Carry Out

What Carry Out does

Carry Out Off Licence is an Irish online off-licence headquartered in Mallow, County Cork, operating as a brand within the Barry Group wholesale and retail network. Founded in 2003 and operating with 11–50 employees, the company runs the carryout.ie e-commerce storefront, powered by the AB Commerce platform, offering a comprehensive catalogue of wines, beers, ciders, spirits, whiskeys (Irish, Scotch, American, and World), mixers, snacks, party supplies, gifts, and tobacco/vaping products. The platform sells across price points from approximately €1 miniatures to €20,000 ultra-premium whiskeys (e.g., Midleton Very Rare 40th Anniversary Ruby Edition), and features exclusive product lines as well as occasion-curated bundles (hens, stags, weekend starters). Distribution is omnichannel: nationwide Irish home delivery with age verification, click & collect from franchise stores, a network of physical Carry Out franchise locations across Ireland, and international shipping to permitted jurisdictions.

The business model is direct-to-consumer retail of regulated alcohol products, monetised through unit-priced one-off purchases (no subscription) with VAT-inclusive pricing and frequent seasonal promotional campaigns. Customer segments are predominantly Irish adult consumers (18+) purchasing for personal consumption, party occasions, and gifting, with no disclosed B2B or enterprise accounts. The company supports its retail proposition through a digital marketing stack spanning Klaviyo (email/loyalty, Carry Out Club), Facebook Pixel, Google Tag Manager/Analytics, and Segmentify onsite personalisation, alongside an editorial blog (The Keg Room, The Vineyard, The Distillers Corner). There is no evidence of in-house AI/ML capability, proprietary technology beyond the off-the-shelf AB Commerce stack, third-party funding, M&A activity, or public market activity; the company is privately held within Barry Group and operates as a franchise system rather than a venture-backed business.

Name

Carry Out

Legal name

Carry Out Off Licence

Website

https://carryout.ie

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Carry Out is an Irish online off-licence operating under Barry Group, selling wines, beers, spirits, whiskeys, and snacks via its carryout.ie e-commerce platform, nationwide Irish home delivery, and a network of franchise stores, serving Irish adult consumers for personal, party, and gifting purchases.

Ownership category

akta.pro rank

Product category

Online Alcohol Retail (Off-Licence)

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro primary industry

Travel Hub Specialty Alcohol Retail (Whisky/Wine Boutiques in Airports/Stations) (CRANAIAH)

Keywords

• Online alcohol retail
• Off-licence retail
• Wine and spirits
• Beer and cider
• Home delivery beverages

Headquarters

HQ city

Mallow

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Alcohol Sales: Direct product sales of wines, beers, spirits, and snacks through the carryout.ie e-commerce platform. Customers purchase products at listed prices with delivery or collection options.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Carry Out operates an Irish online off-licence (carryout.ie) selling wines, beers, spirits, whiskey, mixers, snacks, and gift bundles directly to adult consumers, with nationwide home delivery seven days a week and click & collect from physical store locations. The retailer also carries vapes, cigarettes, and exclusive product lines as add-on categories. Sales are complemented by a network of franchised Carry Out Off Licence stores across Ireland under the Barry Group umbrella.

Product overview

Carry Out is an Irish online off-licence offering a comprehensive e-commerce platform for wines, beers, spirits, and snacks. The business operates as a single unified retail platform with multiple product categories including Wine, Beer & Cider, Spirits, Whiskey, Party Zone (event bundles), Mixers & Snacks, Gifts & Occasions, Vapes & Cigarettes, and Exclusives. The portfolio features both third-party branded products across major alcohol categories and exclusive offerings. Key brands include Oyster Bay (New Zealand wines), Graham Norton's Own (celebrity wines), Midleton and Method & Madness (premium Irish whiskeys), Kleiner Feigling (German liqueurs), Piranha (schnapps), and Foxes Bow (Irish whiskey). The platform also offers party-themed bundles through its Party Zone category for hens, stags, and celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Wine

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Barry GroupparentOthersCarry Out Off Licence is operated as part of Barry Group, a company based in Mallow, Cork. Barry Group owns and franchises the Carry Out brand across Ireland.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Drizly: US alcohol delivery marketplace owned by Uber. Comparable on online alcohol delivery model and age-verified last-mile fulfillment; different geography.
• SuperValu: Irish grocery chain with strong wine, beer, and spirits offer across stores and online. Comparable on alcohol retail in Ireland but with broader grocery assortment and scale advantages.
• Tesco Ireland: Ireland's largest grocery retailer with significant alcohol category across stores and online. A scale competitor on mainstream alcohol pricing and online grocery delivery in Ireland.
• Majestic Wine: UK-wide specialist wine retailer with both physical stores and e-commerce. Comparable on premium wine assortment and omnichannel retail; broader scale and adjacent geography.

Direct peers

• WineOnline.ie: Irish online wine specialist with home delivery. Comparable on direct-to-consumer wine retail model and Irish customer base.
• Naked Wines: Online wine retailer using a funding/crowd model with curated independent producers. Comparable on online-only alcohol DTC model and exclusive producer relationships.
• The Whisky Exchange: UK-based online specialist retailer of whisky and other spirits with deep premium and rare-bottle assortment. Comparable on online spirits/whiskey merchandising and exclusive product lines.
• O'Brien's Off-Licence: Long-established Irish off-licence chain with both physical stores and online alcohol sales. Closest direct competitor to Carry Out within Ireland on assortment, channels, and customer base.
• Celtic Whiskey: Dublin-based Irish whiskey specialist with physical shop and online store. Directly comparable on premium whiskey retail and exclusive Irish whiskey range.

Regional players

• Oddbins: UK off-licence chain with curated wine and spirits assortment. Comparable on specialty alcohol retail and store-led model; geographically separate from Carry Out's Irish footprint.

Market position

Strengths5 records

Weaknesses3 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/carryoutire
• LinkedInlinkedin.com/company/carry-out-off-licence

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carry Out