's main competitors?
Direct peers on record are Prodia Widyahusada, Kimia Farma Diagnostika and Laboratorium Klinik Cito. Emerging players are Bumame (BII) and Medquest Healthcare. Broad incumbents are Siloam Hospitals Lablink and Bio Farma. Pathology Asia (Innovative Diagnostics) is listed as a regional player. Others are Siemens Healthineers Indonesia and Roche Diagnostics Indonesia.
Does PRAMITA LAB have an API?
No public API is recorded for PRAMITA LAB.